"Here is the newest edition of a marketing research classic—the original editions was named an Outstanding Academic Book by Choice Magazine—updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report—all designed to clarify the 'how,' 'when,' and 'why' of marketing research."*

*Quoted from the back cover

REF HF 5415.2 .M35585 2006

To view an inside page, click here.

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