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Logo, Web-site Banner, and Icon
Second Assignment - due Tuesday,
February 19
Submission Directions | Resources
In this second assignment, you'll create a logo, Web-site banner and
icon for the Web site of a client (an organization, business, class, etc.,
or perhaps for yourself). You will produce these four graphics using Photoshop,
and may combine non-optically created graphics, photographs, scanned images,
text, etc. Though I'm not requiring you actually to work with your client
for this assignment, my ideal would be for you actually to give these
four images to your client for immediate use on Web sites and possible
adaptation to stationary and business cards.
Be sure to read the article
on logos from webreference.com and refer to its ideas and techniques
in your self commentary.
Your work will be evaluated for how well the four graphics work technically
(for Web readiness, speed of loading, readability), creatively (for how
it utilizes the principles of design) and rhetorically (for its appropriateness
for the client and audience). The three graphics are distinguished by
their relative sizes and different uses:
1. The Logo (for the Web)
The logo (for the Web) is a full-sized combination of visual and verbal
elements combined to brand the site, appeal to the intended audience,
and set the tone for the site. The logo could be used anywhere in the
client's Web site where an institutional "signature" was rhetorically
appropriate.
2. The Logo (for print)
This version of the Logo (for the Web) would need to be readable and
appealing in black and white for use on business cards and stationary.
3. The Banner (for the Web)
This graphic would use the elements of the logo in a banner meant to
appear at the top of the home page, or perhaps at the top of all the pages
of a site to unify them. An example would be the "Practical Graphics"
banner at the top of this page.
4. The Icon (for the Web)
The icon is a small graphic 
(about 20 pixels square like this star), which could be used by your client
throughout the Web site as bullets, end marks to provide visual continuity
and continued branding. The icon should visually refer back to a key element
(or elements) of the logo--dominant colors, letter, graphic designs--but
be identifiable and attractive in this very small size. For more samples,
look in the tray at the bottom of your Windows screen at the line-up of
programs you have open or available. The icon will probably best be saved
in as GIFs.
An important part of this assignment is also writing a self
commentary, which will be due at the same time as the logo. The commentary
will be your chance to explain how each of these graphics work well technically,
creatively and rhetorically.
Submission Directions for the Logo, Banner, Icon
A. Save your images as the following file names. I would suggest saving
a version of them on your disk with these names so you'll know which versions
you submitted. You will also have the option to give the files these names
when you upload them via the drop folder:
1. Logo for the Web:
weblogo.jpg (or .gif)
2. Logo Version for Print:
printlogo.jpg (or .gif)
3. Web Banner:
banner.jpg (or .gif)
4. Icon:
icon..gif
B. When you go to the drop
folder, you will be asked for your UMD userid and password, which
will enable you to upload your images, one at a time, to the drop folder.
If you have questions or problems, please see the directions
for using UMD's Web Drop folder or contact the administrator, Barbara
Johnson at :bjohnson@d.umn.edu
or 726-6862.
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Resources for the Logo, Banner, Icon
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