MBA 8211 Class Schedule (Spring 2008)


NOTE: ALL ASSIGNMENTS WILL BE DUE AS PER THIS TENTATIVE SCHEDULE UNLESS YOU ARE SPECIFICALLY INFORMED OTHERWISE IN CLASS. However, class material on one topic may overlap into class periods assigned for other topics.

Date Topic Readings
3/28/2008 Introduction/Syllabus

The Research Process
The Misuse of Statistical Information
Defining Research Problems

Friday PowerPoint Slides
SCHEDULE/DISCUSSION QUESTIONS

Salkind: Ch. 13-14

NOTE: You need to use your UMD email username and password to access some of these files.

Statistics for MBA Students (MS Word)Prayer & Medicine 1 (only read abstract & skim paper)
Prayer & Medicine 2

3/29/2008

Survey Research
Questionnaire Design

Saturday PowerPoint Slides (Questionnaire Design/Describing Data)

Freakonomics: Ch. Intro-2
Salkind: Ch. 1-3, 9

Writing Questions
Getting To The Truth
How Surveys Influence

4/11/2008 The Central Limit Theorem
Sampling Issues
Correlation and Causality

PowerPoint Slides 1/Slides 2/Slides 3
SCHEDULE

Assignment 1: Statistical Analysis Using SPSS (Santa Fe Grill)
Santa Fe Grill Data Set
Santa Fe Questionnaire & Analysis Help

Salkind: Ch. 4, 6-8
Campbell: Chapter 12*
Sampling vs. Non Sampling Error

Research With Legs
Backwards Marketing Research

4/12/2008

Probabilities and Percents

9AM-11 AM
Guest Speaker: Mark Labovitz, CEO Labovitz Enterprises

Labovitz Presentation
Santa Fe Grill Analysis Slides

Freakonomics: Ch. 3-4
OPTIONAL: Check out this Criticism and Levitt's Response

Campbell: Chapter 8, Chapter 11*
Prayer & Medicine #3 & #4

4/25/2008

Reliability and Validity
Experimental and Quasi-experimental Designs

Graphical Misrepresentation
Good Statistical Practice

TENTATIVE: PowerPoint Slides 1/Slides 2
SCHEDULE

Assignment 2: Internal Validity

Guest Speaker: Rollie Gentzler, VP Finance, Hormel, Inc.

Salkind: Ch. 5, 9-12
Freakonomics: Ch. 5-6

Achieving Graphical Competence
Graphical Integrity

Prayer & Medicine #5

4/26/2008

Final Exam

Final Survey Report Presentations

Research Project Outline
Presentation Outline

Final Survey Report due
Assignment 3: Freakonomics:  Due
April 30, 2008

 

* Other than the Salkind and Freakonomics books, all other readings will be provided to you in hardcopy (or linked off this web page where possible).  The only books you need to purchase for this class are the Salkind and Freakonomics books.

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