University of Minnesota-Duluth
School of Business and Economics
Course: MgtS 3711 Marketing Research
2:00-3:15 TTH Room 50 SBE
Prerequisites: MgtS 3701; SBE candidate or approved non-SBE Mkt minor or
consent of the college.
Professor: Dr. Stephen B. Castleberry SBE116
E-mail: email@example.com (This is the best way to contact me) (218) 726-6314 office phone (218) 726-7578 office fax
Office Hours: 8:30-9:30, 12:30-2:00 TTH, or by appointment
Course Catalog Description:
Emphasis on improving skills of conducting secondary research,
designing a primary research study, and analyzing and reporting results of a research study.
Course Textbook: Marketing Research: The Impact of the Internet, 5th edition by McDaniel and Gates,2002, Southwestern Publishing.
Exam One 20%
Exam Two 20%
Final Exam 20%
Project 1 20%
Project 2 20%
PROJECT ONE will consist of conducting extensive secondary research for a set of research objectives and presenting the information in an oral presentation (with a handout). You will work in a team of 3 students.
PROJECT TWO will consist of analyzing a data base using statistical software and delivering a formal, written research report. The project will utilize teams.
|T 1/21||Introduction / The Role of Marketing Research||1|
|TH 1/23||The Research Industry||2|
The Marketing Research Process
|TH 1/30||Secondary Research||4|
|T 2/4||Introduce Project 1 and how it will be graded/ Library research|
|TH 2/6||Qualitative Research||5|
|T 2/11||Vileta Secondary Research Seminar (library)|
|TH 2/13||Survey Research||6|
|TH 2/20||Exam One (Chapters 1-7)|
|T 3/4||Attitude Scales||10|
|TH 3/6||Questionnaire Design||11|
|T 3/11||Basic Sampling Issues||12|
|TH 3/13||Sample Size Determination||13|
|T 3/25||Exam Two (Chapters 8-13 )|
|TH 3/27||Introduce Project 2 and how it will be graded/ Lab Tutorials||18|
|T 4/1||Project 1 Due at beginning of class (2pm)/ Data Input and Analysis||14|
|TH 4/10||Statistical Testing of Differences/Correlation and Regression||16|
|TH 4/17||Project 1 Presentations|
|T 4/22||Project 1 Presentations|
|TH 4/24||Project 1 Presentations|
|T 4/29||Multivariate Analysis||17|
|T 5/6||Lab/ Project 2 Due at 4:30 PM in my office|
Managing Research and Research Ethics
Final Exam Wednesday, May 14, 4-6PM.