Updated annually, this source contains over 1,500 pages covering 10 categories of the business of sport. There are more than 8,500 company and team listings, and more than 75,000 individual industry contacts in the book.  Sections of the book include:

• Professional Leagues and Teams
• Corporate Sponsors
• Marketing, Advertising, and Public Relations Agencies
• Sports Media
• Facilities and Venue Service Providers
• Professional Service Providers
• Collegiate Sports
• Governing Bodies and Amateur Athletic Unions
• Manufacturers, Retailers, and Licensees
• International

Contains directory information and marketing, industry, and company statistics.
Available at UM Duluth Library REF (GV567.3 .S69)