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Simmons Study of Media and Markets

"Profiles lifestyles of a broad population sample, analyzing products used, TV viewing and radio listening habits, and consumption of newspapers and magazines. Tabulated by sex, age, income, occupations. Data collected by personal interview, self-administered questionnaire, and follow-up telephone interview."**
(set now located in our circulating book stacks)

HF 5415.3 .S54x 1994

Example Pages

**American Reference Books Annual 2003

 

 
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