document design| comp 5220

report project


The vague term "report" is used in white-collar America to encompass a multitude of sins. And, in terms of design, I really mean sins!

A supervisor will ask you during a meeting to investigate a topic and report back at the next meeting; she may even ask you to "write something up."

From now on in your life I want you to view this situation as a golden opportunity, an opportunity in which good graphic design can play a huge part.

The difference between showing up at the next meeting with copies of a document that look like a college paper, and a copies of a document that is simple, well-organized, well-designed, readable, smart and memorable, can literally be worth an extra zero at the end of your salary.

These seemingly innocuous, behind-the-scenes documents can earn you a great reputation in your organization. Managers love documents that help meetings go well, help work flow, and of course above all --- help them look good to their managers!

required elements

Report must be 8.5" x 11", horzontal or vertical.

Report must make judicious use of one spot color.

Report must use A heads, B heads and a text emphasis program.

1 copy printed in color.

Use two typefaces only, one 'display font' for heads and subheads, one 'text font' for body copy.

Your two typefaces must both be classic typefaces, one serif and one sans-serif. Your choice of typefaces will be part of your grade.


completed project includes


2_Photocopies of your four sketches.

3_Your information hierarchy and use pattern (non-designers), or your project document (designers).

An Information Hierarchy is created by first listing the main pieces of information presented in a document, then numbering them in priority order. What do we want our audience to see first? What do we want to tell our audience about the document at a glance? The numbering goes from the essential to the optional.

A Use Pattern is a paragraph that describes the desired physical life of the document from the moment it meets its audience until it is either achived or discarded. How does the piece first meet its audience? How does the audience use the piece? Is it glanced at and remembered? Is it kept for reference? Is it used during an event and then discarded? Most importantly what is the desired result, what do we want the audience to do --- make a phone call? attend an event? solve a problem? laugh? learn? change their minds?