GIS and Business
All fields of the business world, from retailers and realtors, to asset managers and insurers, are using GIS to form greater understanding of markets through segmenting consumer data, managing fleets, marketing, choosing business locations and analyzing customer locations. GIS can be used to manage and analyze facilities, customers, and employees.
Following are recent examples of how GIS is integrated into various aspects of the field of Business:
- Insurance underwriters at Explore Information Services in Eagan, MN are using GIS risk analysis. This helps the company reduce costs and accurately determine what the price of each policy should be related to actual risk exposures
- Nike uses GIS to manage product distribution so it will be dispersed where its customers are located
- GIS is helping green building by providing spatial data and analysis. The U.S. Green Building Council uses GIS for local green projects, regional overviews and various aspects relating to the conditions that affect green building
- PETCO uses GIS to select the best sites for new stores