Analytical Essay I (Project 4)

• due 4/9

A Close Reading and a "Far Reading"

Write an five-to-seven-page essay in which you do a detailed analysis of one Web site, which answers one of the three questions that appear below. These three questions/options are ongoing concerns in readings from the Trend collection on digital culture. In dealing with the question, you should:

a. answer the question by doing a "close reading" of the site, describing and discussing the specific choices of design, writing and content made by the site's creators (in aesthetic or usability terms, e.g., Nielsen),

b. then, step back to answer the question further by citing, quoting and discussing at least two articles from the Trend collection that provide critical languages and a "lenses" through which to describe the site's social/cultural/political implications. By stepping back, you'll do a "far reading," looking at the site's social context, consequences and/or significance not just in themselves, but as an example of the phenomenon of the Web and digital culture. As much as possible, support the critique with the specific examples of content- and site-design you detailed in your close reading.

Options

Option/Question 1: the body vs. virtuality

• Where and how does this site refer to (or invoke a sense of) the body, bodily existence, bodily identity (age, gender, race, class, physical or economic "place" in the world), a connection to nature, the concerns of bodily or economic beings and the material commodities they need?
• How does the site realize the hopes and/or critiques of one or two writers in the Trend collection concerning issues of the body and virtuality? (Some relevant critics concerning the body and virtuality include Morse, Heim, Jackson, Levy, Turkle, etc.)
• For instance, does this site represent an enhanced integration or coordination of the bodily and virtual selves--to "enrich the real" (Turkle 249)--or does it represent a "rupture of our previous relationship to time and space" and a displacement of "life" (Jackson 349)?
  

Option/Question 2: traditional vs. virtual community/identity

• Where and how does this site invoke and "normalize" a particular sense of community, social identity(ies), affiliation, belonging, social interaction (actual, virtual, simulated or implied), "public space" (Poster 263), democracy, subcultures, traditional roles and authorities, etc.?
• How does it realize the hopes and/or critiques of one or two writers in the Trend collection concerning community and identity? (Some suggested writers: Turkle, Rheingold, Heim, Levy.)
• For instance, in what ways does this site either reinforce or subvert traditional identities, social authority and power relationships? Who is included and excluded ("normalized" into or out of the picture)?

Option/Question 3: information vs. experience

• Where and how does this site present its content not just as static, neutral "information" (lists, paragraphs), but as an experience, a "knowledge space" (Levy 255), a metaphorical space or world, an imaginative "performance" (Laurel), or as a value-added gateway to the "metatext" or "docuverse" of the Web?
• How does it realize the hopes and/or critiques of one or two writers in the Trend collection concerning the Web as a knowledge space? (Some suggested texts: Laural, Jackson, Heim.)
• For example, in what ways does this site represent a "New Aesthetic" (Jackson) or a disintegration of aesthetic and intellectual values?

Format:

1. Begin your essay by introducing your topic and stating a "thesis"--that is, one conclusion that synthesizes your thinking about the significance of the Web site as an example of the phenomenon of the Web, Web design and digital culture. You might want to include in your introductory paragraph the name of a critic from the Trend book whom you will depend on especially in the essay, and perhaps even a provocative quotation to hook the reader. Do not mention the assignment or the three options. (Suggestion: rewrite this introduction after you finish the body of the essay.)
2. Explore the question/option you've chosen without repeating the question or making reference to the assignment. Make it sound as if you thought up the issue yourself, and that it's a natural outgrowth of your informed reaction to the Web site. Be sure to quote and cite at least two writers from the Trend collection. It may be especially valuable is to choose two writers whose ideas constitute a kind of debate or disagreement about digital culture (and, so, about the Web site you're analyzing), which you
3. End the essay by briefly recalling the thesis or conclusion you presented in the introduction and adding something extra (a "kicker"), perhaps an example, detail, quotation or observation that's interesting, funny, or thought provoking which you didn't include in the essay so far, but which suggestions a further implication of your analysis, or that illustrates or crystallizes your overall point.

Quotations, Citations and Documentation

Be very scrupulous about putting quotes around other writers' words and crediting the quotations with in-text citations. Failing to do so, even accidentally or ignorantly, is plagiarism, and is grounds for failure of the paper and the class. If you paraphrase an author, be sure to use your own words and sentence structures.

Cite the authors and page numbers parenthetically in the text--at the end of the sentence where the quotation appears--and document the source in a "Works Cited" page at the end of the essay using MLA format.