Graphic Design II

ART  3922  sec 001
Tue/Thu 12–2p
MON239

Spring 2019

Graphic Design II is the second in a sequence of graphic design courses dealing with the interaction of text and image, the fundamental components of graphic communication. Students will develop and hone skills in working with text and image as they create solutions to a series of design problems. Visual literacy will be increased through exposure to contemporary design issues and graphic design history. Students will be expected to expand their proficiency in all aspects of the design process, including visual research, creative brainstorming, conceptualizing, critical thinking, the use of formal design principles, collaboration, and presentation.

Rob Wittig
rwittig@d.umn.edu Office: MonH 234
Phone: 726.7545
Office Hours:
12–2 Mon
2–3 Thu
or by appointment

Here's what I care about:

That you learn a ton about feeding your creativity as a designer --- developing a sophisticated habit of noticing and note-taking so that you always have a storehouse of original ideas at your fingertips.

That you learn a ton about what the design profession is --- how designers think and act.

That you learn a ton about making good design choices at the end of a project --- having a solid reason for every choice you make.

Amaze us!

 

General Information:
Student Conduct Code:

Appropriate classroom conduct promotes an environment of academic achievement and integrity.  Disruptive classroom behavior that substantially or repeatedly interrupts either the instructor's ability to teach, or student learning, is prohibited. Student are expected adhere to Board of Regents Policy:Student Conduct Code: http://www1.umn.edu/regents/policies/academic/Student_Conduct_Code.pdf  
Teaching & Learning: Instructor and Student Responsibilities:
UMD is committed to providing a positive, safe, and inclusive place for all who study and work here.  Instructors and students have mutual responsibility to insure that the environment in all of these settings supports teaching and learning, is respectful of the rights and freedoms of all members, and promotes a civil and open exchange of ideas. To reference the full policy please see:  http://www.d.umn.edu/vcaa/TeachingLearning.html 

Academic Integrity:
Stealing images and design work and taking the credit for yourself is Academic Dishonesty. Academic dishonesty tarnishes UMD’s reputation and discredits the accomplishments of students.  Academic dishonesty is regarded as a serious offense by all members of the academic community.  UMD’s Student Academic Integrity Policy can be found at: http://www.d.umn.edu/conduct/integrity/ 

Final Exams:
All 1xxx-5xxx courses offered for undergraduate credit should include a final graded component or end of term evaluation that assesses the level of student achievement of one or more course objectives. All final graded components are to be administered or due at the time and place according to the final exam schedule and not during the last week of class. To reference the full policy please see:http://www.d.umn.edu/vcaa/FinalExams.html



Appropriate Student Use of Class Notes and Course Materials:
Taking notes is a means of recording information but more importantly of personally absorbing and integrating the educational experience. However, broadly disseminating class notes beyond the classroom community or accepting compensation for taking and distributing classroom notes undermines instructor interests in their intellectual work product while not substantially furthering instructor and student interests in effective learning. For additional information, please see:http://www.d.umn.edu/vcaa/ClassNotesAppropriateUseof.html


Required Book
Making Comics by Scott McCloud

Required supplies:
_unlined sketchbook 8"x10"
_color printed work as required
_electronic portfolio

 

Excused Absences:
Students are expected to attend all scheduled class meetings.  It is the responsibility of students to plan their schedules to avoid excessive conflict with course requirements. However, there are legitimate and verifiable circumstances that lead to excused student absence from the classroom.  These are subpoenas, jury duty, military duty, religious observances, illness, bereavement for immediate family, and NCAA varsity intercollegiate athletics.  For complete information, please see:http://www.d.umn.edu/vcaa/ExcusedAbsence.html 

Appropriate Student Use of Class Notes and Course Materials:
Taking notes is a means of recording information but more importantly of personally absorbing and integrating the educational experience. However, broadly disseminating class notes beyond the classroom community or accepting compensation for taking and distributing classroom notes undermines instructor interests in their intellectual work product while not substantially furthering instructor and student interests in effective learning. For additional information, please see:http://www.d.umn.edu/vcaa/ClassNotesAppropriateUseof.html

Learning Outcomes of this Course Include Your Ability To:

Articulate the interdisciplinary and contextual nature of design (design research documents, presentations) (maps to UMD SLO 3)

Use theory and history in both conceptual and visual development (design research documents, presentations, final design work) (maps to UMD SLO 1)

Create independent and collaborative solutions employing the design process for problem-solving (design process documents, final design work) (maps to UMD SLO 3)

Solve visual communication problems across multiple media effectively and creatively (final design work) (maps to UMD SLO 3)

Demonstrate competent use of current, industry-standard design tools and software (in-class studio work, final design work) (maps to UMD SLO 2)

Present and critique work professionally (presentations) (maps to UMD SLO 1)

Attendance Policy:
Good attendance and punctuality are expected for this class and will strongly affect your grade. Roll will be taken at the beginning of every class. You be considered late if you arrive after roll has been taken. If you are late, it is your responsibility during that class period to make sure the instructor knows that you are present. You will receive two (2) free tardies. After the first two tardies, every three (3) tardies will equal one (1) unexcused absence. Only three (3) unexcused absences will be accepted. 

The fourth unexcused absence will lower your final semester grade by one letter grade. The fifth unexcused absence will lower your grade by two letter grades. The sixth unexcused absence will lower your grade by three letter grades and so on. A total of seven unexcused absences, will result in you receiving a failing grade (F) for the class. 

There are no excused absences for anything but subpoenas, jury duty, military duty, religious observances, a verifiable bereavement in the immediate family, or a doctor’s note on his/her stationary with a telephone number. The verifiable excuse document, such as a doctor’s note, must be presented at the next class attended. A receipt is unacceptable. A dental appointment does not count as an excused absence.
For complete information, please see:http://www.d.umn.edu/vcaa/ExcusedAbsence.html

A student showing a pattern of not bringing any or incomplete daily work may earn additional unexcused absences at the discretion of the professor. If you show up to class without your assigned work you will be counted absent. If you are absent, you are responsible for contacting a class member in order to get any information or assignments that were given in class.
 

 

Final designs must be well crafted and presented in a professional manner. This is both expected in the field, and shows you respect your own work as a designer.

Process is a crucial part of what you'll be learning in this class. For that reason, you are required to complete, keep, and turn in every sketch, note and rough design for each exercise and project. Projects will not be considered complete without all the working stages; you cannot skip any steps.

In-class "sprints" and small homework assignments are required and will be assigned throughout the semester.

Evaluation will be based 70% on all phases of design projects (sketch, thumbnails, full sized comps, and finished work), 30% on attendance and engaged participation in all class discussions, exercises, sprints, homework, and critiques.

Special needs If you have any limitation which affects your ability to perform in the class, please see me at your earliest convenience to arrange for equitable participation. You are also encouraged to contact the Office of Disability Resources (726-6130) to discuss and arrange reasonable accommodations.

Projects

1_Ideabook This will be a sketchbook that you will hand craft into an artist's book over the course of the semester. In it you will record your observations of the world and culture around you. The first few weeks of the semester will be dedicated entirely to beginning this project, but you are required to continue creating spreads in your book for the entire semester.

2_Narrative Visual/Verbal Website Based on a current design inventory, you will create a system of promotion for a new TV series of your own creation on a popular video streaming platform. Using photography and taking advantage of some of UMD's specialized facilities as needed — VIZ LAB, Shoot Studio, Mad Lab, Theater Department Costume Shop — students will communicat their show powerfully

3_Music Branding Design You will investigate the rich history of graphic design that accompanies and surrounds music. Your project will be to create a design program for a favorite band or musician, or a new music technology,or musc venue, in multiple media.

4_Socially Engaged Poster Series You will tap the resources of your Ideabook to create a series of powerful posters addressing a social/cultural issue of concern to college-aged people.

The good news is

 

that all this only will work so long as you stay relaxed and stay playful!

Yes, designeers get to play for a living.

Week
Mon / Tue
Wed / Thu
Readings + Lectures
Week 1 Project 1: Begin Ideabook Project 1: Begin Ideabook
Week 2 Project 1 : Begin Ideabook Project 1 : Review Ideabooks


Week 3 Project 1 : Continue Ideabooks Project 1 : Continue Ideabooks  
Week 4 Project 1 : Ideabooks DUE Project 2: Narrative Project McCloud Chap. 1
Week 5 Project 2 : Narrative Project Project 2 : Narrative Project

McCloud Chap. 2, 3

Week 6 Project 2 : Narrative Project Project 2 : Narrative Project 6 week grading alerts
Week 7 Project 2 : Narrative Project Project 2 : Narrative Project McCloud Chap. 4, 5, 6, 7 
Week 8 Project 2 : Narrative Project Project 2 : Narr website DUE Cultural research
Week 9 Project 3 : Music Design FALL BREAK  
Week 10 Project 3 : Music Design Project 3 : Music Design  
Week 11 Project 3 : Music Design Project 3 : Music Design  
Week 12 Project 3 : Music Design DUE Project 3 :Poster Series Issue research
Week 13 Project 4 : Poster Series Thanksgiving ...
Week 14 Project 4 : Poster Series Project 4 : Poster Series ...
Week 15 Project 4 : Poster Series Project 4 : Poster Series ...
FINALS Week

FINAL EXAM: Dec 11, 2pm
Final presentations

... <<<ALL WORK DUE