MKTG 4731 Class Schedule (Spring 2008 - Section 1)


NOTE: ALL ASSIGNMENTS/EXAMS WILL BE DUE/HELD AS PER THIS TENTATIVE SCHEDULE UNLESS YOU ARE SPECIFICALLY INFORMED OTHERWISE IN CLASS. However, class material on one topic may overlap into class periods assigned for other topics.

Week of

Topic

Readings

January 22

Introductions
Course Overview

Course Syllabus

January 29

Overview of Consumer Behavior
A Model of Consumer Behavior

TXT Ch. 1; Ch. 9 (up to pg. 316)

February 5

 Model of Consumer Behavior (continued)

Data Analysis & Background Research [ONLINE CLASS]
Read assigned Influence chapter and develop project proposal [Shopping Behavior DVD ON RESERVE AT LIBRARY]

TXT Ch. 10

PROJECT IDEAS

Commitment Data Set

Authority Data Set

February 12

Weapons of Influence

Reciprocation & PROJECT PROPOSALS DUE

TXT Ch. 16
Cialdini article
INF Ch. 1, 2

February 19

Perception

TXT Ch. 2

February 26

Perception (continued)
EXAM 1 (TXT Ch. 1, 2, 9-upto p. 316, 10, 16; INF Ch. 1, 2; Designing an experiment class notes) 

TXT Ch 6

[VALS Handout 1, 2, 3]

[Freud Handout]

March 4

Personality & Lifestyles

TXT Ch 6

[VALS Handout 1, 2, 3]

[Freud Handout]

March 11

Commitment & Consistency
Motivation & Involvement

TXT: Ch. 4, 8 (p. 291-293 only)
INF Ch. 3

March 18

Spring Break

March 25

Learning and Memory

TXT Ch. 3 [Gorn Handout]

April 1

Social Proof

EXAM 2 (TXT Ch. 2-p. 69-73; 3-upto p.95, 4, 6, 8-p. 291-293; INF Ch. 3)

INF Ch. 4

April 8

Attitudes and Alternative Evaluation

TXT Ch. 7, 9 (p. 317-332)

April 15

Group Influence & Opinion Leadership

TXT Ch. 11

April 22

Liking
Authority

INF Ch. 5, 6

April 29

Scarcity/Instant Influence
Subliminal Perception (
Presentation)

INF Ch. 7, 8
Subliminal Article 1 (in UMD Database)
Subliminal Article 2 (in UMD Database)
Cialdini Radio Interview
[Notes on Subliminal Readings]

May 6

FINAL REPORT DUE

FINAL PEER EVALUATIONS DUE

  • Project Presentations

May 14

FINAL EXAM (4:00-5:55 PM)
(TXT Ch. 7, 9 (part), 11; INF Ch. 6, 7, 8; Readings, Videos, Class Notes)

NOTE:
TXT refers to chapters from the Michael R. Solomon text
INF refers to chapters from the Cialdini “Influence” Book

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