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Captioning Service

The campus Accessible Technology Team has identified a service that can provide captioning for videos. They currently charge $162 per content hour ($2.70 per minute) for transcript and caption files and offer over 40 output types.

The Way the Service Works

You either establish an account with the vendor directly or you work with ITSS and they will use their account with the vendor, and charge back to your department. You provide digital video files to the vendor (either directly or through ITSS) and transcripts if available. The vendor sends back captioned video in your preferred file type. They generally are able to turn around the files in a few working days, although at busy times it will be slower and you can pay a premium for a quicker turnaround.

If Disability Resources is aware that you have a student in your class who needs captioning, you will be alerted and an ITSS staff member will follow up with you to determine your needs and work with you. Funding will be provided to cover the cost of captioning in these situations. If you become aware of a student in your course who needs captioning as an accommodation, please contact Mary Olson-Reed or Jason Davis in ITSS immediately.

Learn more about the vendor at 3Play Media.

Departments are welcome to establish their own accounts with this service or they can work with ITSS for help. Contact Mary Olson-Reed or Jason Davis for help.

Why Caption?

Benefits People with Hearing Disabilities

People who are deaf or hard of hearing are not able to directly access auditory information. Captioning provides a lifeline by displaying audio content on screen as synchronized text.

A #captionTHIS day video demonstrates the need for captioning.

(Transcript of video is available)

Benefits a Variety of People and Situations

Captions are beneficial to a wide variety of people and situations. They:

Complies with University Policy

Effective January 1, 2014, the W3C Web Content Accessibility Guidelines 2.0 (WCAG), level AA, serve as the Web accessibility standard for the University of Minnesota. WCAG 2.0 Guidelines are categorized into 3 levels of conformance: A (lowest), AA (mid range), and AAA (highest). By conforming to AA, Web content meets both the A and AA conformance levels. AA is the University of Minnesota Standard. If a Web site conforms to Level AA, it means that it will be accessible for most people, under most circumstances.

To comply with the University of Minnesota standard:

All prerecorded audio-video content must have captions. This is Guideline 1.2.2:

"Captions are provided for all prerecorded audio content in synchronized media, except when the media is a media alternative for text and is clearly labeled as such. (Level A)"

All live audio-video content must have captions. This is Guideline is 1.2.4:

"Captions are provided for all live audio content in synchronized media. (Level AA)"

UMD Policy on Captioning of Video states that captioning of online video is required in the following situations:

An example of an "unrestricted way" is posting a video to the open web.

1. Dietrich, G. & Johnson, J. (2007) DVD Captioning with Adobe Encore at AHEAD 2007 [PowerPoint slides].