Marketing Research

Home

Job Hunting Resources

Personal Selling Students

MBA8111 Students

My Selling Textbook

Research Studies

Secure Area

Biographical Information

Web Vistsa

• WEB VISTA -- Make online comments and get PowerPoint© slides

Textbook Sites

• Link to the Textbook's home page
• Textbook site for Instructor

Examples of Graded Papers from Prior Classes

• Examples of Marketing Research Papers from prior classes

Project 1 Information

• Fall 2008 Project Guidelines

Project 2 Information

• Fall 2008Project Guidelines
• The survey itself (as a .doc document)
• The survey itself (as a .pdf document)
• SPSS Hints Day 1 (and Tutorial Assignment)
• SPSS Hints Day 2
• SPSS Hints Day 3

Some good web links

• Views from a seasoned expert on many marketing research topics
• Statistics Primer
• Duluth library electronic resources
• U.S. Census Bureau
• Business Plans Portal (http://www.bplans.com/)
• TheOnline Marketing Research Community (excellent!)
• Guideline (FIND/SVP)
• James Vileta's Marketing Research Bookmarks
• Library of Congress
• International directory of marketing research companies and services (including focus group facilities)
  
• WorldOpinion is a valuable resource to researchers which
  features latest research news, conference information, directory of
  researchers, stock watch, classified ads, and much more.
• Online survey software company that I have used -- Questionpro.com
• Another Online survey software company (you only pay for responses)

Top Marketing Research Firms AC Nielsen Information Resources, Inc. The Arbiton Co. Westat, Inc. Maritz Research The NPD Group Audits & Surveys Worldwide, Inc. The M/A/R/C Group, Inc. Opinion Research Corp. Abt Associates Inc. J.D. Power and Associates Elrick & Lavidge Burke Inc. Decima C & R research Services Inc. Morepace Lieberman Research Worldwide Yankelovich Partners Inc.   Marketing Research Organizations

American Marketing Association -dedicated to serving the educational and professional needs of marketing executives American Association for Public Opinion Research -an association of people interested in the methods, applications, and analysis of public opinion and survey research. Public Opinion Quarterly Index included. CASRO -information for companies looking for market research help Market Research Society of Australia -dedicated to increasing the standard and understanding of market research. Marketing Research Association -non-profit membership-based organization providing training and education for marketing and opinion researchers. Qualitative Research Consultants Association (QRCA) -enhances the professionalism of qualitative marketing and social research, and provides for communications among its members Roper Center for Public Opinion Research -non-profit center for the study of public opinion maintaining the world's largest archive of public opinion data.

Information on some Master of Marketing Research  Programs University of Texas at Arlington University of Georgia University of Wisconsin at Madison Southern Illinois at Edwardsville List of schools that offer these The views and opinions expressed in this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Last Updated: August 6, 2008 Page author Stephen B. Castleberry     ©Copyright by Stephen B. Castleberry, 2007, all rights reserved.