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Name
Confection Project

Writing and Design Criteria

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1.   Topic.  Confection develops a genuinely rich, complex and useful concept, creating a sense of analytical depth.  Topic seems worth the time and effort to produce the confection.  A telling analysis is achieved through the visual medium.          
2.  Parts and Relationships.  Confection develops its analysis by visually defining the topic’s parts and indicating their relationships.  Each part is elaborated (visually) as a dynamic or set of ideas/relationships in itself, rather than being presented simply with a single symbol, label, or icon.  Each part is complex and suggestive in how it’s presented.  The design and representation of the parts conceptually suggest the relationship among the parts, and thus visually integrate them.           
3.  Background and Layout.  The background or structuring theme is thoughtfully and creatively chosen to suggest the dynamic relationship of the concept’s parts, and the tone of that relationship.  Choice among the three possible schemes of “imagined scene,” “compartments,” or “hybrid” seems conscious and considered.  Overall, the confection invites the eye to “think” through the parts and to see them as visual components of the overall topic.           
4. Commentary.   Completeness, thoughtfulness, substance.  Suggests a thorough understanding of Tufte’s idea of the confection.           

Key to Ratings: 
4. Exemplary results in this category.  This project would serve as a publishable model for what this assignment, and this class, is intended to teach in this criterion. 
3. Excellent results that provide a worthy example for other students in the class.   
2. Good, solid work in this category though results include opportunities or intentions that are not fully realized or conceived. 
1. Effort is evident here, though the intentions of the assignment are not clearly realized or perhaps fully understood.   
0.  Attempts not evident, or not applicable, or very minimal in this category. 

Yes/No Criteria 

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1. focuses on a rich, multifaceted concept, rather than just a single idea    
2. is a confection rather than just a collage (analytical purpose, rather than merely suggestive intent)    
3. achieves meaning primarily through visuals    
4. images supplemented with words as appropriate    
5. features and develops the concept as individual parts in clear relationships    
6. parts appear not merely as labels (verbal or visual) but as an elaborated ideas in themselves    
7. overall design is clear, readable, and expressive of the project’s analytical purpose    
8. saved in an appropriate size and in a Web compatible format.     
9. Working URL posted to Webx.     
10. Printout provided with commentary following the correct format    

Comment and Grade

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