Jim Vileta's Launchpad Home
Course Guides Business FAQs Citing Your Sources By Alphabet Accounting CED Companies Demographics/Stats Economics Entrepreneurship FMIS Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics Presentation Skills Reference Search Kathryn A. Martin Library

Back to FAQ


Advertising advertising in times square

Advertising Red Books

Ulrich's Periodicals Directory

Ulrich's Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.

Business Insights: Essentials

Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.

Business Source Premier

Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the green "company profiles" tab, which will allow you to access over 5,000 Datamonitor Company Profiles.

Emerald

A smaller business database with full text of scholarly journals in English, many of which are based in Europe.

Lexis-Nexis Academic

A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.

Google Scholar

Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to our library's electronic holdings via "Find It."

Google Books

With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the scanned book in context. Titles discovered here can also be requested via our library Inter Library Loan service.

SRDS Media Solutions

Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more.

ALSO INCLUDES CURRENT ELECTRONIC VERSION OF THE "LIFESTYLE MARKET ANALYST" WITH DEMOGRAPHICS AND PSYCHOGRAPHICS OF DMAs AND COUNTIES IN THE UNITED STATES.

NOTE: This database  requires the use of the Internet Explorer web browser. Instructions for specific versions of Internet Explorer: 
IE 7, 8, 9, 
IE 10, 
IE 11

SRDS Service Guides
SRDS PRIZM Groups Definitions
SRDS Claritas Prizm

Advertising Links

 

Last Update: March 26, 2014

Image courtesy of Randy Lemoine on Flickr

Back to FAQ

 

 
jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

jvileta@d.umn.edu
Ask Jim

students at work
Pages maintained
and edited
by Avé Latawiec

Students at work? =)
Pages maintained
and edited
by Hugo Guan

students at work
Pages maintained
and edited
by Meng Lean

 


The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form