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Marketing Essentials

Finding Books
Periodical Databases
Marketing Databases

Search Engines
Key Reference Books for Marketing
Key Reference Books for Local Marketing
Key Reference Books for Advertising
Industry Analysis
Other Links

marketing essentials

TopFinding Books

umd catelog

Library Catalog
Search for books, government documents, reference books, videos and periodicals available in our Duluth campus library using MNCAT Discovery Duluth.


Find over 300 million books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans take 1-3 weeks or more to fulfill.

google book search

Google Book Search
With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the the scanned book in context.


Amazon Books
Find new and used books available for sale, often with brief reviews and ratings.

umd catelog

All-University Catalog Book Search
Search all U of MN campuses just as you would our campus. You can mark "Get-It" for any circulating book held at any campus, including UMD, and it will be pulled and held for you at our Circulation desk. You will be notified by e-mail. UMD requests are usually filled within one day and requests from other campuses can take 2 to 4 working days. This is faster than Inter Library Loan as there is no intermediary processing your request. This is available for faculty, staff and students. FREE! All University of Minnesota book resources are now at your finger tips!!

topPeriodical Databases

Use these databases to find articles in newsletters, newspapers, trade publications, law reviews, and scholarly journals. Some of these databases will also provide specialized company reports, industry overviews, marketing reports and consumer analysis reports as well.

Business and Company Resource Center

Business Insights: Essentials
Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.

Business Source Premier

Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the green "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles.

Emerald Online

Emerald Online
A smaller business database with full text of scholarly journals in English, many of which are based in Europe.

Google Scholar

Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to Library electronic holdings via "Find It." 


Lexis Nexis
A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.


ProQuest News
Contains the full text of newspaper articles from over 350 titles. Provides our only source of electronic access to the Wall Street Journal.

Back to Top Marketing Databases


BizMiner offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Their market analysis reports are available at the national and local levels down to the zip code. Bizminer is a great resource to use when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry. Types of reports:

  • Industry Financial Profiles
  • US & Local Market Research Reports (includes business failure rates)
  • Area Demographic Profiles
  • Sole Proprietor/Startup Profit & Loss
  • Local Market Vitality Profiles


Business Analyst Online (BAO) is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:

  • Analyze trade areas, competition, supply and demand
  • Evaluate sites
  • Determine population within a specific drive-time or distance
  • Identify and segment customers
  • Reach your customers more effectively
  • Explore markets in the US
  • Click here to create an account and start using.

Passport GMID
Passport: Global Marketing Information Database (Passport GMID)
An integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. The GMID contains over a million demographic, economic, and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. To access thousands of international company profiles in the GMID, click on "Browse Reports," and then click on "Company Profiles."
Mintel Reports

Mintel Reports
Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Note that first time users will have to create a free account. See also our New Strategist Publications collection.

Reference USA
Reference USA
Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.


SBRnet (Sports Business Research Network)  provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories.
Ulrich's Periodical Directory

Ulrichs Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.

Back To Top Search Engines

The first place to go to search the web. One of four unique search engines

Google Scholar
Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to Library electronic holdings via "Find It."

One of four unique search engines

Back To Top Key Reference Books for Marketing

Business Plans Handbook
Business Plans Handbook: REF HD 62.7 .B865 (12 vols.)
Encyclopedia of American Industries
Encyclopedia of American Industries: REF HC 102 .E53 2008 (2 vols)
(Also in Business Insights: Essentials*)
encyclopedia of business information sources Encyclopedia of Business Information Sources: REF HF5035 .E53x 2009
Encyclopedia of Emerging Industries
Encyclopedia of Emerging Industries: REF HD 2324 .E528 2007
(Also in Business Insights: Essentials *)
Encyclopedia of Global Industries
Encyclopedia of Global Industries: REF HD 2324 .E53 2007
(Also in Business Insights: Essentials*)
Encyclopedia of Major Marketing Campaigns
Encyclopedia of Major Marketing Campaigns: REF HF 5837 .E53 2000 (2 vols)
The Lifestyle Market Analyst
The Lifestyle Market Analyst: REF HF 5415.33 .U6 L54 2008
New Strategist Publications
New Strategist Publications: Varies
Must-have sources of demographics and statistics to help discover Niche Markets.
The Sourcebook of ZIP Code Demographics
The Sourcebook of ZIP Code Demographics: REF HA 203 .S677 2009
Standard & Poor's Industry Surveys
Standard & Poor's Industry Surveys: REF HC 106 .S74
Now updated by the more current NetAdvantage.

Back To Top Key Reference Books for Local Marketing

BusinessNorth: 2005 Directory of Business and Industry
BusinessNorth: 2010 Directory of Business and Industry: REF Folio HC 107 .M6 B875 2010
Fact Book
Fact Book: REF HG 5127 .C67 2007

Back To Top Key Reference Books for Advertising

Encyclopedia of Advertising
Encyclopedia of Advertising: REF HF 5803 .A38 2003 (3 vols.)
Encyclopedia of Major Marketing Campaigns
Encyclopedia of Major Marketing Campaigns: REF HF 5837 .E53 2000

Back To Top Other Links

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Last Update: January 21, 2017

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