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SWOT AnalysisSWOT Analysis

SWOTS in Business Insights: Essentials

Do a company search. Note that BI:E now offers SWOT Analysis from "Global Markets Direct." Once in Business Insights: Essentials, click on the "Companies" tab, and then select the "SWOT Reports" option.

Business Source Premier

Look up the name of your company in the "Company Profiles" tab.  Once you find the company MarketLine Report, search the table of contents. Most of these MarketLine reports contain SWOT analysis. SWOTs may not be available for smaller or more obscure companies.


Look up a company and then click on the "Analyst Research" tab on the left column. This unique analysis often contains elements of a SWOT analysis. Note that there is often an archive of older reports as well.

What is a SWOT Analysis? (from the Wikipedia)


If you have questions or are encountering problems, please contact me

Last Update: September 11, 2020

Image courtesy of jean-louis zimmermann on Flickr

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Compiled by Jim Vileta
former Business Librarian

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