University of Minnesota-Duluth
School of Business and Economics
Spring 2003
Course: MgtS 3711 Marketing Research
2:00-3:15 TTH Room 50 SBE
Prerequisites: MgtS 3701; SBE candidate or approved non-SBE Mkt minor or
consent of the college.
Professor: Dr. Stephen B. Castleberry SBE116
E-mail: scastleb@d.umn.edu (This is the best way to contact me) (218) 726-6314 office phone (218) 726-7578 office fax
Web: www.d.umn.edu/~scastleb
Office Hours: 8:30-9:30, 12:30-2:00 TTH, or by appointment
Course Catalog Description:
Emphasis on improving skills of conducting secondary research,
designing a primary research study, and analyzing and reporting results of a research study.
Course Textbook: Marketing Research: The Impact of the Internet, 5th edition by McDaniel and Gates,2002, Southwestern Publishing.
Grade Determination:
Exam One 20%
Exam Two 20%
Final Exam 20%
Project 1 20%
Project 2 20%
PROJECT ONE will consist of conducting extensive secondary research for a set of research objectives and presenting the information in an oral presentation (with a handout). You will work in a team of 3 students.
PROJECT TWO will consist of analyzing a data base using statistical software and delivering a formal, written research report. The project will utilize teams.
COURSE OUTLINE
| T 1/21 | Introduction / The Role of Marketing Research | 1 |
| TH 1/23 | The Research Industry | 2 |
| T 1/28 |
The Marketing Research Process |
3 |
| TH 1/30 | Secondary Research | 4 |
| T 2/4 | Introduce Project 1 and how it will be graded/ Library research | |
| TH 2/6 | Qualitative Research | 5 |
| T 2/11 | Vileta Secondary Research Seminar (library) | |
| TH 2/13 | Survey Research | 6 |
| T 2/18 | Observation | 7 |
| TH 2/20 | Exam One (Chapters 1-7) | |
| T 2/25 | Experimentation | 8 |
| TH 2/27 | Measurement | 9 |
| T 3/4 | Attitude Scales | 10 |
| TH 3/6 | Questionnaire Design | 11 |
| T 3/11 | Basic Sampling Issues | 12 |
| TH 3/13 | Sample Size Determination | 13 |
| 3/15-3/23 | SPRING BREAK | |
| T 3/25 | Exam Two (Chapters 8-13 ) | |
| TH 3/27 | Introduce Project 2 and how it will be graded/ Lab Tutorials | 18 |
| T 4/1 | Project 1 Due at beginning of class (2pm)/ Data Input and Analysis | 14 |
| Th 4/3 | Lab | |
| T 4/8 | Lab | 15 |
| TH 4/10 | Statistical Testing of Differences/Correlation and Regression | 16 |
| T 4/15 | Lab | |
| TH 4/17 | Project 1 Presentations | |
| T 4/22 | Project 1 Presentations | |
| TH 4/24 | Project 1 Presentations | |
| T 4/29 | Multivariate Analysis | 17 |
| TH 5/1 | Lab | |
| T 5/6 | Lab/ Project 2 Due at 4:30 PM in my office | |
| TH 5/8 |
Managing Research and Research Ethics |
19 |
Final Exam Wednesday, May 14, 4-6PM.