Social Media Marketing has become a focus of great interest during the past several years. Businesses and non-profits have discovered that new web services the can significantly expand their advertising potential through "word of mouth" comments on the emerging social networks. Products and services can be marketed through these new communication methods, and companies and non-profits need to better understand this new world of social media. The links and library resources listed below should help you with your social media marketing projects.
Note: There may be some duplicate titles among these topic links.
Here we have these sources in the Library on:
Here you can find published articles in magazines, trade publications, and scholarly journals (via the Kathryn A. Martin Library) on Social Media Marketing, and any of its sub-topics.
Our Mintel Database has hundreds of useful marketing research reports. Once in the database, search for "Social Media" or related topics.
Go to the Pew site:
and search for "Social Media" or any related Internet topic.
Also. search the Internet for social media tools, tips and reviews:
The first place to go to search the web.
Microsoft's much improved Search Engine
If you need suggestions for more sources, please contact me.