document design| comp 5220

brochure project

overview

Once the exclusive province of printers and designers, the brochure is now a tool directly accessible (in small quantities) to anyone with some simple software and a decent printer.

But how to compete against the onslaught of printed ephemera that inundates us every day? Good design, that's how!

In this project you'll study how information unfolds within a brochure and use your growing design savvy to create a brochure that gets attention, knows its purpose, and serves it gracefully.

required elements

Brochure must be 8.5 x 11" or 8.5 x 14" and folded at least once.

Use two typefaces only, one 'display font' for heads and subheads, one 'text font' for body copy.

Your two typefaces must both be classic typefaces, one serif and one sans-serif. Your choice of typefaces will be part of your grade.

 

completed project includes

1_1 copy of your brochure in color (printed back-to-back or taped back-to-back), plus 5 copies in black and white (printed back to back).

2_Photocopies of your four sketches.

3_Your folding dummy.

4_Your information hierarchy and use pattern (non-designers), or your project document (designers).

An Information Hierarchy is created by first listing the main pieces of information presented in a document, then numbering them in priority order. What do we want our audience to see first? What do we want to tell our audience about the document at a glance? The numbering goes from the essential to the optional.

A Use Pattern is a paragraph that describes the desired physical life of the document from the moment it meets its audience until it is either achived or discarded. How does the piece first meet its audience? How does the audience use the piece? Is it glanced at and remembered? Is it kept for reference? Is it used during an event and then discarded? Most importantly what is the desired result, what do we want the audience to do --- make a phone call? attend an event? solve a problem? laugh? learn? change their minds?