Jim Vileta's Launchpad Home
Course Guides Business FAQs Citing Your Sources By Alphabet Accounting CED Companies Demographics/Stats Economics Entrepreneurship FMIS Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics Presentation Skills Reference Search Kathryn A. Martin Library

The Mid-Youth Market

"The federal government's detailed demographic data, once widely available to all in printed reports, are now accessible only on web sites, where the data you want are buried in enormous spreadsheets, or by calling the appropriate government agency with a specific request. New Strategist's books make the job easy for researchers. While most of the data in The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years were produced by the government, the tables published in the book are not line-by-line reprints of the government's tabulations. Each table was individually compiled and created by the author, with calculations performed by her to reveal the trends. Each table tells a story about the baby boom, a story explained by the accompanying text, which analyzes the data and highlights future trends. This book is part of the American Generations Series, which includes Wise Up to Teens, Generation X: The Young Adult Market, and Americans 55 and Older: A Changing Market."

Quoted from Amazon

REF HN60 .R87 1996

Later replaced by The Baby Boom: Americans Born 1946-1964 (REF HN60 .R868 2004)

Example Pages

 

 

Last Updated: April 7, 2013

 
jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

jvileta@d.umn.edu
Ask Jim

students at work
Pages maintained
and edited
by Avé Latawiec

students at work
Pages maintained
and edited
by Hugo Guan

students at work
Pages maintained
and edited
by Meng Lean

 


The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form