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Social Media Marketing social media marketing

Sources in the Library
Articles on Social Media Marketing
Mintel Reports
Pew Internet & American Life Project
Search Engines

Social Media Marketing has become a focus of great interest during the past several years. Businesses and non-profits have discovered that new web services the can significantly expand their advertising potential through "word of mouth" comments on the emerging social networks. Products and services can be marketed through these new communication methods, and companies and non-profits need to better understand this new world of social media. The links and library resources listed below should help you with your social media marketing projects.

The New Handshake The Now Revolution Social Media Marketing Social Merketing Small Business Social Media Playbook for Business


topSources in the Library

Note: There may be some duplicate titles among these topic links.
Here we have these sources in the Library on:

Guerrilla Social Media Marketing Social Media Marketing an Hour a Day Facebook Marketing an Hour a Day The Zen of Social Media MarketingFacebook Marketing for DummiesLikeable Social Media




Mobile Marketing

Social Networks

Social Networking

Social Media Marketing



You Want to Find Books?

Killer Facebook Ads Social Media Metrics Secrets  Social Location Marketing  The Power of Foursquare  Mobile Marketing  Twitter Power 2.0


topArticles on Social Media Marketing social media thoughts

Here you can find published articles in magazines, trade publications, and scholarly journals (via the Kathryn A. Martin Library) on Social Media Marketing, and any of its sub-topics.

Google Scholar

MegaFile (EBSCO)

You Want to Find Articles?

How to Use Social Media for Trend Research

topMintel Reports:

Our Mintel Database has hundreds of useful marketing research reports.  Once in the database, search for "Social Media" or related topics.

topPew Internet & American Life Project

Go to the Pew site:


and search for "Social Media" or any related Internet topic.

Also. search the Internet for social media tools, tips and reviews:


topSearch Engines  
The first place to go to search the web.
Bing Search
Microsoft's much improved Search Engine


If you need suggestions for more sources, please contact me.


Last Update: January 23, 2017

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Compiled by Jim Vileta
former Business Librarian

Need books, media or classroom instruction? Contact Kim Pittman.

Need help with research or finding information? Contact libaskus@d.umn.edu

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