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MRI-Simmons Insights Database

Marketing students and faculty in LSBE now have access to the MRI-Simmons Insights Database. You can learn more about this important database here.

This database cannot be accessed through our library nor through our Business Research Launch Pad. To access this database, consult the head of LSBE's Retail Marketing Analytics.

See video tutorial.

When in an LSBE computer lab, use this link to access MRI-Simmons Insights Database.

 

 

Last Update: December 2, 2020

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Compiled by Jim Vileta
former Business Librarian

Need books, media or classroom instruction? Contact Kim Pittman.

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