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Minnesota TourismSplit Rock Lighthouse

Tourism and the Economy Fact Sheet -

2014 and Previous Editions

Release Date: Jan 21, 2014

Annual snapshot of the most recent travel and tourism economic impact highlights for the state of Minnesota, tourism regions and counties

Current edition

2014 Tourism and the Economy Fact Sheet, featuring 2012 state sales tax and jobs data

Previous editions:

2013 Tourism and the Economy Fact Sheet, featuring 2011 state sales tax and jobs data

2012 Tourism and the Economy Fact Sheet, featuring 2010 state sales tax and jobs data

2011 Tourism and the Economy Fact Sheet, featuring 2009 state sales tax and jobs data

2010 Tourism and the Economy Fact Sheet, featuring 2008 state sales tax and jobs data

2009 Tourism and the Economy Fact Sheet, featuring 2007 state sales tax and jobs data

2008 Tourism and the Economy Fact Sheet, featuring 2006 state sales tax and jobs data

2007 Tourism and the Economy Fact Sheet, featuring 2005 state sales tax and jobs data

Sales Tax & Jobs

Annual sales, state sales tax and jobs for Minnesota's leisure and hospitality industry, including separate reporting for Minnesota resorts.

Jan 14, 2014

Complete annual sales tax statistics reports for Minnesota's Leisure and Hospitality Industry, beginning with 2004. Includes Accommodations; Food Services and Drinking Places; and Arts, Entertainment, and Recreation Industries, with a separate table in each annual report for each tourism region and county.
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Apr 16, 2013

Newly-released data from the Minnesota Department of Revenue shows that resort sales and state sales tax revenue were up in 2011, even as the number of resorts continued to decline. 
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Annual Minnesota Resort Sales Tax Statistics, 1985 through 2011

Jul 24, 2012

Complete annual sales tax statistics for Minnesota resorts, by region and county, beginning with 2004. Two additional reports cover 1985 through 2000, one providing the number of resorts and the other providing gross sales at resorts for most of the years during this period. (Note: The Minnesota Department of Revenue did not provide resort reports for all of these years.)
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Jul 23, 2012

Minnesota Resorts - Recently-released 2009 sales tax data compared with previous years back to 2004.
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Jul 22, 2012

Jobs and wages by county, 2004-2006 
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Surveys

Reports of results from various studies/surveys of Minnesota tourism businesses, consumers, etc.

Sep 10, 2013

Results from a recent Explore Minnesota Tourism (EMT) survey of Minnesota lodging and camping properties showed Minnesota accommodations with their fourth consecutive summer of modest growth and recovery. Overall, the informal survey indicated that summer 2013 business levels were up compared to a year earlier for both occupancy and revenue. However, results varied by accommodation type. Hotels, motels, B&Bs and historic inns did overall quite well, but resorts and campgrounds, which focus on outdoor activities, were negatively impacted by a cold and wet start to summer.
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Minnesota Tourism 2013 Pre-Summer Business Survey Points to a Good Summer

Minnesota Tourism 2012-13 Winter Business Survey

Minnesota Tourism 2012 Summer Business Survey

Minnesota Tourism 2012 Pre-Summer Business Survey

Minnesota Tourism 2011 Summer Business Survey

Minnesota Tourism 2010 Summer Business Survey

Minnesota Tourism 2010 Pre-Summer Business Survey

Minnesota Tourism 2009 Summer Business Survey

Minnesota Tourism 2009 Pre-Summer Business Survey

Minnesota Tourism 2008 Summer Business Survey

Sep 05, 2013

Explore Minnesota Tourism periodically surveys the Minnesota travel industry to get a pulse on current business conditions and trends. Most often, these surveys are conducted either just before or near the end of the summer travel season. The following reports provide summary analyses, as well as graphic presentations of results.
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Jan 23, 2013

Summary results from a survey of the Minnesota tourism industry, providing feedback on Explore Minnesota Tourism services, programs and staff. The survey was conducted in late 2012.
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Jul 30, 2012

Explore Minnesota Tourism undertook a study during 2011 and 2012 to segment Minnesota travelers and potential travelers, to provide insights for marketing messages and strategies.
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Jul 30, 2012

During 2011 and 2012, Explore Minnesota Tourism has led a task force of various state agencies and private-sector entities in efforts to develop a brand for Minnesota.
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Jul 29, 2012

Summary results from a survey of the Minnesota tourism industry, providing feedback on Explore Minnesota Tourism services, programs and staff. The survey was conducted in late 2009.
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Jul 28, 2012

Research conducted by SMARI in 2008. Explore Minnesota Tourism (EMT)evaluated their publications, including insight into the travel planning process, the role of print publications, their impact on travel, and evaluations of specific Minnesota publications. Usage of the Internet to gather travel information has become the norm, but people still use printed publications. A key question addressed in this study is how printed publications integrate with on-line resources to meet consumers informational needs.
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Jul 27, 2012

SMARI conducted this research in 2008. The study considered consumers' use of destination websites relative to the types of information they want and use; and organizational or functionality issues which present barriers to user-friendliness and/or the overall value of the site. The study included specific conclusions and recommendations regarding potential refinements for the Minnesota site.
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Jul 26, 2012

Summary results from a survey of the Minnesota tourism industry, providing feedback on Explore Minnesota Tourism services, programs and staff. The survey was conducted in 2007.
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Jul 24, 2012

Consumer-based research conducted by SMARI in 2007 and 2008. Explore Minnesota Tourism was interested in evaluating the image of Minnesota and the existing regions; identifying how travel regions are perceived and utilized by consumers; and identifying points of differentiation among the regions. The study was utilized in a decision to reconfigure Minnesota's four tourism regions into five regions.
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Traveler Profiles

Characteristics of travelers in Minnesota, including Canadian travel summary statistics.

Canadian Travel Spending in Minnesota Grew 6% in 2012

Annual travel spending by Canadians in Minnesota grew 6% to $359 million in 2012, including a 12% increase in spending on overnight trips.
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Annual Canadian Travel to Minnesota Summary, beginning with 2001

Summary of annual person-visits, spending, and spending per person-visit for overnight, day and combined (i.e., overnight and day) Canadian travelers to Minnesota, beginning with 2001.
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Annual Canadian Travel to Minnesota Details, beginning with 2005

Three tables for each year provide annual survey results for overnight, day and total (i.e., combined overnight and day) Canadian travelers to Minnesota. Results include province of residence, trip reason, transportation mode, party size, quarter of the year, duration, spending, accommodation type, sex and age of traveler; and travel party composition.
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Twin Cities Metropolitan Area Visitor Profile - Summer 2012

Twin Cities Metropolitan Area Visitor Profile - Summer 2012, conducted by the University of Minnesota Tourism Center for the Metro Tourism Committee.
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Canadian Travel to Minnesota Surpasses 3 Million Person-Visits

Travel volume and spending by Canadians in Minnesota in 2011 surpassed previous record levels set in 2010, including more than 3 million total person-visits.
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Report Profiling Travelers in Minnesota, 2005-2008

Statewide, regional and seasonal results of interviews with travelers throughout Minnesota, including demographic and socioeconomic profiles; and travel party and trip profiles.
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Economic Impact and Traveler Profile for Minnesota's Four Tourism Regions, June 2007-May 2008

Minnesota’s Metro Region – Economic Impact and Traveler Profile, June 2007-May 2008

Minnesota’s Northcentral/West Region – Economic Impact and Traveler Profile, June 2007-May 2008

Minnesota’s Northeast Region – Economic Impact and Traveler Profile, June 2007-May 2008

Minnesota’s Southern Region – Economic Impact and Traveler Profile, June 2007-May 2008


Region-specific results, including traveler profiles and estimates of traveler spending and travel volume; as well as jobs, resident income and government revenue supported by travel spending. Other results include room/campsite rates and occupancy for three categories of lodging, travel spending by category and more. Note: The four Minnesota tourism regions represented in these reports were modified into a new five-region configuration in 2009.
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Research Links & Sources

Additional reports, facts and figures related to Minnesota travel and tourism.

U.S. Travel Association research, including current and historical U.S. travel indicators
www.ustravel.org/research

Office of Travel and Tourism Industries (OTTI) – Reports on arrival and departure information to and from the U.S.
www.tinet.ita.doc.gov/research/monthly/index.html

University of Minnesota Tourism Center – Research and Publications

www.tourism.umn.edu/

Community/Region

All materials are in pdf format.

Metropolitan

North Central / West

Northeast

Southern

Statewide

Links

 



Last Update: April 16, 2014

 
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