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MarketingOutside LSBE

Periodical and Book Databases

Business Insights: Essentials
Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.

Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the green "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles.

Dissertations & Theses
Indexes all American doctoral dissertations since 1861 covering all subjects. Full-text of "Big Ten" University dissertations, from about 1997 to present, are available to UMD students, faculty, and staff.

EBSCO MegaFILE
EBSCO MegaFILE's subject strength is its wide coverage, providing indexing and fulltext for scholarly journal articles on every topic, in addition to general and popular magazines and business-related periodicals. The database combines three separate EBSCO databases, to which the Library also subscribes --

Emerald
A smaller business database with full text of scholarly journals in English, many of which are based in Europe.

Google Book Search
With this service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the scanned book in context.  Over 12 million books have been scanned.  Use "Get-It" or our UMD "Inter Library Loan" systems to access these books.

Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to our library's electronic holdings via "Find It." 

Lexis-Nexis Academic
A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.

NBER Working Papers
Contains the full-text of working papers from the National Bureau of Economics Research. The NBER covers four areas of empirical research: developing new statistical measurements, estimating quantitative models of economic behavior, assessing the effects of public policies on the U.S. economy, and projecting the effects of alternative policy proposals. Many of its publications, including its working papers, NBER reporter, and NBER digest, are available for download. NBER is updated frequently.

See also these three other sources of working papers:

NewsStand
Contains the full text of newspaper articles from over 350 titles. Provides our only source of electronic access to the Wall Street Journal.

PsychINFO
Subject: Psychology   Type: Bibliographic citations and abstracts  Materials Covered: Indexes more than 1,932 journals on psychology, psychiatry, sociology, education, linguistics and physiology. The database indexes journal articles from 1887 to present and book/book chapters from 1987 to present.  

SBRnet (Sports Business Research Network)
SBRnet (Sports Business Research Network)  provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories.

Sociological Abstracts
Subject: Covers many topics related to sociology including aging, anthropology, criminology, crisis intervention, demographics, development policy, education, law and penology, race relations, social psychology, sociology, urban development, urban studies, violence   Type: Index to articles, papers, and dissertations; citations and abtracts  Materials Covered: Articles in over 1600 English-language journals ; selected papers given at conferences; dissertations  Dates of Coverage:  1963 -  

WorldCat

Find over 200 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE.  Interlibrary Loans often require 1-3 weeks or more to fulfill.

 

Marketing Databases

BizMiner
BizMiner offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Their market analysis reports are available at the national and local levels down to the zip code. Bizminer is a great resource to use when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry. Types of reports:

  • Industry Financial Profiles
  • U.S.  & Local Market Research Reports (includes business failure rates)
  • Area Demographic Profiles
  • Sole Proprietor/Startup Profit & Loss
  • Local Market Vitality Profiles

Business Analyst Online

Business Analyst Online (BAO) is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:


Local Market Audience Analyst

Local Market Audience Analyst is a consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. 

Market Profile Reports
– explore by market, gaining insight into the demographic makeup and high-indexing behaviors of individual DMAs or counties.
Lifestyle Analysis Reports
– explore by lifestyle behavior, gaining insight into related behaviors, cross-sell/synergy opportunities, and market potential.
Demographics Reports
– explore by demographic variable, gaining market-by-market insight into where to find your key audiences.
PRIZM Reports
– explore using industry-standard PRIZM groupings, gaining unique insight into the household makeup and lifestyle traits of your target audiences. 

Mintel Reports
Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis.

Passport: Global Marketing Information Database (Passport GMID)
An integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. The GMID contains over a million demographic, economic, and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. To access thousands of international company profiles in the GMID, click on "Browse Reports," and then click on "Company Profiles."

Reference USA
Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.

ReferenceUSA Consumers/Lifestyles allows users to search 222 million U.S. consumer records so that they can identify target markets, study the demographics of a community, research consumer demand, or study potential customers based on hobbies and interests. This database is embedded within the broader ReferenceUSA database. Researchers can locate statistics about a variety of lifestyle topics: fashion, reading, cooking, crafts, pets, political views, sports, travel, charitable donations, health and fitness, finance, technology, and more.  

SRDS Media Solutions
Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more. ALSO INCLUDES CURRENT ELECTRONIC VERSION OF THE "LIFESTYLE MARKET ANALYST" WITH DEMOGRAPHICS AND PSYCHOGRAPHICS OF DMAs AND COUNTIES IN THE UNITED STATES.

NOTE: This database  requires the use of the Internet Explorer web browser. Instructions for specific versions of Internet Explorer: 
IE 7, 8, 9, 
IE 10, 
IE 11

SRDS Service Guides
SRDS PRIZM Groups Definitions
SRDS Claritas Prizm

Ulrich's Periodicals Directory
Ulrichs Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.

 

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Marketing Essentials

Marketing: Recent Trends and Innovations

Marketing Research

Marketing Links on the Launch Pad

Guerrilla Marketing

Key Reference Books

Local Area Analysis

LSBE Library Essentials

Country Links A-Z

Country Overview Reports in EBSCO

New Strategist Publications

Business Culture, Etiquette – International Cultural Differences

Key International Reference Books

Social Media Marketing

Presentation Skills

International Regional Reports

 




Last Update: November 13, 2013


 
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