Work Information

Job title
Professor of Marketing & Department Head

Department or workgroup
Department of Marketing
University of Minnesota Duluth

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(Brief) Biographical Information

Washington State University
1993, Ph.D. in Marketing.

University of Idaho
1989, MBA.

Please check my complete resume (PDF) for further details.

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Contact Information

Street address
Department of Marketing
University of Minnesota
335A LSBE, 1318 Kirby Drive
Duluth, MN 55812

Electronic mail address
rvaidyan {at}

Web address

Office phone
(218) 726-6817

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Current Projects

  • Research
  • Teaching
    • Data Analysis & Statistics (MBA)
    • Consumer Behavior
    • Principles of Marketing
    • Advertising and Marketing Communications
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Personal Interests

Music & Movies
I have wide ranging tastes in music (which explains my huge music collection that my wife hates). I also tend to go through phases where one artiste becomes the focus of my interest (and collection) for a time. I do not mean to imply that these fads pass and I stop liking their music after a while. Rather, what usually happens is that I learn a lot about him/her/them, collect a major portion of their music and listen to so much of their music that I need a break. This happened with Elvis, the Beatles, Cliff Richard. I love the Finn Brothers (of Split Enz and Crowded House fame). Most recently, I have been enjoying progressive rock from Dream Theater and The Flower Kings.  I am also a huge audio/video enthusiast and enjoy occasionally watching movies on my 110-inch projection screen. It's also a great place to watch football every Sunday. I have barely watched any TV in the last 20+ years and am therefore quite disconnected from most pop culture.
I have never been much of a "sportsman," but am a big football fan. Of course, being in Minnesota, I fervently root for the Vikings!
I am divorced with three incredible kids.  Neil, Sheila, and Jay.
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Comments and Suggestions

Please tell me what you think about my home page and how I might improve it.

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Hot List - Some of my Favorite Sites

  • Wikipedia - The best starting point for almost any information.  Gives you enough information to get to more reliable sources of information.
  • Snopes Urban Legend Page - It is amazing what people will believe.  And this page tells you whether amazing things are really true or not.
  • The incredible UMD Library.
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Copyright © 1996 Rajiv Vaidyanathan.
Last revised: February 5, 2020