MRI-Simmons Insights Database
Marketing students and faculty in LSBE now have access to the MRI-Simmons Insights Database. You can learn more about this useful and important database here:
https://www.mrisimmons.com/tools/insights-platform/This database cannot be accessed through our library nor through our Business Research Launch Pad. To access this database, consult the LSBE head of Retail Marketing Analytics.
This tutorial is useful: Video
When in an LSBE computer lab, use this link to begin accessing the database:
If you have questions or are encountering problems, please contact me.
Last Update: March 2, 2020
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