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Sports Marketing


SBRnet's Sports Market Analytics
SBRnet (Sports Business Research Network) provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories.

four books about sports

Encyclopedia of Sports Management and Marketing
Articles cover a variety of topics in the areas of business and marketing, franchises and organizations, sporting events, legal issues, sponsorship, and current issues in the field, like doping, gender equity, and salary escalation. Online, mobile, and social marketing receive considerable attention, with entries on Twitter and Facebook, pop-up and banner ads, and blogs and webcasts. The entries on managing events are perfect for student research and assignments. These offer a combination of discussion points including event overview, history, course design, local considerations, volunteers, marketing, and sanctions and sponsors. Sage’s customary “Reader’s Guide,” lists of articles and contributors, index, and a chronology round out the material. Articles are signed and include see also references and further readings.

Google Scholar

Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to our library's electronic holdings via "Find-It"


Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals and trade news stories. It also has special reports, including "SWOT" analysis. Note the "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles.

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Plunkett's Games, Apps & Social Media Industry Almanac (2020). Provides complete market research and business intelligence - The book includes Plunkett's analysis of games, apps and social media industry trends; dozens of statistical tables; an industry glossary; a database of industry associations and professional organizations; and their in-depth profiles of almost 200 of the world's leading companies, both in the U.S. and abroad.." 

online access

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"Plunkett’s Sports Industry Almanac (2021) covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics." *

REF GV 716 .P587
online access
Example Pages


WestLaw News

A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.


ProQuest News

Contains the full text of newspaper articles from over 350 titles. Provides our only source of electronic access to the Wall Street Journal.

MasterFile Premier
Contains popular and general interest magazines covering a broad range of disciplines. Many business topics can be researched here as well. Over 2600 titles are indexed, with over 1950 titles available in full text. 


SPORTDiscus with Full Text

Covers sports medicine, sports science, physical education, kinesiology, coaching, disabled persons, physical fitness, physical therapy, nutrition, exercise physiology, sport and exercise psychology, recreation, allied health, occupational health and therapy, public health and more with 440 full text journal coverage.  Type: Bibliographic citaions; abstracts and some full-text  Materials Covered: Journals and magazines, books, book chapters and conference proceedings. Full text journal coverage for approximately 440 journals.  Dates of Coverage:  1985 - present 

Marketing Databases

MINTEL reports
Mintel Reports
Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Note that first time users will have to create a free account.

Reference USA

Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.



Ulrichs Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.


Other Sources

Books in our Library about Sports Marketing

Books in our Library about Sports Management 

Forbes on Sports

Sports Marketing
Browse or search articles in this key periodical.

Sports Marketing 2020-21

Sports Marketing 2020-2021, 20th Edition, will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.

Over 1,700 links—embedded into the electronic edition—will direct you to additional market research and other resources important to the sports business marketplace.

Sports: Impact of the Pandemic October 2020; 90 pages.

The pandemic has completely disrupted the $430 billion sports business in the United States: postponed and cancelled games and events, games being played in bubbles, fragmentation of the fan base, disruption of sports marketing and media, vacant arenas and stadiums, and billions of dollars in financial losses. Sports: Impact of the Pandemic quantifies these impacts, providing guidance for the industry to move forward.

Sports: Impact of the Pandemic assesses the impact, activities during the pandemic, and schedule revisions for each of the major league sports, collegiate sports, golf, horse racing, motorsports, tennis, the Olympic games, and more. Providing insight into the fan base, Sports: Impact of the Pandemic presents consumer surveys, assesses media use during the pandemic, and projects how fans will return to sports post-pandemic.

Sports: Impact of the Pandemic is an essential reference for academic libraries that support a sports management curriculum and an important resource for strategic planning by executives in sports businesses.


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The SAGE handbook of sport management / edited by Russell Hoye and Milena M. Parent., London ; Sage Publications, 2017.  
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Routledge Handbook of International Sport Business / Mark Dodds, Kevin Heisey, Aila Ahonen., Routledge,, 2017.
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Routledge handbook of the business of women's sport / edited by Nancy Lough and Andrea N. Guerin., Abingdon, Oxon ; Routledge, 2019.
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Sport business analytics : using data to increase revenue and improve operational efficiency / [edited by] C. Keith Harrison, Scott Bukstein., Boca Raton, FL : CRC Press, Taylor & Francis Group, 2017. 
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Contemporary sport marketing : global perspectives / [edited by] James J. Zhang; Brenda G. Pitts London ; New York : Routledge, Taylor & Francis Group 2018
Wikipedia Logo

A multilingual encyclopedia that is collaboratively edited and maintained by thousands of users via wiki software, and is hosted and supported by the non-profit Wikimedia Foundation. In addition to typical encyclopedia entries, Wikipedia includes information more often associated with almanacs, gazetteers, and specialist magazines, as well as coverage of current events. It has over 5.5 million entries, and is constantly growing. Many articles are long, detailed, with sources and related links. Wikipedia has been controversial because of its open collaborative nature, however it has received good marks in recent scholarly journals. This may be a good place to get an overview of business related definitions, topics or issues.

This is a good place to get an overview of business related definitions, topics or issues. The Wikipedia can help you to find and understand the “keywords” you will need to search our library’s many databases . You may not want to cite the Wikipedia as a source, but it may lead you to sources you can cite. Learn how to make the best use of this wonderful resource. 


NCAA College Sports Statistics & Records

To Find Specific College or University Sports Statistics
Google the athletics department of a particular college and look for statistics.

Example UMD:
UMD Sports Page


If you have questions or are encountering problems, please contact me

Last Update: October 30, 2020

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  jim vileta

Compiled by Jim Vileta
former Business Librarian

Need books, media or classroom instruction? Contact Kim Pittman.

Need help with research or finding information? Contact libaskus@d.umn.edu

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The views and opinions expressed on this page are strictly those of the page author.
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