Jim Vileta's Launchpad Home
Course Guides Business FAQs Citing Your Sources By Alphabet Accounting CED Companies Demographics/Stats Economics Entrepreneurship FMIS Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics Presentation Skills Reference Search Kathryn A. Martin Library

The Advertising Age Encyclopedia of Advertising

"Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory."*

REF HF 5803 .A38 2003 (3 vols.)

Example Pages

 

 

Last Updated: March 26, 2013

 
jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

jvileta@d.umn.edu
Ask Jim

students at work
Pages maintained
and edited
by Avé Latawiec

students at work
Pages maintained
and edited
by Hugo Guan

students at work
Pages maintained
and edited
by Meng Lean

 


The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form