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"Covers 500 major marketing and advertising campaigns "of the 20th century." Examines historical context, target market, expectations, competition, strategy, development, and outcomes. Includes illustrations."* REF HF 5837 .E53
2000 |

![]() |
"Covers 500 major marketing and advertising campaigns "of the 20th century." Examines historical context, target market, expectations, competition, strategy, development, and outcomes. Includes illustrations."* REF HF 5837 .E53
2000 |