Building Community on the Web

Loyalty

  • location
  • brand

relationships

Ethos/Pathos (achieved identity of the author/audience)

backstory

  • sit-com theme song (Beverly Hillbillies)
  • Valley Forge, the Alamo, 9/11
  • founders: Dave Thomas

taglines

  • "A Great University by a Great Lake" - UMD
  • "Come for the games, stay for the party" - Mplayer
  • "Real Solutions for Women" - iVillage
  • "News for Nerds: Stuff that Matters" - Slashdot

visual: iconcs, symbols, colors, fonts

Channels

  • Web site
  • face to face
  • e-mail
  • print
  • objects: t-shirts, bookmarks, coasters

Places and Spaces

map the universe of the client/clientele relationships

Resources

Amy Jo Kim's Community Building on the Web.

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