What is Social Media?
Examples of Social Media Services
Conversation Prism -- Graphing Social Networks
What is Social Media Marketing?
Major Social Media Marketing Platforms
Google+ and Google Friend Connect
Social Location (Mobile) Marketing
Social Media Marketing Blogs
Social Media Marketing Tools
Tools to Perform Key Word Searches
Tools as Free Listening Posts
Reviews on the Social Media Tools
Recommendations for Doing-It-Yourself
Social Media Dashboard Tools
Great Examples Social Media Marketing
Social Media Marketing Podcasts
Sources in the UMD Library
Articles on Social Media Marketing
Pew Internet & American Life Project
Step-By-Step Guide To A Successful Social Media Program
Social Media Marketing has become a focus of great interest during the past several years. Businesses and non-profits have discovered that new web services the can significantly expand their advertising potential through "word of mouth" comments on the emerging social networks. Products and services can be marketed through these new communication methods, and companies and non-profits need to better understand this new world of social media. The links and library resources listed below are not comprehensive, but they intended as a basic outline or introduction to this topic.
This is a good simple definition:
"Social media is a collection of online platforms and tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, facilitating conversations and interactions online between groups of people.
- Social Media is the platform/tools.
- Social Networking is the act of connecting on social media platforms."
Doreen Moran – Digital and Social Marketing Strategist
To learn more, please read these articles for more insight:
Here we have the icons and names of many popular social media services. Click on each icon to learn more. This list is not comprehensive, but it is a useful starting point.
The "Consversation Prism" concept was developed by Jesse Thomas and Brian Solis in 2008. This clickable graphic illustrates and maps the categories of social media. The links below will be helpful:
Social Media Marketing is how businesses and non-profits use social media to build relationships through trust, useful content, helpfulness and authority. Many tools and web sites can be used. Marketing professionals everywhere are studying these new communication channels.
Please read these fine articles:
Major Social Media Marketing Platforms
Social media marketers tend to focus first on the most popular, highly used, social media services. These are listed below. While these are very good places to consider as starting points for social media marketing efforts, experts say that other important avenues are often overlooked. Marketers need to have a strong overall understanding of how social media works, so that the proper services and tools can be selected for the marketing task at hand.
Instantly control your information and add photos and specials to dozens of local search sites like Yahoo!, Yelp and MapQuest."
very popular with marketers
A non-profit competitor to Facebook.
Google+ was launched mid-summer of 2011 on an "invite only" basis for people age 18 or older. The service has many new features and options, and could provide serious competition for Facebook. Marketers will be carefully monitoring the progress of this new social media service.
"Social Location Marketing" or "Mobile Marketing" is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. (Link)
Social Media Marking is a very new field with new discoveries and insights being made every day. One great way to keep informed about news, trends, and techniques is to follow the blogs. We have many fine blogs listed here:
And make sure you visit these amazing local experts:
Social Media Marketing depends on new tools to track trends, topics of interest, comments, and marketing performance. The tools listed below will be very helpful:
Keyword Searches are vital to both Search Engine Optimization (SEO) and Social Media Optimization (SMO), By knowing what people are searching for, one can produce better search engine rankings for websites, better content for readers, and better social media interactions.
A Listening Post is “a centralized location where conversations are culled from a variety of online sources [such as blogs, chat rooms, social networks, and forums] and distributed to employees for appropriate marketing action.” (link)
Boardreader (forums and message boards)
PostRank Analytics (free and paid versions)
RowFeeder (free and paid versions)
Trendistic (trends on Twitter)
Wildfire (ideal for making comparisons between Facebook or Twitter accounts)
These companies teach social media marketing by answering questions and providing training online.
Social Media Dashboards allow businesses to track comments made about them through various social media. Businesses can then quickly respond to questions, compliments, concerns, or complaints. This is vital part staying in the "conversation." Here are some very useful dashboard tools:
Marketers hope that Social Media will allow for new marketing channels, bringing in new customers, and increase sales of goods and services. The companies listed below demonstrate excellent uses of social media in their marketing mix. Some companies have increases sales many times over through creativity and solid implementation.
Note: There may be some duplicate titles among these topic links.
Here we have these sources in the UMD Library on:
Any of the titles listed in Google Books , not held by the UMD Library, can be acquired via our UMD Inter-Library Loan system.
Here you can find published articles in magazines, trade publications, and scholarly journals (via the UMD Library) on Social Media Marketing, and any of its sub-topics.
Our Mintel Database has hundreds of useful marketing research reports, including:
Social Networking - US - February 2010
Also. search the Internet for social media tools, tips and reviews:
The first place to go to search the web.
MicroSoft's much improved Search Engine
If you need suggestions for more sources, please contact me.