Retail Marketing Analytics

Periodical DataBases
Marketing Databases
Statistical Databases
Finding Books
Selected Titles in the UMD Library
Search Engines
Other Links
Selected Government Sources
Reference Books

Periodical Databases
	Business Insights: Essentials Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.
	Business Source Premier Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the green "company profiles" tab, which will allow you to access over 5,000 Datamonitor Company Profiles.
	Emerald Online A smaller business database with full text of scholarly journals in English, many of which are based in Europe.
	Google Scholar Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles. Sources are linked to UMD Library electronic holdings via "Find It."
	Lexis Nexis A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.
	NewsStand Contains the full text of newspaper articles from over 350 titles. Provides our only source of electronic access to the Wall Street Journal.
Marketing Databases
	BizMiner BizMiner offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Their market analysis reports are available at the national and local levels down to the zip code. Bizminer is a great resource to use when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry. Types of reports: -Industry Financial Profiles - U.S. & Local Market Research Reports (includes business failure rates) - Area Demographic Profiles - Sole Proprietor/Startup Profit & Loss - Local Market Vitality Profiles Retail & Restaurant Sales per Square Foot Profile Release Date: January 2012 http://www.bizminer.com.libpdb.d.umn.edu:2048/reports/spf/Retail_Sales_per_Sq_Ft_v.1.12_AC.pdf
	Global Marketing Information Database (Passport GMID) An integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. The GMID contains over a million demographic, economic, and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. To access thousands of international company profiles in the GMID, click on "Browse Reports," and then click on "Company Profiles."
	Mintel Reports Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Note that first time users will have to create a free account. See also our New Strategist Publications collection.
	Reference USA Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.
	SBRnet (Sports Business Research Network) SBRnet (Sports Business Research Network) provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories.
	SRDS Media Solutions Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more. ALSO INCLUDES CURRENT ELECTRONIC VERSION OF THE "LIFESTYLE MARKET ANALYST" WITH DEMOGRAPHICS AND PSYCHOGRAPHICS OF DMAs AND COUNTIES IN THE UNITED STATES. NOTE: Local Market Analyst works in Internet Explorer ONLY. SRDS Service Guides SRDS PRIZM Groups Definitions SRDS Claritas Prizm
	Ulrich's Periodicals Directory Ulrichs Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.

Statistical Databases
	American FactFinder The U.S. Census Bureau's source for population, housing, economic, and geographic data drawn from the official United States Census.
	FEDSTATS A window on the full range of official statistical information available to the public from the Federal Government. Use it to track economic and population trends, education, health care costs, aviation safety, foreign trade, energy use, farm production, and more. Access official statistics collected and published by more than 100 Federal agencies without having to know in advance which agency produces them.

Finding Books
	UMD Catalog (Advanced) Search for books, government documents, reference books, videos and periodicals by title using the Advanced Search of the UMD Online Catalog.
	WorldCat Find over 200 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill.
	Google Book Search With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the the scanned book in context.
	Dissertations & Theses Indexes all American doctoral dissertations since 1861 covering all subjects. Full-text of "Big Ten" University dissertations, from about 1997 to present, are available to UMD students, faculty, and staff.
	All-University Catalog Book Search and search all U of MN campuses just as you would our campus. You can mark "Get-It" for any circulating book held at any campus, including UMD, and it will be pulled and held for you at our Circulation desk. You will be notified by e-mail. UMD requests are usually filled within one day and requests from other campuses can take 2 to 4 working days. This is faster than Inter Library Loan as there is no intermediary processing your request. This is available for faculty, staff and students. FREE! All University of Minnesota book resources are now at your finger tips!!

You Want to Find Books?

Selected Titles in the UMD Library

Analytics at Work: Smarter Decisions, Better Results, Davenport, Thomas H - HD38.7 .D378 2010 Regular Loan
Business Analytics for Managers [electronic resource], Jank, Wolfgang - 2011
Cult of Analytics [electronic resource]: Driving Online Marketing Strategies Using Web Analytics, Jackson, Steve - 2009
Data Mining Techniques [electronic resource]: for Marketing, Sales, and Customer Relationship Management, Third Edition, Linoff, Gordon S - 2005
The New Know: Innovation Powered by Analytics, May, Thornton - HD38.7 .M383 2009
The New Rules of Retail: Competing in the World’s Toughest Marketplace, Lewis, Robin - HF5429 .L4854 2010
The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance, Fisher, Marshall - HD38.5 .F57 2010
Pro SQL Server 2008 Analytics [electronic resource]: Delivering Sales and Marketing Dashboards, Paulen, Brian - 2009
Retail Analytics: the Secret Weapon, Cox, Emmett - HF5429 .C683 2012
The Value of Business Analytics: Identifying the Path to Profitability, Stubbs, Evan - HD30.28 .S787 2011
Web Analytics 2.0: the Art of Online Accountability & Science of Customer Centricity, Kaushik, Avinash - ZA4235 .K382 2010
Your Google Game Plan for Success : Iincreasing Your Web Presence with Google AdWords, Analytics and Website Optimizer, Teixeira, Joe - TK5105.885.G66 T45 2010

Search Engines
	Google The first place to go to search the web. One of four unique search engines
	Bing One of four unique search engines

Selected Government Sources:

Bureau of Economic Analysis

Bureau of Labor Statistics

Retail Census:

http://www.census.gov/econ/overview/re0100.html
http://www.census.gov/econ/overview/mu0000.html
http://www.census.gov/econ/census02/
http://www.census.gov/retail/

Reference Books

	The Lifestyle Market Analyst: REF HF 5415.33 .U6 L54 2008
	Market Share Reporter: REF HF 5410 .M35 2008 (2 vols.) (Also in Business Insights: Essentials *)
	New Strategist Publications: Varies Must-have sources of demographics and statistics to help discover Niche Markets.

Last Update: September 12, 2012

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by Jim Vileta
Business Librarian
Room 272 Library
(218) 726-6157

jvileta@d.umn.edu
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The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form

Retail Marketing Analytics

Periodical Databases

Marketing Databases

Statistical Databases

Finding Books

Selected Titles in the UMD Library

Search Engines

Other Links

Selected Government Sources:

Reference Books