Jim Vileta's Launchpad Home
Research Guides Business FAQs Citing Your Sources By Alphabet Accounting AI and Robots Citing Your Sources Companies Demographics/Stats Economics Entrepreneurship Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics NEMN SBDC Presentation Skills Reference AI and Robots Search Kathryn A. Martin Library

Back to FAQ

Comparing Companiesapples

On occasion you may need to compare financial, or other data, of one company to another.  We have two  financial databases that offer comparison options.

In our Business & Insights: Essentials database,
begin by searching for a company, say, General Mills. Once you find the right company via a Company search option, then click on the "Financials" tab. At this point you will see financial information for General Mills, but you will also have the option of comparing General Mills to a selected list of competitors or up to five companies of your choice.   Note the option on the upper part of the page.

And, in our Mergent Online database,
you click on the "Enter Mergent Online" button. Then you select a company, say, General Mills.
Once the company information appears on your screen, then follow the instructions in this video:


can do some comparisons as well.  Search for you main company of comparison,  Once you find that company record, then click on the "Industry Peers" tab.


If you need additional help in using these databases to compare companies, please make an appointment to come see me in my office. I am happy to answer your questions or please contact me.

Last Update: April 23, 2018

Image courtesy of terren in Virginia on Flickr

Back to FAQ


Back to Home
  jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

Ask Jim

Yosef Kassaw
Pages maintained
and edited
by Yossef Kassaw

students at work
Pages maintained
and edited
by Ryan Ueki

rocket icon

The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form