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B2B - Business to Business Marketing Books:
A Selected List

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B2B content marketing and buyer stage : how to engage website visitors with appropriate content : Master's thesis
Kim-Cheyenne Greiner Thesis (M.B.A.)--ZHAW, Zurich University of Applied Sciences, School of Management and Law, 2018. 2018

Online Access

 

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Business-to-business marketing communications : value and efficiency considerations in recessionary times
Ioannis Rizomyliotis Kleopatra Konstantoulaki; Ioannis Kostopoulos Cham, Switzerland : Palgrave Macmillan 2017

Online Access

 

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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement
Heidi Taylor (Marketing consultant),
London ; New York : Kogan Page 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .H36 2017)
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Innovative B2B marketing : new models, processes and theory

Simon Hall 1971-
London ; New York, NY ; New Delhi : Kogan Page Limited 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .H36 2017)
Books for marketing


We have many books on business to business in our library which could support your projects. This page provides a sampling of what can be found in our library's book stacks. However, we have many more than this. To find all of our library's holding , plug keywords into the search box below.


Library Catalog

 

 

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B2B data-driven marketing : sources, uses, results
Ruth P Stevens (Ruth Palmer), Theresa A. Kushner
Chicago, IL : Racom Communications 2016

Check Availability at UM DULUTH Martin Library Book (HF5415.5 .S84 2016 )

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Impossible to ignore : creating memorable content to influence decisions
Carmen Simon 1973-
New York : McGraw-Hill Education 2016

Check Availability at UM DULUTH Martin Library Book ( HF5718.22 .S556 2016 )

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Pre-suasion : a revolutionary way to influence and persuade
Robert B. Cialdini
New York : Simon & Schuster 2016

Check Availability at UM DULUTH Martin Library Book ( BF774 .C56 2016)

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B2B professional sales : theory, process, application, tools
J.P. Amlin Robert. J Kelly
Hong Kong : Carl Printing 2016

Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .A45 2016 )

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From impossible to inevitable : how hyper-growth companies create predictable revenue
Aaron Ross 1971- Jason Lemkin 1969-
Hoboken, New Jersey : Wiley 2016

Check Availability at UM DULUTH Martin Library Book (HF5438.4 .R67 2016 )

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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
Scott Brinker 1971-
Hoboken, New Jersey : John Wiley & Sons, Inc. 2016

Check Availability at UM DULUTH Martin Library Book (HF5415 .B6675 2016 )

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The forensics of B2B selling : a field guide to selling success in the B2B space
Neal Lappe
North Charleston, South Carolina : CreateSpace Independent Publishing Platform 2016

Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .L37 2016 )

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Never split the difference : negotiating as if your life depended on it
Christopher Voss 1942- Tahl Raz
New York : HarperBusiness, an imprint of HarperCollins Publishers 2016

Check Availability at UM DULUTH Martin Library Book ( BF637.N4 V67 2016 )


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B2B marketing : 16 decisions, 86 tools

Marc Diviné 1955-,
Sceaux, France : A2Z-Innovation 2015

Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .D58 2015 )

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How to win at B2B email marketing
Adam Q. Holden-Bache
United States? : Published by Adam Q. Holden-Bache 2015

Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .H65 2015 )

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Driving demand : transforming B2B marketing to meet the needs of the modern buyer
Carlos Hidalgo (Economist),
New York, NY : Palgrave Macmillan 2015

Online Access

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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
Russell Glass 1976- Sean Callahan (Economist),
Hoboken, New Jersey : Wiley 2015

Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .G53 2015 )

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Welcome to the funnel : proven tactics to turn your social and content marketing up to 11
Jason A Miller
Place of publication not identified : Heavy Metal Thunder Publications 2014

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M555 2014 )

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Advertising account planning : planning and managing an imc campaign
Larry D. Kelley 1955- Donald W Jugenheimer

Armonk, New York : M.E. Sharpe, Inc. 2014

Check Availability at UM Duluth Martin Library Book (HF5823 .K344 2014) and other locations

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Lean B2B : build products businesses want
Étienne Garbugli
place of publication not identified : CreateSpace 2014

Check Availability at UM Duluth Martin Library Book ( HF5415.1263 .G37 2014 )

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The people powered brand : a blueprint for B2B brand and culture transformation

Chris Wirthwein Joe Bannon
Ithaca, NY : Paramount Market Publishing, Inc 2014

Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .W57 2014 )

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There is no B2B and B2C : human to human: H2H

Bryan Kramer San Jose, California : Purematter Inc. 2014

Check Availability at UM Duluth Martin Library Book ( HF5718 .K736 2014 )

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Designing B2B brands : lessons from Deloitte and 195,000 brand managers

Carlos Martinez Onaindia Brian Resnick 1974-
Hoboken, N.J. : Wiley 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .M374 2013 )

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Electronic signatures for B2B contracts : evidence from Australia

Aashish Srivastava
India ; New York : Springer 2013

Online Access

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Winning B2B marketing : how to use fusion marketing methods to drive revenue, leads and awareness

Christopher Ryan 1954-
Colorado Springs, Colo. : Fusion Marketing Press 2013

Check Availability at UM Duluth Martin Library Book (HF6146.I58 M36 2012 )

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B2B digital marketing

Michael Miller 1958-
Indianapolis, Ind., USA : Que 2012

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M553 2012 )

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Handbook of business-to-business marketing

Gary L. Lilien 1946-; Rajdeep Grewal
Cheltenham, UK ; Northampton, MA : Edward Elgar 2012

Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .H363 2012 )

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Complete B2B online marketing
Maura Ginty Lauren Vaccarello; William Leake
Hoboken , N.J. : Wiley 2012

Check Availability at UM DULUTH Martin Library Book (HF5415.I263 G56 2012 )

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Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting

Stefanie Paluch SpringerLink (Online service)
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH 2011

Online Access

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The challenger sale : taking control of the customer conversation
Matthew Dixon 1972- Brent Adamson
New York : Portfolio/Penguin 2011

Check Availability at UM Duluth Martin Library Book (HF5438.4 .D59 2011 )

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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches

Christine Falkenreck SpringerLink (Online service)
Heidelberg : Physica ; London : Springer distributor 2010

Online Access

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Winning with customers : a playbook for B2B

D. Keith Pigues Jerry D Alderman
Hoboken, N.J. : Wiley 2010

Check Availability at UM Duluth Martin Library Book (HF5415.5 .P544 2010 )

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SIP trunking : migrating from TDM to IP for business to business communication

BChristina Hattingh Darryl Sladden 1968-; A. T. M. Zakaria Swapan 1970-; Maulik Shah; Vinay Pande
Indianapolis, Ind. : Cisco Press 2010

Online Access

IBM WebSphere DataPower B2B Appliance XB60 revealed

Richard Kinard
United States? : IBM Press 2009

Online Access

Start with why : how great leaders inspire everyone to take actioned

Simon Sinek
New York : Portfolio 2009

Check Availability at UM Duluth Martin Library Book (HD57.7 .S549 2009 ) and other locations

Customer processes in business-to-business service transactions.

Janine Frauendorf SpringerLink (Online service)
Wiesbaden : Deutscher Universit̃ts-Verlag : GWV Fachverlage 2006

Online Access

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Journalism that matters : how business-to-business editors change the industries they cover

Robert Freedman 1960-; Steven Roll
Oak Park, Ill. : Marion Street Press 2006

Check Availability at UM Duluth Martin Library Book (PN4784.C7 J64 2006 )

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B2B brand management
Philip Kotler Waldemar Pfoertsch; Ines Michi; SpringerLink (Online service)
Berlin ; New York : Springer 2006

Online Access

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Secure production deployment of B2B solutions using WebSphere business integration connect

Geert van de Putte
Research Triangle Park, N.C. : IBM Corp., International Technical Support Organization 2005

Online Access

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Last Update: November 10, 2020

 

  jim vileta

Compiled by Jim Vileta
former Business Librarian

Need books, media or classroom instruction? Contact Kim Pittman.

Need help with research or finding information? Contact libaskus@d.umn.edu


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