2017-18 Strategic Plan
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The Office of Alumni Relations will identify where the needs and priorities of alumni overlap with those of students and the university. We will work with alumni to create programs that address these interests. These efforts will give alumni a greater voice in the present and future of UMD.
The Office of Alumni Relations creates opportunities for alumni to learn, reconnect, contribute to the direction of their university, and celebrate their UMD pride.
Alumni Relations Goals
Mapping to University Goals
Student Life Goals
Goal Area 1: Engagement
Identify alumni who want a strong connection to UMD. Define what a meaningful experience could be for those engaged alumni (e.g. affinity group reunion; volunteer role; relationship with another department on campus) and create programs that meet those definitions. Appropriately acknowledge and thank UMD’s most engaged alumni.
1.1, 1.2, 2.2, 3.1, 3.2
Goal Area 2: Branding
Communicate the purpose of Alumni Relations in clear, concise, and consistent terms. Audience for the messaging includes alumni, students, and the university community.
Goal Area 3: Connect Alumni to Students
Connect alumni to students so that alumni experience the value of giving back to UMD, and students benefit from the skills and knowledge of alumni.
1.2, 2.2, 5.1
Goal Area 4: Outreach
Create methods of outreach that bring UMD resources and institutional pride to alumni in places where they live and work.
1.1, 2.1, 2.2, 5.3
Goal Area 5: Collaboration
Focus on partnerships with units and departments at UMD and elsewhere to help further the mission of Alumni Relations.
Alumni Relations Objectives/Outcomes/Assessment
Mapping to Department Goal
Expand Bulldogs of the Last Decade (BOLD) to provide more opportunities for new volunteers.
Implement onboarding system; new volunteers placed in committees.
Collaborate with Development Office to establish annual 50th Reunion program with leadership provided by a committee of class volunteers.
Volunteer committee makes decisions on program and recruits classmates to attend.
Create career resource network of alumni.
1, 3, 4
Define roles, build a marketing plan, and identify action steps for network members.
Launch nationwide alumni event (“Bulldogs on the Block”).
1, 2, 4
Event participation and survey results indicate interest from volunteers and attendees in repeat program.
Implement new motto to communicate the purpose of Alumni Relations: Connecting, Creating, Providing.
Redesigned website and newsletter reflect CCP motto; events are marketed as one or more of CCP.
Partner with Academic Affairs to develop a plan for more effectively communicating opportunities for collaboration to faculty. Implement the system.
Increase in collaborative events and programs.