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Retail Marketing Analytics

Periodical DataBases
Marketing Databases
Statistical Databases
Finding Books
Selected Titles in the Library
Search Engines
Other Links
Selected Government Sources
Reference Books

topPeriodical Databases

Business Analyst Online 

Business Analyst Online (BAO) is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:

  • Analyze trade areas, competition, supply and demand
  • Evaluate sites
  • Determine population within a specific drive-time or distance
  • Identify and segment customers
  • Reach your customers more effectively
  • Explore markets in the US
  • Click here to create an account and start using.
Business and Company Resource Center
Business Insights: Essentials
Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.
Business Source Premier
Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the green "company profiles" tab, which will allow you to access over 5,000 Datamonitor Company Profiles.
Emerald Online
Emerald Online
A smaller business database with full text of scholarly journals in English, many of which are based in Europe.
google scholar
Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to Library electronic holdings via "Find It."
Lexis Nexis
Lexis Nexis
A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.

Local Market Audience Analyst is a consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. 

  • Quickly learn about new markets
  • Better understand target audiences, their behaviors, and lifestyles
  • Access detailed reports and maps

Click a report to the left to get started, or click here to view video tutorials. 
Market Profile Reports
– explore by market, gaining insight into the demographic makeup and high-indexing behaviors of individual DMAs or counties.
Lifestyle Analysis Reports
– explore by lifestyle behavior, gaining insight into related behaviors, cross-sell/synergy opportunities, and market potential.
Demographics Reports
– explore by demographic variable, gaining market-by-market insight into where to find your key audiences.
PRIZM Reports
– explore using industry-standard PRIZM groupings, gaining unique insight into the household makeup and lifestyle traits of your target audiences. 
The reports in the Local Market Audience Analyst are great sources of information for demographic market research for Metro areas in the United States. What do they look like?   Click here for an example.

Watch this video to better understand this database.
NOTE: This database  requires the use of the Internet Explorer web browser. Instructions for specific versions of Internet Explorer: 
IE 7, 8, 9, 
IE 10, 
IE 11
SRDS Service Guides
SRDS PRIZM Groups Definitions
SRDS Claritas Prizm
DMA Profile & Maps   

NewsStand
NewsStand
Contains the full text of newspaper articles from over 350 titles. Provides our only source of electronic access to the Wall Street Journal.

google scholar
Nielsen/SRDS DMA Profiles & Maps
Demographic profiles, sales ranking of retail purchases for 210 U.S. markets. Data from Nielsen.

top Marketing Databases

BizMiner

BizMiner
BizMiner offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Their market analysis reports are available at the national and local levels down to the zip code. Bizminer is a great resource to use when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry. Types of reports:

-Industry Financial Profiles
- U.S.  & Local Market Research Reports (includes business failure rates)
- Area Demographic Profiles
- Sole Proprietor/Startup Profit & Loss
- Local Market Vitality Profiles

Retail & Restaurant Sales per Square Foot Profile
Release Date: January 2012
http://www.bizminer.com.libpdb.d.umn.edu:2048/reports/spf/Retail_Sales_per_Sq_Ft_v.1.12_AC.pdf

Global Marketing Information Database
Global Marketing Information Database (Passport GMID)
An integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. The GMID contains over a million demographic, economic, and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. To access thousands of international company profiles in the GMID, click on "Browse Reports," and then click on "Company Profiles."
Mintel Reports

Mintel Reports
Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Note that first time users will have to create a free account. See also our New Strategist Publications collection.

Reference USA
Reference USA
Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.
SBRnet
SBRnet (Sports Business Research Network)
SBRnet (Sports Business Research Network) provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories.
SRDS Media Solutions

SRDS Media Solutions
Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more. ALSO INCLUDES CURRENT ELECTRONIC VERSION OF THE "LIFESTYLE MARKET ANALYST" WITH DEMOGRAPHICS AND PSYCHOGRAPHICS OF DMAs AND COUNTIES IN THE UNITED STATES.

NOTE: Local Market Analyst works in Internet Explorer ONLY.

SRDS Service Guides
SRDS PRIZM Groups Definitions
SRDS Claritas Prizm

Ulrich's Periodical Directory
Ulrich's Periodicals Directory
Ulrichs Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.
 

topStatistical Databases

American FactFinder

American FactFinder
The U.S. Census Bureau's source for population, housing, economic, and geographic data drawn from the official United States Census.

FedStats FEDSTATS
A window on the full range of official statistical information available to the public from the Federal Government. Use it to track economic and population trends, education, health care costs, aviation safety, foreign trade, energy use, farm production, and more. Access official statistics collected and published by more than 100 Federal agencies without having to know in advance which agency produces them.

 

topFinding Books

umd catalog
UMD Catalog (Advanced)
Search for books, government documents, reference books, videos and periodicals by title using the Advanced Search of the UMD Online Catalog.

worldcat
WorldCat
Find over 200 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill.
google book search

Google Book Search
With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the the scanned book in context.

Proquest

Dissertations & Theses
Indexes all American doctoral dissertations since 1861 covering all subjects. Full-text of "Big Ten" University dissertations, from about 1997 to present, are available to UMD students, faculty, and staff.

MNCAT All Campus Catalog

All-University Catalog Book Search
and search all U of MN campuses just as you would our campus. You can mark "Get-It" for any circulating book held at any campus, including UMD, and it will be pulled and held for you at our Circulation desk. You will be notified by e-mail. UMD requests are usually filled within one day and requests from other campuses can take 2 to 4 working days. This is faster than Inter Library Loan as there is no intermediary processing your request. This is available for faculty, staff and students. FREE! All University of Minnesota book resources are now at your finger tips!!

 
You Want to Find Books?
 

topSelected Titles in the Library

Analytics at Work: Smarter Decisions, Better Results, Davenport, Thomas H - HD38.7 .D378 2010 Regular Loan 
Business Analytics for Managers [electronic resource], Jank, Wolfgang - 2011
Cult of Analytics [electronic resource]: Driving Online Marketing Strategies Using Web Analytics, Jackson, Steve - 2009
Data Mining Techniques [electronic resource]: for Marketing, Sales, and Customer Relationship Management, Third Edition, Linoff, Gordon S - 2005
The New Know: Innovation Powered by Analytics, May, Thornton - HD38.7 .M383 2009 
The New Rules of Retail: Competing in the World’s Toughest Marketplace, Lewis, Robin - HF5429 .L4854 2010 
The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance, Fisher, Marshall - HD38.5 .F57 2010
Pro SQL Server 2008 Analytics [electronic resource]: Delivering Sales and Marketing Dashboards, Paulen, Brian - 2009
Retail Analytics: the Secret Weapon, Cox, Emmett - HF5429 .C683 2012
The Value of Business Analytics: Identifying the Path to Profitability, Stubbs, Evan - HD30.28 .S787 2011
Web Analytics 2.0: the Art of Online Accountability & Science of Customer Centricity, Kaushik, Avinash - ZA4235 .K382 2010
Your Google Game Plan for Success : Iincreasing Your Web Presence with Google AdWords, Analytics and Website Optimizer, Teixeira, Joe - TK5105.885.G66 T45 2010

top Search Engines

google
Google
The first place to go to search the web. One of four unique search engines
msn
Bing
One of four unique search engines

 

top Other Links

Market Research Portal
A major free internet resource on marketing research topics.

Trend Watching
Free site on marketing and branding trends.

Pew Internet
Contains excellent reports on how people use the Internet and social media.

Companies and Financials
Search by company name in these sources and you will find books, articles and company overview reports.

Company Overview Reports FAQ
Learn how to quickly find company overview reports

Comparing Companies FAQ
Learn how to quickly compare financial data of companies.

LSBE Essentials
Our most comprehensive overview of major Kathryn A. Martin Library Business Database sources.

Business FAQ's
Great tips on how to find specific kinds of information.

top Selected Government Sources:


Bureau of Economic Analysis

Bureau of Labor Statistics

Retail Census:
http://www.census.gov/econ/overview/re0100.html
http://www.census.gov/econ/overview/mu0000.html
http://www.census.gov/econ/census02/
http://www.census.gov/retail/


top Reference Books

The Lifestyle Market Analyst
The Lifestyle Market Analyst: REF HF 5415.33 .U6 L54 2008
Market Share Reporter
Market Share Reporter: REF HF 5410 .M35 2008 (2 vols.)
(Also in Business Insights: Essentials *)
New Strategist
New Strategist Publications: Varies
Must-have sources of demographics and statistics to help discover Niche Markets. 

 

 

Last Update: September 12, 2012

 
jim vileta

designed and compiled
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Business Librarian
Room 272 Martin Library
(218) 726-6157

jvileta@d.umn.edu
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