Graphic DesignIII
Spring 2009

ART  3933  sec 003 
10:00 - 12:00 am
Tue:ABAH335 Thu:Mont239


ART  3933  sec 002 
4:00 - 6:00 pm
Tue:Lib118 Thu:ABAH335

Graphic Design III is the third in the core sequence of graphic design courses. It deals not only with the interaction of text and image, but the interaction of designed communication with its audience and with the social/economic world. Students will develop and hone skills in understanding audience and client as they create solutions to a series of design problems. Visual literacy will be increased through exposure to contemporary design issues and graphic design history. Students will be expected to expand their proficiency in all aspects of the design process, including visual research, knowledge of the business world, knowledge of the world of professional desigh, creative brainstorming, conceptualizing, critical thinking, the use of formal design principles, collaboration, and presentation.

Rob Wittig
rwittig@d.umn.edu Office: VKH 131A Phone: 726.7545
Office Hours:
M 10-11
W 10-12
or by appointment

Here's what I care about:

I care about ideas and creativity. (Otherwise, why bother being alive, right?)

I want you learn more about your own creative process while you're learning about how designed communication works, how the design world works and how the world of money and organizations works.

I want you to be an idea person, this semester and for the rest of your life. I want you to always have interesting things to talk about during a meeting or over lunch --- really interesting things, things that genuinely interest you. Your enthusiasm for the world is the flame that keeps your creativity alive (and earns you a living).

I want you to be able to speak basic Business-Speak. In other words, to be able to empathize with the people you work for and communicate with them.

I want you to read the readings and listen to the listenings. Repeating. I want you to actually read the readings. *laughs* Don't worry, it'll be fun! I'll support you, and I'll quiz you.

I want us to have fun playing with in-class simulations of design office processes and designer/client meetings, so that you learn about real-life professional practices and can hit the ground running when you're interning and working at a design firm.

 

Attendance and participation in class for the full class period is mandatory. Studio classes provide the oportunity for interchange between student and teacher and among students. This interaction is vital to the learning process and cannot take place when a student is absent. Late arrival or early depature counts as 1/2 an absence. Any student who misses more than three classes will have final grade reduced one letter grade.

This course adheres strictly to UMD's Student Academic Integrity Policy, which can be found at www.d.umn.edu/assl/conduct/integrity.

The instructor will enforce and students are expected to follow the University's Student Conduct Code http://www.d.umn.edu/assl/conduct/code.

Required supplies
_book: "Social Intelligence" by Daniel Goleman

_unlined sketchbook at least 8"x10"
_print portfolio
_final work mounted to fit into portfolio
_electronic portfolio
_CD-R disk to turn in final work

Required Magazines
You are required to purchase and bring to class four design or art magazines during the semester, one per month. Some acceptable magazines are: Step, HOW, Print, CA (Communication Arts), Graphis, AdBusters, Juxtapoz, ArtForum, Art in America

Required Listening
You are require to listen every week to BBC radio's show "From Our Own Correspondent" You can listen to the podcast at any time during the week.
http://www.bbc.co.uk/radio/podcasts/fooc/

Final designs and presentations must be well crafted and presented in a professional manner. This is both expected in the field, and shows you respect your own work as a designer.

Process is a crucial part of what you'll be learning in this class. For that reason, you are required to complete, keep, and turn in every sketch, note and rough design for each exercise and project. Projects will not be considered complete without all the working stages; you cannot skip any steps.

In-class "sprints" and small homework assignments are required and will be assigned throughout the semester.

Evaluation will be based 70% on all phases of design projects (sketch, thumbnails, full sized comps, and finished work), 30% on attendance and engaged participation in all class discussions, exercises, sprints, homework, and critiques.

Special needs If you have any limitation which affects your ability to perform in the class, please see me at your earliest convenience to arrange for equitable participation.

 

 

You, yes you, have to actually do your reading and listening assignments. Srsly. No, srsly!

In class readling/listening notes are required for this class. In-class writing and discussion will happen regularly on the days we meet in ABAH 335. You will hand in printed or photocopied versions of your notes along with your four projects.

Required reading notes from Social Intelligence. As you read the book take notes on passages that interest you, by hand or electronically. Put the page number of each passage you note. Each week write three original (3) sentences about ways what you're reading relates to design. Be prepared to write or talk in class based on these notes.

Required listening notes from BBC's From Our Own Correspondent. Each week select one FOOC story you are particularly interested in and find three web sites that have visual reference images about the situation described in the story.

Projects

1_Audience Building Phase One
In this project you will identify an audience that you wish to contact through graphic communication. You will then research the audience and create a knowledgeable strategy to reach them. You will present your research and strategy in a beautifully-designed strategy document.

2_Audience Building Phase Two
Using the strategy document you created as your foundation, you will create designs for a variety of print, web and environmental media. You will create a beautifully-designed presentation document and present your design system to the class.

3_Design System Phase One
In this project you will identify an existing organization with an ailing design plan, or invent a new, needed organization and re-conceive and improve it. You will research the organization from the executive's perspective and create a knowledgeable strategy to revitalize the brand. You will present your research and strategy in a beautifully-designed strategy document.

4_Design System Phase Two
Using he strategy document you created as your foundation, you will create designs for logos, messaging and environments. You will create a beautifully-designed presentation document and present your rebranding program to the class

The good news is

 

that all this only will work so long as you stay relaxed and stay playful!

Yes, designeers get to play for a living.

Week
Tuesday

Thursday

Readings
Jan 20 - Jan 22 Project 1 Phase 1 Launch Project 1 Phase 1 Social Intelligence
Jan 26 - Jan 28 Project 1 Phase 1 Project 1 Phase 1

thru page 62

Feb 02 - Feb 04

Project 1 Phase 1 Project 1 Phase 1 thru page 117
Feb 09 - Feb 11 Phase 1 : Presentations Phase 1 : Presentations thru page 188
Feb 16 - Feb 18 Project 1 Phase 2 Launch Project 1 Phase 2

thru page 222

Feb 23 - Feb 25 Project 1 Phase 2 Project 1 Phase 2 thru page 266
Mar 02 - Mar 04 Project 1 Phase 2 Project 1 Phase 2 thru page 334
Mar 09 - Mar 10 Phase 2 : Presentations Phase 2 : Presentations
Spring Break
Mar 23 - Mar 25 Project 2 Phase 1 Launch Project 2 Phase 1

 

Mar 30 - Apr 01 Project 2 Phase 1 Project 2 Phase 1  
Apr 06 - Apr 08 Phase 2 : Presentations Phase 2 : Presentations  
Apr 13 - Apr 15 Project 2 Phase 2 Launch Project 2 Phase 2  
Apr 20 - Apr 22 Project 2 Phase 2 Project 2 Phase 2

 

Apr 27 - Apr 29 Project 2 Phase 2 Project 2 Phase 2  
May 04 - May 06 Phase 2 : Presentations Phase 2 : Presentations
FINALS Week

 

FINAL EXAM:
10am class: Mon May 11 12:00

4pm class: Mon May 11 10:00