Senior Design Studio II
ART  4933  sec 001 
Fall 2009

2:00 - 3:50 pm
Tue/Thu: ABAH 335

Senior Design Studio II has as its purpose: to develop professional skills in presentation, to prepare a professional portfolio and promotional materials to aid in the job search, and to introduce critical issues in professional practice. We will explore how design impacts our society, the environment, our colleagues, our clients and ourselves. We will create a toolkit of information and promotional tools to help students achieve their professional goals. The class will include lecture, creative investigation, in-class "sprint" assignments, simulations of real-life work situations, critique, research, reading and presentation.

Rob Wittig
rwittig@d.umn.edu Office: VKH 131A Phone: 726.7545
Office Hours:
10-11:30 MW or
by appointment

Here's what I care about:

I want to help you build a portfolio that shows your skills, your personality and your interests in a way that will intrigue and delight top professional designers.

I want you to have on the tip of your tongue, for the rest of your life, an eloquent, compelling description of what creative issues and life issues you are interested in at the moment. Interested people are interesting people.

I want you to be able to talk about your work fearlessly and professionally, at a moment's notice

I want to share with you the inside story of what it's like to work in professional design and give you a head start in your first year at a new job.

 

Attendance and participation in class for the full class period is mandatory. Studio classes provide the oportunity for interchange between student and teacher and among students. This interaction is vital to the learning process and cannot take place when a student is absent. Late arrival or early depature counts as 1/2 an absence. Any student who misses more than three classes will have final grade reduced one letter grade.

This course adheres strictly to UMD's Student Academic Integrity Policy, which can be found at www.d.umn.edu/assl/conduct/integrity.

The instructor will enforce and students are expected to follow the University's Student Conduct Code http://www.d.umn.edu/assl/conduct/code.

 

Required supplies:
_print portfolio
_pdf portfolio
_web portfolio
_CD-R disk to turn in final work

Required Magazines
You are required to purchase and bring to class 3 design or art magazines during the semester, one per month. Some acceptable magazines are: Step, HOW, Print, CA (Communication Arts), Graphis, AdBusters, Juxtapoz, ArtForum, Art in America

Required Newspapers
You will be assigned to subscribe to either the New York Times or Wall Street Journal, for regular use in class.

Final designs and final portfolio must be well crafted and presented in a professional manner. This is both expected in the field, and shows you respect your own work as a designer.

Just as in a professional workplace, process is a crucial part of what will be expected of you in this class. For that reason, you are required to complete, keep, and turn in every sketch, note and rough design for each exercise and project. Projects will not be considered complete without all the working stages.

You cannot skip any steps!

In-class "sprints," small homework assignments and in-class simulations are required and will be assigned throughout the semester.

Evaluation will be based 50% on the suite of your final marketing materials, 50% on attendance and engaged participation in all class discussions, exercises, simulations, sprints, homework, and critiques.

Special needs If you have any limitation which affects your ability to perform in the class, please see me at your earliest convenience to arrange for equitable participation.

Projects

1_Personal identity system

2_Résumé

3_Print portfolio

4_Electronic portfolio

5_Experimental design project

The balance of emphasis on either the print portfolio or the web portfolio will be established for each student on an individual basis depending on your work and your goals.

Regular In-Class
Current Events Discussions
You will be expected to bring a brief discussion topic to class every Thursday, based on your reading of your assigned newspaper.

Presentation Emphasis
We will do a number of in-class presentation simulations over the seemster. We will support each other as a group to improve all of our presentation styles and find ways to tap our natural enthusiasm to make presentations that are thoughtful and meaningful.
Above all --- I want you to be fearless about presentations by the end of this semester.

The good news is

that the way to succeed in design is by following your heart --- tapping into the things you truly care about.

Design works for everybody when we love what we're doing.

Week
Tuesday
Thursday
Readings + Lectures
Sep 08 - Sep 10 Introduction Dream Job  
Sep 15 - Sep 17 Portfolio Presentations Brand Yourself; Logo Sketches


Sep 22 - Sep 24 Logo Critique Logo Design Due  
Sep 29 - Oct 01 Sketches for Identity System Sketches for Identity System  
Oct 06 - Oct 08 Resume Due; Identity critique Identity workshop


Oct 13 - Oct 15 Identity Due; Portfolio Plan Experimental Design
Oct 20 - Oct 22 Experimental Design Experimental Design  
Oct 27 - Oct 29 Experimental Design Experimental Design  
Nov 03 - Nov 05 Experimental Design Due Portfolio Schedule  
Nov 10 - Nov 12 Portfolio Portfolio  
Nov 17 - Nov 19 Portfolio Portfolio Individual Critique  
Nov 24 - Nov 26 Portfolio Individual Critique    
Dec 01 - Dec 03 Portfolio
Portfolio
...
Dec 08 - Dec 10 Portfolio Portfolio ...
Dec 15 Portfolio Dress Rehearsal ...
FINALS Week
Dec 17 - 22

FINAL EXAM:
Wed Dec 21 at 8:00 AM
... <<<ALL WORK DUE