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Marketing Books - Advertising and Marketing Titles in the Library:
A Selected List

1. Advertising and Marketing
2. Brainstorming & Creative Thinking
3. Branding

4. Consumer Behavior
5. Creative Advertising and Marketing
6. Direct Marketing
7. Email Marketing
8. Google Adwords
9. Google Analytics
10. Integrated Marketing
11. Local Advertising & Marketing
12. Logos and Logo Design
13. Market Segmentation
14. Marketing Research
15. Marketing Small Businesses
16. Mobile Marketing
17. Neuromarketing
18. New Product Marketing
19. Pinterest
20. Public Relations Marketing
21. Retail Analytics
22. Retail Marketing
23. Search Engine Optimization
24. Social Media Marketing
25. Sports Marketing
26. Target Marketing
27. Viral & Word of Mouth Marketing
28. YouTube Marketing

Books for marketing


We have many useful books on marketing topics in our library. The purpose of this page is to give our users a sense of what can be found in our library's book stacks. If you click the topic links to the left, you will see numerous books in all these varied subjects.  The titles on this page are potentially useful for many marketing projects. However, this is only a selected list of recent titles, and many marketing topics are not included. Also, many new books are arriving every day. So, you may want to search our library holdings, plugging in keywords of your choice, into the search box below. You will find much more information.


Library Catalog

 

1. Advertising and MarketingBack to top

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Advertising & Soceity Quarterly.
Advertising Educational Foundation (New York, N.Y.),
Baltimore, MD : Johns Hopkins University Press 2017

Online Access

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Advances in advertising research. Vol. VII : bridging the gap between advertising academia and practice
George Christodoulides; Anastasia Stathopoulou; Martin Eisend; European Advertising Academy, Wiesbaden : Springer Gabler ;
Amsterdam : European Advertising Academy 2017

Online Access

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Plugged in : how media attract and affect youth
Patti M. Valkenburg 1958- Jessica Taylor Piotrowski
New Haven, CT ; London : Yale University Press 2017

Check Availability at UM DULUTH Martin Library New Books (HQ799.2.M35 V35 2017)

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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Joseph Turow
New Haven : Yale University Press 2017

Check Availability at UM DULUTH Martin Library Book ( HF5415.32.T87 A35 2017 )

ULTIMATE GUIDE TO FACEBOOK ADVERTISING : how to access 1 billion potential customers in 10 minutes.
Perry Marshall
S.I. : MCGRAW-HILL EDUCATION 2017

Check Availability at UMD DULUTH Martin Library Book (HF6146.I58 M364 2017 )

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Fraud Prevention in Online digital advertising
Xingquan Zhu 1973-; Haicheng Tao; Zhiang Wu; Jie Cao; Kristopher Kalish; Jeremy Kayne Cham,
Switzerland : Springer 2017

Online Access

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Building a storybrand : clarify your message so customers will listen
Donald Miller 1971-
New York : HarperCollins Leadership, an imprint of HarperCollins 2017

Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .M547 2017 ) and other locations

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Digital and social media marketing : a results-driven approach
Aleksej Heinze
London ; New York : Routledge, Taylor & Francis Group 2017

Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .D5385 2017 )

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The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets.
John Connolly Paddy Dolan Cham, Switzerland : Palgrave Macmillan 2017

Online Access

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Advertising creative : strategy, copy, design
Jack W. Plunkett
Houston, Texas : Plunkett Research, Ltd. 2017

Check Availability at UM DULUTH Martin Library Book ( HF5823 .A758 2017 )

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Plunkett's advertising & branding industry almanac. 2017 : the only comprehensive guide to advertizing companies & trends
Jack W. Plunkett Houston, Texas : Plunkett Research, Ltd. 2017

Online Access

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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
Daniel Rowles
London ; New York : Kogan Page 2017

Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .R69 2017 )

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Global advertising in a global culture
Thomas H. P. Gould 1953-2016. Lanham : Rowman & Littlefield 2016

Check Availability at UM DULUTH Martin Library Book ( HF5811 .G68 2016 )

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Advertising by design : generating and designing creative ideas across media
Robin Landa
Hoboken : Wiley 2016

Check Availability at UM DULUTH Martin Library Book ( HF5823 .L232 2016)

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The physics of brand : understand the forces behind brands that matter
Aaron Keller Renee Marino
Blue Ash, OH : HOW Books 2016

Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .K45 2016) and other locations

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Social media strategy : marketing and advertising in the consumer revolution
Keith A. Quesenberry 1971-
Lanham, Maryland : Rowman & Littlefield 2016

Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .Q46 2016 )

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Get scrappy : smarter digital marketing for businesses big and small
Nick Westergaard
New York, NY : AMACOM, American Management Association 2016

Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .W473 2016 )

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Beyond advertising : creating value through all customer touchpoints
Yoram Wind Catharine Hays 1958-
Hoboken : Wiley 2015

Check Availability at UM DULUTH Martin Library Book ( HF5823 .W546 2015 )

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Paid attention : innovative advertising for a digital world
Yoram Wind Catharine Hays 1958-
Hoboken : Wiley 2015

Check Availability at UM DULUTH Martin Library Book ( HF5823 .Y335 2015 )

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Retail marketing strategy : delivering shopper delight
Constant Berkhout Philadelphia, PA :
Kogan Page 2015

Check Availability at UM DULUTH Martin Library Book ( HF5429 .B448 2015 )

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Valuable content marketing : how to make quality content your key to success
Sonja Jefferson Sharon Tanton
London ; Philadelphia : Kogan Page 2015

Check Availability at UM DULUTH Martin Library Book (HF5415 .J42 2015 )

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Advertising and society : an introduction
Carol J Pardun
Chichester, West Sussex ; Malden, MA : Wiley Blackwell 2014M

Check Availability at UM DULUTH Martin Library Book (HF5813.U6 A6196 2014 )

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Advertising with small budgets for big results : how to buy print, broadcast, outdoor, online, direct response & offbeat media
Linda Carlson

Seattle, Washington : Barrett Street Productions 2014

Check Availability at UM Duluth Martin Library Book (HF5823 .C185 2014) and other locations

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Growth hacker marketing : a primer on the future of PR, marketing, and advertising
Ryan Holiday

New York, New York : Portfolio/Penguin 2014

Check Availability at UM Duluth Martin Library Book (HF5415 .H7246 2014) and other locations

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Advertising account planning : planning and managing an imc campaign
Larry D. Kelley 1955- Donald W Jugenheimer

Armonk, New York : M.E. Sharpe, Inc. 2014

Check Availability at UM Duluth Martin Library Book (HF5823 .K344 2014) and other locations

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Advertising to children : new directions, new media
Mark Blades

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan 2014

Check Availability at UM Duluth Martin Library Book (HF5415.32 .A38 2014) and other locations

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Advertising creative : strategy, copy, design

Altstiel, Tom. Grow, Jean. 2013

Check Availability at UM DULUTH Martin Library Book (HF5823 .A758 2013 ) and other locations

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Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning 2013

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B275 2013 )

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Social media marketing

Tuten, Tracy L., 1967- Solomon, Michael R.

Upper Saddle River, N.J. : Pearson 2013

Check Availability at UM Duluth Martin Library Book (HF6146.I58 T883 2013 )

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Advertisers at work

Tuten, Tracy L., 1967- SpringerLink (Online service)

Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer 2012

Online Access

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Shopper marketing how to increase purchase decisions at the point of sale

Stahlberg, Markus. Maila, Ville.; ebrary, Inc.

London ; Philadelphia : Kogan Page 2012

Check Availability at UM DULUTH Martin Library Book (HF5828 .S73 2012 ) and other locations

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Advances in advertising research (Vol. III) current insights and future trends

Eisend, Martin.; Langner, Tobias.; Okazaki, Shintaro.; SpringerLink (Online service)

Wiesbaden ; New York : Springer Gabler 2012

Online Access

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Goodvertising : creative advertising that cares.

Kolster, Thomas.

London : Thames & Hudson 2012

Check Availability at UM DULUTH Martin Library Book (HF5823 .K65 2012) and other locations

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Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes

Marshall, Perry S. Todd, Bryan.

Irvine, Calif. : Entrepreneur Media 2012

Check Availability at UM Duluth Martin Library Book (HF6146.I58 M36 2012 )

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Hey, Whipple, squeeze this! the classic guide to creating great ads

Sullivan, Luke. Bennett, Sam.; ebrary, Inc.

Hoboken, N.J. : Wiley 2012

Check Availability at UM DULUTH Martin Library Book (HF5825 .S88 2008 )

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Spending advertising money in the digital age how to navigate the media flow

Pringle, Hamish. Marshall, Jim, 1955-; ebrary, Inc. xxx now web of science--------------

London ; Philadelphia : Kogan Page 2012

Check Availability at UM DULUTH Martin Library Book ( HF5823 .P737 2012 )

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The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns

Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)

New York, NY : Apress : distributed to the book trade by Springer Science+Business Media 2012

Online Access

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Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

Mena, Jesus.

Boca Raton, Fla. : CRC Press 2012

Online Access

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The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms

Roetzer, Paul, 1978- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

Check Availability at UM Duluth Martin Library Book (HF5415 .R5665 2012 )

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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Thousand Oaks, Calif. : SAGE 2012

Check Availability at UM Duluth Martin Library Book (HF5823 .T155 2012 ) and other locations


2. Brainstorming and Creative ThinkingBack to top

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Creativity, Design Thinking and Interdisciplinarity
Frédéric Darbellay; Zoe Moody; Todd Lubart
Singapore : Springer Science and Business Media : Springer Nature 2018

Online Access

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A theory of creative thinking : construction and verification of the dual circulation model
Kekang He
Singapore : Springer 2017

Online Access

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Five design-sheets creative design and sketching for computing and visualisation
Jonathan Roberts (Jonathan C.) Christopher J Headleand; Panagiotis D Ritsos
Cham : Springer 2017

Online Access

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Creativity and Education
Anne Harris
London : Palgrave Macmillan 2016

Available at TC Wilson Library General Collection (LB1062 .H37 2016)
Online Access

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The myths of creativity : the truth about how innovative companies and people generate great ideas
David Burkus 1983-
San Francisco : Jossey-Bass 2014

Check Availability at UM Duluth Martin Library Book (HD53 .B87 2014 ) and other locations

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Hello, my name is awesome : how to create brand names that stick
Alexandra Watkins
San Francisco : Berrett-Koehler Publishers 2014

Check Availability at UM Duluth Martin Library Book (HF5415.1255 .W38 2014 )

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50 brainstorming methods : for team and individual ideation
Robert Curedale
Topanga, CA : Design Community College Inc. 2013

Check Availability at UM Duluth Martin Library Book (HD30.29 .C87 2013 )

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Red thread thinking : weaving together connections for brillant ideas and profitable innovation
Debra Kaye
New York : McGraw-Hill Education 2013

Check Availability at UM Duluth Martin Library Book (HD53 .K39 2013 )

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Think like a programmer an introduction to creative problem solving

Spraul, V. Anton.

San Francisco, Calif. : No Starch Press 2012

Online Access

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Who killed creativity? : ...and how we can get it back? : seven essential strategies to make yourself, your team and your organisation more innovative

Grant, Andrew. Grant, Gaia.; Gallate, Jason.

Milton, Qld. : Jossey-Bass 2012

Check Availability at UM Duluth Martin Library Book (LB1062 .G73 2012 )

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The quick and easy guide to mind map : improve your memory, be more creative, and unleash your mind's full potential

Randall, Thomas C.

San Bernardino, CA : [s.n.] 2012

Check Availability at UM Duluth Martin Library Book (BF381 .R363 2012 )

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Imagine : how creativity works

Lehrer, Jonah.

Boston : Houghton Mifflin Harcourt 2012

Check Availability at UM Duluth Martin Library NE MN Historical Center (BF408 .L455 2012 ) and other locations

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Mind mapping for dummies

Rustler, Florian, 1980-

Chichester, England : Wiley 2012

Check Availability at UM Duluth Martin Library Book (BF449 .R87 2012 )

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Beyond the obvious : killer questions that spark game- changing innovation

McKinney, Phil.

New York : Hyperion 2012

Check Availability at UM Duluth Martin Library Book (HD53 .M39 2012 )

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The impact equation : are you making things happen or just making noise?

Brogan, Chris. Smith, Julien.

New York : Portfolio/Penguin 2012

Check Availability at UM Duluth Martin Library Book (HF5415.153 .B75 2012 ) and other locations

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Design thinking research

Plattner, Hasso.; Meinel, Christoph.; Leifer, Larry.; SpringerLink (Online service)

Berlin ; London : Springer 2012

Online Access

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The idea hunter how to find the best ideas and make them happen

Boynton, Andrew C. Fischer, Bill.; Bole, William.; Pratt, Sean

[New York] : Gildan Media Corp. 2011

Check Availability at UM Duluth Martin Library Book (HD53 .B69 2011)

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The right-brain business plan : a creative, visual map for success

Lee, Jennifer, 1974-

Novato, Calif. : New World Library 2011

Check Availability at UM Duluth Martin Library Book (HD30.28 .L438 2011)

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The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success

Gallo, Carmine.

New York : McGraw-Hill 2011

Check Availability at UM Duluth Martin Library Book (HF5415.153 .G35 2011 )

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The accidental creative : how to be brilliant at a moment's notice

Henry, Todd.

New York : Portfolio/Penguin 2011

Check Availability at UM Duluth Martin Library Book (HD53 .H46 2011 ) and other locations

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Designing for growth : a design thinking tool kit for managers

Liedtka, Jeanne. Ogilvie, Tim.

New York : Columbia Business School Pub., Columbia University Press 2011

Check Availability at UM Duluth Martin Library Book (HD53 .L543 2011 )

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Best practices are stupid : 40 ways to out-innovate the competition

Shapiro, Stephen M., 1964-

New York : Portfolio/Penguin 2011

Check Availability at UM Duluth Martin Library Book (HD58.8 .S4775 2011 )

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The innovator's DNA : mastering the five skills of disruptive innovators

Dyer, Jeff (Jeffrey M.) Gregersen, Hal B., 1958-; Christensen, Clayton M.

Boston, Mass. : Harvard Business Press 2011

Check Availability at UM Duluth Martin Library Book (HD53 .D94 2011 )

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The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Upper Saddle River, N.J. : Prentice Hall 2011

Check Availability at UM Duluth Martin Library Book (HD30.37 .S49 2011 ) and other locations

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Ideaselling : successfully pitch your creative ideas to bosses, clients and other decision makers

Harrison, Sam, 1954-

Cincinnati, Ohio : HOW Books 2010

Check Availability at UM Duluth Martin Library Book (HD53 .H3749 2010 ) and other locations

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Gamestorming : a playbook for innovators, rulebreakers, and changemakers.

Gray, David, 1957-

Sebastopol, CA : O'Reilly 2010

Check Availability at UM Duluth Martin Library Book (HD30.29 .G739 2010 ) and other locations

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Linchpin : are you indispensible?

Godin, Seth.

New York : Portfolio 2010

Check Availability at UM Duluth Martin Library Book (HF5549.5.M63 G63 2010 )

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What a great idea! 2.0 : unlocking your creativity in business and in life

Thompson, Charles, 1948-

[Keswick, VA?] : Creative Management Group 2010

Check Availability at UM Duluth Martin Library Book (BF408 .T46 2010 )

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Advertising by design : generating and designing creative ideas across media

Landa, Robin.

Hoboken, N.J. : John Wiley & Sons 2010

Check Availability at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

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Iconoclast : a neuroscientist reveals how to think differently

Berns, Gregory.

Boston, Mass. : Harvard Business Press 2010

Check Availability at UM Duluth Martin Library Book (QP360 .B52 2010 ) and other locations

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David Perry on game design a brainstorming toolbox

Perry, David. DeMaria, Rusel, 1948-

Boston, MA : Course Technology 2009

Online Access

 

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MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money

Kaden, Robert J. Linda, Gerald.; Levinson, Jay Conrad.

London ; Philadelphia : Kogan Page Limited 2009

Check Availability at UM Duluth Martin Library Book (HF5415.2 .K245 2009 )

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Brainstorming : views and interviews on the mind

Gallagher, Shaun, 1948-

Exeter, UK ; Charlottesville, VA : Imprint Academic 2008

Check Availability at UM Duluth Martin Library Book (BD418.3 .G35 2008 )

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Thinkertoys : a handbook of creative-thinking techniques

Michalko, Michael, 1940-

Berkeley, Calif. : Ten Speed Press 2006

Check Availability at UM Duluth Martin Library Book (HD53 .M53 2006 ) and other locations

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Guerrilla marketing research marketing research techniques that can help any business make more money

Kaden, Robert J. ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2006

Check Availability at UM Duluth Martin Library Book (HF5415.2 .K24 2006 ) and other locations

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MindManager for dummies

Cameron, Hugh (Hugh Rolen), 1953- Voight, Roger

Hoboken, N.J. : John Wiley 2004

Online Access

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Idea revolution : guidelines and prompts for brainstorming alone, in groups or with clients

Warmke, Clare. Buchanan, Lisa.

Cincinnati, Ohio : HOW Design Books 2003

Check Availability at UM DULUTH Martin Library Book (HD53 .W37 2003 )

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Qualitative market research a comprehensive guide

Mariampolski, Hy.

Thousand Oaks, [Calif.] ; London : SAGE 2001

Check Availability at UM Duluth Martin Library Book (HF5415.2 .M3167 2001 ) and other locations

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Advanced focus group research

Fern, Edward E.

Thousand Oaks, Calif. : Sage 2001

Check Availability at UM Duluth Martin Library Book (H61.28 .F47 2001 ) and other locations

 

3. BrandingBack to top

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Branding yourself : how to use social media to invent or reinvent yourself
Erik Deckers Kyle Lacy
Indianapolis, Indiana : Que 2018

Check Availability at UM DULUTH Martin Library Book (HD69.S8 D43 2018 )

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Vintage marketing differentiation : the origins of marketing and branding strategies
Robert L. Williams Jr., Helena A. Williams
New York, NY : Palgrave Macmillan 2017

Online Access

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Employer branding
Richard Mosley 1964- Lars Schmidt
Hoboken, NJ : John Wiley & Sons, Inc. 2017

Check Availability at UM DULUTH Martin Library Book ( HF5549 .M6677 2017 )

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E-commerce branding
Shijian Lin; Shan ben tu shu.
Hong Kong : SendPoints Publishing 2017

Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .E26 2017 )

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Branding : a very short introduction
Robert Jones Oxford ;
New York, NY : Oxford University Press 2017

Check Availability at UM DULUTH Martin Library Book ( HD69.B7 J66 2017 )

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Brandfather : the man who invented branding
John M. Murphy 1944-
Kibworth : The Book Guild Ltd. 2017

Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .M87 2017)

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Contrarian branding : stand out by camouflaging the competition
Roland van der Vorst Natasha Barton; Roland van der Vorst
Amsterdam : BIS Publishers 2017

Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .V67 2017 )

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The elements of logo design : design thinking, branding, making marks
Alex White (Alex W.),
New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc. 2017

Check Availability at UM DULUTH Martin Library Book ( NC1002.L63 W45 2017 )

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Global Brand Strategy: World-wise Marketing in the Age of Branding.

Jan-Benedict Steenkamp
London : Palgrave Macmillan 2017

Online Access

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Popular music as promotion : music and branding in the digital age

Leslie M. Meier Cambridge,
UK ; Malden, MA : Polity Press 2017

Check Availability at UM DULUTH Martin Library Book ( ML3790 .M42 2016 )

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Plunkett's advertising & branding industry almanac. 2017 : the only comprehensive guide to advertizing companies & trends

Jack W. Plunkett Houston,
Texas : Plunkett Research, Ltd. 2017

Online Access

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The future of branding

Rajendra K. Srivastava; Gregory Metz Thomas
Los Angeles : SAGE 2016

Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .F88 2016 )

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Advances in corporate branding

John M. T Balmer; Shaun M Powell; Joachim Kernstock; Tim Brexendorf
London : Palgrave Macmillan 2016

Online Access

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Kids and branding in a digital world

Barrie Gunter JSTOR (Organization)
Manchester : Manchester University Press 2016

Check Availability at UM DULUTH Martin Library Book ( HD69.B7 G86 2016 )

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Museum branding : how to create and maintain image, loyalty, and support

Margot A. Wallace 1941-
Lanham, MD : Rowman & Littlefield 2016

Check Availability at UM DULUTH Martin Library Book ( AM11 .W35 2016 )

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Branding : in five and a half steps

Michael Johnson 1964-
New York, New York : Thames & Hudson 2016

Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .J65 2016)

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Online Brand Communities : Using the Social Web for Branding and Marketing

Francisco J. Martínez-López Rafael Anaya-Sánchez; Rocio Aguilar-Illescas; Sebastián Molinillo Jiménez
Cham : Springer International Publishing : Imprint : Springer 2016

Online Access

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First things first! : new branding and design for new businesses

Anna Sinofzik; Robert Klanten; Rebecca Silus; Gestalten Verlag, Berlin : Gestalten 2016

Check Availability at UM DULUTH Martin Library Book (HD69.B7 F565 2016 )

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Success in programming : how to gain recognition, power, and influence through personal branding

Frédéric Harper
Berkeley, CA? : Apress 2015

Online Access

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Handbook of media branding

abriele Siegert; Kati Förster; Sylvia M. Chan-Olmsted; Mart Ots
Cham : Springer 2015

Online Access

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Lean branding : creating dynamic brands to generate conversion

Laura Busche
Sebastopol : O'Reilly 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .B87 2015 )

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Start me up! : new branding for businesses

Anna Sinofzik Robert Klanten; Anna Sinofzik
Berlin : Die Gestalten Verlag 2015

Check Availability at UM DULUTH Martin Library Book (TS171 .S73x 2015 ) and other locations

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Rethinking place branding : comprehensive brand development for cities and regions

Mihalis Kavaratzis; Gary Warnaby; G. J Ashworth (Gregory John), Cham Switzerland

Springer 2015

Online Access

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Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Daniel Rowles

London : Kogan Page 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R688 2014 )

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StoryBranding 2.0 : creating standout brands through the purpose of story

Jim Signorelli

Austin, Texas : Greenleaf Book Group Press 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .S54 2014 )

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Digital darwinism : branding and business models in jeopardy

Ralf Kreutzer Karl-Heinz Land

Heidelberg : Springer 2014

Online Access

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Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

Bettina Berg Bernhard Swoboda

Wiesbaden : Springer Gabler 2013

Online Access

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Branding pays : the five-step system to reinvent your personal brand

Karen Kang

Palo Alto, CA : BrandingPays Media 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .K36 2013 )

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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding

Aeron Davis

Cambridge, UK : Polity 2013

Check Availability at UM DULUTH Martin Library Book (P94.6 .D38 2013 )

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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Kaputa, Catherine, 1948-

Boston : Nicholas Brealey Pub. 2012

Check Availability at UM Duluth Martin Library Book (HF5415.1255 .K37 2012 )

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Brands and branding geographies
Andy Pike 1968-
Cheltenham : Edward Elgar Pub. 2011

Check Availability at UM Duluth Martin Library Book (HD69.B7 B735 2011 ) and other locations

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How cool brands stay hot : branding to generation Y

Bergh, Joeri van den, 1971- Behrer, Mattias.

London ; Philadelphia : Kogan Page 2011

Check Availability at UM Duluth Martin Library Book (HF5415.332.Y66 B47 2011 ) and other locations

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International corporate brand management evaluating standardized corporate branding across countries

Meierer, Markus. SpringerLink (Online service)

Diss.-- University of Trier, 2010. ; Wiesbaden : Gabler Verlag 2011

Online Access

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Retail marketing and branding a definitive guide to maximizing ROI

Perrey, Jesko. Spillecke, Dennis.; ebrary, Inc.--------------

Chichester, West Sussex : Wiley 2011

Online Access restricted to another campus

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Destination brands managing place reputation

Morgan, Nigel. Pritchard, Annette.; Pride, Roger.; ScienceDirect (Online service)

Oxford : Butterworth-Heinemann 2011

Online Access

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Storytelling branding in practice

Fog, Klaus. SpringerLink (Online service)

Berlin : Springer 2010

Online Access

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Branded : branding in sport business

Lee, Jason W.

Durham, N.C. : Carolina Academic Press 2010

Check Availability at UM Duluth Martin Library Book (GV716 .B75 2010 )

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User generated branding integrating user generated content into brand management

Arnhold, Ulrike. SpringerLink (Online service)

Diss.-- University of Bremen, 2010. ; Wiesbaden : Gabler 2010

Online Access

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Branding by blogging : build your brand identity and online presence to the maximum using the power of blogs.

Lexington, KY : KMSPublishing 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1255 .B636 2010 )

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Designing brand identity : an essential guide for the whole branding team

Alina Wheeler ebrary, Inc.

Hoboken, N.J. : John Wiley & Sons 2009

Check Availability at UM DULUTH Martin Library Book ( HD69.B7 W44 2009 )

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Brands and branding

Clifton, Rita.; Ahmad, Sameena.

New York : Bloomberg Press 2009

Check Availability at UM Duluth Martin Library Book (HD69.B7 B733 2009 ) and other locations

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The 10Ks of personal branding : create a better you

Mobray, Kaplan.

Bloomington, IN : IUniverse, Inc. 2009

Check Availability at UM Duluth Martin Library Book (HB 5381 .M67 2009 )

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Contemporary research in e-branding

Bandyopadhyay, Subir, 1958-

Hershey, PA : Information Science Reference 2009

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .C665 2009 )

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Handbook on tourism destination branding.

Anholt, Simon.; World Tourism Organization.; European Travel Commission.

Madrid : World Tourism Organization 2009

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OBD, obsessive branding disorder : the business of illusion and the illusion of business.

Conley, Lucas.

New York : PublicAffairs 2008

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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo. Schultz, Majken.; ebrary, Inc.--------------

San Francisco : Jossey-Bass 2008

Check Availability at UM Duluth Martin Library Book (HD59.2 .H38 2008 )

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Store presentation & design no. 2 : branding the store

Pegler, Martin M.

New York : Visual Reference Publications 2007

Check Availability at UM Duluth Martin Library REF (NK2195.S89 P45 2007 )

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Designing magazines : inside periodical design, redesign, and branding

Rothstein, Jandos.

New York : Allworth Press 2007

Check Availability at UM TC Magrath Library (Quarto Z246 .D485 2007 ) and other locations

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Luxury fashion branding : trends, tactics, techniques

Okonkwo, Uché.

Basingstoke : Palgrave Macmillan 2007

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c/id : visual identity and branding for the arts

King, Emily. Hyland, Angus.

London : Laurence King 2006

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Branding for nonprofits : developing identity with integrity

Holland, DK.

New York : Allworth Press 2006

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Branding a store : how to build successful retail brands in a changing marketplace

Floor, Ko.

London ; Philadelphia : Kogan Page 2006

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4. Consumer BehaviorBack to top

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CB : consumer behavior : student edition 8

Barry J. Babin Eric G. Harris
Boston, MA : Cengage Learning 2018

Check Availability at UM DULUTH Martin Library Book ( HF5415.32 .B33 2018 )

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Consumer behavior 2017-2018

Richard K Miller (Richard Kendall), 1946- Kelli D. Washington; Richard K. Miller & Associates,
Loganville, GA : Richard K Miller & Associates 2017

Online Access

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Mobile marketing channel : online consumer behavior

Mahmud Akhter Shareef 1966- Yogesh Kumar Dwivedi; Vinod Kumar 1943-
Cham : Springer 2016

Online Access

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Understanding consumer financial behavior : money management in an age of financial illiteracy

W. Fred van Raaij
New York, NY : Palgrave Macmillan 2016

Online Access

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Perspectives on consumer choice : from behavior to action, from action to agency

G. R Foxall
London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan 2016

Online Access

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Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability

Pável Reyes Mercado
London : Palgrave Macmillan 2016

Check Availability at TC Magrath Library General Collection (HF5845 .E28 2015 )
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Store design and visual merchandising : creating store space that encourages buying

Claus Ebster

New York, New York : Business Expert Press 2015

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International consumer behavior in the 21st Century : impact on marketing strategy development

A. Coskun Samli

New York, NY : Springer 2013

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Generation X : Americans born 1965 to 1976

New Strategist Publications, Inc.

Ithaca : New Strategist 2012

Check Availability at UM Duluth Martin Library REF (HN60 .G46 2012 )

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Consumer demographics and behaviour markets are people

Martins, Jo M. Yusuf, Farhat.; Swanson, David A. (David Arthur), 1946-; SpringerLink (Online service)

Dordrecht ; New York : Springer 2012

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

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The end of business as usual : rewire the way you work to succeed in the consumer revolution

Solis, Brian.

Hoboken, N.J. : John Wiley & Sons 2012

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Technology and consumption understanding consumer choices and behaviors

Dholakia, Ruby Roy. SpringerLink (Online service)

New York ; London : Springer 2012

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Using technology to sell tactics to ratchet up results

London, Jonathan. Lucas, Martin.; SpringerLink (Online service)

[S.l.] : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag New York 2012

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Precision marketing maximizing revenue through relevance

Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.--------------

London : Kogan Page 2012

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Consumer knowledge and financial decisions lifespan perspectives

Lamdin, Douglas J.; SpringerLink (Online service)

New York, NY : Springer Science+Business Media, LLC 2012

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Millenials : Americans born 1977 to 1994

New Strategist Publications, Inc.

Ithaca : New Strategist 2012

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The effects of cause-related marketing on customers' attitudes and buying behavior

Steckstor, Denise. SpringerLink (Online service)

Diss.-- Technische Universität München, 2011. ; Wiesbaden : Gabler Verlag 2012

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Priceless : the myth of fair value (and how to take advantage of it)

Poundstone, William.

New York : Hill & Wang 2011

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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

New York : Crown Business 2011

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Cracking the code leveraging consumer psychology to drive profitability

Posavac, Steven S., 1969-; Society for Consumer Psychology.; ebrary, Inc.--------------

Armonk, N.Y. : M.E. Sharpe 2011

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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature

Saad, Gad.

Amherst, N.Y. : Prometheus Books 2011

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Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)

Goldfayn, Alex L.
Dallas, Tex. : Benbella Books 2011

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Unthinking : the surprising forces behind what we buy

Beckwith, Harry, 1949-

New York : Business Plus 2011

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Consumer insights : findings from behavioral research

Alba, Joseph W. editor,

Cambridge, Mass. : Marketing Science Institute 2011

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Neuromarketing exploring the brain of the consumer

Żurawicki, Leon. SpringerLink (Online service)

Berlin ; London : Springer 2010

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Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

Graves, Philip.

Boston : Nicholas Brealey 2010

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American buyers : demographics of shopping

New Strategist Publications, Inc.

Ithaca : New Strategist 2010

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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Los Angeles : SAGE 2010

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The trend forecaster's handbook

Raymond, Martin, 1961-

London : Laurence King 2010

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The buying brain secrets of selling to the subconscious mind

Pradeep, A. K., 1963- ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] 2010

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Ecological intelligence : the hidden impacts of what we buy

Goleman, Daniel.

New York : Broadway Books 2010

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Shopping 3.0 shopping, the Internet or both?

Molenaar, Cor. ebrary, Inc.--------------

Farnham ; Burlington, VT : Ashgate Pub. 2010

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The psychology of marketing cross-cultural perspectives

Raab, Gerhard.; ebrary, Inc.--------------

Burlington, VT : Gower 2010

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5. Creative Advertising & MarketingBack to top

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Advertising creative : strategy, copy, design

Tom Altstiel Jean Grow
Los Angeles : SAGE 2017

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Nontraditional media in marketing and advertising

Robyn Blakeman 1958-

Thousand Oaks, California : SAGE Publications 2014], 2014

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Advertising creative : strategy, copy, design

Tom Altstiel Jean Grow
Thousand Oaks, California : SAGE Publications 2013

Check Availability at UM DULUTH Martin Library Book (HF5823 .A758 2013 ) and other locations

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Hidden persuasion : 33 psychological influence techniques in advertising

Marc Andrews 1978- Mattheis Lars van Leeuwen 1980-; Rickert Bart van Baaren 1975-

Amsterdam : Bis 2013

Check Availability at UM DULUTH Martin Library Book (HF5822 .A54 2013 )

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Strategic thinking for advertising creatives

Alice Kavounas Taylor

London, United Kingdom : Laurence King Publishing 2013

Check Availability at UM DULUTH Martin Library Book (HF5823 .T22 2013 ) and other locations

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Contextual pricing : the death of list price and the new market reality

Docters, Robert G.

New York : McGraw-Hill 2012

Check Availability at UM Duluth Martin Library Book (HF5416.5 .C66 2012 )

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Visual marketing 99 proven ways for small businesses to market with images and design

Langton, David, 1961- Campbell, Anita, 1956-; ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2011

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6. Direct MarketingBack to top

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Marketing direct : breaking through the clutter

Dudley W. Stevenson
San Bernardino, CA : publisher not identified 2016

Check Availability at UM Duluth Martin Library Book (HF5415.126 .S748 2015 )

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How to get a meeting with anyone : the untapped selling power of contact marketing

Stu Heinecke
Dallas, Texas : BenBella Books, Inc. 2016

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Direct marketing doesn't have to make sense, it just has to make money

Robert C. Hacker

Philadelphia, PA : Direct Marketing IQ 2014

Check Availability at UM Duluth Martin Library Book (HF5415.126 .H335 2014 )

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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Check Availability at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

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Direct marketing strategies

Dobkin, Jeffrey.

Merion Station, PA : Danielle Adams Pub. 2009

Check Availability at UM Duluth Martin Library Book (HF5415.126 .D635 2009 )

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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison. Mullin, Roddy.

London ; Philadelphia : Kogan Page 2009

Check Availability at UM Duluth Martin Library Book (HF5415.126 .W55 2009 )

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Outrageous advertising that's outrageously successful

Glazer, Bill. Kennedy, Dan S., 1954-

New York : Glazer-Kennedy Publishing 2009

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Raising more money with newsletters than you ever thought possible

Ahern, Tom.

Medfield, MA : Emerson & Church Publishers 2009

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Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

Stone, Bob, 1918-2007. Jacobs, Ron, 1948-

New York : McGraw-Hill 2008

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How to write successful fundraising letters

Warwick, Mal.

San Francisco, CA : Jossey-Bass 2008

Check Availability at UM Duluth Martin Library Book (HV41.2 .W378 2008 )

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Be a recruiting superstar the fast track to network marketing millions

Christensen, Mary, 1951- ebrary, Inc.--------------

New York : American Management Association 2008

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International direct marketing principles, best practices, marketing facts

Krafft, Manfred.; SpringerLink (Online service)

Berlin ; New York : Springer 2007

Online Access

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No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses

Kennedy, Dan S., 1954-

[Irvine, Calif.] : Entrepreneur Press 2006

Check Availability at UM Duluth Martin Library Book (HF5415.126 .K46 2006 )

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The hard sell : an ethnographic study of the direct selling industry

Bone, John, 1957-

Aldershot, Hampshire, England ; Burlington, VT : Ashgate 2006

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The complete guide to direct marketing

Meisner, Chet. ebrary, Inc.--------------

Chicago : Kaplan Pub. 2006

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The ultimate marketing plan : find your hook, communicate your message, mark your mark

Kennedy, Dan S., 1954-

Avon, Mass. : Adams Business 2006

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Entrepreneur magazine's ultimate guide to direct marketing : how to deliver the right message to the right target for the best result

Lautenslager, Al.

Irvine, CA : Entrepreneur Press 2005

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Contemporary direct marketing

Spiller, Lisa. Baier, Martin.

Upper Saddle River, N.J. : Pearson Prentice Hall 2005

Check Availability at UM Duluth Martin Library REF (HF5415.126 .S65 2005 )

7. Email MarketingBack to top

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Email marketing in a digital world : the basics and beyond

Richard Hanna Scott D. Swain; Jason Smith (Founder of OHO Interactive), New York, NY : Business Expert Press 2016

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H357 2016 )

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Managing Email Marketing Lists and Campaigns

Megan Adams
Carpenteria, CA lynda.com 2016

Online Access

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How to win at B2B email marketing

Adam Q. Holden-Bache
United States? : Published by Adam Q. Holden-Bache 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .H65 2015 )

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Optimizing Marketing Emails

Michael Duquet lynda.com (Firm)
Carpenteria, CA lynda.com 2016

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Email marketing rules : how to wear a white hat, shoot straight, and win hearts

Chad White

United States : publisher not identified, 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W45 2013 )

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The rebel's guide to email marketing : grow your list, break the rules, and win

Waldow, D. J. Falls, Jason.

Indianapolis, Indiana : 2012

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .W36 2012 )

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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-

Hoboken, N.J. : Wiley 2012

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B633 2012 )

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QR codes & mobile marketing for the small business owner : how to quantify your existing customer base and market to them directly using email and SMS texting

Weir, Michael.

United States : M. Weir 2010

Check Availability at UM Duluth Martin Library Book (HF5416 .W457 2010 )

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The Constant Contact guide to email marketing

Groves, Eric (Eric S.) Constant Contact, Inc.

Hoboken, N.J. : Wiley 2009

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .G76 2009 )

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Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level

Baggott, Chris.

Hoboken, N.J. : John Wiley & Sons 2007

Check Availability at UM Duluth Martin Library Book(HF5415.1265 .B29 2007 )

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Total email marketing : maximizing your results from integrated e-marketing

Chaffey, Dave, 1963-

Oxford ; Burlington, MA : Butterworth-Heinemann 2007

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Advanced email marketing : using email to achieve sales and marketing goals

Sterne, Jim, 1955-

Emeryville : Lyris 2003

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Total email marketing

Chaffey, Dave, 1963- NetLibrary, Inc.

Oxford ; Boston : Butterworth-Heinemann 2003

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Effective email marketing the complete guide to creating successful campaigns

Lewis, Herschell Gordon, 1926- NetLibrary, Inc.

New York : AMACOM 2002

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8. Google AdWordsBack to top

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Learning Google AdWords and Google Analytics

Benjamin Mangold Loves Data.
Sydney, Australia : Loves Data 2015

Check Availability at UM DULUTH Martin Library Book (HF6146.I58 G318 2015 )

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The Google AdWords survival guide : How to keep your head above water, outsmart your competitors, prevent bleeding budget and grow your local business with Google AdWords

Steve Teneriello
Amesbury, MA : Anchor House Media 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .T432 2015 )

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Ultimate guide to pay-per-click advertising

Richard Stokes 1971-

Irvine, CA : Entrepreneur Press 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .S753 2014 )

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Google AdWords. Part 1-2, Student manual

Robert Carver Alex Tong; Catherine M. Albano; Logical Operations Inc.,

Rochester, NY : Logical Operations 2014

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Google AdWords for dummies

Jacobson, Howie. McDonald, Kristie.; McDonald, Joel.

Hoboken, NJ : Wiley Pub., Inc 2012

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .J33 2012 )

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Outsmarting Google

Bailyn, Evan. Bailyn, Brad.

Indianapolis, Ind. : Que 2011

Check Availability at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )

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Sams teach yourself Google Places in 10 minutes

Smith, Bud E.

Indianapolis, Ind. : Sams Pub. 2011

Check Availability at UM Duluth Martin Library Book (HF54.56 .S65 2011 )

9. Google AnalyticsBack to top

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Introduction to Google Analytics : a guide for absolute beginners

Todd Kelsey Brandon Lyon
New York : Apress 2017

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Advanced Google Analytics

Corey Koberg lynda.com (Firm)
Carpenteria, CA lynda.com 2016

Online Access (Need student login information)

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Practical Google Analytics and Google Tag Manager for developers

Jonathan Weber LunaMetrics,
New York, New York : Apress 2015

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Google Analytics integrations

Daniel Waisberg Deepak Aujla

Indianapolis, IN : John Wiley & Sons, Inc. 2015

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Google analytics demystified : a hands-on approach

Joel J. Davis 1950- Danna L Givot

Joel J. Davis printed on-demand 2015

Check Availability at UM DULUTH Martin Library Book (ZA4234.G64 D383 2015 )

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Google BigQuery analytics

Jordan Tigani Siddartha Naidu

Indianapolis, IN : Wiley 2014

Check Availability at UM DULUTH Martin Library Book (QA76.9.D37 T54 2014 )

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Advanced Web metrics with Google Analytics, third edition

Clifton, Brian, 1969-

Indianapolis, Ind. : John Wiley & Sons 2012

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Google Analytics, third edition

Ledford, Jerri L. Teixeira, Joe; Tyler, Mary E., 1970-; Meister, Todd

Indianapolis, Ind. : Wiley Pub. 2010

Online Access

10. Intergrated MarketingBack to top

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Digital marketing strategy : an integrated approach to online marketing

Simon Kingsnorth
London ; Philadelphia, PA : Kogan Page 2016

Check Availability at UM Duluth Martin Library Book (HF5548.32 .K566 2016 )

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Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958-

Lanham, Md. : Rowman & Littlefield Publishers 2015

Check Availability at UM Duluth Martin Library Book (HF5415.123 .B557 2015 ) and other locations

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The executor of integrated marketing communications strategy : marcom manager's working model

Kwang-Yong Shin

Berlin ; New York : Springer 2013

Online access

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Marketing in the round : how to develop an integrated marketing campaign in the digital era

Dietrich, Gini. Livingston, Geoff.

Indianapolis, Ind. : Que 2012

Check Availability at UM Duluth Martin Library Book (HF5415 .D4882 2012 ) and other locations

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The IMC handbook : readings & cases in integrated marketing communications

Kelly, J. Steven.; Jones, Susan K., 1949-

Chicago, IL : Racom Communications 2009

Check Availability at UM Duluth Martin Library Book (HF5415.123 .I53 2009 )

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Strategic integrated marketing communication : theory and practice

Percy, Larry.

Amsterdam ; Boston : Butterworth-Heinemann 2008

Check Availability at UM Duluth Martin Library Book (HF5415.123 .P475 2008 )

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Destination marketing : an integrated marketing communication approach

Pike, Steven.

Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann 2008

Check Availability at UM Duluth Martin Library Book (G155.A1 P54 2008 ) and other locations

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Marketing campaign development : what marketing executives need to know about architecting global integrated marketing campaigns

Gospe, Mike.

Cupertino, CA : Happy About 2008

Check Availability at UM Duluth Martin Library Book (HF5837 .G87 2008 )

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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Mason, Ohio : Thomson South-Western 2003

Check Availability at UM Duluth Martin Library Book (HF5415.123 .S54 2003 )

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IMC : an integrated marketing communications exercise

Jakacki, Bernard C.

Cincinnati, Ohio : South-Western College Pub. 2001

Check Availability at UM Duluth Martin Library Book (HF5415.123 .K346 2001 )

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The advertising business : operations, creativity, media planning, integrated communications

Jones, John Philip.

Thousand Oaks, Calif. : Sage Publications c1999

Check Availability at UM Duluth Martin Library Book (HF5813.U6 A635 1999 ) and other locations

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene) Belch, Michael A.

Boston, Mass : Irwin/McGraw-Hill c1998

Check Availability at UM Duluth Martin Library Book (HF5823 .B387 1998 )

11. Local AdvertisingBack to top

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Selling local advertising

Whitacre, Claude.

CreateSpace 2013

Check Availability at UM Duluth Martin Library Book (HF5823 .W4572 2013)

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Local online marketing

Whitacre, Claude.

CreateSpace 2013

Check Availability at UM Duluth Martin Library Book ( HF6146.I58 W4472 2013 )

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The art of local advertising : proven strategies for keeping customers loyal in today's competitive marketplace

Gorrell, Connie.

CreateSpace 2011

Check Availability at UM Duluth Martin Library Book ( HF5823 .G6233 2011)

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Local search marketing for business : a how- to

Moraes, Sarah.

Phoenix, AZ : VM Press 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M663 2011 )

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Local online advertising for dummies

Cunningham, Court. Brown, Stephanie, 1963-

Hoboken, NJ : Wiley 2010

Check Availability at UM Duluth Martin Library Book (HF6146.I58 C86 2010 )

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ADvice by John Boggs : common sense stories of local advertising and sales

Boggs, John.

New York, NY : Iuniverse, Inc. 2009

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Why she buys : the new strategy for reaching the world's most powerful consumers

Brennan, Bridget.

New York : Crown Business 2009

Check Availability at UM Duluth Martin Library Book (HF5415.332.W66 B74 2009 )

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The 33 ruthless rules of local advertising

Corbett, Michael, 1942- Stilli, Dave.

New York, N.Y. : SummitView Publishing 2008

Check Availability at UM Duluth Martin Library Book (HF5823 .C673 2008 )

12. Logos and Logo DesignBack to top

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The elements of logo design : design thinking, branding, making marks

Alex White (Alex W.),
New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc. 2017

Check Availability at UM DULUTH Martin Library Book (NC1002.L63 W45 2017 )

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Logo design

Julius Wiededmann
Köln : Taschen 2015

Check Availability at UM DULUTH Martin Library Book (NC1002.L63 L643 2015 )

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The logo design toolbox : time-saving templates for graphic design

Alexander Tibelius
Berlin : Gestalten 2013

Check Availability at UM DULUTH Martin Library Book (NC1002.L63 T43 2013 )

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Essential elements for brand identity : 100 principles for designing logos and building brands

Kevin Budelmann Yang Kim 1968-; Curt Wozniak; Kevin Budelmann

Gloucester, Mass. : Rockport ; Hove : RotoVision distributor 2013

Check Availability at UM DULUTH Martin Library Book (NC1002.L63 B83 2013 )

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The logo brainstorm book : a comprehensive guide for exploring design directions

Jim Krause 1962-
Cincinnati, Ohio : HOW Books 2012

Check Availability at UM DULUTH Martin Library Book (NC1002.L63 K73 2012 ) and other locations

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Logo design love : a guide to creating iconic brand identities

Airey, David.

Berkeley, CA : New Riders 2010

 Check Availability at UM DULUTH Martin Library Book (NC 1002 .L63 A38 2010 )

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Masters of design : logos & identity : a collective of the world's most inspiring logo designers

Adams, Sean.

Beverly, Mass. : Rockport Publishers 2008

Check Availability at UM Duluth Martin Library Book (NC1002.L63 A32 2008 ) and other locations

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Designing logos : the process of creating symbols that endure

Gernsheimer, Jack.

New York, NY : Allworth Press 2008

Check Availability at UM Duluth Martin Library Book (NC1002.L63 G47 2008 ) and other locations

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Decoding design : understanding and using symbols in visual communication : discover the hidden meanings inside common corporate logos and designs

Macnab, Maggie.

Cincinnati, Ohio : HOW books 2008

Check Availability at UM Duluth Martin Library Book (NC1002.L63 M33 2008 ) and other locations

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The secret life of logos : behind the scenes with top designers

Cabarga, Leslie, 1954-

Cincinnati, Ohio : HOW Books 2007

Check Availability at UM Duluth Martin Library Book (NC1002.L63 C332 2007 ) and other locations

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Logo

Evamy, Michael.

London, U.K. : Laurence King 2007

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The new big book of logos

Carter, David E.

New York : Collins Design ; Distributed throughout the world by Harper Collins Publishers 2006

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Logo, font & lettering bible

Cabarga, Leslie, 1954-

Cincinnati, Ohio : How Design Books 2004

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How to design logos, symbols, and icons : 24 internationally renowned studios reveal how they develop trademarks for print and new media

Thomas, Gregory, 1949-

Cincinnati, Ohio : North Light Books 2000

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13. Market SegmentationBack to top

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Making work more equal a new labour market segmentation approach

Damian Grimshaw; Colette Fagan; Gail Hebson; Isabel Tavora; Jill Rubery
Manchester, England : Manchester University Press 2017

Check Availability at TC Wilson Library General Collection (HD5706 .M35 2017 )
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Why marketing to women doesn't work : using market segmentation to understand consumer needs

Jenny Darroch Basingstoke,
Hampshire ; New York, NY : Palgrave Macmillan 2014

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Ethnic marketing : culturally sensitive theory and practice

Guilherme D. Pires John L. Stanton

Abingdon, Oxon ; New York, NY : Routledge 2015

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Guerrilla marketing to baby boomers

Jay Conrad Levinson Kristi Carter Smith

Lexington, KY : CreateSpace 2014

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Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever

Jeff Fromm Christie Garton

New York : AMACOM 2013

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Market segmentation : how to do it and how to profit from it

Malcolm McDonald Ian Dunbar 1951- Chichester : John Wiley & Sons 2012

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Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Morse, David R., 1961-

Ithaca, NY : Paramount Market Publishing 2009

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Battling big box : how nimble niche companies can outmaneuver giant competitors

Dubroff, Henry. Marks, Susan J.

Franklin Lakes, NJ : Career Press 2009

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Market segmentation success : making it happen!

Dibb, Sally, 1963- Simkin, Lyndon, 1961-

New York : Haworth Press 2008

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Mastering niche marketing : a definitive guide to profiting from ideas in a competitive market.

Van Der Hope, Eric V.

Los Angeles, CA : Globalnet Publishing c.2008

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Wonder woman : marketing secrets for the trillion-dollar customer

Ellwood, Iain. Shekar, Sheila.

Basingstoke [England] ; New York : Palgrave Macmillan 2008

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First, best, or different : what every entrepreneur needs to know about niche marketing

Jackson, John Bradley.

Indianapolis, IN : Dog Ear Pub. 2007

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Boomer consumer : ten rules for marketing to America's largest, wealthiest and most influential group

Thornhill, Matt. Martin, John.

Great Falls, VA : Linx, Corp. 2007

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Handbook of niche marketing : principles and practice

Dalgic, Tevfik.

New York : Best Business Books, Haworth Reference Press 2006

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The online customer : new data mining and marketing approaches

Yang, Yinghui, 1974-

Youngstown, N.Y. : Cambria Press 2006

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Marketing to the new super consumer : mom & kid

Coffey, Timothy J. Siegel, David L.; Livingston, Gregory.

Ithaca, NY : Paramount Market Pub. 2006

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Lifestyle market segmentation

Cahill, Dennis J.

New York : Haworth Press 2006

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Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions

Green, Brent.

Ithaca, NY : Paramount Market 2006

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Kim, W. Chan. Mauborgne, Renée.; NetLibrary, Inc.

Boston, Mass. : Harvard Business School Press 2005

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14. Marketing ResearchBack to top

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Marketing scales handbook : multi-item measures for consumer insight research. Volume 8

Gordon C. Bruner 1954- EBSCOhost.
Forth Worth, Texas, USA : GCBII Productions, LLC 2015

Online access

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Sensory marketing : theoretical and empirical grounds

Bertil Hultén 1949-
New York, NY : Routledge, Taylor & Francis Group 2015

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Minority marketing : research perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress

Minority Marketing Conference (1993 : Long Beach, Miss.) Robert L. King
Cham : Springer 2015

Online access

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R for marketing research and analytics

Chris Chapman Elea McDonnell Feit
Cham : Springer 2015

Online access

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Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research

Darren Bridger

London ; Philadelphia : Kogan Page 2015

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Marketing analytics : a practical guide to real marketing science

Mike Grigsby

London : Philadelphia : Kogan Page 2015

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Data mining for dummies

Meta S Brown

Hoboken, N.J. : John Wiley and Sons 2014

Online access

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A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Marko Sarstedt Erik Mooi

Berlin : Springer 2014

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Data crush : how the information tidal wave is driving new business opportunities

Christopher Surdak

New York : American Management Association 2014

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Technology, business and the market : from R. and D. to desirable products

John Sheldrake 1944-

Farnham, Surrey, England ; Burlington, VT : Gower Pub. 2014

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Qualitative consumer & marketing research

Russell W Belk Eileen Fischer 1959-; Robert V. Kozinets 1964-

London : SAGE 2013

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Marketing research : tools & techniques

Nigel Bradley 1958-

Oxford : Oxford University Press 2013

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Market research in practice : how to get greater insight from your market

Paul N Hague Nick Hague 1974-; Carol-Ann Morgan 1958-

London : Kogan Page 2013

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Quantitative marketing and marketing management marketing models and methods in theory and practice

Diamantopoulos, A. (Adamantios); Fritz, Wolfgang, Dipl.-Kfm.; Hildebrandt, Lutz.; Bauer, András.; SpringerLink (Online service)

Wiesbaden : Springer Gabler 2012

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

New York : McGraw-Hill 2012

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Developing new products and services : learning, differentiation and innovation

G. Lawrence Sanders Ronald J Huefner
New York : Business Expert Press 2011

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Marketing research with SAS Enterprise guide

Kristof Coussement Nathalie Demoulin; Karine Charry
Farnham, Surrey, England : Gower Pub. ; Burlington, VT : Ashgate Pub. 2011

Check Availability at UM Duluth Martin Library Book (HF5415.2 .C645 2011 )

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Pulse : the new science of harnessing Internet buzz to track threats and opportunities

Hubbard, Douglas W., 1962-

Hoboken, N.J. : Wiley 2011

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Consumer insights : findings from behavioral research

Alba, Joseph W. editor,

Cambridge, Mass. : Marketing Science Institute 2011

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Marketing theory : foundations, controversy, strategy, resource-advantage theory

Hunt, Shelby D.
Armonk, N.Y. : M.E. Sharpe 2010

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Sensory marketing : research on the sensuality of products
Aradhna Krishna
New York : Routledge 2010

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Essentials of marketing research
William G Zikmund Barry J Babin
Mason, Ohio : South-Western/CENGAGE Learning 2010

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Marketing metrics : the definitive guide to measuring marketing performance

Farris, Paul.

Upper Saddle River, N.J. : FT Press 2010

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Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

Graves, Philip.

Boston : Nicholas Brealey 2010

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Customer satisfaction evaluation methods for measuring and implementing service quality

Grigoroudis, Evangelos. Siskos, Yannis.; SpringerLink (Online service)

New York : Springer 2010

Online access

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Statistical noise or valuable information the role of extreme cases in marketing research

Pirker, Clemens. SpringerLink (Online service)

Diss.-- Univ. of Innsbruck, 2008. ; Wiesbaden : Gabler Verlag / GWV Fachverlage 2009

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Qualitative research : good decision making through understanding people, cultures and markets

Keegan, Sheila.

London ; Philadelphia : Kogan Page 2009

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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Singapore ; Hoboken, NJ : John Wiley & Sons (Asia) 2007

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(Currently Not available)

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Marketing metrics and financial performance

Lehmann, Donald R. Reibstein, David J.

Cambridge, Mass. : Marketing Science Institute 2006

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Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

New York : AMACOM 2006

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Ethnography for marketers : a guide to consumer immersion

Mariampolski, Hy.

Thousand Oaks, Calif. : SAGE Publications 2006

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Marketing research

McDaniel, Carl D. Gates, Roger H., 1942-

Hoboken, NJ : Wiley 2005

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Magic numbers for consumer marketing : key measures to evaluate marketing success

Davis, John.

Singapore ; Hoboken, NJ : Wiley 2005

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Marketing research

Parasuraman, A. Grewal, Dhruv.; Krishnan, R. (Ramu)

Boston : Houghton Mifflin 2004

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Marketing scales handbook : a compilation of multi-item measures, 4 volume 3

Gordon C. Bruner 1954- Paul J Hensel; Karen E James

Check Availability at UM Duluth Martin Library Book (HF5415.3 .B785 1992 )

15. Marketing Small BusinessBack to top

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Get scrappy : smarter digital marketing for businesses big and small

Nick Westergaard
New York, NY : AMACOM, American Management Association 2016

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Facebook : marketing strategies for small business : a comprehensive guide to help your business reach new heights

Mark Ciju Erdal Gul

Place of publication not identified : Printed by CreateSpace 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .C55 2014 )

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101 video marketing tips and strategies : for small businesses

Lasse Rouhiainen

United States : CreateSpace 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R6824 2013 )

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The Facebook Guide to Small Business Marketing

Ramon Ray

Chichester : Wiley 2013

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Small Business Marketing : Your Ultimate Guide

Jimmy Nicholas
Waterford, Conn. : JE2000, LLC 2013

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The small business online marketing handbook : converting online conversations to offline sales

Annie Tsai 1979-

Hoboken, New Jersey : Wiley 2013

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Small business marketing kit for dummies

Schenck, Barbara Findlay.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012

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Visual marketing 99 proven ways for small businesses to market with images and design

Langton, David, 1961- Campbell, Anita, 1956-; ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2011

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Mobile marketing : 101 inexpensive & profitable ideas for small business

Mitchell Cogert
Charleston, S.C. : CreateSpace 2011

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Marketing for solos : the ultimate how-to guide for marketing your one person small business successfully

Jeanna Pool
Denver, Colorado : 3 Bar Press 2011

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Duct tape marketing : the world's most practical small business marketing guide

John Jantsch
Nashville : Thomas Nelson 2011

Check Availability at UM Duluth Martin Library Book (HF5415.13 .J366 2011 )

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Creating a successful marketing strategy for your small new business

Stanley F Stasch
Santa Barbara, Calif. : Praeger/ABC-CLIO 2010

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Microsoft Access small business solutions : state-of-the-art database models for sales, marketing, customer management, and more key business activities

Teresa Hennig 1958-; Arvin Meyer; Armen Stein
Indianapolis, IN : Wiley Pub. 2010

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Empowered : unleash your employees, energize your customers, transform your business

Bernoff, Josh. Schadler, Ted.

Boston, Mass. : Harvard Business Press 2010

Check Availability at UM Duluth Martin Library Book (HD45 .B412 2010 )

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Low-cost marketing strategies for bars and restaurants

Best, Tina.

[Lexington, KY] : Butler Pub. Group 2010

Check Availability at UM Duluth Martin Library Book(HF6161.R4 B47 2010 )

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85 inspiring ways to market your small business : 'inspiring, self-help, marketing strategies that you can apply to your own business immediately'

Jackie Jarvis
Oxford : How To Books 2007

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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

Jay Conrad Levinson Jeannie Levinson; Amy Levinson
Boston : Houghton Mifflin 2007

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16. Mobile MarketingBack to top

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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising

Daniel Rowles
London ; New York : Kogan Page 2017

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Social media and mobile marketing strategy

Randi Priluck
Oxford ; New York : Oxford University Press 2017

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R69 2017 )

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

David Meerman Scott
Hoboken, New Jersey : John Wiley & Sons, Inc. 2017

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .S393 2017 )

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Mobile marketing channel : online consumer behavior

Mahmud Akhter Shareef 1966- Yogesh Kumar Dwivedi; Vinod Kumar 1943-
Cham : Springer 2016

Online Access

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Mobile marketing magic

Christopher J Sewell
Lexington, Kentucky : CreateSpace 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .S483 2014 )

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Mobile marketing : strategies for mobile consultants to build a profitable local marketing business

Charles Brocato Jay Fairbrother

Lexington, Kentucky : CreateSpace 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .B747 2014 )

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Mobile magic : the Saatchi & Saatchi guide to mobile marketing

Tom Eslinger

Hoboken, New Jersey : John Wiley & Sons, Inc. 2014

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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Daniel Rowles

London ; Philadelphia : Kogan Page 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R69 2014 )

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The mobile commerce revolution : how to capitalize on the intersection of mobile marketing and digital commerce

Tim Hayden

Indianapolis, Indiana : Que 2013

Check Availability at UM DULUTH Martin Library Book (HF5548.34 .H39 2015 )

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Mobile marketing for your local business

Mario Brown; Brian Anderson; Irina Finkler; Susan Banks; Jack Hopman; Jeff Cepuran

United States : Mario Brown, Brian Anderson, Irina Finkler, Susan Banks, Jack Hopman, and Jeff Cepuran 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M62 2014 )

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Mobile marketing : successful strategies for today's mobile economy

Jeff Klein

Place of publication not identified : CreateSpace 2013

Check Availability at UM DULUTH Martin Library Book (HF5548.32 .K53 2013 )

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Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing

Hasen, Jeff, 1958-

Hoboken, N.J. : Wiley 2012

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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike. Shepatin, Stacey.

Hoboken, N.J. : John Wiley & Sons 2012

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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill 2012

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Mobile marketing : 101 inexpensive & profitable ideas for small business

Mitchell Cogert
Charleston, S.C. : CreateSpace 2011

Check Availability at UM Duluth Martin Library Book (HF5416 .C64 2011 )

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The third screen : marketing to your customers in a world gone mobile

Martin, Chuck, 1949-

Boston : Nicholas Brealey Pub. 2011

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Get rich click! : the ultimate guide to making money on the internet

Ostrofsky, Marc author.

Houston, Texas : Razor Media Group, LLC [2011], 2011

Check Availability at UM Duluth Martin Library Bestseller (HF5548.32 .O88 2011 )

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Mobile marketing for dummies

Becker, Michael. Arnold, John, 1972-

Hoboken, N.J. : Wiley 2010

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Mobile marketing : finding your customers no matter where they are

Krum, Cindy.

Indianapolis, Ind. : Que 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .K78 2010 )

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The twenty-first-century media industry economic and managerial implications in the age of new media

Hendricks, John Allen.; ebrary, Inc.--------------

Lanham, Md. : Lexington Books 2010

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

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Introduction to mobile advertising how to setup, create and manage ads for mobile telephones

Harte, Lawrence.

Fuquay-Varina, N.C. : Althos Publishing 2008

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Mobile advertising : supercharge your brand in the exploding wireless market

Sharma, Chetan. Herzog, Joe.; Melfi, Victor.

Hoboken : John Wiley & Sons 2008

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Designing the mobile user experience

Ballard, B. (Barbara) Wiley InterScience (Online service); Wiley InterScience (Online service)

Chichester, England ; Hoboken, NJ : Wiley 2007

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17. NeuromarketingBack to top

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Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities

Joana Coutinho de Sousa 1986-
Hershey, PA : Business Science Reference 2018

Check Availability at UM DULUTH Martin Library Book (HF5415.12615 .S68 2018 )

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Ethics and neuromarketing : implications for market research and business practice

Andrew R. Thomas; Nicolae Al Pop (Nicolae Alexandru),; Anna Maria Iorga; Cristian Ducu
Switzerland : Springer International Publishing 2017

Online Access

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7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone

James C. Crimmins
Wayne, NJ : Career Press 2016

Check Availability at UM DULUTH Martin Library Book (BF637.P4 C75 2016 )

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Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research

Darren Bridger

London ; Philadelphia : Kogan Page 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.2 .B676 2015 )

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Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

Giovanni Vecchiato

Berlin ; New York : Springer 2013

Online access

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Neuromarketing for dummies

Stephen James Genco Andrew P Pohlmann; Peter Steidl

Mississauga, ON : John Wiley & Sons Canada Ltd. 2013

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Neuromarketing in Action How to Talk and Sell to the Brain

Patrick M Georges Anne-Sophie Bayle-Tourtoulou; Michel Badoc

London : Kogan Page 2013

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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing

Dooley, Roger, 1952-

Hoboken, N.J. : John Wiley 2012

Check Availability at UM Duluth Martin Library Book (HF5415.12615 .D66 2012 )

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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

Du Plessis, Erik.

London, UK ; Philadelphia, PA : Kogan Page 2011

Check Availability at UM Duluth Martin Library Book (HF5415.12615 .D8 2011 ) and other locations

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Neuromarketing

Roebuck, Kevin.

[Lexington, KY : Print On Demand 2011]

Check Availability at UM Duluth Martin Library Book(HF5415.12615 .R643 2011)

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Neuro web design : what makes them click?

Weinschenk, Susan.

Berkeley, CA : New Riders 2009

Check Availability at UM Duluth Martin Library Book (HF5415.12615 .W45 2009 )

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Buy ology : truth and lies about why we buy

Lindström, Martin, 1970-

New York : Doubleday 2008

Check Availability at TC Wilson Library General Collection (HF5415.12615 .L56 2010 ) (Currently Unavailable)

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Neuromarketing : understanding the "buy button" in your customer's brain

Renvoisé, Patrick. Morin, Christophe.

Nashville, Tenn. : T. Nelson 2007

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18. New Product MarketingBack to top

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Innovation and new product marketing

David Midgley
Abingdon, Oxon ; New York : Routledge 2015

Check Availability at UM Duluth Martin Library Book (HD69.N4 M53 2015 )

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Launching new products : best marketing and sales practices

John Westman Paul Sowyrda
New York, NY : Business Expert Press 2016

Check Availability at UM Duluth Martin Library Book (HF5415.153 .W38 2016 )

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Computational intelligence techniques for new product design

Chan, Kit Yan. Kwong, C. K.; Dillon, Tharam S., 1943-; SpringerLink (Online service)

Berlin ; New York : Springer 2012

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The wide lens : a new strategy for innovation

Adner, Ron.

New York : Portfolio/Penguin 2012

Check Availability at UM Duluth Martin Library Book (HD45 .A46 2012 )

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Design like Apple seven principles for creating insanely great products, services, and experiences.

Edson, John, 1966- ebrary, Inc.--------------

Hoboken, N.J. : John Wiley 2012

Online Access

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Find your next : using the business genome approach to find your company's next competitive edge

Kates, Andrea.

New York : McGraw-Hill 2012

Check Availability at UM Duluth Martin Library Book (HF5415.153 .K374 2012 )

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Developing new products and services : learning, differentiation and innovation

G. Lawrence Sanders Ronald J Huefner
New York : Business Expert Press 2011

Check Availability at UM Duluth Martin Library Book (HF5415.153 .S24 2011)

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Winning at new products : creating value through innovation

Cooper, Robert G. (Robert Gravlin), 1943-

New York : Basic Books 2011

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Managing the dynamics of new product development processes a new product lifecycle management paradigm

Karniel, Arie. Reich, Yoram.; SpringerLink (Online service)

London : Springer 2011

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From imagination to innovation new product development for quality of life

Samli, A. Coskun. SpringerLink (Online service)

New York : Springer 2011

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The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success

Gallo, Carmine.

New York : McGraw-Hill 2011

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The product manager's toolkit methodologies, processes, and tasks in high-tech product management

Steinhardt, Gabriel. SpringerLink (Online service)

Heidelberg ; New York : Springer 2010

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Information technology and product development

Nambisan, Satish.; SpringerLink (Online service)

New York : Springer 2010

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The inventor's bible : how to market and license your brilliant ideas

Docie, Ronald Louis.

Berkeley : Ten Speed Press 2010

Check Availability at UM Duluth Martin Library Book (HF5415.153 .D63 2010 )

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The distribution trap : keeping your innovations from becoming commodities

Thomas, Andrew R. Wilkinson, Timothy J.

Santa Barbara, Calif. : Praeger/ABC-CLIO 2010

Check Availability at UM Duluth Martin Library Book (HF5422 .T56 2010 )

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The design guidelines collaborative framework a design for multi-X method for product development

Filippi, Stefano. Cristofolini, Ilaria.; SpringerLink (Online service)

New York ; London : Springer 2009

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Product research the art and science behind successful product launches

Raghavan, N. R. Srinivasan.; Cafeo, John A.; SpringerLink (Online service)

Dordrecht : Springer 2009

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The next big thing : spotting and forecasting consumer trends for profit

Higham, William.

London ; Philadelphia : Kogan Page Limited 2009

Check Availability at UM Duluth Martin Library Book (HF5415.32 .H54 2009 )

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Innovating in product/process development gaining pace in new product development

Sorli, Mikel. Stokić, D. (Dragan); SpringerLink (Online service)

New York ; London : Springer 2009

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Introduction to Product/Service-System design

Sakao, Tomohiko. Lindahl, Mattias.; SpringerLink (Online service)

London : Springer-Verlag 2009

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Baked in : creating products and businesses that market themselves

Bogusky, A. M. (Alex M.) Winsor, John, 1959-

Chicago : Agate 2009

Check Availability at UM Duluth Martin Library Book (HF5415.153 .B64 2009 ) and other locations

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The value of information updating in new product development

Artmann, Christian P. (Christian Peter) SpringerLink (Online service)

Ph. D. WHU, Otto-Beisheim School of Management, Vallendar, Germany. 2009

Online Access

19. PinterestBack to top

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Pinterest marketing : an hour a day

Jennifer Evans Cario Hoboken, N.J. : Wiley 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .C363 2013 )

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Ultimate guide to Pinterest for business : master the A-to-Z guide on using Pinerest in your profession, curate content and build boards that convert customers to buyers, create a savvy pinning strategy to drive traffic, build your brand, and boost business

Karen Leland

Irvine, California : Entrepreneur Media, Inc. 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .L455 2013 )

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Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network

Jason Miles 1970- Karen Lacey 1963-

New York : McGraw-Hill 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M538 2013 )

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Visual social media marketing : harnessing images, Instagram, Infographics and Pinterest to grow your business online

Krista Neher

Cincinnati, Ohio : Boot Camp Pub. 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .N4447 2013 )

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Pinterest for business : how to pin your company to the top of the hottest social media network

Loren, Jess. Swiderski, Edward.

Indianapolis, Ind. : Que Pub. 2013

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My Pinterest

Miller, Michael, 1958-

Indianapolis, Ind. : Que Pub. 2012

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The ultimate guide to marketing your business with Pinterest

Taylor, Gabriela.

[Charleston, SC : createspace,] 2012

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Pinterest for dummies

Carr, Kelby.

Hoboken, N.J. : John Wiley & Sons 2012

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Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest

Cho, Leon

United States : Turnramp Press 2012

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Pinfluence : the complete guide to marketing your business with Pinterest

Hayden, Beth, 1975-

Hoboken, N.J. : Wiley 2012

Check Availability at UM Duluth Martin Library Reserve (HF5415.1265 .H386 2012 )

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Social media post ideas for 365 days of the year : list of over 3500 holidays, observances, and special events you can post about on Facebook, Twitter, Pinterest, and LinkedIn

Thompson, Alison.

Lexington, KY : Alison Thompson 2012

Check Availability at UM Duluth Martin Library Book (GT3930 .T46 2012 )

20. Public Relations MarketingBack to top

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North American perspectives on the development of public relations : other voices
Tom Watson 1950-
London : Palgrave Macmillan 2017

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Starting Up in Business Networks Why Relationships Matter in Entrepreneurship.
London : Palgrave Macmillan 2017

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Professionalizing public relations : history, gender and education
Kate Fitch
London : Palgrave Macmillan 2016

Online Access

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Social media : how to engage, share, and connect
Regina Luttrell 1975-
Lanham : Rowman & Littlefield 2016

Check Availability at UM DULUTH Martin Library Book (HM742 .L874 2016 )and other locations

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Communication in the organizational environment : functions, determinants and areas of influence
Anna Rogala Sylwester Białowąs
London : Palgrave Macmillan 2016

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Branding Hoover's FBI : how the boss's PR men sold the Bureau to America
Matthew Cecil
Lawrence : University Press of Kansas 2016

Check Availability at UM DULUTH Martin Library Book (HV8144.F43 C423 2016 )and other locations

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Campaigns that shook the world : the evolution of public relations
Danny Rogers
London ; Philadelphia : Kogan Page 2015

Check Availability at UM DULUTH Martin Library Book (HF5837 .R64 2015 )

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Social media marketing workbook : how to use social media for business
Jason McDonald 1963-
San Jose, CA : JM Internet Group 2016

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Trust me, PR is dead
Robert Phillips 1964-
London : Unbound 2015

Check Availability at UM DULUTH Martin Library Book (HD59 .P55 2015)

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Working the story : a guide to reporting and news writing for journalists and public relations professionals
Douglas Perret Starr Deborah Williams Dunsford 1956-
Lanham, Maryland : Rowman & Littlefield 2014

Check Availability at UM DULUTH Martin Library Book (PN4775 .S685 2014 ) and other locations

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Evaluating public relations : a guide to planning, research and measurement
Tom Watson 1950- Paul Noble 1955-
London ; Philadelphia : Kogan Page Limited 2014

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Spin sucks : communication and reputation management in the digital age
Gini Dietrich
Indianapolis, Indiana, USA : Que 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.123 .D54 2014)

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The PR professional's handbook : powerful, practical communications
Caroline Black 1956-
London : Kogan Page 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.123 .D54 2014)

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Advertising with small budgets for big results : how to buy print, broadcast, outdoor, online, direct response & offbeat media
Linda Carlson
Seattle, Washington : Barrett Street Productions 2014

Check Availability at UM DULUTH Martin Library Book (HF5823 .C185 2014)

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Theorizing Crisis Communication
Timothy L Sellnow (Timothy Lester), 1960- Matthew W Seeger (Matthew Wayne), 1957-
Chichester, West Sussex : Wiley-Blackwell 2013

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The complete marketer : 60 essential concepts for marketing excellence
Malcolm McDonald Mike Meldrum
London ; Philadelphia ; New Delhi : Kogan Page Limited 2013

Check Availability at UM DULUTH Martin Library Book (HF5415 .M37953 2013 )

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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Aeron Davis
Cambridge, UK : Polity 2013

Check Availability at UM DULUTH Martin Library Book (P94.6 .D38 2013)

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The handbook of strategic public relations and integrated marketing communications

Clarke L. Caywood 1947-

New York : McGraw-Hill 2012

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Social media and public relations : eight new practices for the pr professional

Deirdre Breakenridge
Upper Saddle River, N.J. : FT Press 2012

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Trust me, I'm lying : the tactics and confessions of a media manipulator

Ryan Holiday
New York : Portfolio 2012

Check Availability at UM DULUTH Martin Library Book (HF5415 .H7416 2012 ) and other locations

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The successful marketing plan : how to create dynamic, results-oriented marketing

Roman G Hiebing Scott W Cooper; Steve Wehrenberg
New York : McGraw-Hill 2012

Check Availability at UM DULUTH Martin Library Book (HF5415.13 .H523 2012 ) and other locations

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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Check Availability at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

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MKTG5 : student edition

Charles W Lamb Joseph F Hair; Carl McDaniel Jr., 1941-
Mason, OH : South-Western Cengage Learning 2011

Check Availability at UM DULUTH Martin Library Book (HF5415 .L359 2012 )

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Marketing and public relations for museums, galleries, cultural and heritage attractions

Ylva French Sue Runyard

Abingdon, Oxon U.K. ; New York : Routledge 2011

Check Availability at UM DULUTH Martin Library Book (AM121 .F74 2011 )

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Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)

Goldfayn, Alex L.

Dallas, Tex. : Benbella Books 2011

Check Availability at UM Duluth Martin Library Book (HF5827.95 .G65 2011 )

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The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

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Principles of marketing

Tanner, John F. Raymond, Mary Anne.

Irvington, N.Y. : Flat World Knowledge 2011

Check Availability at UM Duluth Martin Library Book (HF5415 .T34 2011 )

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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Delahaye Paine, Katie, 1952-
Hoboken, N.J. : Wiley 2011

Check Availability at UM Duluth Martin Library Book (HF5415.5 .P34 2011 )

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30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press 2010

Check Availability at UM Duluth Martin Library Book(HF5415.1265 .M329 2010 )

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42 rules of social media for small business
Jacobson, Jennifer L.

Cupertino, CA : Super Star Press 2009

Check Availability at UM Duluth Martin Library Book (HD59 .J33 2009 )

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Sport promotion and sales management

Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-

Champaign, IL : Human Kinetics 2008

Check Availability at UM Duluth Martin Library Book (GV714 .I79 2008 )

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Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations

Avraham, Eli. Ketter, Eran.; ScienceDirect (Online service)

Amsterdam : Butterworth Heinemann 2008

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Habit : the 95% of behavior marketers ignore

Martin, Neale, 1957-

Upper Saddle River, N.J. : FT Press 2008

Check Availability at UM Duluth Martin Library Book(HF5415.32 .M375 2008 )

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Kellogg on advertising & media : the Kellogg School of Management

Calder, Bobby J.; J.L. Kellogg Graduate School of Management.

Hoboken, N.J. : John Wiley & Sons 2008

Check Availability at UM Duluth Martin Library Book (HF5826.5 .K46 2008 ) and other locations

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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Hoboken, N.J. : John Wiley & Sons 2007

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations

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Museum marketing : competing in the global marketplace

Rentschler, Ruth, 1953-; Hede, Anne-Marie.

Amsterdam ; Boston : Butterworth-Heinemann 2007

Check Availability at UM Duluth Martin Library Book (AM121 .M878 2007 )

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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.
Upper Saddle River, N.J. : Wharton School Pub. 2007

Check Availability at UM Duluth Martin Library Book (HD62.5 .L633 2007 )

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Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958-

Lanham, Md. : Rowman & Littlefield Publishers 2007

Check Availability at UM Duluth Martin Library Book (HF5415.123 .B557 2007 ) and other locations

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Marketing in a nutshell : key concepts for non-specialists

Meldrum, Mike. McDonald, Malcolm.

Amsterdam ; Boston : Elsevier 2007

Check Availability at UM Duluth Martin Library Book (HF5415 .M4419 2007 )


21. Retail AnalyticsBack to top

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Style and Statistics : The Art of Retail Analytics

Brittany Bullard
Place of publication not identified : John Wiley & Sons US 2017

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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Joseph Turow
New Haven : Yale University Press 2017

Check Availability at UM DULUTH Martin Library Book ( HF5415.32.T87 A35 2017 )

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R for marketing research and analytics

Chris Chapman Elea McDonnell Feit

Cham : Springer 2015

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Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Rajkumar Venkatesan Paul Farris; Ronald T. Wilcox
Upper Saddle River, New Jersey : Pearson Education 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.127 .V46 2015 )

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Marketing analytics : a practical guide to real marketing science

Mike Grigsby

London : Philadelphia : Kogan Page 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.2 .G754 2015 )

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Marketing analytics roadmap : methods, metrics, and tools

Jerry Rackley

Berkeley, CA : Apress 2015

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Retail analytics : integrated forecasting and inventory management for perishable products in retailing

Anna-Lena Sachs

Cham : Springer 2014

Check Availability at UM DULUTH Martin Library Book ( HD38.5 .S224 2015)
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Digital marketing analytics : making sense of consumer data in a digital world

Chuck Hemann Ken Burbary

Indianapolis, Ind. : Que 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H46 2013 )

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Marketing analytics : strategic models and metrics

Stephan Sorger

San Bernadino, Calif. : Admiral Press 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.2 .S67 2013 )

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A framework for applying analytics in healthcare : what can be learned from the best practices in retail, banking, politics, and sports

Dwight McNeill
Upper Saddle River, New Jersey : Pearson Education, Inc./FT Press 2013

Check Availability at UM DULUTH Martin Library Book (RA971 .M436 2013 )

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Retail analytics the secret weapon

Cox, Emmett, 1957- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

Check Availability at UM Duluth Martin Library Book (HF5429 .C683 2012 ) and other locations

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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill 2012

Check Availability at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )

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Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success
DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press 2011

Check Availability at UM Duluth Martin Library Book (HF5415 .D44 2011 )

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Business Analytics for Sales and Marketing Managers How to Compete in the Information Age

Gert H. N Laursen

Chichester : Wiley 2011

Check Availability at UM DULUTH Martin Library Book (HF5415.32 .L38 2011 )

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Reinventing retail lending analytics : forecasting, stress testing, capital and scoring for a world of crises

Breeden, Joseph L.

London : Risk Books 2010

Check Availability at UM Duluth Martin Library Book (HG4529.5 .B74 2010 )

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Analytics at work : smarter decisions, better results

Davenport, Thomas H., 1954- Harris, Jeanne G.; Morison, Robert.

Boston, Mass. : Harvard Business Press 2010

Check Availability at UM Duluth Martin Library Book (HD38.7 .D378 2010 )

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Multichannel marketing metrics and methods for on and offline success

Arikan, Akin, 1969-

Indianapolis, Ind. : Wiley Technology Pub. 2008

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22. Retail MarketingBack to top

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Retail marketing in the modern age

Prashant Vilas Chaudhary
Los Angeles : SAGE 2016

Check Availability at UM DULUTH Martin Library Book (HF5415 .C4838 2016 )

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Multi-channel marketing, branding and retail design : new challenges and opportunities

Charles Mcintyre; T. C. Melewar; Charles Dennis
Bingley, UK : Emerald Group Publishing Limited 2016

Check Availability at UM DULUTH Martin Library Book ( HF5415 .M76 2016 )

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Retail brand equity and loyalty analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Julia Katharina Weindel
Wiesbaden : Springer Gabler 2016

Online Access

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Retail marketing management : principles and practice

Helen Goworek Peter J. McGoldrick
Harlow : Pearson Education Limited 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.13 .G67 2015 )

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Retail marketing strategy : delivering shopper delight

Constant Berkhout

Philadelphia, PA : Kogan Page 2015

Check Availability at UM DULUTH Martin Library Book (HF5429 .B448 2015 )

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Retail marketing strategy : delivering shopper delight

Frank Quix (F. W. J.), R. P. van der Kind 1943-
Groningen, Houten : Noordhoff Uitgevers 2014

Check Availability at UM DULUTH Martin Library Book (HF5415 .Q59 2014)

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Retail 101 : the guide to managing and marketing your retail businesst

Nicole L. Reyhle Jason A. Prescott
New York : McGraw-Hill Education 2014

Check Availability at UM DULUTH Martin Library Book (HF5429 .R488 2014)

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Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness

Christoph Preuss

Wiesbaden : Springer Gabler 2014

Online access

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Retail and channel marketing

Sandro Castaldo 1965- Monica Grosso; Katia Premazzi

Cheltenham, UK : Edward Elgar 2013

Check Availability at UM DULUTH Martin Library Book (HF5429 .C37 2013 )

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Netemeyer, Richard G., 1956-; Haws, Kelly L.

Thousand Oaks, Calif. : SAGE 2011

Check Availability at UM Duluth Martin Library Book (HF5415.3 .B323 2011 )

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Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press 2011

Check Availability at UM Duluth Martin Library Book (HF5415 .D44 2011 )

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Store design and visual merchandising creating store space that encourages buying.

Ebster, Claus. ebrary, Inc.--------------

New York : Business Expert Press 2011

Check Availability at UM Duluth Martin Library Book ( HF5845 .E28 2011)

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The power of marketing at-retail

Liljenwall, Robert.; Point of Purchase Advertising International.

Alexandria, VA : Point-Of-Purchase Advertising International (POPAI) 2008

Check Availability at UM Duluth Martin Library Book (HF5828 .P68 2008 )

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Visual merchandising : window and in-store displays for retail

Morgan, Tony.

London : Laurence King Publishing 2008

Check Availability at UM Duluth Martin Library Book (HF5845 .M67 2008)

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Marketing your retail store in the Internet age

Negen, Bob, 1956- Negen, Susan, 1964-

Hoboken, NJ : J. Wiley & Sons 2007

Check Availability at UM Duluth Martin Library Book (HF5429 .N413 2007 )

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Visual merchandising

D.E. Visuals (Firm)

Sunrise, Fla : D.E. Visuals 2007

Check Availability at UM Duluth Martin Library Multimedia - DVD (HF5845 .V538 2007 )

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Start your own successful retail business : your step-by-step guide to success

Kingaard, Jan. Entrepreneur Press.

[Irvine, Calif.] : Entrepreneur Press 2007

Check Availability at UM Duluth Martin Library Book (HF5429 .K525 2007 )

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Retail product management : buying and merchandising

Varley, Rosemary, 1959-

London ; New York : Routledge 2006 (we also have 2008)

Check Availability at UM Duluth Martin Library Book (HF5429 .V35 2006 )

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Marketing from the trenches : your guide to retail success : how to grow your business from behind your counter

Waldner, Rudolf J.

Atlanta, GA : Gotham City Publishers 2006

Check Availability at UM Duluth Martin Library Book (HF5429 .W353 2006 )

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Retailing management

Levy, Michael. Weitz, Barton A.

Boston : McGraw-Hill Irwin 2004

Check Availability at UM Duluth Martin Library Book (HF5429 .L4828 2004 )

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Merchandising the store as persuasion

Schrank, Jeffrey.; Stage Fright Productions.; Learning Seed Company.

Lake Zurich, Ill. : Learning Seed 2002

Check Availability at UM Duluth Martin Library Multimedia - DVD (HF5415.2 .M53 2002b ) and other locations

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Demographic targeting : the essential role of population groups in retail marketing

Pooler, James A., 1951-

Aldershot, Hampshire ; Burlington, VT : Ashgate 2002

Check Availability at UM Duluth Martin Library Book (HF5415.127 .P66 2002 )

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Specialty retailers : marketing triumphs and blunders

Michman, Ronald D. Mazze, Edward M.

Westport, Conn. : Quorum Books 2001

Check Availability at UM Duluth Martin Library Book (HF5429.3 .M52 2001 ) and other locations



23. Search Engine OptimizationBack to top

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Introduction to search engine optimization : a guide for absolute beginners

Todd Kelsey
Wheaton, Illinois : Apress 2017

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Tactical SEO : the theory and practice of search marketing

Lee Wilson 1980 September 25
London : Kogan Page 2016

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W547 2016 )

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Search engine optimization all-in-one for dummies

Bruce Clay (Writer on search engine optimization),
Hoboken, NJ : John Wiley & Sons, Inc. 2015

Online Access

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The Art of SEO : Mastering Search Engine Optimization

Eric Enge Stephan M. Spencer; Jessie Stricchiola
Sebastopol, CA : O'Reilly Media 2015

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book cover

Joomla! 3 SEO and performance

Simon Kloostra
Berkeley, CA : Apress 2015

Online Access

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SEO checklist : a step-by-step plan for fixing SEO problems with your web site

Andy Williams (Andy J.),
Lexington, Kentucky : CreateSpace 2014

Check Availability at UM DULUTH Martin Library Book (TK5105.884 .W545 2014 )

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SEO like I'm 5 : the ultimate beginner's guide to search engine optimization

Matthew Capala Steven, C. Baldwin

New York : Kindle Self Publishing, LLC 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .C37 2014 )

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SEO simplified : learn search engine optimization strategies and principles for beginners

R. L. Adams

San Bernardino, CA : CreateSpace 2014

Check Availability at UM DULUTH Martin Library Book (TK5105.884 .A326 2014 )

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SEO black book : a guide to the search engine optimization industry's secrets

R. L Adams

R. L. Adams 2013

Check Availability at UM DULUTH Martin Library Book (TK5105.885.G66 A3362 2013 ) (Currently Not Available)

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SEO white book : the organic guide to Google search engine optimization

R. L Adams

R. L. Adams 2013

Check Availability at UM DULUTH Martin Library Book (TK5105.885.G66 A3363 2013 )

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WordPress SEO success : search engine optimization for your WordPress Website or blog

Jacob Aull
Indianapolis, IN : Que 2014

Check Availability at UM DULUTH Martin Library Book (TK5105.8885.W66 A95 2014 )

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Search engine optimization : your visual blueprint for effective Internet marketing, 3rd edition

Kristopher B Jones Jim Boynkin

Indianapolis, Ind. : John Wiley & Sons 2013

Online Access

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Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence

Dave Amerland

Indianapolis, Indiana : Que 2013

Check Availability at UM DULUTH Martin Library Book (TK5105.885.G66 A44 2013 )

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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Check Availability at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

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Search engine optimization for dummies, 5th edition

Kent, Peter, 1957-

Hoboken, N.J. : John Wiley & Sons 2012

Online Access



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Outsmarting Google

Bailyn, Evan. Bailyn, Brad.

Indianapolis, Ind. : Que 2011

Check Availability at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )

Back to top
book cover

Search engine optimization for dummies, 4th edition

Kent, Peter, 1957-

Hoboken, N.J. : Wiley Pub. 2011

Online Access

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The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

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The social media survival guide : strategies, tactics, and tools for succeeding in the social web

Hay, Deltina.

Fresno, Calif. : Quill Driver Books 2011

Check Availability at UMD Duluth Library Book (TK5105.88817 .H39 2011 )

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Mobile marketing : finding your customers no matter where they are

Krum, Cindy.

Indianapolis, Ind. : Que 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .K78 2010 )

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Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

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Ranking number one : 50 essential SEO tips to boost your search engine results

Beswick, James.

[Texas] : One Uproar 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B47 2010 )

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SEO made simple : strategies for dominating the world's largest search engine

Fleischner, Michael H.

[United States] : Lightning Press 2009

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .F58 2009 )

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SEO search engine optimization bible, second edition

Ledford, Jerri L. Edney, Andrew

Indianapolis, Ind. : Wiley 2009

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Joomla! 1.5 SEO improve the search engine friendliness of your web site

Dinther, Herbert-Jan van. Argudo Blanco, Jose.; Kotiniemi, Niko.

Birmingham, UK : Packt Publishing Ltd. 2009

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24. Social Media MarketingBack to top

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Introduction to social media marketing : a guide for absolute beginners

Todd Kelsey
Wheaton, Illinois : Apress 2017

Online Access

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Social media marketing for restaurants

Ken Tucker; Nina Radetich; John Jantsch
Kansas City, Mo.? : Duct Tape Publishing 2017

Check Availability at UM DULUTH Martin Library Book (TX911.3.M3 S63 2017 )

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Social media marketing workbook : how to use social media for business

Jason McDonald 1963-
San Jose, CA : JM Internet Group 2017

Check Availability at UM DULUTH Martin Library Book (HF5414 .M33 2017 )

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SOCIAL MEDIA MARKETING : marketing panacea or the emperor's new digital clothes?.

ALAN CHARLESWORTH
NEW YORK : BUSINESS EXPERT PRESS 2017

Check Availability at UM DULUTH Martin Library Book

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Digital and social media marketing : a results-driven approach

Aleksej Heinze
London ; New York : Routledge, Taylor & Francis Group 2017

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .D5385 2017 )

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Social media and mobile marketing strategy

Randi Priluck
Oxford ; New York : Oxford University Press 2017

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

David Meerman Scott
Hoboken, New Jersey : John Wiley & Sons, Inc. 2017

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Social media in the marketing context : a state of the art analysis and future directions

Cherniece J. Plume Yogesh Kumar Dwivedi; Emma L. Slade; ebrary, Inc.
Amsterdam : Chandos Publishing 2017

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Social media for fashion marketing : storytelling in a digital world

Wendy Bendoni
London ; New York, NY : Bloomsbury Visual Arts 2017

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#Share : how to mobilize social word of mouth (sWOM)

Natalie T. Wood 1970-
New York, NY : Business Expert Press 2017

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Social media marketing : strategies in utilizing consumer-generated content

Emi Moriuchi
New York, NY : Business Expert Press 2016

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SOCIAL MEDIA MARKETING : content marketing.

K.L HAMMOND
S.l. : CREATESPACE 2016

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Social media : how to use social media marketing to grow your business

FBB Publications,
Place of publication not identified : FBB Publications 2016

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Social media marketing workbook : how to use social media for business
Jason McDonald 1963-
San Jose, CA : JM Internet Group 2016

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Social media marketing : the ultimate beginner's guide to mastery
Justin Gibbs
Charleston : CreateSpace Independent Publishing Platform 2016

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The boomer's ultimate guide to social media marketing : learn how to navigate the digital highway
Kalynn Amadio
Palmyra, VA : Maven House Press 2016

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Social media strategy : marketing and advertising in the consumer revolution
Keith A. Quesenberry 1971-
Lanham, Maryland : Rowman & Littlefield 2016

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Email marketing in a digital world : the basics and beyond
Richard Hanna Scott D. Swain; Jason Smith (Founder of OHO Interactive),
New York, NY : Business Expert Press 2016

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#AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness
Gary Vaynerchuk
New York, NY : Harper Business, an imprint of HarperCollinsPublishers 2016

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R U #SoLoMo ready? : consumers and brands in the digital era
Stavros Papakonstantinidis Athanasios Poulis; Prokopis Theodoridis
New York : Business Expert Press 2016

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Social media marketing : theories & applications

Stephan Dahl

Thousand Oaks ; SAGE 2015

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Social media marketing all-in-one for dummies

Jan Zimmerman Deborah Ng

Hoboken, NJ : John Wiley & Sons, Inc. 2015

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Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

Michael Brito

Indianapolis, Indiana : Que 2014

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Multicast marketing : how to podcast, publish and promote your content to the world with Google Hangouts, YouTube Live, Kindle Books and Social Media

Mike Koenigs Paul Colligan

CreateSpace 2014

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Marketing and social media : a guide for libraries, archives, and museums

Christie Koontz Lorri M. Mon

Lanham : Rowman & Littlefield 2014

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Social media marketing in tourism and hospitality

Roberta Minazzi

Cham : Springer 2014

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Social media in sport marketing

Timothy Newman 1968-

Scottsdale, Arizona : Holcomb Hathaway, Publishers 2013

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Maximize your social : a one-stop guide to building a social media strategy for marketing and business success

Neal Schaffer

Hoboken : Wiley 2013

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Guerrilla Facebook marketing : 25 target specific weapons to boost your social media marketing

Jay Conrad Levinson Kelvin Lim 1971-

New York : Guerilla Marketing Press 2013

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Advanced social media marketing how to lead, launch, and manage a successful social media program

Tom Funk 1965-

New York : Apress : Distributed to the book trade worldwide by Springer Science+Business Media 2013

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Social media marketing

Tuten, Tracy L., 1967- Solomon, Michael R.

Upper Saddle River, N.J. : Pearson 2013

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500 social media marketing tips

Macarthy, Andrew.

Lexington, KY : [CreateSpace,] 2013

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Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning 2013

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The new rules of lead generation proven strategies to maximize marketing ROI

Scott, David T. ebrary, Inc.--------------

2013

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Pinterest for business : how to pin your company to the top of the hottest social media network

Loren, Jess. Swiderski, Edward.

Indianapolis, Ind. : Que Pub. 2013

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Social media marketing for dummies : eLearning kit

Khare, Phyllis.
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012

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Unleash the power of social media marketing : explosive proven strategies to boost your social media marketing campaign

Sequeira, Joe Praveen.

Lexington, KY : [CreateSpace,] 2012

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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-

Hoboken, N.J. : Wiley 2012

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No bullshit social media : the all-business, no-hype guide to social media marketing

Falls, Jason. Deckers, Erik.

Indianapolis, Ind. : Que 2012

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Social media is bullshit

Mendelson, B. J.

New York : St. Martin's Press 2012

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Social Media Metrics For Dummies

Poston, Leslie.

Hoboken, NJ : John Wiley & Sons 2012

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Pioneers of digital success stories from leaders in advertising, marketing, search, and social media

Springer, Paul. Carson, Mel.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

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The PayPal official insider guide to social media : make money through viral marketing

Proffitt, Brian.

Berkeley, Calif. : PayPal Press 2012

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Social marketing superstars : social media mystery to mastery in 30 days

O'Sullivan, Cydney.

New York, N.Y. : Morgan James Pub. 2012

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

New York : McGraw-Hill 2012

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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

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Outsmarting social media : profiting in the age of friendship marketing

Bailyn, Evan.

Indianapolis, Ind. : Que 2012

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The end of business as usual : rewire the way you work to succeed in the consumer revolution

Solis, Brian.

Hoboken, N.J. : John Wiley & Sons 2012

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Engagement marketing how small business wins in a socially connected world

Goodman, Gail F., 1960- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike. Shepatin, Stacey.

Hoboken, N.J. : John Wiley & Sons 2012

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The complete idiot's guide to Facebook marketing

Zimmerman, John Wayne. Brown, Damon.

Indianapolis, IN : Alpha Books 2012

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Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest

Cho, Leon

United States : Turnramp Press 2012

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Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer

Meister, Sandra. SpringerLink (Online service)

Diss.-- Helmut Schmidt University, 2012. ; Wiesbaden : Springer Gabler 2012

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The social trade show : leveraging social media and virtual events to connect with your customers

Browne, Traci

Indianapolis, IN : Que 2012

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Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy.

Carter, Brian, Internet marketing consultant. Levy, Justin R. (Justin Robert)

Indianapolis : Que 2012

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The conversation company : boost your business through culture, people and social media

Van Belleghem, Steven.

London ; Philadelphia : Kogan Page 2012

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Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier 2012

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Marketing in the age of Google: your online strategy IS your business strategy

Fox, Vanessa, 1972-

Hoboken, N.J. : Wiley 2012

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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill 2012

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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Hopkins, Jeanne, 1957- Turner, Jamie, 1961-

Hoboken, N.J. : Wiley 2012

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Pinterest marketing for dummies

Carr, Kelby.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012

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Smart business, social business : a playbook for social media in your organization

Brito, Michael.

Indianapolis, Ind. : Que 2012

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Brand advocates : turning enthusiastic customers into a powerful marketing force

Fuggetta, Rob.

Hoboken, N.J. : Wiley 2012

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The rebel's guide to email marketing : grow your list, break the rules, and win

Waldow, D. J. Falls, Jason.

2012

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Content marketing : think like a publisher-- how to use content on to market online and in social media

Lieb, Rebecca.

Indianapolis : Que 2012

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

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How to start a home-based online retail business

Shepherd, Jeremy (Jeremy P.) Augenti, Nicole L.

Guilford, Conn. : Globe Pequot Press 2012

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Social media blueprint : the small business guide to social media marketing

Baker, John.

[Camberly, Surrey : BKR Solutions,] 2011

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Maximizing LinkedIn for sales and social media marketing : an unofficial, practical guide to selling & developing B2B business on LinkedIn

Schaffer, Neal.

[Scotts Valley, Calif.] : CreateSpace 2011

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Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web

Solis, Brian.

Hoboken, N.J. : Wiley 2011

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301 ways to use social media to boost your marketing

Parker, Catherine, 1978-

New York : McGraw-Hill 2011

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Location-based marketing for dummies

Strout, Aaron. Schneider, Mike

Hoboken, N.J. : John Wiley & Sons 2011

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The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Smith, Mari, 1966-

Hoboken, N.J. : John Wiley & Sons 2011

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Social media ROI : managing and measuring social media efforts in your organization

Blanchard, Olivier.

Indianapolis, Ind. : Que 2011

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Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more

Funk, Tom, 1965-

Santa Barbara, Calif. : Praeger 2011

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Social media for business : the small business guide to online marketing

Brossman, Martin. McGaha, Anora.

Raleigh, NC : Outer Banks Publishing 2011

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The thank you economy

Vaynerchuk, Gary.

New York : Harper Business 2011

Check Availability at UM Duluth Martin Library Bestseller (HF5415.5 .V396 2011 )

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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Handley, Ann. Chapman, C. C.

Hoboken, N.J. : Wiley 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .H3577 2011 )

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Social media audit/assurance program

Kelson, Norm. Bissessur, Bhunjun.

Rolling Meadows, IL : ISACA 2011

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Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Salt, Simon.

Indianapolis, Ind. : Que 2011

Check Availability at UM Duluth Martin Library Book (HM742 .S25 2011 )

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How to make money with social media : an insider's guide on using new and emerging media to grow your business

Turner, Jamie, 1961- Shah, Reshma, 1964-

Upper Saddle River, N.J. : FT Press 2011

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We first : how brands and consumers use social media to build a better world

Mainwaring, Simon.

New York : Palgrave Macmillan 2011

Check Availability at UM Duluth Martin Library Bestseller (HD60 .M327 2011 )

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Mobile marketing : 101 inexpensive & profitable ideas for small business

Cogert, Mitchell.

[Charleston, SC : CreateSpace] 2011

Check Availability at UM Duluth Martin Library Book (HF5416 .C64 2011 )

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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Delahaye Paine, Katie, 1952-

Hoboken, N.J. : Wiley 2011

Check Availability at UM Duluth Martin Library Book (HF5415.5 .P34 2011 )

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The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Upper Saddle River, N.J. : Prentice Hall 2011

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Social media success for restaurants : how to use social media to fill your tables and have customers for life

McDannell, Christine. Harrup, Travis

Lexington, KY : [CreateSpace] 2011

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Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 tactics today

Levinson, Jay Conrad. Perry, David, 1960 Jan. 12-

Hoboken, N.J. : Wiley 2011

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The Facebook marketing book

Zarrella, Dan. Zarrella, Alison.

Beijing ; Sebastopol, CA : O'Reilly 2011

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Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty

Gitomer, Jeffrey H.

Upper Saddle River, NJ : FT Press 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .G56 2011 )

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Get rich click! : the ultimate guide to making money on the internet

Ostrofsky, Marc author.

Houston, Texas : Razor Media Group, LLC [2011], 2011

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A guide to open innovation and crowdsourcing : expert tips and advice

Sloane, Paul, 1950-

London ; Philadelphia : Kogan Page 2011

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The power formula for LinkedIn success : kick-start your business, brand, and job search

Breitbarth, Wayne.

Austin, Tex. : Greenleaf Book Group Press 2011

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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

Kabani, Shama Hyder.

Dallas, Tex. : Benbella Books ; [Jackson, TN] : Distributed by Perseus Distribution 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .K33 2010 )

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Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits

Levinson, Jay Conrad. Gibson, Shane.

[Irvine, Calif.] : Entrepreneur Press 2010

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The social media marketing book

Zarrella, Dan.

Beijing ; Sebastopol, CA : O'Reilly 2010

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Success secrets of the social media marketing superstars

Meyerson, Mitch.

[Irvine, Calif.] : Entrepreneur Press 2010

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Social media marketing : strategies for engaging in Facebook, Twitter & other social media

Evans, Liana.

Indianapolis, Ind. : Que 2010

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Social media marketing for dummies

Singh, Shiv. Becker, Michael.; Kocsis, Jeannette.; Williams, Ryan.

Hoboken, N.J. : Wiley/John Wiley Pub. 2010

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Friends with benefits a social media marketing handbook

Barefoot, Darren, 1974- Szabo, Julie, 1975-

San Francisco, CA : No Starch Press 2010

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

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The new handshake : sales meets social media

Curtis, Joan C., 1950- Giamanco, Barbara.

Santa Barbara, Calif. : Praeger 2010

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Write your way to more clients online : how to craft captivating content for newsletters, blogs and social media

Dessau, Linda.

Barrie, Ont. : Content Mastery Guide 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .D49 2010 )

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Inbound marketing : get found using Google, social media, and blogs

Halligan, Brian, 1967- Shah, Dharmesh, 1967-

Hoboken, N.J. : Wiley 2010

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30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press 2010

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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn. Smith, Andy, 1968-; Adler, Carlye.

San Francisco : Jossey-Bass 2010

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Checked-in : how to use Gowalla, Foursquare and other geo-location applications for fun and profit

Tabin, Herbert. Agranoff, Craig.

[Grand Junction, Colo.] : Pendant Pub. 2010

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The everything guide to social media : all you need to know about participating in today's most popular online communities

Waters, John K.

Avon, MA : Adams Media 2010

Check Availability at UM Duluth Martin Library Book (HM742 .W35 2010

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Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley 2010

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Return on engagement content, strategy and design techniques for digital marketing

Frick, Tim. ScienceDirect (Online service)

Oxford : Focal 2010

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Social nation : how to harness the power of social media to attract customers, motivate employees, and grow your business

Libert, Barry.

Hoboken, N.J. : John Wiley & Sons,Wiley 2010

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Local online advertising for dummies

Cunningham, Court. Brown, Stephanie, 1963-

Hoboken, NJ : Wiley 2010

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian. Jones, Calvin.

London ; Philadelphia : Kogan Page 2009

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42 rules of social media for small business

Jacobson, Jennifer L.

Cupertino, CA : Super Star Press 2009

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Sociable! : how social media is turning sales and marketing upside-down

Gibson, Shane. Jagger, Stephen.

[United States?] : Stephen Jagger Holdings 2009

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Facebook marketing : leverage social media to grow your business

Holzner, Steven.

Indianapolis, Ind. : Que 2009

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .H656 2009 )

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The age of persuasion : how marketing ate our culture

O'Reilly, Terry Edward. Tennant, Mike.

Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West 2009

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Crush it! : why now is the time to cash in on your passion

Vaynerchuk, Gary.

[New York] : HarperStudio 2009

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Content nation : surviving and thriving as social media changes our work, our lives, and our future

Blossom, John, 1954-

Indianapolis, IN : Wiley Technology Pub. 2009

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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

Shih, Clara Chung-wai.

Boston : Prentice Hall 2009

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Sports marketing : the view of industry experts

Daniel J Bruton Burlington,
Massachusetts : Jones & Bartlett Learning 2016

Check Availability at UM DULUTH Martin Library Book (GV716 .B78 2016 )

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Sponsorship in marketing : effective communication through sports, arts and events

T. Bettina Cornwell

Abingdon, Oxon ; New York, NY : Routledge 2014

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Sports marketing : creating long term value

John A Davis Jessica Zutz Hilbert

Cheltenham, UK : Edward Elgar 2013

Check Availability at UM DULUTH Martin Library Book (GV716 .D38 2014 )

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Advanced theory and practice in sport marketing

Eric C Schwarz Jason D Hunter; Alan LaFleur

Abingdon, Oxon ; New York : Routledge 2013

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Fundamentals of sport marketing

Brenda G Pitts David Kent Stotlar 1952-

Morgantown, WV : Fitness Information Technology 2013

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Developing successful sport marketing plans

David Kent Stotlar 1952-

Morgantown, WV : Fitness Information Technology 2013

Check Availability at UM DULUTH Martin Library Book (GV716 .S737 2013 )

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Sports marketing : creating long term value

John A Davis Jessica Zutz Hilbert

Cheltenham, UK : Edward Elgar 2013

Check Availability at UM DULUTH Martin Library Book (GV716 .D38 2014 )

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Sports marketing agreements legal, fiscal and practical aspects

Blackshaw, Ian S. SpringerLink (Online service)

The Hague : T.M.C. Asser Press 2012

Online Access

book cover

Ambush marketing and the mega-event monopoly how laws are abused to protect commercial rights to major sporting events

Louw, André. SpringerLink (Online service)

The Hague, The Netherlands : T. M. C. Asser Press 2012

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book cover

Principles and practice of sport management

Masteralexis, Lisa Pike.; Barr, Carol A.; Hums, Mary A.

Sudbury, MA : Jones & Bartlett Learning 2012

Check Availability at UM Duluth Martin Library Book (GV713 .P75 2012 )

book cover

Careers in sport, fitness, and exercise.

American Kinesiology Association.

Champaign, IL : Human Kinetics 2011

Check Availability at UM Duluth Martin Library Book (GV734.3 .C39 2011

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Encyclopedia of sports management and marketing

Linda E Swayne; Mark Dodds; Sage eReference (Online service)
Thousand Oaks, Calif. : Sage 2011

Online Access

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Branded : branding in sport business

Lee, Jason W.

Durham, N.C. : Carolina Academic Press 2010

Check Availability at UM Duluth Martin Library Book (GV716 .B75 2010 )

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Sports marketing

Sam Fullerton
Boston : McGraw-Hill Irwin 2010

Check Availability at UM Duluth Martin Library Book (GV716 .F85 2010 )

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Managing intercollegiate athletics

Covell, Daniel, 1963- Barr, Carol A.

Scottsdale, Ariz. : Holcomb Hathaway, Publishers 2010

Check Availability at UM Duluth Martin Library Book (GV351 .C68 2010

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Managing sport facilities

Fried, Gil, 1965-

Champaign, IL : Human Kinetics 2010

Check Availability at UM Duluth Martin Library Book (GV401 .F75 2010 ) and other locations

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Optimal strategies in sports economics and management

Butenko, Sergiy.; Gil-Lafuente, Jaime.; Pardalos, P. M. (Panos M.), 1954-; Gil Aluja, Jaime.; SpringerLink (Online service)

Heidelberg : Springer 2010

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book cover

Relationship marketing in sports

André Bühler Simon Chadwick 1964-; Gerd Nufer
Oxford : Butterworth-Heinemann 2009

Online Access

book cover

Consumer behaviour in sport and events : marketing action

Daniel C Funk

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier 2008

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book cover

Sport promotion and sales management

Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-

Champaign, IL : Human Kinetics 2008

Check Availability at UM Duluth Martin Library Book (GV714 .I79 2008 )

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Out of nowhere : the inside story of how Nike marketed the culture of running

Hollister, Geoff.

Maidenhead (Eng.) : Meyer & Meyer Sports 2008

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Campus recreation : essentials for the professional

National Intramural-Recreational Sports Association (U.S.)

Champaign, IL : Human Kinetics 2008

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The economics of intercollegiate sports

Grant, Randy R. Leadley, John Christopher.; Zygmont, Zenon X.

Hackensack, NJ : World Scientific 2008

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Team sports marketing.

Kirk L Wakefield
Amsterdam ; Boston : Elsevier Butterworth-Heinemann 2007

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Entertainment industry economics : a guide for financial analysis

Vogel, Harold L., 1946-

Cambridge ; New York : Cambridge University Press 2007

Check Availability at UM Duluth Martin Library Book ( PN1590.F55 V6 2007 )

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The elusive fan : reinventing sports in a crowded marketplace

Rein, Irving J. Kotler, Philip.; Shields, Ben.

New York : McGraw-Hill 2006

Check Availability at UM Duluth Martin Library Book (GV716 .R45 2006 )

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Creating images and the psychology of marketing communication

Kahle, Lynn R.; Kim, Chʻung-hyŏn, 1950-; NetLibrary, Inc.

Mahwah, NJ : Lawrence Erlbaum Associates, Publishers 2006

Check Availability at TC Wilson Library General Collection;(HF5415.32 .C74 2006 )
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Sports marketing and the psychology of marketing communication

Lynn R Kahle; Chris Riley 1958-
Mahwah, N.J. : L. Erlbaum Associates 2004

Check Availability at UM Crookston Library Books (338.43796 K121s
)
and other locations
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Break into sports through ticket sales

Washo, Mark.

[Rutherford, NJ : MMW Marketing] 2004

Check Availability at UM Duluth Martin Library Book (HD9999.T522 W28 2004 )


26. Target MarketingBack to top

book cover

Grow your global markets : a handbook for successful market entry

Raymond A. Hopkins
United States : Apress 2017

Online Access

book cover

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Joseph Turow
New Haven : Yale University Press 2017

Check Availability at UM DULUTH Martin Library Book ( HF5415.32.T87 A35 2017 )

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Market entry in China : Case studies on strategy, marketing, and branding

Christiane Prange
Switzerland : Springer Science and Business Media 2016

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Why marketing to women doesn't work : using market segmentation to understand consumer needs

Jenny Darroch
Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.332.W66 D37 2014 )

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Transcultural marketing : building customer relationships in multicultural America

Marye C Tharp

Armonk, New York : M.E. Sharpe 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.332.M56 T48 2014 ) and other locations

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The retargeting playbook : how to turn Web-window shoppers into customers

Adam Berke Gregory Fulton; Lauren Vaccarello

Hoboken, New Jersey : John Wiley & Sons 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .B466 2014 )

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Targeting your market : marketing across generations, cultures & gender : the role of socio-demographics in modern marketing

Gabriela Taylor
Lexington, KY : CreateSpace 2013

Check Availability at UM DULUTH Martin Library Book (HF5414 .T39 2012 )

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How cool brands stay hot : branding to Generation Y

Joeri van den Bergh 1971- Mattias Behrer
London ; Philadelphia : Kogan Page 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.332.Y66 B47 2013 )

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Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever

Jeff Fromm Christie Garton

New York : AMACOM 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.332.Y66 F76 2013 )

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Guerrilla Facebook marketing : 25 target specific weapons to boost your social media marketing

Jay Conrad Levinson Kelvin Lim 1971-

New York : Guerilla Marketing Press 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .L485 2013 )

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Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier 2012

Check Availability at UM DULUTH Martin Library Book (HF5415.33.U6 K67 2012 )

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Precision marketing maximizing revenue through relevance

Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.--------------

London : Kogan Page 2012

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Precision marketing maximizing revenue through relevance

Joeri van den Bergh 1971- Mattias Behrer
London ; Philadelphia : Kogan Page 2011

Check Availability at UM DULUTH Martin Library Book ( HF5415.332.Y66 B47 2011 ) and other locations

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The ultimate marketing plan : target your audience! get out your message! build your brand!

Dan S. Kennedy 1954-
Avon, Mass. : Adams Business 2011

Check Availability at UM DULUTH Martin Library Book (HF5415.1 .K37 2011 )

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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Los Angeles : SAGE 2010

Check Availability at UM Duluth Martin Library Book (HF5415.127 .M66 2010 )

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The new handshake : sales meets social media

Curtis, Joan C., 1950- Giamanco, Barbara.

Santa Barbara, Calif. : Praeger 2010

Check Availability at UM Duluth Martin Library Book (HF5438.25 .C87 2010 )

book cover

Black is the new green : marketing to affluent African Americans

Burnett, Leonard E., 1964- Hoffman, Andrea, 1965-

New York : Palgrave Macmillan 2010

Check Availability at UM Duluth Martin Library Book (HC110.C6 B87 2010 )

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The complete idiot's guide to target marketing

Susan A Friedmann
New York : Alpha Books 2009

Check Availability at UM Duluth Martin Library Book (HF5415.127 .F75 2009 )

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The right sensory mix targeting consumer product development scientifically

Derval, Diana. SpringerLink (Online service)

Berlin ; London : Springer 2010

Online Access

book cover

Get content, get customers : turn prospects into buyers with content marketing

Pulizzi, Joe. Barrett, Newt.

New York : McGraw-Hill 2009

Check Availability at UM Duluth Martin Library Book (HF5415.127 .P85 2009 )

book cover

Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Morse, David R., 1961-

Ithaca, NY : Paramount Market Publishing 2009

Check Availability at UM Duluth Martin Library Book (HF5415.127 .M68 2009 )

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Market segmentation success : making it happen!

Dibb, Sally, 1963- Simkin, Lyndon, 1961-

New York : Haworth Press 2008

Check Availability at UM Duluth Martin Library Book (HF5415.127 .D53 2008 )

book cover

Wonder woman : marketing secrets for the trillion-dollar customer

Ellwood, Iain. Shekar, Sheila.

Basingstoke [England] ; New York : Palgrave Macmillan 2008

Check Availability at UM Duluth Martin Library Book (HF5415.332.W66 E45 2008 )

book cover

Hispanic customers for life : a fresh look at acculturation

Valdés, M. Isabel.

Ithaca, N.Y. : Paramount Market 2008

Check Availability at UM Duluth Martin Library Book (HC110.C6 V34 2008)


book cover

Business inside out : capturing millions of brand-loyal gay consumers

Witeck, Robert. Combs, Wesley.

Chicago : Kaplan Pub. 2006

Check Availability at UM Duluth Martin Library Book (HF5415.33.U6 W58 2006)

book cover

Hispanic marketing a cultural perspective

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; NetLibrary, Inc.

Boston : Elsevier/Butterworth-Heinemann 2005

Check Availability at TC Wilson Library General Collection ( HF5415.33.U6 K67 2005 )

book cover

Creating the marketing experience : new strategies for building relationships with your target market

Marconi, Joe.

Mason, Ohio : Thomson 2005

Check Availability at UM Duluth Martin Library Book(HF5415.55 .M335 2005 )

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Marketing : researching & reaching your target market

Pinson, Linda. Jinnett, Jerry.

Fullerton, CA : Out of Your Mind... and into the Marketplace 1988

Check Availability at UM Duluth Martin Library Book (HF5415 .P554 1988X )

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Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

American Management Association.

New York, N.Y. : AMA Membership Publications Division, American Management Association c1987

Check Availability at UM Duluth Martin Library Book (HC110.C6 S82 1987 ) and other locations


27. Viral & Word of Mouth MarketingBack to top

book cover

Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions.

Elvira Ismagilova Yogesh K Dwivedi; Emma Slade; Michael D Williams
Cham : Springer International Publishing 2017

Online Access

book cover

#Share : how to mobilize social word of mouth (sWOM)

Natalie T. Wood 1970-
New York, NY : Business Expert Press 2017

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W663 2017)

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Fizz : harness the power of word of mouth marketing to drive brand growth

Ted Wright 1967-
New York : McGraw-Hill Education 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .W75 2015)

book cover

New perspectives in marketing by word-of-mouth

Emerald Group Publishing.
Bingley, UK : Emerald Group Publishing 2015

Check Availability at UM DULUTH Martin Library Book (HF5827.95 .N49 2015)

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Word of mouth marketing : how smart companies get people talking

Andy Sernovitz Seth Godin; Guy Kawaskaki
Austin, Texas : PressBox Publishing 2015

Check Availability at UM DULUTH Martin Library Book HF5827.95 .S47 2015 )

book cover

Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less

Joe Pulizzi

New York : McGraw-Hill Education 2014

Check Availability at UM DULUTH Martin Library Book (HF5415 .P756 2014 ) and other locations

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Viral marketing : 62 most asked questions on viral marketing : what you need to know

Steven Harris

S.l. : Emereo Publishing 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H375 2014 )

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Recommend this! : delivering digital experiences that people want to share

Jason Thibeault Kirby Wadsworth

Hoboken, New Jersey : John Wiley & Sons, Inc. 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .T45 2014 )

book cover

Information and influence propagation in social networks

Wei Chen Laks V. S. Lakshmanan 1959-; Carlos Castillo 1977-

San Rafael, California 1537 Fourth Street, San Rafael, CA 94901 USA : Morgan & Claypool 2014

Online access

book cover

The power of visual storytelling : how to use visuals, videos, and social media to market your brand

Ekaterina Walter Jessica Gioglio

New York : McGraw-Hill 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W365 2014 )

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The Passion Conversation Understanding, Sparking, and Sustaining Word of Mouth Marketing

Robbin Phillips Greg Cordell; Geno Church; John Moore

Hoboken : Wiley 2013

Check Availability at UM DULUTH Martin Library Book (HF5827.95 .P45 2013 )

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Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning 2013

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B275 2013 )

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The viral video manifesto : why everything you know is wrong and how to do what really works

Stephen Voltz Fritz Grobe

New York : McGraw-Hill 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .V66 2013 )

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The PayPal official insider guide to social media : make money through viral marketing

Proffitt, Brian.

Berkeley, Calif. : PayPal Press 2012

 Check Availability at UM Duluth Martin Library Book (HF5415.1265.P76 2012 )

book cover

The complete idiot's guide to Facebook marketing

Zimmerman, John Wayne. Brown, Damon.

Indianapolis, IN : Alpha Books 2012

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .Z57 2012 )

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Pinterest marketing for dummies

Carr, Kelby.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .C37 2012 )

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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill 2012

Check Availability at UM Duluth Martin Library Book ( HF5415.5 .M485 2012 )

book cover

By invitation only : how we built Gilt and changed the way millions shop

Maybank, Alexis. Wilson, Alexandra Wilkis.

New York : Portfolio/Penguin 2012

Check Availability at UM Duluth Martin Library Book (HD9999.L854 G556 2012 )

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book cover

The Facebook marketing book

Zarrella, Dan. Zarrella, Alison.

Beijing ; Sebastopol, CA : O'Reilly 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .Z3689 2011 )

book cover

Your band is a virus : behind-the-scenes and viral marketing for the independent musician

Moore, James, 1976-

Lexington, KY : [CreateSpace] 2009, 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M6627 2009 )

book cover

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-

New York : American Management Association 2011

Check Availability at UM Duluth Martin Library Book (HF5827.95 .S56 2011 )

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Brains on fire : igniting powerful, sustainable, word of mouth movements
Phillips, Robbin. Hoboken, N.J. : John Wiley & Sons 2010

Check Availability at UM Duluth Martin Library Book (HF5827.95 .B73 2010 )

book cover

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

book cover

The referral engine : teaching your business to market itself

Jantsch, John.

New York : Portfolio 2010

Check Availability at UM Duluth Martin Library Book (HF5438.25 .J36 2010 )


book cover

Ripple effect how empowered involvement drives word of mouth

Oetting, Martin. SpringerLink (Online service)

Diss.-- ESCP Europe, European School of Management, 2009. ; Wiesbaden : Gabler 2009

Online Access

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Word of mouth marketing : how smart companies get people talking

Andy Sernovitz
New York : Kaplan Pub. 2009

Check Availability at UM Duluth Martin Library Book ( HF5827.95 .S47 2009 )

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The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing

Rosen, Emanuel.

New York : Doubleday 2009

Check Availability at UM Duluth Martin Library Book (HF5827.95 .R67 2009 )

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The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point.

Mourdoukoutas, Panos Author. Siomkos, George J., Author.; SpringerLink (Online service)

New York : Springer Oct. 2009

Online Access

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Building buzz to beat the big boys : word-of-mouth marketing for small businesses

O'Leary, Steve. Sheehan, Kim.

Westport, Conn. : Praeger Publishers 2008

Check Availability at UM Duluth Martin Library Book (HF5827.95 .O44 2008 )

book cover

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Hoboken, N.J. : John Wiley & Sons 2007

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations

book cover

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.

Upper Saddle River, N.J. : Wharton School Pub. 2007

Check Availability at UM Duluth Martin Library Book (HD62.5 .L633 2007 )

book cover

Word of mouth marketing : how smart companies get people talking

Sernovitz, Andy.

Chicago, IL : Kaplan Pub. 2006

Check Availability at UM Duluth Martin Library Book (HF5827.95 .S47 2006 )


28. YouTube MarketingBack to top

book cover

Social media : master, manipulate, and dominate social media marketing: Facebook, Twitter, YouTube, Instagram, and LinkedIn

J. Wolf
Middletown, DE : publisher not identified 2015

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 W654 2015 )

book cover

YouTube marketing manual : video marketing for businesses, speakers, consultants, and more

Marc Bullard
United States? : Marc Bullard 2014

Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .B84 2014)

book cover

Social media : dominating strategies for social media marketing with Twitter, Facebook, YouTube and Instagram

Michael Richards California? : Michael Richards? 2014

Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .R523 2014 ) and other locations

book cover

How to rank in YouTube

James Green

San Bernardino, CA : Createspace 2014

Check Availability at UM DULUTH Martin Library Book (TK5105.8868.Y68 G733 2014 )

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Multicast marketing : how to podcast, publish and promote your content to the world with Google Hangouts, YouTube Live, Kindle Books and Social Media

Mike Koenigs Paul Colligan

CreateSpace 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .K636 2014 )

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YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience

Jason Miles 1970-

New York : McGraw-Hill 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M5384 2014 )

book cover

YouTube marketing manual : video marketing for businesses, speakers, consultants, and more

Marc Bullard

United States? : Marc Bullard 2014

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .B84 2014 )

book cover

Ultimate guide to YouTube for business

Jason Rich

Irvine, California : Entrepreneur Media, Inc. 2013

Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R518 2013 )

book cover

The YouTube marketing book : how to build your brand and grow your business on the world's 3rd largest website

Wedmore, James

Lexington, KY : [CreateSpace] 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .W436 2011 )

book cover

Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty

Gitomer, Jeffrey H.

Upper Saddle River, NJ : FT Press 2011

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .G56 2011 )

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Free marketing : 101 low and no-cost ways to grow your business, online & off

Cockrum, Jim, 1969-

Hoboken, N.J. : Wiley 2011

Check Availability at UM Duluth Martin Library Book (HF5415 .C54237 2011)

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Success secrets of the social media marketing superstars

Meyerson, Mitch.

[Irvine, Calif.] : Entrepreneur Press 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S83 2010 )

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Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

book cover

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations

book cover

30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press 2010

 Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M329 2010 )

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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn. Smith, Andy, 1968-; Adler, Carlye.

San Francisco : Jossey-Bass 2010

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .A25 2010 )

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YouTube for business : online video marketing for any business

Miller, Michael, 1958-

Indianapolis, Ind. : Que 2009

Check Availability at UM Duluth Martin Library Book(HF5415.1265 .M556 2009 )

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How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site

Schepp, Brad. Schepp, Debra.

New York : McGraw-Hill Professional 2009

Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S34 2009 )

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