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A survey published annually by Sales and Marketing Management that contains market data for states, a number of counties, cities, and standard metropolitan statistical areas. Included are statistics on population, retail sales, and household income, and a combined index of buying power for each reported geographic area. The index of buying power is a weighted index calculated with the formula: 5 (percentage of disposable personal income in an area) + 2 (percentage of U.S. population) + 3 (percentage of total retail sales)/10. |
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