An American's Guide to Doing Business in China
"Whether you work for a company doing business in China, or are an entrepreneur looking to export your goods and services, An American Guide to Doing Business in China teaches you the practicalities and the pitfalls of dealing with this complex market. While there are undeniable opportunities in the Chinese market, there is also a great deal of hype - and very real politcal and cultural differences that make doing business in China extremely chllenging.
Writtne by an industry expert with more than two decades of experience, An American's Guid to Doing Business in China is an authoritative and accessible guide covering all aspects of doing business in China, including:
This practical work also teaches you how to navigate Chinese culture and customs, market and advertise to Chinese consumers, and find the hottest opportunities. An American's Guide to Doing Business in China is what you need to succeed in the world's biggest market.
REF HD 2910 .S39 2007
Last Updated: April 26, 2013