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An American's Guide to Doing Business in India

China aside, India is the world's most rapidly growing economy.  But cashing in on that opportunity can be as challenging as it is rewarding.  Whether you work for a company doing business in India or are an entrepreneur looking to export your goods and services, An American's Guide to Doing Business in India will help you navigate all aspects of this complex market.  Esteemed industry consultant Eugene M. Makar offers his proven tips, tools, and techniques to help you:

  • Break into the market
  • Weigh the pros and cons of investments
  • Find joint venture partners
  • Hires local representation

You'll also learn to recognize key social and cultural difference.  From where to bank to what to wear, you'll discover what makes India different - and how you can best position yoourself there for success.

REF HD 2899 .M245 2008

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Last Updated: April 26, 2013

 
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