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Sports Market Analytics

Our Sports Market Analytics database provides information on the sporting goods and sports marketing industry. It is continuously updated, featuring market research and industry news covering all areas of the industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.

Sports Market Analytics draws its information from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies. It includes full-text articles from 14 magazines and newsletters published by Miller Freeman, a major sporting goods trade publisher, and newsletters provided by leading independent industry experts.



If you have questions or are encountering problems, please contact me

Last Update: December 18, 2020

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Compiled by Jim Vileta
former Business Librarian

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The contents of this page have not been reviewed or approved by the University of Minnesota.
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