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"A collection of apporximately 350 signed essays by recognized authorities in the field of business. The alphabetical arrangement allows for a quick response to a reference query. Each essay entry includes a definition, background information, current practices, graphs, and formulas are included with many of the essays. The encyclopedia provides a section entitled "Guide to Functional-Area Readings" in which the essay subjects are arranged into 16 functional categories, including general management, marketing management and marketing research, production and operations management, and performance measures and assesment."* REF HD 30.15 .E49 2006 |
*The Basic Business Library: Core Resources
Last Updated: March 26, 2013
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