Jim Vileta's Launchpad Home
Course Guides Business FAQs Citing Your Sources By Alphabet Accounting CED Companies Demographics/Stats Economics Entrepreneurship FMIS Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics Presentation Skills Reference Search Kathryn A. Martin Library

Getting Wiser to Teens

"This expanded update of Peter Zollo's popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should—and shouldn't—reach them.

Brimming with invaluable insights and information, the 11 chapters in Getting Wiser to Teens: More Insights into Marketing to Teenagers examine: Why Teens Are Important Consumers; Teen Psyche; Teen Attitudes; Teen Types, Trends, and Music; Teen Social Concerns; Teens at Home and School; Teens and Friends; Teen Lifestyle; Teens and Brands; Teens and Media, Marketing and Advertising to Teens.

Pulling together information from the twice-yearly syndicated TRU Study and countless qualitative-research studies conducted by Mr. Zollo's firm, Teenage Research Unlimited, this information-packed book is your #1 guide to the teen market—now revised, updated, expanded—and more indispensable than ever."

Quoted from publisher's website

REF HF 5415.32 Z65 2004

Example Pages

 

 

Last Updated: April 8, 2013

 
jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

jvileta@d.umn.edu
Ask Jim

students at work
Pages maintained
and edited
by Avé Latawiec

Students at work? =)
Pages maintained
and edited
by Hugo Guan

students at work
Pages maintained
and edited
by Meng Lean

 


The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form