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B2B - Business to Business Marketing Books:
A Selected List

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Business-to-business marketing communications : value and efficiency considerations in recessionary times
Ioannis Rizomyliotis Kleopatra Konstantoulaki; Ioannis Kostopoulos Cham, Switzerland : Palgrave Macmillan 2017

Online Access

 

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Innovative B2B marketing : new models, processes and theory

Simon Hall 1971-
London ; New York, NY ; New Delhi : Kogan Page Limited 2017
Available at UM DULUTH Martin Library Book (HF5415.1263 .H36 2017)
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B2B data-driven marketing : sources, uses, results

Ruth P Stevens (Ruth Palmer), Theresa A. Kushner
Chicago, IL : Racom Communications 2016
Available at UM DULUTH Martin Library Book (HF5415.5 .S84 2016 )
Books for marketing


We have many books on business to business in our library which could support your projects. This page provides a sampling of what can be found in our library's book stacks. However, we have many more than this. To find all of our library's holding , plug keywords into the search box below.


Library Catalog

 

 

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Impossible to ignore : creating memorable content to influence decisions
Carmen Simon 1973-
New York : McGraw-Hill Education 2016

Available at UM DULUTH Martin Library Book ( HF5718.22 .S556 2016 )

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Pre-suasion : a revolutionary way to influence and persuade
Robert B. Cialdini
New York : Simon & Schuster 2016

Available at UM DULUTH Martin Library Book ( BF774 .C56 2016)

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B2B professional sales : theory, process, application, tools
J.P. Amlin Robert. J Kelly
Hong Kong : Carl Printing 2016

Available at UM DULUTH Martin Library Book ( HF5415.1263 .A45 2016 )

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From impossible to inevitable : how hyper-growth companies create predictable revenue
Aaron Ross 1971- Jason Lemkin 1969-
Hoboken, New Jersey : Wiley 2016

Currently Available at UM DULUTH Martin Library Book (HF5438.4 .R67 2016 )

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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
Scott Brinker 1971-
Hoboken, New Jersey : John Wiley & Sons, Inc. 2016

Currently Available at UM DULUTH Martin Library Book (HF5415 .B6675 2016 )

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The forensics of B2B selling : a field guide to selling success in the B2B space
Neal Lappe
North Charleston, South Carolina : CreateSpace Independent Publishing Platform 2016

Currently Available at UM DULUTH Martin Library Book (HF5415.1263 .L37 2016 )

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Never split the difference : negotiating as if your life depended on it
Christopher Voss 1942- Tahl Raz
New York : HarperBusiness, an imprint of HarperCollins Publishers 2016

Available at UM DULUTH Martin Library Book ( BF637.N4 V67 2016 )


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B2B marketing : 16 decisions, 86 tools

Marc Diviné 1955-,
Sceaux, France : A2Z-Innovation 2015

available at UM DULUTH Martin Library Book ( HF5415.1263 .D58 2015 )

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How to win at B2B email marketing
Adam Q. Holden-Bache
United States? : Published by Adam Q. Holden-Bache 2015

Available at UM DULUTH Martin Library Book ( HF5415.1263 .H65 2015 )

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Driving demand : transforming B2B marketing to meet the needs of the modern buyer
Carlos Hidalgo (Economist),
New York, NY : Palgrave Macmillan 2015

Online Access

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Welcome to the funnel : proven tactics to turn your social and content marketing up to 11
Jason A Miller
Place of publication not identified : Heavy Metal Thunder Publications 2014

Available at UM Duluth Martin Library Book (HF5415.1265 .M555 2014 )

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Advertising account planning : planning and managing an imc campaign
Larry D. Kelley 1955- Donald W Jugenheimer

Armonk, New York : M.E. Sharpe, Inc. 2014

Available at UM Duluth Martin Library Book (HF5823 .K344 2014) and other locations

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Lean B2B : build products businesses want
Étienne Garbugli
place of publication not identified : CreateSpace 2014

Available at UM Duluth Martin Library Book ( HF5415.1263 .G37 2014 )

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The people powered brand : a blueprint for B2B brand and culture transformation

Chris Wirthwein Joe Bannon
Ithaca, NY : Paramount Market Publishing, Inc 2014

Available at UM DULUTH Martin Library Book ( HF5415.1263 .W57 2014 )

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There is no B2B and B2C : human to human: H2H

Bryan Kramer San Jose, California : Purematter Inc. 2014

Available at UM Duluth Martin Library Book ( HF5718 .K736 2014 )

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Designing B2B brands : lessons from Deloitte and 195,000 brand managers

Carlos Martinez Onaindia Brian Resnick 1974-
Hoboken, N.J. : Wiley 2013

Available at UM DULUTH Martin Library Book (HF5415.1255 .M374 2013 )

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Electronic signatures for B2B contracts : evidence from Australia

Aashish Srivastava
India ; New York : Springer 2013

Online Access

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B2B digital marketing

Michael Miller 1958-
Indianapolis, Ind., USA : Que 2012

Available at UM DULUTH Martin Library Book (HF5415.1265 .M553 2012 )

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Handbook of business-to-business marketing

Gary L. Lilien 1946-; Rajdeep Grewal
Cheltenham, UK ; Northampton, MA : Edward Elgar 2012

Available at UM DULUTH Martin Library Book ( HF5415.1263 .H363 2012 )

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Complete B2B online marketing
Maura Ginty Lauren Vaccarello; William Leake
Hoboken , N.J. : Wiley 2012

Available at UM DULUTH Martin Library Book (HF5415.I263 G56 2012 )

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Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting

Stefanie Paluch SpringerLink (Online service)
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH 2011

Online Access

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The challenger sale : taking control of the customer conversation
Matthew Dixon 1972- Brent Adamson
New York : Portfolio/Penguin 2011

Available at UM Duluth Martin Library Book (HF5438.4 .D59 2011 )

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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches

Christine Falkenreck SpringerLink (Online service)
Heidelberg : Physica ; London : Springer distributor 2010

Online Access

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Winning with customers : a playbook for B2B

D. Keith Pigues Jerry D Alderman
Hoboken, N.J. : Wiley 2010

Available at UM Duluth Martin Library Book (HF5415.5 .P544 2010 )

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SIP trunking : migrating from TDM to IP for business to business communication

BChristina Hattingh Darryl Sladden 1968-; A. T. M. Zakaria Swapan 1970-; Maulik Shah; Vinay Pande
Indianapolis, Ind. : Cisco Press 2010

Online Access

IBM WebSphere DataPower B2B Appliance XB60 revealed

Richard Kinard
United States? : IBM Press 2009

Online Access

Customer processes in business-to-business service transactions.

Janine Frauendorf SpringerLink (Online service)
Wiesbaden : Deutscher Universit̃ts-Verlag : GWV Fachverlage 2006

Online Access

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B2B brand management
Philip Kotler Waldemar Pfoertsch; Ines Michi; SpringerLink (Online service)
Berlin ; New York : Springer 2006

Online Access

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Secure production deployment of B2B solutions using WebSphere business integration connect

Geert van de Putte
Research Triangle Park, N.C. : IBM Corp., International Technical Support Organization 2005

Online Access

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Last Update: February 12, 2019

 

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