University of Minnesota-Duluth

School of Business and Economics

Spring 2003


Course:                     MgtS 3711 Marketing Research

                                2:00-3:15 TTH Room 50 SBE

 

Prerequisites:            MgtS 3701; SBE candidate or approved non-SBE Mkt minor or

                                 consent of the college.


Professor:                 Dr. Stephen B. Castleberry SBE116

                                E-mail: scastleb@d.umn.edu (This is the best way to contact me)                                (218) 726-6314 office phone (218) 726-7578 office fax

                                Web: www.d.umn.edu/~scastleb

 

Office Hours:            8:30-9:30, 12:30-2:00 TTH, or by appointment


Course Catalog Description:

                                Emphasis on improving skills of conducting secondary research,

designing a primary research study, and analyzing and reporting results of a research study.

 

Course Textbook:      Marketing Research: The Impact of the Internet, 5th edition by                                            McDaniel and Gates,2002, Southwestern Publishing.


Grade Determination:

 

                                Exam One                            20%

                                Exam Two                            20%

                                Final Exam                           20%

                                Project 1                             20%

                                Project 2                             20%


PROJECT ONE will consist of conducting extensive secondary research for a set of research objectives and presenting the information in an oral presentation (with a handout). You will work in a team of 3 students.


PROJECT TWO will consist of analyzing a data base using statistical software and delivering a formal, written research report. The project will utilize teams.




 

COURSE OUTLINE

T 1/21  Introduction / The Role of Marketing Research 1
TH 1/23 The Research Industry 2
T 1/28

The Marketing Research Process     

3
TH 1/30 Secondary Research 4
T 2/4 Introduce Project 1 and how it will be graded/ Library research  
TH 2/6 Qualitative Research 5
T 2/11  Vileta Secondary Research Seminar (library)  
TH 2/13 Survey Research 6
T 2/18 Observation 7
TH 2/20 Exam One (Chapters 1-7)  
T 2/25 Experimentation 8
TH 2/27 Measurement 9
T 3/4 Attitude Scales 10
TH 3/6 Questionnaire Design 11
T 3/11 Basic Sampling Issues 12
TH 3/13 Sample Size Determination 13
3/15-3/23 SPRING BREAK  
T 3/25 Exam Two (Chapters 8-13 )  
TH 3/27 Introduce Project 2 and how it will be graded/ Lab Tutorials 18
T 4/1 Project 1 Due at beginning of class (2pm)/ Data Input and Analysis 14
Th 4/3 Lab  
T 4/8 Lab 15
TH 4/10 Statistical Testing of Differences/Correlation and Regression 16
T 4/15 Lab  
TH 4/17 Project 1 Presentations  
T 4/22 Project 1 Presentations  
TH 4/24 Project 1 Presentations  
T 4/29 Multivariate Analysis 17
TH 5/1 Lab  
T 5/6 Lab/ Project 2 Due at 4:30 PM in my office  
TH 5/8

Managing Research and Research Ethics 

19

 

Final Exam Wednesday, May 14, 4-6PM.