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The Mid-Youth Market

The federal government's detailed demographic data, once widely available to all in printed reports, are now accessible only on web sites, where the data you want are buried in enormous spreadsheets, or by calling the appropriate government agency with a specific request. New Strategist's books make the job easy for researchers. While most of the data in The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years were produced by the government, the tables published in the book are not line-by-line reprints of the government's tabulations. Each table was individually compiled and created by the author, with calculations performed by her to reveal the trends. Each table tells a story about the baby boom, a story explained by the accompanying text, which analyzes the data and highlights future trends. This book is part of the American Generations Series, which includes Wise Up to Teens, Generation X: The Young Adult Market, and Americans 55 and Older: A Changing Market.

REF HN60 .R87 1996

Later replaced by The Baby Boom: Americans Born 1946-1964 (REF HN60 .R868 2004)

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Last Updated: January 21, 2017

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