Jim Vileta's Launchpad Home
Course Guides Business FAQs Citing Your Sources By Alphabet Accounting CED Companies Demographics/Stats Economics Entrepreneurship FMIS Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics Presentation Skills Reference Search Kathryn A. Martin Library

Marketing Books - Advertising and Marketing Titles in the Library: A Selected List

Advertising and Marketing
Branding
Brainstorming & Creative Thinking
Consumer Behavior
Creative Advertising and Marketing
Direct Marketing
Email Marketing
Google Adwords
Google Analytics
Integrated Marketing
Local Advertising & Marketing
Logos and Logo Design
Market Segmentation
Marketing Research
Marketing Small Businesses
Mobile Marketing
Neuromarketing
New Product Marketing
Pinterest
Public Relations Marketing
Retail Analytics
Retail Marketing
Search Engine Optimization|
Social Media Marketing
Sports Marketing
Target Marketing
Viral & Word of Mouth Marketing
YouTube Marketing




We have many useful books on marketing topics in our library. The purpose of this page is to give our users a sense of what can be found in our library's book stacks. If you click the topic links to the left, you will see numerous books in all these varied subjects.  The titles on this page are potentially useful for many marketing projects. However, this is only a selected list of recent titles, and many marketing topics are not included. Also, many new books are arriving every day. So, you may want to search our library holdings, plugging in keywords of your choice, into the search box below. You will find much more information.


Library Catalog

Note: eBrary titles marked with -------------- are currently not available, but that status may change soon.

 

Advertising and MarketingBack to top

cover

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Thousand Oaks, Calif. : SAGE c2012

Available at UM Duluth Martin Library Book (HF5823 .T155 2012 ) and other locations

cover

Advertising creative : strategy, copy, design

Altstiel, Tom. Grow, Jean.

2013

HF5823 .A758 2013) and other locations

cover

HTML5 advertising

Percival, John. Carter, Richard

[New York] : Apress c2013

cover

Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .B275 2013 )

cover

Social media marketing

Tuten, Tracy L., 1967- Solomon, Michael R.

Upper Saddle River, N.J. : Pearson c2013

Available at UM Duluth Martin Library Book (HF6146.I58 T883 2013 )

cover

Advertisers at work

Tuten, Tracy L., 1967- SpringerLink (Online service)

Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer c2012

cover -----------

Copywriting successful writing for design, advertising, and marketing

Shaw, Mark, 1965- ebrary, Inc.--------------

London : Laurence King 2012

cover -----------2010

Shopper marketing how to increase purchase decisions at the point of sale

Stahlberg, Markus. Maila, Ville.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

cover

The sounds of capitalism advertising, music, and the conquest of culture

Taylor, Timothy Dean author. ebrary, Inc.--------------

Chicago ; London : The University of Chicago Press 2012

cover

Advanced Google AdWords

Geddes, Brad. ebrary, Inc.--------------

Hoboken : John Wiley & Sons 2012

cover

UnMarketing stop marketing. Start engaging

Stratten, Scott. ebrary, Inc.--------------

Hoboken, NJ : Wiley 2012

Back to top
cover

Advances in advertising research (Vol. III) current insights and future trends

Eisend, Martin.; Langner, Tobias.; Okazaki, Shintaro.; SpringerLink (Online service)

Wiesbaden ; New York : Springer Gabler c2012

cover

Goodvertising : creative advertising that cares.

Kolster, Thomas.

London : Thames & Hudson 2012

HF5823 .K65 2012) and other locations

cover

Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes

Marshall, Perry S. Todd, Bryan.

Irvine, Calif. : Entrepreneur Media 2012

Available at UM Duluth Martin Library Book (HF6146.I58 M36 2012 )

cover

Hey, Whipple, squeeze this! the classic guide to creating great ads

Sullivan, Luke. Bennett, Sam.; ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2012

cover

The fundamentals of illustration

Zeegan, Lawrence. ebrary, Inc.--------------

Lausanne : Ava Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram c2012

cover

Advertising, the media and globalisation a world in motion

Sinclair, John, 1944- ebrary, Inc.--------------

Abingdon, Oxon ; New York : Routledge 2012

cover

Spending advertising money in the digital age how to navigate the media flow

Pringle, Hamish. Marshall, Jim, 1955-; ebrary, Inc. xxx now web of science--------------

London ; Philadelphia : Kogan Page 2012

cover

The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns

Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)

New York, NY : Apress : distributed to the book trade by Springer Science+Business Media c2012

cover

Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

Mena, Jesus.

Boca Raton, Fla. : CRC Press c2012

cover

Advertising, the media and globalisation a world in motion

Sinclair, John, 1944- ebrary, Inc.--------------

Abingdon, Oxon ; New York : Routledge 2012

cover

Spending advertising money in the digital age how to navigate the media flow

Pringle, Hamish. Marshall, Jim, 1955-; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

cover

Pioneers of digital success stories from leaders in advertising, marketing, search, and social media

Springer, Paul. Carson, Mel.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

cover

The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms

Roetzer, Paul, 1978- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415 .R5665 2012 ) and other locations

Brainstorming and Creative ThinkingBack to top

cover

Idea revolution : guidelines and prompts for brainstorming alone, in groups or with clients

Warmke, Clare. Buchanan, Lisa.

Cincinnati, Ohio : HOW Design Books c2003

cover

Brainstorming : views and interviews on the mind

Gallagher, Shaun, 1948-

Exeter, UK ; Charlottesville, VA : Imprint Academic c2008

Available at UM Duluth Martin Library Book (BD418.3 .G35 2008 )

cover

David Perry on game design a brainstorming toolbox

Perry, David. DeMaria, Rusel, 1948-

Boston, MA : Course Technology c2009

cover

Qualitative market research a comprehensive guide

Mariampolski, Hy.

Thousand Oaks, [Calif.] ; London : SAGE 2001

Available at UM Duluth Martin Library Book (HF5415.2 .M3167 2001 ) and other locations

Back to top
cover

MindManager for dummies

Cameron, Hugh (Hugh Rolen), 1953- Voight, Roger

Hoboken, N.J. : John Wiley c2004

cover

Advanced focus group research

Fern, Edward E.

Thousand Oaks, Calif. : Sage c2001

Available at UM Duluth Martin Library Book (H61.28 .F47 2001 ) and other locations

cover

Gamestorming : a playbook for innovators, rulebreakers, and changemakers.

Gray, David, 1957-

Sebastopol, CA : O'Reilly c2010

Available at UM Duluth Martin Library Book (HD30.29 .G739 2010 ) and other locations

cover

Thinkertoys : a handbook of creative-thinking techniques

Michalko, Michael, 1940-

Berkeley, Calif. : Ten Speed Press c2006

Available at UM Duluth Martin Library Book (HD53 .M53 2006 ) and other locations

cover

Guerrilla marketing research marketing research techniques that can help any business make more money

Kaden, Robert J. ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2006

Available at UM Duluth Martin Library Book (HF5415.2 .K24 2006 ) and other locations

cover

MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money

Kaden, Robert J. Linda, Gerald.; Levinson, Jay Conrad.

London ; Philadelphia : Kogan Page Limited 2009

Available at UM Duluth Martin Library Book (HF5415.2 .K245 2009 )

cover

Idea stormers how to lead and inspire creative breakthroughs

Mattimore, Bryan W. ebrary, Inc.--------------

San Francisco : Jossey-Bass c2012

Back to top
cover

Think like a programmer an introduction to creative problem solving

Spraul, V. Anton.

San Francisco, Calif. : No Starch Press c2012

cover

Who killed creativity? : ...and how we can get it back? : seven essential strategies to make yourself, your team and your organisation more innovative

Grant, Andrew. Grant, Gaia.; Gallate, Jason.

Milton, Qld. : Jossey-Bass 2012

Available at UM Duluth Martin Library Book (LB1062 .G73 2012 )

cover

The quick and easy guide to mind map : improve your memory, be more creative, and unleash your mind's full potential

Randall, Thomas C.

San Bernardino, CA : [s.n.] 2012

Available at UM Duluth Martin Library Book (BF381 .R363 2012 )

cover

Imagine : how creativity works

Lehrer, Jonah.

Boston : Houghton Mifflin Harcourt 2012

Available at UM Duluth Martin Library NE MN Historical Center (BF408 .L455 2012 ) and other locations

cover

Mind mapping for dummies

Rustler, Florian, 1980-

Chichester, England : Wiley c2012

Available at UM Duluth Martin Library Book (BF449 .R87 2012 )

cover

Beyond the obvious : killer questions that spark game-changing innovation

McKinney, Phil.

New York : Hyperion c2012

Available at UM Duluth Martin Library Book (HD53 .M39 2012 )

cover

Leapfrogging harness the power of surprise for business breakthroughs

Kaplan, Soren. ebrary, Inc.--------------

San Francisco : Berrett-Koehler Publishers c2012

Back to top
cover

The impact equation : are you making things happen or just making noise?

Brogan, Chris. Smith, Julien.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HF5415.153 .B75 2012 ) and other locations

cover

Idea stormers how to lead and inspire creative breakthroughs

Mattimore, Bryan W. ebrary, Inc.--------------

San Francisco : Jossey-Bass c2012

cover

Design thinking research

Plattner, Hasso.; Meinel, Christoph.; Leifer, Larry.; SpringerLink (Online service)

Berlin ; London : Springer 2012

cover

Creative execution what great leaders do to unleash bold thinking and innovation

Phillips-Beaudan, Eric. ebrary, Inc.--------------

Toronto : John Wiley & Sons Canada c2012

cover

Applying scientific reasoning to the field of marketing make better decisions

Grapentine, Terry. ebrary, Inc.--------------

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press 2012

cover

Negotiation at work maximize your team's skills with 60 high-impact activities

Asherman, Ira. ebrary, Inc.--------------

New York : Amacom c2012

cover

Pioneers of digital success stories from leaders in advertising, marketing, search, and social media

Springer, Paul. Carson, Mel.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

cover

How dogmatic beliefs harm creativity and higher-level thinking

Ambrose, Donald, 1950-; Sternberg, Robert J.; ebrary, Inc.--------------

New York : Routledge 2011

Back to top
cover

The idea hunter how to find the best ideas and make them happen

Boynton, Andrew C. Fischer, Bill.; Bole, William.; Pratt, Sean

[New York] : Gildan Media Corp. p2011

HD53 .B69 2011 )

cover

The right-brain business plan : a creative, visual map for success

Lee, Jennifer, 1974-

Novato, Calif. : New World Library c2011

Available at UM Duluth Martin Library Book (HD30.28 .L438 2011 )

cover

The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success

Gallo, Carmine.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.153 .G35 2011 )

cover

The accidental creative : how to be brilliant at a moment's notice

Henry, Todd.

New York : Portfolio/Penguin 2011

Available at UM Duluth Martin Library Book (HD53 .H46 2011 ) and other locations

cover

Designing for growth : a design thinking tool kit for managers

Liedtka, Jeanne. Ogilvie, Tim.

New York : Columbia Business School Pub., Columbia University Press c2011

HD53 .L543 2011 ) and other locations

cover

Best practices are stupid : 40 ways to out-innovate the competition

Shapiro, Stephen M., 1964-

New York : Portfolio/Penguin 2011

Available at UM Duluth Martin Library Book (HD58.8 .S4775 2011 )

cover

The innovator's DNA : mastering the five skills of disruptive innovators

Dyer, Jeff (Jeffrey M.) Gregersen, Hal B., 1958-; Christensen, Clayton M.

Boston, Mass. : Harvard Business Press c2011

HD53 .D94 2011 )

cover

The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Upper Saddle River, N.J. : Prentice Hall c2011

Available at UM Duluth Martin Library Book (HD30.37 .S49 2011 ) and other locations

cover

Where good ideas come from : the natural history of innovation

Johnson, Steven, 1968-

New York : Riverhead Books 2010

Available at UM Duluth Martin Library Book (BF408 .J56 2010 ) and other locations

Back to top
cover

Ideaselling : successfully pitch your creative ideas to bosses, clients and other decision makers

Harrison, Sam, 1954-

Cincinnati, Ohio : HOW Books c2010

HD53 .H3749 2010 ) and other locations

cover

Linchpin : are you indispensible?

Godin, Seth.

New York : Portfolio 2010

Available at UM Duluth Martin Library Book (HF5549.5.M63 G63 2010 )

cover

Gamestorming : a playbook for innovators, rulebreakers, and changemakers.

Gray, David, 1957-

Sebastopol, CA : O'Reilly c2010

Available at UM Duluth Martin Library Book (HD30.29 .G739 2010 ) and other locations

cover

What a great idea! 2.0 : unlocking your creativity in business and in life

Thompson, Charles, 1948-

[Keswick, VA?] : Creative Management Group c2010

Available at UM Duluth Martin Library Book (BF408 .T46 2010 )

cover

Advertising by design : generating and designing creative ideas across media

Landa, Robin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

cover

Iconoclast : a neuroscientist reveals how to think differently

Berns, Gregory.

Boston, Mass. : Harvard Business Press c2010

QP360 .B52 2010 ) and other locations

 

BrandingBack to top

cover

Branding television

Johnson, Catherine. ebrary, Inc.--------------

Abingdon, Oxon ; New York : Routledge c2012

cover

Branding in governance and public management

Eshuis, Jasper, 1972- Klijn, Erik-Hans.; ebrary, Inc.--------------

New York : Routledge 2012

cover

Hospitality branding

Dev, Chekitan S. (Chekitan Singh), 1959- ebrary, Inc.--------------

Ithaca, N.Y. : Cornell University Press 2012

cover

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Kaputa, Catherine, 1948-

Boston : Nicholas Brealey Pub. 2012

Available at UM Duluth Martin Library Book (HF5415.1255 .K37 2012 )

cover

Breakthrough nonprofit branding seven principles for power extraordinary results

Daw, Jocelyne S. ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2011

cover

Branding yourself : How to use social media to invent or reinvent yourself

Deckers, Erik. Lacy, Kyle.

Indianapolis, Ind. : Que Pub. c2011

Available at UM Duluth Martin Library Book (HD69.S8 D43 2011 )

cover

Brands and branding geographies

Pike, Andy, 1968-

Cheltenham : Edward Elgar Pub. 2011

Available at UM Duluth Martin Library Book (HD69.B7 B735 2011 ) and other locations

cover

How cool brands stay hot : branding to generation Y

Bergh, Joeri van den, 1971- Behrer, Mattias.

London ; Philadelphia : Kogan Page c2011

Available at UM Duluth Martin Library Book (HF5415.332.Y66 B47 2011 ) and other locations

cover

International corporate brand management evaluating standardized corporate branding across countries

Meierer, Markus. SpringerLink (Online service)

Diss.-- University of Trier, 2010. ; Wiesbaden : Gabler Verlag 2011

cover

Retail marketing and branding a definitive guide to maximizing ROI

Perrey, Jesko. Spillecke, Dennis.; ebrary, Inc.--------------

Chichester, West Sussex : Wiley c2011

cover

Destination brands managing place reputation

Morgan, Nigel. Pritchard, Annette.; Pride, Roger.; ScienceDirect (Online service)

Oxford : Butterworth-Heinemann 2011

cover

Storytelling branding in practice

Fog, Klaus. SpringerLink (Online service)

Berlin : Springer 2010

cover

Branded : branding in sport business

Lee, Jason W.

Durham, N.C. : Carolina Academic Press c2010

Available at UM Duluth Martin Library Book (GV716 .B75 2010 )

Back to top
cover

User generated branding integrating user generated content into brand management

Arnhold, Ulrike. SpringerLink (Online service)

Diss.-- University of Bremen, 2010. ; Wiesbaden : Gabler 2010

cover

Branding by blogging : build your brand identity and online presence to the maximum using the power of blogs.

Lexington, KY : KMSPublishing c2010

Available at UM Duluth Martin Library Book (HF5415.1255 .B636 2010 )

cover

Brands and branding

Clifton, Rita.; Ahmad, Sameena.

New York : Bloomberg Press 2009

Available at UM Duluth Martin Library Book (HD69.B7 B733 2009 ) and other locations

cover

The 10Ks of personal branding : create a better you

Mobray, Kaplan.

Bloomington, IN : IUniverse, Inc. 2009

Available at UM Duluth Martin Library Book (HB 5381 .M67 2009 )

cover

Contemporary research in e-branding

Bandyopadhyay, Subir, 1958-

Hershey, PA : Information Science Reference c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .C665 2009 )

cover

Handbook on tourism destination branding.

Anholt, Simon.; World Tourism Organization.; European Travel Commission.

Madrid : World Tourism Organization c2009

Available at UM Duluth Martin Library Book (G 155 .A1 H36 2009 )

cover

OBD, obsessive branding disorder : the business of illusion and the illusion of business.

Conley, Lucas.

New York : PublicAffairs c2008

Available at UM Duluth Martin Library Book (HF5415.1255 .C66 2008 ) and other locations

cover

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo. Schultz, Majken.; ebrary, Inc.--------------

San Francisco : Jossey-Bass c2008

Available at UM Duluth Martin Library Book (HD59.2 .H38 2008 ) and other locations

cover

Store presentation & design no. 2 : branding the store

Pegler, Martin M.

New York : Visual Reference Publications c2007

Available at UM Duluth Martin Library REF (NK2195.S89 P45 2007 )

cover

Designing magazines : inside periodical design, redesign, and branding

Rothstein, Jandos.

New York : Allworth Press c2007

Available at UM TC Magrath Library   (Quarto Z246 .D485 2007 ) and other locations

cover

Luxury fashion branding : trends, tactics, techniques

Okonkwo, Uché.

Basingstoke : Palgrave Macmillan 2007

Available at UM Duluth Martin Library Book (HD9940.A2 O39 2007 ) and other locations

cover

c/id : visual identity and branding for the arts

King, Emily. Hyland, Angus.

London : Laurence King 2006

Available at UM Duluth Martin Library Book (N490 .K564 2006 )

cover

Branding for nonprofits : developing identity with integrity

Holland, DK.

New York : Allworth Press c2006

Available at UM Duluth Martin Library Book (HD69.B7 H645 2006 ) and other locations

cover

Branding a store : how to build successful retail brands in a changing marketplace

Floor, Ko.

London ; Philadelphia : Kogan Page 2006

Available at UM Duluth Martin Library Book (HD69.B7 F58 2006 )

Consumer BehaviorBack to top

cover

umn_aleph How cool brands stay hot branding to Generation Y

Bergh, Joeri van den, 1971- Behrer, Mattias.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2013

cover

Psychoanalytic accounts of consuming desire hearts of darkness

Desmond, John, 1952- ebrary, Inc.--------------

2013

cover

Lifestyle brands a guide to aspirational marketing

Saviolo, Stefania. Marazza, Antonio.; ebrary, Inc.--------------

Houndmills, Basingstoke ; New York : Palgrave Macmillan 2013

cover

Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier c2012

cover

Generation X : Americans born 1965 to 1976

New Strategist Publications, Inc.

Ithaca : New Strategist c2012

Available at UM Duluth Martin Library REF (HN60 .G46 2012 )

cover

Gender, culture, and consumer behavior

Otnes, Cele.; Tuncay-Zayer, Linda.; ebrary, Inc.--------------

New York : Routledge c2012

cover

Consumer demographics and behaviour markets are people

Martins, Jo M. Yusuf, Farhat.; Swanson, David A. (David Arthur), 1946-; SpringerLink (Online service)

Dordrecht ; New York : Springer c2012

cover

Advertising types, trends, and controversies

Mann, Evelyn P.; ebrary, Inc.--------------

New York : Nova Science Publishers c2012

cover

The secret language of influence master the one skill every sales pro needs

Seidman, Dan. ebrary, Inc.--------------

New York : American Management Association c2012

cover

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

Available at UM Duluth Martin Library Book (HF5415.32 .O547 2012 )

cover

The end of business as usual : rewire the way you work to succeed in the consumer revolution

Solis, Brian.

Hoboken, N.J. : John Wiley & Sons c2012

Available at UM Duluth Martin Library Book (HF5415.32 .S599 2012 )

cover

Technology and consumption understanding consumer choices and behaviors

Dholakia, Ruby Roy. SpringerLink (Online service)

New York ; London : Springer 2012

cover

Credit scoring, response modeling, and insurance rating a practical guide to forecasting consumer behavior

Finlay, Steven, 1969- ebrary, Inc.--------------

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan 2012

cover

Using technology to sell tactics to ratchet up results

London, Jonathan. Lucas, Martin.; SpringerLink (Online service)

[S.l.] : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag New York c2012

cover

Shopping for good

O'Rourke, Dara. ebrary, Inc.--------------

Cambridge, Mass. : MIT Press c2012

cover

Precision marketing maximizing revenue through relevance

Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.--------------

London : Kogan Page 2012

cover

Flux what marketing managers need to navigate the new environment

Soberman, David Allan, 1960-; Soman, Dilip.; ebrary, Inc.--------------

Toronto : University of Toronto Press 2012

Back to top
cover

Approximating prudence Aristotelian practical wisdom and economic models of choice

Yuengert, Andrew, 1960- ebrary, Inc.--------------

New York : Palgrave Macmillan 2012

cover

Consumer knowledge and financial decisions lifespan perspectives

Lamdin, Douglas J.; SpringerLink (Online service)

New York, NY : Springer Science+Business Media, LLC c2012

cover

The color revolution

Blaszczyk, Regina Lee. ebrary, Inc.--------------

Cambridge, Mass. : MIT Press ; Washington, DC : in association with Lemelson Center, Smithsonian Institution c2012

cover

Millenials : Americans born 1977 to 1994

New Strategist Publications, Inc.

Ithaca : New Strategist 2012

Available at UM Duluth Martin Library REF (HN60 .M555 2012 )

cover

The effects of cause-related marketing on customers' attitudes and buying behavior

Steckstor, Denise. SpringerLink (Online service)

Diss.-- Technische Universität München, 2011. ; Wiesbaden : Gabler Verlag c2012

cover

Breakthrough food production innovation through emotions research

Lundahl, David S. ScienceDirect (Online service)

London ; Waltham, MA : Elsevier/Academic Press c2012

cover

Priceless : the myth of fair value (and how to take advantage of it)

Poundstone, William.

New York : Hill & Wang 2011

Available at UM Duluth Martin Library Book (HF5416.5 .P68 2011 )

cover

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

New York : Crown Business c2011

Available at UM Duluth Martin Library Book (HF5415.32 .L557 2011 )

cover

Cracking the code leveraging consumer psychology to drive profitability

Posavac, Steven S., 1969-; Society for Consumer Psychology.; ebrary, Inc.--------------

Armonk, N.Y. : M.E. Sharpe 2011

Available at UM Duluth Martin Library Book (HF5415.32 .C73 2012 ) and other locations

cover

The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature

Saad, Gad.

Amherst, N.Y. : Prometheus Books 2011

Available at UM Duluth Martin Library Book (HF5415.32 .S18 2011 )

cover

The inscrutable shopper consumer resistance in retail

Minahan, Stella. Ferraro, Carla.; Sands, Sean.; ebrary, Inc.--------------

New York, N.Y. : Business Expert Press 2011

cover

Consumer behavior women and shopping

Huddleston, Patricia. Minahan, Stella.; ebrary, Inc.--------------

New York : Business Expert Press 2011

cover

Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)

Goldfayn, Alex L.

Dallas, Tex. : Benbella Books c2011

Available at UM Duluth Martin Library Book (HF5827.95 .G65 2011 )

cover

Unthinking : the surprising forces behind what we buy

Beckwith, Harry, 1949-

New York : Business Plus 2011

Available at UM Duluth Martin Library Book (HF5415.32 .B435 2011 ) and other locations

cover

Consumer insights : findings from behavioral research

Alba, Joseph W. editor,

Cambridge, Mass. : Marketing Science Institute 2011

Available at UM Duluth Martin Library Book (HF5415.32 .A43 2011 )

Back to top
cover

Neuromarketing exploring the brain of the consumer

Żurawicki, Leon. SpringerLink (Online service)

Berlin ; London : Springer 2010

cover

Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

Graves, Philip.

Boston : Nicholas Brealey 2010

Available at UM Duluth Martin Library Book (HF5415.32 .G73 2010 ) and other locations

cover

American buyers : demographics of shopping

New Strategist Publications, Inc.

Ithaca : New Strategist 2010

Available at UM Duluth Martin Library REF (HC110.C6 A54 2010 ) and other locations

cover

Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Los Angeles : SAGE c2010

Available at UM Duluth Martin Library Book (HF5415.127 .M66 2010 )

cover

The trend forecaster's handbook

Raymond, Martin, 1961-

London : Laurence King 2010

Available at UM Duluth Martin Library Book (HF5415.32 .R388 2010 ) and other locations

cover

The buying brain secrets of selling to the subconscious mind

Pradeep, A. K., 1963- ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] c2010

Available at UM Duluth Martin Library Book (HF5415.12615 .P73 2010 ) and other locations

cover

Ecological intelligence : the hidden impacts of what we buy

Goleman, Daniel.

New York : Broadway Books c2010

Available at UM Duluth Martin Library Book (HC79.E5 G635 2010 )

cover

Shopping 3.0 shopping, the Internet or both?

Molenaar, Cor. ebrary, Inc.--------------

Farnham ; Burlington, VT : Ashgate Pub. c2010

Available at UM Duluth Martin Library Book (HF5548.32 .M65 2010 ) and other locations

cover

The psychology of marketing cross-cultural perspectives

Raab, Gerhard.; ebrary, Inc.--------------

Burlington, VT : Gower 2010

Available at UM Duluth Martin Library Book (HF5415 .P734 2010 ) and other locations

Creative Advertising & MarketingBack to top

cover

Marketing to moviegoers a handbook of strategies and tactics

Marich, Robert. ebrary, Inc.--------------

Carbondale : Southern Illinois University Press 2013

cover

Advertising creative : strategy, copy, design

Altstiel, Tom. Grow, Jean.

2013

HF5823 .A758 2013 ) and other locations

cover

Unrelenting innovation how to create a culture for market dominance

Tellis, Gerard J., 1950- ebrary, Inc.--------------

San Francisco : Jossey-Bass c2013

cover

On Message Precision Communication for the Digital Age

Theobald, Theo, 1957- ebrary, Inc.--------------

London : Kogan Page Limited 2013

cover

The impact equation : are you making things happen or just making noise?

Brogan, Chris. Smith, Julien.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HF5415.153 .B75 2012 ) and other locations

cover

Leapfrogging harness the power of surprise for business breakthroughs

Kaplan, Soren. ebrary, Inc.--------------

San Francisco : Berrett-Koehler Publishers c2012

cover

Applying scientific reasoning to the field of marketing make better decisions

Grapentine, Terry. ebrary, Inc.--------------

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press 2012

cover

Pioneers of digital success stories from leaders in advertising, marketing, search, and social media

Springer, Paul. Carson, Mel.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

cover

Contextual pricing : the death of list price and the new market reality

Docters, Robert G.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5416.5 .C66 2012 )

cover

Visual marketing 99 proven ways for small businesses to market with images and design

Langton, David, 1961- Campbell, Anita, 1956-; ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2011

Available at UM Duluth Martin Library Book (HF5415.13 .L343 2011 ) and other locations

Direct MarketingBack to top

cover

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

cover

Direct marketing strategies

Dobkin, Jeffrey.

Merion Station, PA : Danielle Adams Pub. c2009

Available at UM Duluth Martin Library Book (HF5415.126 .D635 2009 )

cover

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison. Mullin, Roddy.

London ; Philadelphia : Kogan Page 2009

Available at UM Duluth Martin Library Book (HF5415.126 .W55 2009 )

cover

Outrageous advertising that's outrageously successful

Glazer, Bill. Kennedy, Dan S., 1954-

New York : Glazer-Kennedy Publishing c2009

Available at UM Duluth Martin Library Book (HF 5837 .G53 2009 )

cover

Raising more money with newsletters than you ever thought possible

Ahern, Tom.

Medfield, MA : Emerson & Church Publishers c2009

Available at UM Duluth Martin Library Book (HV41.2 .A44 2009 )

cover

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

Stone, Bob, 1918-2007. Jacobs, Ron, 1948-

New York : McGraw-Hill c2008

Available at UM Duluth Martin Library Book (HF5415.126 .S757 2008 )

cover

How to write successful fundraising letters

Warwick, Mal.

San Francisco, CA : Jossey-Bass c2008

Available at UM Duluth Martin Library Book (HV41.2 .W378 2008 )

cover

Be a recruiting superstar the fast track to network marketing millions

Christensen, Mary, 1951- ebrary, Inc.--------------

New York : American Management Association c2008

Available at UM Duluth Martin Library Book (HF5415.126 .C48784 2008 ) and other locations

cover

International direct marketing principles, best practices, marketing facts

Krafft, Manfred.; SpringerLink (Online service)

Berlin ; New York : Springer c2007

cover

No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses

Kennedy, Dan S., 1954-

[Irvine, Calif.] : Entrepreneur Press c2006

Available at UM Duluth Martin Library Book (HF5415.126 .K46 2006 )

cover

The hard sell : an ethnographic study of the direct selling industry

Bone, John, 1957-

Aldershot, Hampshire, England ; Burlington, VT : Ashgate c2006

Available at UM Duluth Martin Library Book (HF5438.25 .B647 2006 ) and other locations

cover

The complete guide to direct marketing

Meisner, Chet. ebrary, Inc.--------------

Chicago : Kaplan Pub. c2006

Available at UM Duluth Martin Library Book (HF5415.126 .M44 2006 ) and other locations

cover

The ultimate marketing plan : find your hook, communicate your message, mark your mark

Kennedy, Dan S., 1954-

Avon, Mass. : Adams Business c2006

Available at UM Duluth Martin Library Book (HF5415.1 .K37 2006 ) and other locations

cover

Entrepreneur magazine's ultimate guide to direct marketing : how to deliver the right message to the right target for the best result

Lautenslager, Al.

Irvine, CA : Entrepreneur Press 2005

Available at UM Duluth Martin Library Book (HF5415.126 .L37 2005 )

cover

Contemporary direct marketing

Spiller, Lisa. Baier, Martin.

Upper Saddle River, N.J. : Pearson Prentice Hall c2005

Available at UM Duluth Martin Library REF (HF5415.126 .S65 2005 )

Back to top

Email MarketingBack to top

cover

The rebel's guide to email marketing : grow your list, break the rules, and win

Waldow, D. J. Falls, Jason.

2012

Available at UM Duluth Martin Library Book (HF5415.1265 .W36 2012 )

cover

The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .B633 2012 )

cover

QR codes & mobile marketing for the small business owner : how to quantify your existing customer base and market to them directly using email and SMS texting

Weir, Michael.

[United States] : M. Weir c2010

Available at UM Duluth Martin Library Book (HF5416 .W457 2010 )

cover

The Constant Contact guide to email marketing

Groves, Eric (Eric S.) Constant Contact, Inc.

Hoboken, N.J. : Wiley c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .G76 2009 )

cover

Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level

Baggott, Chris.

Hoboken, N.J. : John Wiley & Sons c2007

Available at UM Duluth Martin Library Book(HF5415.1265 .B29 2007 )

cover

Total e-mail marketing : maximizing your results from integrated e-marketing

Chaffey, Dave, 1963-

Oxford ; Burlington, MA : Butterworth-Heinemann 2007

Available at UM Duluth Martin Library Book (HF5415.1265 .C46 2007 )

cover

Advanced email marketing : using email to achieve sales and marketing goals

Sterne, Jim, 1955-

Emeryville : Lyris c2003

Available at UM Duluth Martin Library Book (HF5415.1265 .S7416 2003 )

cover

Total e-mail marketing

Chaffey, Dave, 1963- NetLibrary, Inc.

Oxford ; Boston : Butterworth-Heinemann 2003

cover

Effective e-mail marketing the complete guide to creating successful campaigns

Lewis, Herschell Gordon, 1926- NetLibrary, Inc.

New York : AMACOM c2002

Google AdWordsBack to top

cover

Advanced Google AdWords

Geddes, Brad. ebrary, Inc.--------------

Hoboken : John Wiley & Sons 2012

cover

The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns

Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)

New York, NY : Apress : distributed to the book trade by Springer Science+Business Media c2012

cover

Google AdWords for dummies

Jacobson, Howie. McDonald, Kristie.; McDonald, Joel.

Hoboken, NJ : Wiley Pub., Inc c2012

 (HF5415.1265 .J33 2012 )

cover

Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes

Marshall, Perry S. Todd, Bryan.

Irvine, Calif. : Entrepreneur Media 2012

Available at UM Duluth Martin Library Book (HF6146.I58 M36 2012 )

cover

Outsmarting Google

Bailyn, Evan. Bailyn, Brad.

Indianapolis, Ind. : Que c2011

Available at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )

cover

Sams teach yourself Google Places in 10 minutes

Smith, Bud E.

Indianapolis, Ind. : Sams Pub. c2011

Available at UM Duluth Martin Library Book (HF54.56 .S65 2011 )

cover

Your Google game plan for success increasing your web presence with Google AdWords, Analytics and Website Optimizer

Teixeira, Joe. NetLibrary, Inc.

Indianapolis, IN : Wiley c2010

Available at UM Duluth Martin Library Book (TK5105.885.G66 T45 2010 ) and other locations

cover

Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes

Marshall, Perry S. Todd, Bryan.

[Irvine, Calif.] : Entrepreneur Press c2010

Available at UM Duluth Martin Library Book (HF6146.I58 M36 2010 )

Google AnalyticsBack to top

cover

Advanced Web metrics with Google Analytics, third edition

Clifton, Brian, 1969-

Indianapolis, Ind. : John Wiley & Sons c2012

cover

The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns

Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)

New York, NY : Apress : distributed to the book trade by Springer Science+Business Media c2012

cover

Google Analytics, third edition

Ledford, Jerri L. Teixeira, Joe; Tyler, Mary E., 1970-; Meister, Todd

Indianapolis, Ind. : Wiley Pub. c2010

cover

Advanced Web metrics with Google Analytics, second edition

Clifton, Brian, 1969-

Indianapolis, Ind. : Wiley Pub. c2010

cover

Your Google game plan for success increasing your web presence with Google AdWords, Analytics and Website Optimizer

Teixeira, Joe. NetLibrary, Inc.

Indianapolis, IN : Wiley c2010

Available at UM Duluth Martin Library Book (TK5105.885.G66 T45 2010 ) and other locations

cover

Performance marketing with Google Analytics strategies and techniques for maximizing online ROI

Tonkin, Sebastian. Whitmore, Caleb.; Cutroni, Justin.; ebrary, Inc.--------------

Hoboken, N.J. : Wiley Pub., Inc. 2010

Available at UM Duluth Martin Library Book (TK5105.885.G66 T66 2010 ) and other locations

cover

Cult of analytics driving online marketing strategies using Web analytics

Jackson, Steve. ScienceDirect (Online service)

Amsterdam ; Boston : Elsevier/Butterworth-Heinemann 2009

Intergrated MarketingBack to top

cover

Marketing in the round : how to develop an integrated marketing campaign in the digital era

Dietrich, Gini. Livingston, Geoff.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415 .D4882 2012 ) and other locations

cover

The IMC handbook : readings & cases in integrated marketing communications

Kelly, J. Steven.; Jones, Susan K., 1949-

Chicago, IL : Racom Communications c2009

Library Book (HF5415.123 .I53 2009 )

cover

Strategic integrated marketing communication : theory and practice

Percy, Larry.

Amsterdam ; Boston : Butterworth-Heinemann 2008

Available at UM Duluth Martin Library Book (HF5415.123 .P475 2008 )

cover

Destination marketing : an integrated marketing communication approach

Pike, Steven.

Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann 2008

Available at UM Duluth Martin Library Book (G155.A1 P54 2008 ) and other locations

cover

Marketing campaign development : what marketing executives need to know about architecting global integrated marketing campaigns

Gospe, Mike.

Cupertino, CA : Happy About 2008

Available at UM Duluth Martin Library Book (HF5837 .G87 2008 )

cover

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958-

Lanham, Md. : Rowman & Littlefield Publishers c2007

 (HF5415.123 .B557 2007 )

cover

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Mason, Ohio : Thomson South-Western c2003

Available at UM Duluth Martin Library Book (HF5415.123 .S54 2003 )

cover

IMC : an integrated marketing communications exercise

Jakacki, Bernard C.

Cincinnati, Ohio : South-Western College Pub. c2001

Available at UM Duluth Martin Library Book (HF5415.123 .K346 2001 )

cover

The advertising business : operations, creativity, media planning, integrated communications

Jones, John Philip.

Thousand Oaks, Calif. : Sage Publications c1999

Available at UM Duluth Martin Library Book (HF5813.U6 A635 1999 ) and other locations

cover

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene) Belch, Michael A.

Boston, Mass : Irwin/McGraw-Hill c1998

Available at UM Duluth Martin Library Book (HF5823 .B387 1998 )

Local AdvertisingBack to top

cover

Selling local advertising

Whitacre, Claude.

CreateSpace 2013

Checked out at UM Duluth Martin Library Book 

cover

Art of local advertising

Gorrell, Connie.

CreateSpace 2011

Checked out at UM Duluth Martin Library Book 

cover

The 33 ruthless rules of local advertising

Corbett, Michael, 1942- Stilli, Dave.

New York, N.Y. : SummitView Publishing c2008

Available at UM Duluth Martin Library Book (HF5823 .C673 2008 )

cover

ADvice by John Boggs : common sense stories of local advertising and sales

Boggs, John.

New York, NY : Iuniverse, Inc. c2009

Available at UM Duluth Martin Library Book (HF5823 .B664 2009 )

cover

Local online advertising for dummies

Cunningham, Court. Brown, Stephanie, 1963-

Hoboken, NJ : Wiley c2010

Available at UM Duluth Martin Library Book (HF6146.I58 C86 2010 )

cover

Advertising on the Internet

Zeff, Robbin Lee. Aronson, Brad.; NetLibrary, Inc.

New York : Wiley c1999

cover

The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns

Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)

New York, NY : Apress : distributed to the book trade by Springer Science+Business Media c2012

cover

SRDS media solutions

Standard Rate & Data Service.

Des Plaines, Ill. : SRDS

cover

Local search marketing for business : a how- to

Moraes, Sarah.

Phoenix, AZ : VM Press c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .M663 2011 )

cover

Why she buys : the new strategy for reaching the world's most powerful consumers

Brennan, Bridget.

New York : Crown Business c2009

Available at UM Duluth Martin Library Book (HF5415.332.W66 B74 2009 )

cover

Local online marketing

Whitacre, Claude.

CreateSpace 2013

Checked out at UM Duluth Martin Library Book 

Logos and Logo DesignBack to top

cover

Logotype

Evamy, Michael. ebrary, Inc.--------------

London : Laurence King Publishing 2012

cover

Logo design love : a guide to creating iconic brand identities

Airey, David.

Berkeley, CA : New Riders c2010

 (NC 1002 .L63 A38 2010 )

cover

Designing logos : the process of creating symbols that endure

Gernsheimer, Jack.

New York, NY : Allworth Press c2008

Available at UM Duluth Martin Library Book (NC1002.L63 G47 2008 ) and other locations

cover

Decoding design : understanding and using symbols in visual communication : discover the hidden meanings inside common corporate logos and designs

Macnab, Maggie.

Cincinnati, Ohio : HOW books c2008

Available at UM Duluth Martin Library Book (NC1002.L63 M33 2008 ) and other locations

cover

The secret life of logos : behind the scenes with top designers

Cabarga, Leslie, 1954-

Cincinnati, Ohio : HOW Books c2007

Available at UM Duluth Martin Library Book (NC1002.L63 C332 2007 ) and other locations

cover

Logo

Evamy, Michael.

London, U.K. : Laurence King 2007

Available at UM Duluth Martin Library Book (NC1002.L63 E93 2007 )

cover

Street logos

Manco, Tristan.

New York, N.Y. : Thames & Hudson 2005

Available at UM Duluth Martin Library Book (ND2590 .M26 2005 ) and other locations

cover

Logo, font & lettering bible

Cabarga, Leslie, 1954-

Cincinnati, Ohio : How Design Books c2004

Available at UM Duluth Martin Library REF (NC1002.L63 C33 2004 ) and other locations

cover

How to design logos, symbols, and icons : 24 internationally renowned studios reveal how they develop trademarks for print and new media

Thomas, Gregory, 1949-

Cincinnati, Ohio : North Light Books c2000

Available at UM Duluth Martin Library Book (NC1003 .T48 2000 ) and other locations

Back to top
cover

Designing logos : the process of creating symbols that endure

Gernsheimer, Jack.

New York, NY : Allworth Press c2008

Available at UM Duluth Martin Library Book (NC1002.L63 G47 2008 ) and other locations

cover

Masters of design : logos & identity : a collective of the world's most inspiring logo designers

Adams, Sean.

Beverly, Mass. : Rockport Publishers c2008

Available at UM Duluth Martin Library Book (NC1002.L63 A32 2008 ) and other locations

cover

The new big book of logos

Carter, David E.

New York : Collins Design ; Distributed throughout the world by Harper Collins Publishers c2006

Available at UM Duluth Martin Library Book (NC1002.L63 N48 2006 )

Market SegmentationBack to top

cover

The growth drivers the definitive guide to transforming marketing capabilities

Bird, Andy. McEwan, Mhairi.; ebrary, Inc.--------------

Hoboken, NJ : Wiley 2012

cover

Pricing segmentation and analytics

Bodea, Tudor. Ferguson, Mark.; ebrary, Inc.--------------

[New York, N.Y.] (222 East 46th St, New York, NY 10017) : Business Expert Press c2012

cover

Precision marketing maximizing revenue through relevance

Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.--------------

London : Kogan Page 2012

cover

Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Morse, David R., 1961-

Ithaca, NY : Paramount Market Publishing c2009

Available at UM Duluth Martin Library Book (HF5415.127 .M68 2009 )

cover

Battling big box : how nimble niche companies can outmaneuver giant competitors

Dubroff, Henry. Marks, Susan J.

Franklin Lakes, NJ : Career Press c2009

Available at UM Duluth Martin Library Book (HD62.7 .D835 2009 )

cover

Market segmentation success : making it happen!

Dibb, Sally, 1963- Simkin, Lyndon, 1961-

New York : Haworth Press c2008

Available at UM Duluth Martin Library Book (HF5415.127 .D53 2008 )

cover

Mastering niche marketing : a definitive guide to profiting from ideas in a competitive market.

Van Der Hope, Eric V.

Los Angeles, CA : Globalnet Publishing c.2008

Available at UM Duluth Martin Library Book (HF5415.1265 .H67 2008 )

cover

Wonder woman : marketing secrets for the trillion-dollar customer

Ellwood, Iain. Shekar, Sheila.

Basingstoke [England] ; New York : Palgrave Macmillan 2008

Available at UM Duluth Martin Library Book (HF5415.332.W66 E45 2008 )

cover

Communicating with the multicultural consumer : theoretical and practical perspectives

Mueller, Barbara, 1958-

New York : Peter Lang c2008

Available at UM Duluth Martin Library Book (HF5415.127 .M84 2008 ) and other locations

cover

First, best, or different : what every entrepreneur needs to know about niche marketing

Jackson, John Bradley.

Indianapolis, IN : Dog Ear Pub. c2007

Available at UM Duluth Martin Library Book (HF5415.127 .J335 2007 )

Back to top
cover

Boomer consumer : ten rules for marketing to America's largest, wealthiest and most influential group

Thornhill, Matt. Martin, John.

Great Falls, VA : Linx, Corp. c2007

Available at UM Duluth Martin Library Book (HF5415.127 .T46 2007 )

cover

Handbook of niche marketing : principles and practice

Dalgic, Tevfik.

New York : Best Business Books, Haworth Reference Press c2006

Available at UM Duluth Martin Library REF (HF5415.127 .H36 2006 )

cover

The long tail : why the future of business is selling less of more

Anderson, Chris, 1961-

New York : Hyperion c2006

Available at UM Duluth Martin Library Book (HF5415.127 .A54 2006 ) and other locations

cover

The online customer : new data mining and marketing approaches

Yang, Yinghui, 1974-

Youngstown, N.Y. : Cambria Press c2006

Available at UM Duluth Martin Library Book (HF5415.1265 .Y36 2006 )

cover

Marketing to the new super consumer : mom & kid

Coffey, Timothy J. Siegel, David L.; Livingston, Gregory.

Ithaca, NY : Paramount Market Pub. c2006

Available at UM Duluth Martin Library Book (HF5415.32 .C636 2006 )

cover

Lifestyle market segmentation

Cahill, Dennis J.

New York : Haworth Press c2006

Available at UM Duluth Martin Library REF (HF5415.127 .C34 2006 ) and other locations

cover

Niche envy marketing discrimination in the digital age

Turow, Joseph. NetLibrary, Inc.

Cambridge, Mass. : MIT Press c2006

cover

Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions

Green, Brent.

Ithaca, NY : Paramount Market c2006

Available at UM Duluth Martin Library Book (HF5415.127 .G74 2006 )

cover

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Kim, W. Chan. Mauborgne, Renée.; NetLibrary, Inc.

Boston, Mass. : Harvard Business School Press c2005

cover

Status signals : a sociological study of market competition

Podolny, Joel M. (Joel Marc)

Princeton : Princeton University Press c2005

Available at UM Duluth Martin Library Book (HF5415.127 .P635 2005 ) and other locations

Marketing ResearchBack to top

cover

Quantitative marketing and marketing management marketing models and methods in theory and practice

Diamantopoulos, A. (Adamantios); Fritz, Wolfgang, Dipl.-Kfm.; Hildebrandt, Lutz.; Bauer, András.; SpringerLink (Online service)

Wiesbaden : Springer Gabler c2012

cover

Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .S66 2012 )

cover

The entrepreneur's guide to market research

Wenzel, Anne M. ebrary, Inc.--------------

Santa Barbara, Calif. : Praeger c2012

Available at UM Duluth Martin Library Book (HF5415.2 .W454 2012 ) and other locations

cover

Marketing research with SAS enterprise guide

Coussement, Kristof. Demoulin, Nathalie.; Charry, Karine.; ebrary, Inc.--------------

Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate 2011

Available at UM Duluth Martin Library Book (HF5415.2 .C645 2011 ) and other locations

cover

Pulse : the new science of harnessing Internet buzz to track threats and opportunities

Hubbard, Douglas W., 1962-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.2 .H7775 2011 )

cover

Consumer insights : findings from behavioral research

Alba, Joseph W. editor,

Cambridge, Mass. : Marketing Science Institute 2011

Available at UM Duluth Martin Library Book (HF5415.32 .A43 2011 )

cover

Marketing theory : foundations, controversy, strategy, resource-advantage theory

Hunt, Shelby D.

Armonk, N.Y. : M.E. Sharpe c2010

Available at UM Duluth Martin Library Book (HF5415 .H869 2010 )

Back to top
cover

Marketing metrics : the definitive guide to measuring marketing performance

Farris, Paul.

Upper Saddle River, N.J. : FT Press c2010

Checked out at UM Duluth Martin Library Book (HF5415.2 .M35543 2010 ) and other locations

cover

Data-driven marketing the 15 metrics everyone in marketing should know

Jeffery, Mark, 1965- ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.2 .J44 2010 ) and other locations

cover

Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

Graves, Philip.

Boston : Nicholas Brealey 2010

Available at UM Duluth Martin Library Book (HF5415.32 .G73 2010 ) and other locations

cover

Customer satisfaction evaluation methods for measuring and implementing service quality

Grigoroudis, Evangelos. Siskos, Yannis.; SpringerLink (Online service)

New York : Springer c2010

cover

Statistical noise or valuable information the role of extreme cases in marketing research

Pirker, Clemens. SpringerLink (Online service)

Diss.-- Univ. of Innsbruck, 2008. ; Wiesbaden : Gabler Verlag / GWV Fachverlage c2009

cover

Qualitative research : good decision making through understanding people, cultures and markets

Keegan, Sheila.

London ; Philadelphia : Kogan Page 2009

Available at UM Duluth Martin Library Book (HF5415.2 .K36 2009 )

cover

MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money

Kaden, Robert J. Linda, Gerald.; Levinson, Jay Conrad.

London ; Philadelphia : Kogan Page Limited 2009

Available at UM Duluth Martin Library Book (HF5415.2 .K245 2009 )

cover

The age curve how to profit from the coming demographic storm

Gronbach, Kenneth W. American Management Association.; ebrary, Inc.--------------

New York : American Management Association c2008

Available at UM Duluth Martin Library Book (HF5415.127 .G76 2008 ) and other locations

cover

Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message

Kolb, Bonita M. ScienceDirect (Online service)

Amsterdam ; London : Elsevier Butterworth-Heinemann c2008

cover

Data mining and market intelligence for optimal marketing returns

Chiu, Susan. Tavella, Domingo, 1948-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier c2008

cover

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Singapore ; Hoboken, NJ : John Wiley & Sons (Asia) c2007

cover

The handbook of marketing research uses, misuses, and future advances

Grover, Rajiv, 1953-; Vriens, Marco.

Thousand Oaks, Calif. ; London : SAGE c2006

Available at UM Duluth Martin Library REF (HF5415.2 .H286 2006 ) and other locations

cover

Marketing metrics and financial performance

Lehmann, Donald R. Reibstein, David J.

Cambridge, Mass. : Marketing Science Institute c2006

Available at UM Duluth Martin Library Book (HF5415.2 .L387 2006 )

cover

Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

New York : AMACOM c2006

Available at UM Duluth Martin Library Book (HF5438.25 .C485 2006 )

cover

Handbook of qualitative research methods in marketing

Belk, Russell W.; NetLibrary, Inc.

Cheltenham, UK ; Northampton, MA : Edward Elgar c2006

Available at UM Duluth Martin Library REF (HF5415.2 .H288 2006 ) and other locations

cover

Marketing metrics : 50+ metrics every executive should master

Farris, Paul.

Upper Saddle River, N.J. : Wharton School Pub. c2006

Available at UM Duluth Martin Library Book (HF5415.2 .M35543 2006 ) and other locations

cover

The anonymous elect market research through online access panels

Postoaca, Andrei. SpringerLink (Online service)

Berlin : Springer 2006

cover

Guerrilla marketing research marketing research techniques that can help any business make more money

Kaden, Robert J. ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2006

Available at UM Duluth Martin Library Book (HF5415.2 .K24 2006 ) and other locations

cover

Ethnography for marketers : a guide to consumer immersion

Mariampolski, Hy.

Thousand Oaks, Calif. : SAGE Publications c2006

Available at UM Duluth Martin Library Book (HF5415.2 .M3164 2006 ) and other locations

cover

Marketing research

McDaniel, Carl D. Gates, Roger H., 1942-

Hoboken, NJ : Wiley c2005

Available at UM Duluth Martin Library Book (HF5415.2 .M3825 2005 )

cover

Magic numbers for consumer marketing : key measures to evaluate marketing success

Davis, John.

Singapore ; Hoboken, NJ : Wiley 2005

Available at UM Duluth Martin Library Book (HF5415 .D365 2005 ) and other locations

cover

Marketing scales handbook : a compilation of multi-item measures, volume IV

Bruner, Gordon C., 1954- Hensel, Paul J.; James, Karen E.

Chicago, Ill. : American Marketing Association c2005

Available at UM Duluth Martin Library Book (HF5415.3 .B785 2005 )

cover

Marketing research

Parasuraman, A. Grewal, Dhruv.; Krishnan, R. (Ramu)

Boston : Houghton Mifflin c2004

Available at UM Duluth Martin Library Book (HF5415.2 .P37 2004 )

Marketing Small BusinessBack to top

cover

Small business marketing kit for dummies

Schenck, Barbara Findlay.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012

(HF5823 .S34 2012 )

cover

Low-cost marketing strategies for bars and restaurants

Best, Tina.

[Lexington, KY] : Butler Pub. Group c2010

Available at UM Duluth Martin Library Book(HF6161.R4 B47 2010 )

cover

Empowered : unleash your employees, energize your customers, transform your business

Bernoff, Josh. Schadler, Ted.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD45 .B412 2010 )

cover

Buying and selling a small business : an entrepreneurial strategy for success

Honigmann, Ernest J.

[United States?] : Monnet Press c2007

Available at UM Duluth CED GEN (HD1393.25 .H67 2007 )

Mobile Marketing

cover

Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing

Hasen, Jeff, 1958-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .H378 2012 )

cover

The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns

Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)

New York, NY : Apress : distributed to the book trade by Springer Science+Business Media c2012

cover

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike. Shepatin, Stacey.

Hoboken, N.J. : John Wiley & Sons c2012

cover

Advanced Google AdWords

Geddes, Brad. ebrary, Inc.--------------

Hoboken : John Wiley & Sons 2012

cover

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

Available at UM Duluth Martin Library Book (HF5415.32 .O547 2012 )

Back to top
cover

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )

cover

The third screen : marketing to your customers in a world gone mobile

Martin, Chuck, 1949-

Boston : Nicholas Brealey Pub. 2011

Available at UM Duluth Martin Library Book (HF5415.1265 .M3288 2011 )

cover

Get rich click! : the ultimate guide to making money on the internet

Ostrofsky, Marc author.

Houston, Texas : Razor Media Group, LLC [2011], ©2011

Available at UM Duluth Martin Library Bestseller (HF5548.32 .O88 2011 )

cover

Mobile marketing for dummies

Becker, Michael. Arnold, John, 1972-

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .B43 2010 )

cover

Advertising by design : generating and designing creative ideas across media

Landa, Robin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

cover

Mobile marketing : finding your customers no matter where they are

Krum, Cindy.

Indianapolis, Ind. : Que c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .K78 2010 )

cover

Unleashing the power of digital signage content strategies for the 5th screen

Kelsen, Keith. ScienceDirect (Online service)

Amsterdam ; Boston : Focal Press c2010

cover

The twenty-first-century media industry economic and managerial implications in the age of new media

Hendricks, John Allen.; ebrary, Inc.--------------

Lanham, Md. : Lexington Books c2010

Available at UM Duluth Martin Library Book (P96.T42 T89 2010 ) and other locations

cover

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations

cover

Empowered : unleash your employees, energize your customers, transform your business

Bernoff, Josh. Schadler, Ted.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD45 .B412 2010 )

cover

Introduction to mobile advertising how to setup, create and manage ads for mobile telephones

Harte, Lawrence.

Fuquay-Varina, N.C. : Althos Publishing c2008

cover

Mobile advertising : supercharge your brand in the exploding wireless market

Sharma, Chetan. Herzog, Joe.; Melfi, Victor.

Hoboken : John Wiley & Sons c2008

cover

Designing the mobile user experience

Ballard, B. (Barbara) Wiley InterScience (Online service); Wiley InterScience (Online service)

Chichester, England ; Hoboken, NJ : Wiley c2007

Neuromarketing

cover

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing

Dooley, Roger, 1952-

Hoboken, N.J. : John Wiley c2012

Available at UM Duluth Martin Library Book (HF5415.12615 .D66 2012 )

cover

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

New York : Crown Business c2011

Available at UM Duluth Martin Library Book (HF5415.32 .L557 2011 )

cover

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

Du Plessis, Erik.

London, UK ; Philadelphia, PA : Kogan Page 2011

Available at UM Duluth Martin Library Book (HF5415.12615 .D8 2011 ) and other locations

cover

Neuromarketing

Roebuck, Kevin.

[Lexington, KY : Print On Demand 2011]

Available at UM Duluth Martin Library Book(HF5415.12615 .R643 2011)

cover

Neuromarketing : exploring the brain of the consumer

Zurawicki, Leon.

Berlin ; London : Springer 2010

Available at UM Duluth Martin Library Book (HF5415.12615 .Z87 2010 ) and other locations

cover

The buying brain secrets of selling to the subconscious mind

Pradeep, A. K., 1963- ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] c2010

Available at UM Duluth Martin Library Book (HF5415.12615 .P73 2010 ) and other locations

cover

Neuro web design : what makes them click?

Weinschenk, Susan.

Berkeley, CA : New Riders c2009

Available at UM Duluth Martin Library Book (HF5415.12615 .W45 2009 )

cover

Buy ology : truth and lies about why we buy

Lindström, Martin, 1970-

New York : Doubleday c2008

Available at UM Duluth Martin Library Bestseller (HF5415.12615 .L56 2008 )

cover

Neuromarketing : understanding the "buy button" in your customer's brain

Renvoisé, Patrick. Morin, Christophe.

Nashville, Tenn. : T. Nelson c2007

Available at UM Duluth Martin Library Book (HF5415.12615 .R46 2007 )

New Product Marketing

cover

Unrelenting innovation how to create a culture for market dominance

Tellis, Gerard J., 1950- ebrary, Inc.--------------

San Francisco : Jossey-Bass c2013

cover

The mastery of innovation a field guide to lean product development

Radeka, Katherine. ebrary, Inc.--------------

Boca Raton, FL : CRC Press c2013

cover

Taking technology to the market a guide to the critical success factors in marketing technology

Linton, Ian. ebrary, Inc.--------------

Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate c2012

cover

The soul of design harnessing the power of plot to create extraordinary products

Devin, Lee, 1938- author. Austin, Robert D. (Robert Daniel), 1962- author.; ebrary, Inc.--------------

Stanford, California : Stanford Business Books, an imprint of Stanford University Press [2012], 2012

cover

New product development in textiles innovation and production

Horne, L.; Knovel (Firm)

Sawston : Woodhead Pub. 2012

Back to top
cover

Breakthrough food production innovation through emotions research

Lundahl, David S. ScienceDirect (Online service)

London ; Waltham, MA : Elsevier/Academic Press c2012

cover

Computational intelligence techniques for new product design

Chan, Kit Yan. Kwong, C. K.; Dillon, Tharam S., 1943-; SpringerLink (Online service)

Berlin ; New York : Springer c2012

cover

The wide lens : a new strategy for innovation

Adner, Ron.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HD45 .A46 2012 )

cover

Design like Apple seven principles for creating insanely great products, services, and experiences.

Edson, John, 1966- ebrary, Inc.--------------

Hoboken, N.J. : John Wiley c2012

cover

Find your next : using the business genome approach to find your company's next competitive edge

Kates, Andrea.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.153 .K374 2012 )

cover

Winning at new products : creating value through innovation

Cooper, Robert G. (Robert Gravlin), 1943-

New York : Basic Books c2011

 (HF5415.153 .C65 2011 )

Back to top
cover

Developing new products and services : learning, differentiation and innovation

Sanders, G. Lawrence. Huefner, Ronald J.

New York : Business Expert Press 2011

Available at UM Duluth Martin Library Book (HF5415.153 .S24 2011 )

cover

Managing the dynamics of new product development processes a new product lifecycle management paradigm

Karniel, Arie. Reich, Yoram.; SpringerLink (Online service)

London : Springer 2011

cover

From imagination to innovation new product development for quality of life

Samli, A. Coskun. SpringerLink (Online service)

New York : Springer c2011

cover

The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success

Gallo, Carmine.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.153 .G35 2011 )

cover

The product manager's toolkit methodologies, processes, and tasks in high-tech product management

Steinhardt, Gabriel. SpringerLink (Online service)

Heidelberg ; New York : Springer c2010

cover

Information technology and product development

Nambisan, Satish.; SpringerLink (Online service)

New York : Springer c2010

cover

Product release planning methods, tools, and applications

Ruhe, Gu?nther. CRC Press.

Boca Raton : Auerbach Publications 2010

cover

The inventor's bible : how to market and license your brilliant ideas

Docie, Ronald Louis.

Berkeley : Ten Speed Press c2010

Available at UM Duluth Martin Library Book (HF5415.153 .D63 2010 )

cover

The trend forecaster's handbook

Raymond, Martin, 1961-

London : Laurence King 2010

Available at UM Duluth Martin Library Book (HF5415.32 .R388 2010 ) and other locations

cover

The distribution trap : keeping your innovations from becoming commodities

Thomas, Andrew R. Wilkinson, Timothy J.

Santa Barbara, Calif. : Praeger/ABC-CLIO c2010

Available at UM Duluth Martin Library Book (HF5422 .T56 2010 )

cover

Innovative solutions what designers need to know for today's emerging markets

Chavan, Apala Lahiri.; Prabhu, Girish V.; CRC Press.

Boca Raton : Taylor & Francis 2010

cover

Integrated product and process design and development the product realization process

Magrab, Edward B.; CRC Press.

Boca Raton : CRC Press 2009

cover

The design guidelines collaborative framework a design for multi-X method for product development

Filippi, Stefano. Cristofolini, Ilaria.; SpringerLink (Online service)

New York ; London : Springer 2009

Back to top
cover

Product research the art and science behind successful product launches

Raghavan, N. R. Srinivasan.; Cafeo, John A.; SpringerLink (Online service)

Dordrecht : Springer 2009

cover

The next big thing : spotting and forecasting consumer trends for profit

Higham, William.

London ; Philadelphia : Kogan Page Limited 2009

Available at UM Duluth Martin Library Book (HF5415.32 .H54 2009 )

cover

Innovating in product/process development gaining pace in new product development

Sorli, Mikel. Stokić, D. (Dragan); SpringerLink (Online service)

New York ; London : Springer 2009

cover

Introduction to Product/Service-System design

Sakao, Tomohiko. Lindahl, Mattias.; SpringerLink (Online service)

London : Springer-Verlag c2009

cover

Baked in : creating products and businesses that market themselves

Bogusky, A. M. (Alex M.) Winsor, John, 1959-

Chicago : Agate c2009

Available at UM Duluth Martin Library Book (HF5415.153 .B64 2009 ) and other locations

cover

The value of information updating in new product development

Artmann, Christian P. (Christian Peter) SpringerLink (Online service)

Originally presented as the author's Thesis (Ph. D.)--WHU, Otto-Beisheim School of Management, Vallendar, Germany. ; Berlin : Springer c2009

Back to top

Pinterest

cover

Pinterest for business : how to pin your company to the top of the hottest social media network

Loren, Jess. Swiderski, Edward.

Indianapolis, Ind. : Que Pub. c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .L67 2013 )

cover

My Pinterest

Miller, Michael, 1958-

Indianapolis, Ind. : Que Pub. c2012

Available at UM Duluth Martin Library Reserve   (HM743.P56 M92 2012 )

cover

The ultimate guide to marketing your business with Pinterest

Taylor, Gabriela.

[Charleston, SC : createspace,] c2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .T38 2012 )

cover

Pinterest for dummies

Carr, Kelby.

Hoboken, N.J. : John Wiley & Sons c2012

Available at UM Duluth Martin Library Reserve   (TK5105.888.P56 C37 2012 )

cover

Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest

Cho, Leon

United States : Turnramp Press 2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .C47 2012 )

cover

Pinfluence : the complete guide to marketing your business with Pinterest

Hayden, Beth, 1975-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .H386 2012 )

cover

Social media post ideas for 365 days of the year : list of over 3500 holidays, observances, and special events you can post about on Facebook, Twitter, Pinterest, and LinkedIn

Thompson, Alison.

Lexington, KY : Alison Thompson c2012

Available at UM Duluth Martin Library Book (GT3930 .T46 2012 )

Back to top

Public Relations Marketing

cover

Sage brief guide to marketing ethics.

ebrary, Inc.--------------

Thousand Oaks, Calif. : SAGE c2012

cover

The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman. ebrary, Inc.--------------

Hoboken, N.J. : John Wiley & Sons c2011

cover

Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)

Goldfayn, Alex L.

Dallas, Tex. : Benbella Books c2011

Available at UM Duluth Martin Library Book (HF5827.95 .G65 2011 )

cover

Destination brands managing place reputation

Morgan, Nigel. Pritchard, Annette.; Pride, Roger.; ScienceDirect (Online service)

Oxford : Butterworth-Heinemann 2011

cover

The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

cover

Principles of marketing

Tanner, John F. Raymond, Mary Anne.

Irvington, N.Y. : Flat World Knowledge [2011?]

Available at UM Duluth Martin Library Book (HF5415 .T34 2011 )

cover

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Delahaye Paine, Katie, 1952-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.5 .P34 2011 )

cover

30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press c2010

Available at UM Duluth Martin Library Book(HF5415.1265 .M329 2010 )

cover

Putting the public back in public relations : how social media is reinventing the aging business of PR

Solis, Brian. Breakenridge, Deirdre.

Upper Saddle River, N.J. : FT Press c2009

Available at UM Duluth Martin Library Book (HD59 .S65 2009 ) and other locations

cover

42 rules of social media for small business

Jacobson, Jennifer L.

Cupertino, CA : Super Star Press c2009

Available at UM Duluth Martin Library Book (HD59 .J33 2009 )

cover

Reputation management

Elearn Limited (Great Britain); ScienceDirect (Online service)

Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : eLEARN 2009

cover

Sport promotion and sales management

Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (GV714 .I79 2008 )

cover

Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations

Avraham, Eli. Ketter, Eran.; ScienceDirect (Online service)

Amsterdam : Butterworth Heinemann 2008

cover

Habit : the 95% of behavior marketers ignore

Martin, Neale, 1957-

Upper Saddle River, N.J. : FT Press c2008

Available at UM Duluth Martin Library Book(HF5415.32 .M375 2008 )

cover

Kellogg on advertising & media : the Kellogg School of Management

Calder, Bobby J.; J.L. Kellogg Graduate School of Management.

Hoboken, N.J. : John Wiley & Sons c2008

Available at UM Duluth Martin Library Book (HF5826.5 .K46 2008 ) and other locations

cover

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Hoboken, N.J. : John Wiley & Sons c2007

Available at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations

cover

Museum marketing : competing in the global marketplace

Rentschler, Ruth, 1953-; Hede, Anne-Marie.

Amsterdam ; Boston : Butterworth-Heinemann c2007

Available at UM Duluth Martin Library Book (AM121 .M878 2007 )

cover

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.

Upper Saddle River, N.J. : Wharton School Pub. c2007

Available at UM Duluth Martin Library Book (HD62.5 .L633 2007 )

cover

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958-

Lanham, Md. : Rowman & Littlefield Publishers c2007

 (HF5415.123 .B557 2007 )

cover

Marketing in a nutshell : key concepts for non-specialists

Meldrum, Mike. McDonald, Malcolm.

Amsterdam ; Boston : Elsevier c2007

(HF5415 .M4419 2007 )

Retail Analytics

cover

Retail analytics the secret weapon

Cox, Emmett, 1957- ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2012

Available at UM Duluth Martin Library Book (HF5429 .C683 2012 ) and other locations

cover

Pricing segmentation and analytics

Bodea, Tudor. Ferguson, Mark.; ebrary, Inc.--------------

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press c2012

cover

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )

cover

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press c2011

(HF5415 .D44 2011 )

cover

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Netemeyer, Richard G., 1956-; Haws, Kelly L.

Thousand Oaks, Calif. : SAGE c2011

Available at UM Duluth Martin Library Book (HF5415.3 .B323 2011 )

cover

Reinventing retail lending analytics : forecasting, stress testing, capital and scoring for a world of crises

Breeden, Joseph L.

London : Risk Books c2010

Available at UM Duluth Martin Library Book (HG4529.5 .B74 2010 )

cover

The new science of retailing : how analytics are transforming the supply chain and improving performance

Fisher, Marshall L. Raman, Ananth.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD38.5 .F57 2010 ) and other locations

Back to top
cover

Pricing segmentation and analytics

Bodea, Tudor. Ferguson, Mark.; ebrary, Inc.--------------

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press c2012

cover

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press c2011

(HF5415 .D44 2011 )

cover

Business analytics for sales and marketing managers how to compete in the information age

Laursen, Gert H. N. ebrary, Inc.--------------

Hoboken [N.J.] : John Wiley & Sons 2011

Available at UM Duluth Martin Library Book (HF5415.32 .L38 2011 ) and other locations

cover

Analytics at work : smarter decisions, better results

Davenport, Thomas H., 1954- Harris, Jeanne G.; Morison, Robert.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD38.7 .D378 2010 )

cover

Business analytics taking business intelligence beyond reporting

Laursen, Gert H. N. Thorlund, Jesper.; ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HD38.7 .L39 2010 ) and other locations

cover

Pro SQL Server 2008 analytics delivering sales and marketing dashboards

Paulen, Brian. Finken, Jeff; Agarwal, Vidya Vrat

Berkeley, Calif. : Apress c2009

cover

Data mining and market intelligence for optimal marketing returns

Chiu, Susan. Tavella, Domingo, 1948-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier c2008

cover

Multichannel marketing metrics and methods for on and offline success

Arikan, Akin, 1969-

Indianapolis, Ind. : Wiley Technology Pub. c2008

Retail Marketing

cover

Luxury retail management how the world's top brands provide quality product and service support

Chevalier, Michel. Gutsatz, Michel.; ebrary, Inc.--------------

Singapore : Wiley 2012

cover

Retail marketing and branding a definitive guide to maximizing ROI

Perrey, Jesko. Spillecke, Dennis.; ebrary, Inc.--------------

Chichester, West Sussex : Wiley c2011

cover

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Netemeyer, Richard G., 1956-; Haws, Kelly L.

Thousand Oaks, Calif. : SAGE c2011

Available at UM Duluth Martin Library Book (HF5415.3 .B323 2011 )

cover

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press c2011

(HF5415 .D44 2011 )

cover

Retailing in the 21st Century current and future trends

Krafft, Manfred.; Mantrala, Murali K.; SpringerLink (Online service)

Berlin ; Heidelberg : Springer-Verlag c2010

cover

The power of marketing at-retail

Liljenwall, Robert.; Point of Purchase Advertising International.

Alexandria, VA : Point-Of-Purchase Advertising International (POPAI) c2008

Available at UM Duluth Martin Library Book (HF5828 .P68 2008 )

cover

Marketing your retail store in the Internet age

Negen, Bob, 1956- Negen, Susan, 1964-

Hoboken, NJ : J. Wiley & Sons c2007

Available at UM Duluth Martin Library Book (HF5429 .N413 2007 )

cover

Marketing from the trenches : your guide to retail success : how to grow your business from behind your counter

Waldner, Rudolf J.

Atlanta, GA : Gotham City Publishers c2006

Available at UM Duluth Martin Library Book (HF5429 .W353 2006 )

cover

Demographic targeting : the essential role of population groups in retail marketing

Pooler, James A., 1951-

Aldershot, Hampshire ; Burlington, VT : Ashgate c2002

Available at UM Duluth Martin Library Book (HF5415.127 .P66 2002 )

Back to top
cover

Merchandising mathematics for retailing

Easterling, Cynthia R.

Boston : Pearson c2013

Available at UM Duluth Martin Library Book (HF5429 .E18 2013 ) and other locations

cover

Store design and visual merchandising creating store space that encourages buying.

Ebster, Claus. ebrary, Inc.--------------

New York : Business Expert Press 2011

cover

Visual merchandising : window and in-store displays for retail

Morgan, Tony.

London : Laurence King Pub. 2008

Available at UM Duluth Martin Library Book (HF5845 .M67 2008 )

cover

Mathematics for retail buying

Tepper, Bette K.

New York : Fairchild Books c2008

Available at UM TC Magrath Library (Quarto HF5695.5.R45 T44 2008 ) and other locations

cover

Visual merchandising

D.E. Visuals (Firm)

Sunrise, Fla : D.E. Visuals c2007

Available at UM Duluth Martin Library Multimedia - DVD (HF5845 .V538 2007 )

cover

Start your own successful retail business : your step-by-step guide to success

Kingaard, Jan. Entrepreneur Press.

[Irvine, Calif.] : Entrepreneur Press c2007

Available at UM Duluth Martin Library Book (HF5429 .K525 2007 )

cover

Specialty shop retailing : everything you need to know to run your own store

Schroeder, Carol L.

Hoboken, N.J. : John Wiley & Sons c2007

Available at UM Duluth Martin Library Book (HF5429 .S35565 2007 ) and other locations

cover

Retail product management : buying and merchandising

Varley, Rosemary, 1959-

London ; New York : Routledge 2006

Available at UM Duluth Martin Library Book (HF5429 .V35 2006 )

cover

Silent selling : best practices and effective strategies in visual merchandising

Bell, Judith A., 1951- Ternus, Kate.

New York City, NY : Fairchild Publications, Inc. c2006

Available at UM Duluth Martin Library Book (HF5845 .B35 2006 ) and other locations

cover

Retailing management

Levy, Michael. Weitz, Barton A.

Boston : McGraw-Hill Irwin c2004

Available at UM Duluth Martin Library Book (HF5429 .L4828 2004 )

cover

Merchandising the store as persuasion

Schrank, Jeffrey.; Stage Fright Productions.; Learning Seed Company.

Lake Zurich, Ill. : Learning Seed c2002

Available at UM Duluth Martin Library Multimedia - DVD (HF5415.2 .M53 2002b ) and other locations

cover

Specialty retailers : marketing triumphs and blunders

Michman, Ronald D. Mazze, Edward M.

Westport, Conn. : Quorum Books 2001

Available at UM Duluth Martin Library Book (HF5429.3 .M52 2001 ) and other locations

cover

Stores and retail spaces.

Institute of Store Planners (U.S.)

Cincinnati, Ohio : ST Publications ; New York : Distributed to the Book and art trade in the U.S. and Canada by Watson-Guptill c1998-

Available at UM Duluth Martin Library (NK2195.S89 S757 ) and other locations

Search Engine OptimizationBack to top

cover

The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms

Roetzer, Paul, 1978- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415 .R5665 2012 ) and other locations

cover

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

cover

Search engine optimization (SEO) secrets do what you never though possible with SEO

Dover, Danny. Dafforn, Erik.; ebrary, Inc.--------------

Indianapolis, Ind. : Wiley Pub., Inc. 2011

cover

Outsmarting Google

Bailyn, Evan. Bailyn, Brad.

Indianapolis, Ind. : Que c2011

Available at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )

cover

Ranking number one : 50 essential SEO tips to boost your search engine results

Beswick, James.

[Texas] : One Uproar c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .B47 2010 )

cover

SEO search engine optimization bible, second edition

Ledford, Jerri L. Edney, Andrew

Indianapolis, Ind. : Wiley c2009

cover

SEO made simple : strategies for dominating the world's largest search engine

Fleischner, Michael H.

[United States] : Lightning Press 2009

Available at UM Duluth Martin Library Book (HF5415.1265 .F58 2009 )

cover

Joomla! 1.5 SEO improve the search engine friendliness of your web site

Dinther, Herbert-Jan van. Argudo Blanco, Jose.; Kotiniemi, Niko.

Birmingham, UK : Packt Publishing Ltd. 2009

cover

Drupal 6 search engine optimization rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites

Finklea, Ben. ebrary, Inc.--------------

Birmingham, UK : Packt Publishing 2009

Back to top
cover

Content strategy at work real-world stories to strengthen every interactive project

Bloomstein, Margot. ScienceDirect (Online service)

Waltham, MA : Morgan Kaufmann c2012

cover

Letting go of the words writing web content that works

Redish, Janice. ScienceDirect (Online service)

[Waltham, MA] : Morgan Kaufmann c2012

cover

Blogging for dummies

Gardner, Susannah. Birley, Shane.

Hoboken, N.J. : John Wiley & Sons, Inc. c2012

Available at UM Duluth Martin Library Reserve   (TK5105.8884 .G371 2012 )

cover

Search engine optimization for dummies, 5th edition

Kent, Peter, 1957-

Hoboken, N.J. : John Wiley & Sons c2012

cover

Search engine optimization (SEO) secrets do what you never though possible with SEO

Dover, Danny. Dafforn, Erik.; ebrary, Inc.--------------

Indianapolis, Ind. : Wiley Pub., Inc. 2011

cover

Above the fold : understanding the principles of successful web site design

Miller, Brian G. (Brian Glen), 1973-

Cincinnati, Ohio : How Books c2011

Available at UM Duluth Martin Library Book (TK5105.888 .M553 2011 ) and other locations

cover

Search engine optimization for dummies, 4th edition

Kent, Peter, 1957-

Hoboken, N.J. : Wiley Pub. c2011

cover

The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

cover

Convert! designing web sites to increase traffic and conversion

Hunt, Ben (Ben R.) Meister, Todd

Indianapolis, Ind. : Wiley Pub. c2011

cover

The social media survival guide : strategies, tactics, and tools for succeeding in the social web

Hay, Deltina.

Fresno, Calif. : Quill Driver Books c2011

Available at UMD Duluth Library Book (TK5105.88817 .H39 2011 )

cover

Mobile marketing : finding your customers no matter where they are

Krum, Cindy.

Indianapolis, Ind. : Que c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .K78 2010 )

cover

Be [1 on Google : 52 fast and easy search engine optimization tools to drive customers to your Web site

Smith, Jon, 1975-

New York : McGraw-Hill c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S6144 2010 )

cover

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

cover

SEO search engine optimization bible, second edition

Ledford, Jerri L. Edney, Andrew

Indianapolis, Ind. : Wiley c2009

Social Media MarketingBack to top

cover

Social media marketing

Tuten, Tracy L., 1967- Solomon, Michael R.

Upper Saddle River, N.J. : Pearson c2013

Available at UM Duluth Martin Library Book (HF6146.I58 T883 2013 )

cover

500 social media marketing tips

Macarthy, Andrew.

Lexington, KY : [CreateSpace,] c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .M233 2013 )

cover

Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .B275 2013 )

cover

Building a social business a guide to using social technology to build a successful business

Hallam, Jed. ebrary, Inc.--------------

2013

cover

Going social excite customers, generate buzz, and energize your brand with the power of social media

Goldman, Jeremy. ebrary, Inc.--------------

New York : American Management Association c2013

cover

Marketing in the 21st century and beyond : timeless strategies for success

Keillor, Bruce David.

Santa Barbara, Calif. : Praeger c2013

Available at UM Duluth Martin Library Book (HF5415 .M2194 2013 ) and other locations

cover

The new rules of lead generation proven strategies to maximize marketing ROI

Scott, David T. ebrary, Inc.--------------

2013

cover

Pinterest for business : how to pin your company to the top of the hottest social media network

Loren, Jess. Swiderski, Edward.

Indianapolis, Ind. : Que Pub. c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .L67 2013 )

cover

On Message Precision Communication for the Digital Age

Theobald, Theo, 1957- ebrary, Inc.--------------

London : Kogan Page Limited 2013

cover

Social media marketing for dummies : eLearning kit

Khare, Phyllis.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .K43 2012 )

cover

Social business by design : transformative social media strategies for the connected company

Hinchcliffe, Dion. Kim, Peter, 1974-

San Francisco, CA : Jossey-Bass 2012

Available at UM Duluth Martin Library Book (HF5414 .H56 2012 )

cover

Unleash the power of social media marketing : explosive proven strategies to boost your social media marketing campaign

Sequeira, Joe Praveen.

Lexington, KY : [CreateSpace,] c2012

Available at UM Duluth Martin Library Book (HF6146.I58 S368 2012 )

cover

The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .B633 2012 )

cover

No bullshit social media : the all-business, no-hype guide to social media marketing

Falls, Jason. Deckers, Erik.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .F35 2012 )

cover

Social media is bullshit

Mendelson, B. J.

New York : St. Martin's Press 2012

Available at UM Duluth Martin Library Book (HM742 .M4596 2012 )

cover

Social Media Metrics For Dummies

Poston, Leslie.

Hoboken, NJ : John Wiley & Sons c2012

Available at UM Duluth Martin Library Book (HF6146.I58 P67 2012 )

cover

Pioneers of digital success stories from leaders in advertising, marketing, search, and social media

Springer, Paul. Carson, Mel.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

cover

The PayPal official insider guide to social media : make money through viral marketing

Proffitt, Brian.

Berkeley, Calif. : PayPal Press c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .P76 2012 )

Back to top
cover

Social marketing superstars : social media mystery to mastery in 30 days

O'Sullivan, Cydney.

New York, N.Y. : Morgan James Pub. c2012

Available at UM Duluth Martin Library Book (HF6146.I58 O88 2012 )

cover

umn_aleph Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .S66 2012 )

"> cover

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

cover

Outsmarting social media : profiting in the age of friendship marketing

Bailyn, Evan.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .B296 2012 )

cover

The end of business as usual : rewire the way you work to succeed in the consumer revolution

Solis, Brian.

Hoboken, N.J. : John Wiley & Sons c2012

Available at UM Duluth Martin Library Book (HF5415.32 .S599 2012 )

cover

Engagement marketing how small business wins in a socially connected world

Goodman, Gail F., 1960- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

cover

Paid, owned, earned maximizing marketing returns in a socially connected world

Burcher, Nick. ebrary, Inc.--------------

London ; Philadelphia : Kogan Page c2012

cover

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike. Shepatin, Stacey.

Hoboken, N.J. : John Wiley & Sons c2012

cover

The complete idiot's guide to Facebook marketing

Zimmerman, John Wayne. Brown, Damon.

Indianapolis, IN : Alpha Books c2012

Available at UM Duluth Martin Library Book(HF5415.1265 .Z57 2012 )

cover

The social media bible : tactics, tools, & strategies for business success

Safko, Lon.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .S24 2012 )

cover

Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest

Cho, Leon

United States : Turnramp Press 2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .C47 2012 )

cover

Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer

Meister, Sandra. SpringerLink (Online service)

Diss.-- Helmut Schmidt University, 2012. ; Wiesbaden : Springer Gabler c2012

cover

Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business

Handley, Ann, 1963- Chapman, C. C.; ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2012

cover

Marketing in the round : how to develop an integrated marketing campaign in the digital era

Dietrich, Gini. Livingston, Geoff.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415 .D4882 2012 ) and other locations

cover

The social media handbook for financial advisors how to use LinkedIn, Facebook, and Twitter to build and grow your business

Halloran, Matthew. Thies, Crystal.; ebrary, Inc.--------------

Hoboken, N.J. : Bloomberg Press c2012

cover

The social trade show : leveraging social media and virtual events to connect with your customers

Browne, Traci

Indianapolis, IN : Que 2012

Available at UM Duluth Martin Library Book (HM742 .B769 2012 )

cover

Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy.

Carter, Brian, Internet marketing consultant. Levy, Justin R. (Justin Robert)

Indianapolis : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .C366 2012 )

cover

The impact equation : are you making things happen or just making noise?

Brogan, Chris. Smith, Julien.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HF5415.153 .B75 2012 ) and other locations

cover

Trust me, I'm lying : confessions of a media manipulator

Holiday, Ryan.

New York, N.Y. : Portfolio/Penguin c2012

Available at UM Duluth Martin Library Book (HF5415 .H7416 2012 ) and other locations

Back to top
cover

The conversation company : boost your business through culture, people and social media

Van Belleghem, Steven.

London ; Philadelphia : Kogan Page c2012

Available at UM Duluth Martin Library Book (HF5415 .V28 2012 )

cover

Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier c2012

cover

Marketing in the age of Google: your online strategy IS your business strategy

Fox, Vanessa, 1972-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .F678 2012 )

cover

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )

cover

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Hopkins, Jeanne, 1957- Turner, Jamie, 1961-

Hoboken, N.J. : Wiley c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .H665 2012 )

cover

Pinterest marketing for dummies

Carr, Kelby.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .C37 2012 )

cover

UnMarketing stop marketing. Start engaging

Stratten, Scott. ebrary, Inc.--------------

Hoboken, NJ : Wiley 2012

cover

Smart business, social business : a playbook for social media in your organization

Brito, Michael.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415 .B6735 2012 )

cover

Brand advocates : turning enthusiastic customers into a powerful marketing force

Fuggetta, Rob.

Hoboken, N.J. : Wiley c2012

Available at UM Duluth Martin Library Book (HF5415.55 .F84 2012 )

cover

Iconic power materiality and meaning in social life

Alexander, Jeffrey C., 1947-; Bartmanski, Dominik, 1978-; Giesen, Bernhard, 1948-; ebrary, Inc.--------------

New York : Palgrave Macmillan 2012

cover

What the plus! : Google+ for the rest of us

Kawasaki, Guy, 1954-

New York : McGraw-Hill 2012

Available at UM Duluth Martin Library Book (HM743.G66 K39 2013 ) and other locations

cover

The rebel's guide to email marketing : grow your list, break the rules, and win

Waldow, D. J. Falls, Jason.

2012

Available at UM Duluth Martin Library Book (HF5415.1265 .W36 2012 )

cover

Content marketing : think like a publisher-- how to use content on to market online and in social media

Lieb, Rebecca.

Indianapolis : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .L54 2012 )

cover

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

Available at UM Duluth Martin Library Book (HF5415.32 .O547 2012 )

cover

Content strategy at work real-world stories to strengthen every interactive project

Bloomstein, Margot. ScienceDirect (Online service)

Waltham, MA : Morgan Kaufmann c2012

Back to top
cover

How to start a home-based online retail business

Shepherd, Jeremy (Jeremy P.) Augenti, Nicole L.

Guilford, Conn. : Globe Pequot Press 2012

Available at UM Duluth Martin Library Book (HD62.38 .S53 2012 )

cover

Perspectives on social media marketing

Agresta, Stephanie. Bough, B. Bonin.; ebrary, Inc.--------------

Boston, MA : Course Technology c2011

cover

Social media blueprint : the small business guide to social media marketing

Baker, John.

[Camberly, Surrey : BKR Solutions,] c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .B298 2011 )

cover

Maximizing LinkedIn for sales and social media marketing : an unofficial, practical guide to selling & developing B2B business on LinkedIn

Schaffer, Neal.

[Scotts Valley, Calif.] : CreateSpace c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .S334 2011 )

cover

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web

Solis, Brian.

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .S65 2011 )

cover

Marketing communications integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957- Zook, Ze.; ebrary, Inc.--------------

Philadelphia : Kogan Page 2011

Available at UM Duluth Martin Library Book (HF5415.123 .S65 2011 ) and other locations

cover

The linked photographers' guide to online marketing and social media

Adler, Lindsay. Sillars, Rosh.; ebrary, Inc.--------------

Boston, Mass. : Course Technology 2011

Available at UM Duluth Martin Library Book (TR581 .A35 2011 ) and other locations

cover

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships

Gillin, Paul. Schwartzman, Eric.

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .G554 2011 ) and other locations

Back to top
cover

The best digital marketing campaigns in the world mastering the art of customer engagement

Ryan, Damian. Jones, Calvin.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .R92 2011 ) and other locations

cover

301 ways to use social media to boost your marketing

Parker, Catherine, 1978-

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .P367 2011 )

cover

Location-based marketing for dummies

Strout, Aaron. Schneider, Mike

Hoboken, N.J. : John Wiley & Sons c2011

cover

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Smith, Mari, 1966-

Hoboken, N.J. : John Wiley & Sons c2011

Available at UM Duluth Martin Library Book (HF5415.55 .S65 2011 )

cover

Social media ROI : managing and measuring social media efforts in your organization

Blanchard, Olivier.

Indianapolis, Ind. : Que c2011

Available at UM Duluth Martin Library Book (HM742 .B53 2011 )

cover

Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more

Funk, Tom, 1965-

Santa Barbara, Calif. : Praeger c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .F86 2011 )

cover

Social media for business : the small business guide to online marketing

Brossman, Martin. McGaha, Anora.

Raleigh, NC : Outer Banks Publishing c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .B7633 2011 )

cover

The thank you economy

Vaynerchuk, Gary.

New York : Harper Business c2011

Available at UM Duluth Martin Library Bestseller (HF5415.5 .V396 2011 )

cover

Branding yourself : How to use social media to invent or reinvent yourself

Deckers, Erik. Lacy, Kyle.

Indianapolis, Ind. : Que Pub. c2011

Available at UM Duluth Martin Library Book (HD69.S8 D43 2011 )

Back to top
cover

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Handley, Ann. Chapman, C. C.

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .H3577 2011 )

cover

Small business smarts building buzz with social media

O'Leary, Steve. Sheehan, Kim.; Lentz, Sterling.; ebrary, Inc.--------------

Santa Barbara, Calif. : Praeger c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .O44 2011 ) and other locations

cover

Auditing social media a governance and risk guide

Scott, Peter R., 1964- Jacka, J. Mike.; ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .S394 2011 ) and other locations

cover

Social media audit/assurance program

Kelson, Norm. Bissessur, Bhunjun.

Rolling Meadows, IL : ISACA c2011

cover

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

Kerpen, Dave.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .K425 2011 ) and other locations

cover

Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Salt, Simon.

Indianapolis, Ind. : Que 2011

Available at UM Duluth Martin Library Book (HM742 .S25 2011 )

cover

How to make money with social media : an insider's guide on using new and emerging media to grow your business

Turner, Jamie, 1961- Shah, Reshma, 1964-

Upper Saddle River, N.J. : FT Press c2011

 (HF5415.1265 .T867 2011 )

cover

We first : how brands and consumers use social media to build a better world

Mainwaring, Simon.

New York : Palgrave Macmillan 2011

Available at UM Duluth Martin Library Bestseller (HD60 .M327 2011 )

cover

The social media survival guide : strategies, tactics, and tools for succeeding in the social web

Hay, Deltina.

Fresno, Calif. : Quill Driver Books c2011

Available at UM Duluth Martin Library Book (TK5105.88817 .H39 2011 )

cover

The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman. ebrary, Inc.--------------

Hoboken, N.J. : John Wiley & Sons c2011

cover

Sports media : transformation, integration, consumption

Billings, Andrew C.

New York : Routledge 2011

Available at UM Duluth Martin Library Book (GV742 .S676 2011 ) and other locations

cover

Job searching with social media for dummies

Waldman, Joshua.

Hoboken, NJ : John Wiley & Sons c2011

Available at U of M Morris - Briggs Library Career Services Collection (HF5382.7 .W36 2011 ) and other locations

cover

The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

cover

Mobile marketing : 101 inexpensive & profitable ideas for small business

Cogert, Mitchell.

[Charleston, SC : CreateSpace] c2011

Available at UM Duluth Martin Library Book (HF5416 .C64 2011 )

cover

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Delahaye Paine, Katie, 1952-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.5 .P34 2011 )

cover

The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Upper Saddle River, N.J. : Prentice Hall c2011

Available at UM Duluth Martin Library Book (HD30.37 .S49 2011 ) and other locations

cover

Social media success for restaurants : how to use social media to fill your tables and have customers for life

McDannell, Christine. Harrup, Travis

Lexington, KY : [CreateSpace] c2011

Available at UM Duluth Martin Library Book (HF6141.R4 M242 2011 )

cover

Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 tactics today

Levinson, Jay Conrad. Perry, David, 1960 Jan. 12-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5382.7 .L4654 2011 ) and other locations

Back to top
cover

The Facebook marketing book

Zarrella, Dan. Zarrella, Alison.

Beijing ; Sebastopol, CA : O'Reilly 2011

 (HF5415.1265 .Z3689 2011 )

cover

Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty

Gitomer, Jeffrey H.

Upper Saddle River, NJ : FT Press c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .G56 2011 )

cover

Dancing with digital natives staying in step with the generation that's transforming the way business is done

Manafy, Michelle, 1967-; Gautschi, Heidi, 1972-; ebrary, Inc.--------------

Medford, N.J. : CyberAge Books c2011

cover

Get rich click! : the ultimate guide to making money on the internet

Ostrofsky, Marc author.

Houston, Texas : Razor Media Group, LLC [2011], ©2011

Available at UM Duluth Martin Library Bestseller (HF5548.32 .O88 2011 )

cover

A guide to open innovation and crowdsourcing : expert tips and advice

Sloane, Paul, 1950-

London ; Philadelphia : Kogan Page c2011

Available at UM Duluth Martin Library Book (HF5415.153 .G87 2011 )

cover

The power formula for LinkedIn success : kick-start your business, brand, and job search

Breitbarth, Wayne.

Austin, Tex. : Greenleaf Book Group Press c2011

Available at UM Duluth Martin Library Book (HD30.37 B74 2011 ) and other locations

cover

The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

Rose, Frank, 1949-

New York : W.W. Norton & Co. c2011

Available at UM Duluth Martin Library Book (HD9696.8.A2 R67 2011 ) and other locations

cover

Show case developing, maintaining, and presenting a design-tech portfolio for theatre and allied fields

Jaen, Rafael. ScienceDirect (Online service)

Waltham, MA : Focal Press 2011

cover

Destination brands managing place reputation

Morgan, Nigel. Pritchard, Annette.; Pride, Roger.; ScienceDirect (Online service)

Oxford : Butterworth-Heinemann 2011

cover

Social media marketing game theory and the emergence of collaboration

Anderson, Eric. SpringerLink (Online service)

Heidelberg ; New York : Springer c2010

cover

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

Kabani, Shama Hyder.

Dallas, Tex. : Benbella Books ; [Jackson, TN] : Distributed by Perseus Distribution c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .K33 2010 )

cover

Social media marketing the next generation of business engagement

Evans, Dave, 1956- McKee, Jake.; ebrary, Inc.--------------

Hoboken, NJ : Wiley Technology Pub. c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .E927 2010 ) and other locations

cover

Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits

Levinson, Jay Conrad. Gibson, Shane.

[Irvine, Calif.] : Entrepreneur Press c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .L4812 2010 )

cover

The social media marketing book

Zarrella, Dan.

Beijing ; Sebastopol, CA : O'Reilly c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .Z37 2010 )

cover

Success secrets of the social media marketing superstars

Meyerson, Mitch.

[Irvine, Calif.] : Entrepreneur Press c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S83 2010 )

cover

Social media marketing : strategies for engaging in Facebook, Twitter & other social media

Evans, Liana.

Indianapolis, Ind. : Que c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .E93 2010 )

cover

The social media management handbook everything you need to know to get social media working in your business

Smith, Nick, 1962- Wollan, Robert, 1957-; Zhou, Catherine.; ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S6147 2011 ) and other locations

Back to top
cover

Social media metrics how to measure and optimize your marketing investment

Sterne, Jim, 1955- ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S7419 2010 ) and other locations

cover

Social media marketing for dummies

Singh, Shiv. Becker, Michael.; Kocsis, Jeannette.; Williams, Ryan.

Hoboken, N.J. : Wiley/John Wiley Pub. c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S56 2010 )

cover

Friends with benefits a social media marketing handbook

Barefoot, Darren, 1974- Szabo, Julie, 1975-

San Francisco, CA : No Starch Press c2010

cover

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations

cover

Marketing metrics : the definitive guide to measuring marketing performance

Farris, Paul.

Upper Saddle River, N.J. : FT Press c2010

 (HF5415.2 .M35543 2010 ) and other locations

cover

The new handshake : sales meets social media

Curtis, Joan C., 1950- Giamanco, Barbara.

Santa Barbara, Calif. : Praeger c2010

Available at UM Duluth Martin Library Book (HF5438.25 .C87 2010 )

cover

Write your way to more clients online : how to craft captivating content for newsletters, blogs and social media

Dessau, Linda.

Barrie, Ont. : Content Mastery Guide c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .D49 2010 )

cover

Inbound marketing : get found using Google, social media, and blogs

Halligan, Brian, 1967- Shah, Dharmesh, 1967-

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .H353 2010 )

cover

30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press c2010

 (HF5415.1265 .M329 2010 )

cover

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn. Smith, Andy, 1968-; Adler, Carlye.

San Francisco : Jossey-Bass c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .A25 2010 )

cover

Checked-in : how to use Gowalla, Foursquare and other geo-location applications for fun and profit

Tabin, Herbert. Agranoff, Craig.

[Grand Junction, Colo.] : Pendant Pub. c2010

Available at UM Duluth Martin Library Book (HM742 .T32 2010 )

cover

The everything guide to social media : all you need to know about participating in today's most popular online communities

Waters, John K.

Avon, MA : Adams Media c2010

Available at UM Duluth Martin Library Book (HM742 .W35 2010 )

cover

Guerrilla marketing goes green winning strategies to improve your profits and your planet

Levinson, Jay Conrad. Horowitz, Shel.; ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] c2010

Available at UM Duluth Martin Library Book (HF5413 .L48 2010 ) and other locations

cover

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

cover

Return on engagement content, strategy and design techniques for digital marketing

Frick, Tim. ScienceDirect (Online service)

Oxford : Focal 2010

cover

Social nation : how to harness the power of social media to attract customers, motivate employees, and grow your business

Libert, Barry.

Hoboken, N.J. : John Wiley & Sons,Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .L53 2010 )

Back to top
cover

Advertising by design : generating and designing creative ideas across media

Landa, Robin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

cover

Local online advertising for dummies

Cunningham, Court. Brown, Stephanie, 1963-

Hoboken, NJ : Wiley c2010

Available at UM Duluth Martin Library Book (HF6146.I58 C86 2010 )

cover

The buying brain secrets of selling to the subconscious mind

Pradeep, A. K., 1963- ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] c2010

Available at UM Duluth Martin Library Book (HF5415.12615 .P73 2010 ) and other locations

cover

The mesh : why the future of business is sharing

Gansky, Lisa.

New York : Portfolio Penguin 2010

Available at UM Duluth Martin Library Book (HD9999.L4362 G35 2010 ) and other locations

cover

Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian. Jones, Calvin.

London ; Philadelphia : Kogan Page 2009

Available at UM Duluth Martin Library Book (HF5415.1265 .R93 2009 ) and other locations

cover

Socialnomics : how social media transforms the way we live and do business

Qualman, Erik, 1972-

Hoboken, N.J. : Wiley c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .Q83 2009 ) and other locations

cover

Trust agents : using the web to build influence, improve reputation, and earn trust

Brogan, Chris. Smith, Julien.

Hoboken, N.J. : John Wiley & Sons c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .B75 2009 ) and other locations

cover

42 rules of social media for small business

Jacobson, Jennifer L.

Cupertino, CA : Super Star Press c2009

Available at UM Duluth Martin Library Book (HD59 .J33 2009 )

cover

Sociable! : how social media is turning sales and marketing upside-down

Gibson, Shane. Jagger, Stephen.

[United States?] : Stephen Jagger Holdings c2009

Available at UM Duluth Martin Library Book (HD69.S8 G53 2009 )

cover

Facebook marketing : leverage social media to grow your business

Holzner, Steven.

Indianapolis, Ind. : Que c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .H656 2009 )

cover

The social media bible tactics, tools, and strategies for business success

Safko, Lon. Brake, David K.; ebrary, Inc.--------------

Hoboken, N.J. : John Wiley & Sons c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .S24 2009 ) and other locations

cover

Tactical transparency how leaders can leverage social media to maximize value and build their brand

Holtz, Shel. Havens, John C.; International Association of Business Communicators.; ebrary, Inc.--------------

San Francisco, CA : Jossey-Bass c2009

Available at UM Duluth Martin Library Book (HF5415.5 .H585 2009 ) and other locations

cover

The age of persuasion : how marketing ate our culture

O'Reilly, Terry Edward. Tennant, Mike.

Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West c2009

Available at UM Duluth Martin Library Book (HF5823 .O68 2009 )

cover

Crush it! : why now is the time to cash in on your passion

Vaynerchuk, Gary.

[New York] : HarperStudio c2009

Available at UM Duluth Martin Library Book (HD62.5 .V39 2009 )

cover

Putting the public back in public relations : how social media is reinventing the aging business of PR

Solis, Brian. Breakenridge, Deirdre.

Upper Saddle River, N.J. : FT Press c2009

Available at UM Duluth Martin Library Book (HD59 .S65 2009 ) and other locations

cover

Content nation : surviving and thriving as social media changes our work, our lives, and our future

Blossom, John, 1954-

Indianapolis, IN : Wiley Technology Pub. c2009

Available at UM Duluth Martin Library Book (ZA4482 .B596 2009 )

cover

The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

Shih, Clara Chung-wai.

Boston : Prentice Hall c2009

Available at UM Duluth Martin Library Book (HD30.37 .S49 2009 ) and other locations

Sports MarketingBack to top

cover

Sports marketing agreements legal, fiscal and practical aspects

Blackshaw, Ian S. SpringerLink (Online service)

The Hague : T.M.C. Asser Press c2012

cover

The Olympic Games effect how sports marketing builds strong brands.

Davis, John, 1960 February 17- ebrary, Inc.--------------

Singapore ; Hoboken, NJ : John Wiley & Sons Singapore Pte. 2012

cover

Ambush marketing and the mega-event monopoly how laws are abused to protect commercial rights to major sporting events

Louw, André. SpringerLink (Online service)

The Hague, The Netherlands : T. M. C. Asser Press c2012

cover

Dream team : how Michael, Magic, Larry, Charles, and the greatest team of all time conquered the world and changed the game of basketball forever

McCallum, Jack, 1949-

New York : Ballantine Books c2012

Available at UM Duluth Martin Library Bestseller (GV885.49.O43 M35 2012 )

cover

Sports media : transformation, integration, consumption

Billings, Andrew C.

New York : Routledge 2011

Available at UM Duluth Martin Library Book (GV742 .S676 2011 ) and other locations

cover

Careers in sport, fitness, and exercise.

American Kinesiology Association.

Champaign, IL : Human Kinetics c2011

Available at UM Duluth Martin Library Book (GV734.3 .C39 2011 )

cover

Contemporary sport management

Pedersen, Paul Mark.

Champaign, IL : Human Kinetics c2011

Available at UM Duluth Martin Library Book (GV713 .C66 2011 )

cover

Sport facility operations management a global perspective

Schwarz, Eric C. Hall, Stacey A.; Shibli, Simon.; ScienceDirect (Online service)

Oxford ; Burlington, MA : Elsevier Butterworth-Hein 2010

cover

Branded : branding in sport business

Lee, Jason W.

Durham, N.C. : Carolina Academic Press c2010

 (GV716 .B75 2010 )

cover

Fair play the ethics of sport

Simon, Robert L., 1941- ebrary, Inc.--------------

Boulder, CO : Westview Press 2010

Available at UM Duluth Martin Library Book (GV706.3 .S56 2010 ) and other locations

cover

Relationship marketing in sports

Bühler, André. Chadwick, Simon, 1964-; Nufer, Gerd.; ScienceDirect (Online service)

Oxford : Butterworth-Heinemann 2009

cover

Advanced theory and practice in sport marketing

Schwarz, Eric C. Hunter, Jason D.; ScienceDirect (Online service)

Amsterdam ; London : Butterworth-Heinemann 2008

cover

Consumer behaviour in sport and events marketing action

Funk, Daniel C. ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier 2008

cover

Introduction to sport marketing

Smith, Aaron, 1972- ScienceDirect (Online service)

Amsterdam ; Oxford : Elsevier Butterworth-Heinemann 2008

cover

Sport promotion and sales management

Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (GV714 .I79 2008 )

cover

Out of nowhere : the inside story of how Nike marketed the culture of running

Hollister, Geoff.

Maidenhead (Eng.) : Meyer & Meyer Sports 2008

Available at UM Duluth Martin Library Book (HD9992.U54 N5545 2008 )

cover

Campus recreation : essentials for the professional

National Intramural-Recreational Sports Association (U.S.)

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (LB3608 .C35 2008 )

cover

Entertainment industry economics : a guide for financial analysis

Vogel, Harold L., 1946-

Cambridge ; New York : Cambridge University Press 2007

cover

The elusive fan : reinventing sports in a crowded marketplace

Rein, Irving J. Kotler, Philip.; Shields, Ben.

New York : McGraw-Hill c2006

Available at UM Duluth Martin Library Book (GV716 .R45 2006 )

cover

Creating images and the psychology of marketing communication

Kahle, Lynn R.; Kim, Chʻung-hyŏn, 1950-; NetLibrary, Inc.

Mahwah, NJ : Lawrence Erlbaum Associates, Publishers 2006

Back to top

Sports marketing and the psychology of marketing communication

Kahle, Lynn R.; Riley, Chris, 1958-; NetLibrary, Inc.

Mahwah, N.J. : L. Erlbaum Associates 2004

Break into sports through ticket sales

Washo, Mark.

[Rutherford, NJ : MMW Marketing] c2004

Available at UM Duluth Martin Library Book (HD9999.T522 W28 2004 )

Sport marketing

Mullin, Bernard James. Hardy, Stephen, 1948-; Sutton, William Anthony, 1951-

Champaign, IL : Human Kinetics c2000

Available at UM Duluth Martin Library Book (GV716 .M85 2000 ) and other locations

cover

International journal of sports marketing & sponsorship

Institute of Sports Sponsorship.

London : Winthrop Publications 1999

Back to top

Football and management comparisons between sport and enterprise

Soderman, Sten. ebrary, Inc.--------------

Houndmills, Basingstoke ; New York : Palgrave Macmillan 2013

cover

Public/private partnerships for major league sports facilities

Long, Judith Grant. ebrary, Inc.--------------

New York : Routledge 2013

Principles and practice of sport management

Masteralexis, Lisa Pike.; Barr, Carol A.; Hums, Mary A.

Sudbury, MA : Jones & Bartlett Learning c2012

Available at UM Duluth Martin Library Book (GV713 .P75 2012 )

cover

Sports governance, development and corporate responsibility

Segaert, Barbara.; ebrary, Inc.--------------

New York : Routledge 2012

Optimal strategies in sports economics and management

Butenko, Sergiy.; Gil-Lafuente, Jaime.; Pardalos, P. M. (Panos M.), 1954-; Gil Aluja, Jaime.; SpringerLink (Online service)

Heidelberg : Springer 2010

Managing sport facilities

Fried, Gil, 1965-

Champaign, IL : Human Kinetics c2010

Available at UM Duluth Martin Library Book (GV401 .F75 2010 ) and other locations

Sport facility operations management a global perspective

Schwarz, Eric C. Hall, Stacey A.; Shibli, Simon.; ScienceDirect (Online service)

Oxford ; Burlington, MA : Elsevier Butterworth-Hein 2010

Managing intercollegiate athletics

Covell, Daniel, 1963- Barr, Carol A.

Scottsdale, Ariz. : Holcomb Hathaway, Publishers c2010

Available at UM Duluth Martin Library Book (GV351 .C68 2010 )

Campus recreation : essentials for the professional

National Intramural-Recreational Sports Association (U.S.)

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (LB3608 .C35 2008 )

The economics of intercollegiate sports

Grant, Randy R. Leadley, John Christopher.; Zygmont, Zenon X.

Hackensack, NJ : World Scientific c2008

Available at UM Duluth Martin Library Book (GV350 .G73 2008 )

Strategic sport communication

Pedersen, Paul Mark. Miloch, Kimberly S., 1972-; Laucella, Pamela C., 1964-

Champaign, IL : Human Kinetics c2007

Available at UM Duluth Martin Library Book (GV713 .P43 2007 ) and other locations

Organizing successful tournaments

Byl, John.

Champaign, IL : Human Kinetics c2006

Available at UM Duluth Martin Library Book (GV713 .B95 2006 ) and other locations

 

Target MarketingBack to top

cover

Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier c2012

Precision marketing maximizing revenue through relevance

Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.--------------

London : Kogan Page 2012

How cool brands stay hot : branding to generation Y

Bergh, Joeri van den, 1971- Behrer, Mattias.

London ; Philadelphia : Kogan Page c2011

Available at UM Duluth Martin Library Book (HF5415.332.Y66 B47 2011 ) and other locations

Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Los Angeles : SAGE c2010

Available at UM Duluth Martin Library Book (HF5415.127 .M66 2010 )

The new handshake : sales meets social media

Curtis, Joan C., 1950- Giamanco, Barbara.

Santa Barbara, Calif. : Praeger c2010

Available at UM Duluth Martin Library Book (HF5438.25 .C87 2010 )

Black is the new green : marketing to affluent African Americans

Burnett, Leonard E., 1964- Hoffman, Andrea, 1965-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HC110.C6 B87 2010 )

The right sensory mix targeting consumer product development scientifically

Derval, Diana. SpringerLink (Online service)

Berlin ; London : Springer 2010

Changing the game : how video games are transforming the future of business

Edery, David, 1976- Edery, David, 1976-; Mollick, Ethan, 1975-

Upper Saddle River, N.J. : FT Press c2009

Available at UM Duluth Martin Library Book (HD9993.E452 E34 2009 ) and other locations

Get content, get customers : turn prospects into buyers with content marketing

Pulizzi, Joe. Barrett, Newt.

New York : McGraw-Hill c2009

Available at UM Duluth Martin Library Book (HF5415.127 .P85 2009 )

Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Morse, David R., 1961-

Ithaca, NY : Paramount Market Publishing c2009

Available at UM Duluth Martin Library Book (HF5415.127 .M68 2009 )

Market segmentation success : making it happen!

Dibb, Sally, 1963- Simkin, Lyndon, 1961-

New York : Haworth Press c2008

Available at UM Duluth Martin Library Book (HF5415.127 .D53 2008 )

Wonder woman : marketing secrets for the trillion-dollar customer

Ellwood, Iain. Shekar, Sheila.

Basingstoke [England] ; New York : Palgrave Macmillan 2008

Available at UM Duluth Martin Library Book (HF5415.332.W66 E45 2008 )

The age curve how to profit from the coming demographic storm

Gronbach, Kenneth W. American Management Association.; ebrary, Inc.--------------

New York : American Management Association c2008

Available at UM Duluth Martin Library Book (HF5415.127 .G76 2008 ) and other locations

The silver market phenomenon business opportunities in an era of demographic change

Kohlbacher, Florian.; Herstatt, Cornelius.; SpringerLink (Online service)

Berlin : Springer c2008

Hispanic customers for life : a fresh look at acculturation

Valdés, M. Isabel.

Ithaca, N.Y. : Paramount Market c2008

Available at UM Duluth Martin Library Book (HC110.C6 V34 2008 )

Turning silver into gold : how to profit in the new boomer marketplace

Furlong, Mary S.

Upper Saddle River, N.J. : FT Press c2007

Available at UM Duluth Martin Library Book (HF5415.127 .F87 2007 ) and other locations

Business inside out : capturing millions of brand-loyal gay consumers

Witeck, Robert. Combs, Wesley.

Chicago : Kaplan Pub. c2006

Available at UM Duluth Martin Library Book (HF5415.33.U6 W58 2006 )

The affluent consumer : marketing and selling the luxury lifestyle

Michman, Ronald D. Mazze, Edward M.

Westport, Conn. : Praeger Publishers 2006

Available at UM Duluth Martin Library Book (HF5415.33.U6 M53 2006 ) and other locations

cover

Hispanic marketing a cultural perspective

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; NetLibrary, Inc.

Boston : Elsevier/Butterworth-Heinemann c2005

Creating the marketing experience : new strategies for building relationships with your target market

Marconi, Joe.

Mason, Ohio : Thomson c2005

Available at UM Duluth Martin Library Book (HF5415.55 .M335 2005 )

Back to top

Target marketing : researching, reaching, and retaining your target market

Pinson, Linda. Jinnett, Jerry.

Chicago, Ill. : Upstart Pub. Co. c1996

Available at UM Duluth Martin Library Book (HF5415.127 .P56 1996 ) and other locations

Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

American Management Association.

New York, N.Y. : AMA Membership Publications Division, American Management Association c1987

Available at UM Duluth Martin Library Book (HC110.C6 S82 1987 ) and other locations

Viral & Word of Mouth MarketingBack to top

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-

New York : American Management Association c2011

Available at UM Duluth Martin Library Book (HF5827.95 .S56 2011 )

Brains on fire : igniting powerful, sustainable, word of mouth movements

Phillips, Robbin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM Duluth Martin Library Book (HF5827.95 .B73 2010 )

Ripple effect how empowered involvement drives word of mouth

Oetting, Martin. SpringerLink (Online service)

Diss.-- ESCP Europe, European School of Management, 2009. ; Wiesbaden : Gabler c2009

The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing

Rosen, Emanuel.

New York : Doubleday c2009

Available at UM Duluth Martin Library Book (HF5827.95 .R67 2009 )

Building buzz to beat the big boys : word-of-mouth marketing for small businesses

O'Leary, Steve. Sheehan, Kim.

Westport, Conn. : Praeger Publishers 2008

Available at UM Duluth Martin Library Book (HF5827.95 .O44 2008 )

Word of mouth marketing : how smart companies get people talking

Sernovitz, Andy.

Chicago, IL : Kaplan Pub. c2006

Available at UM Duluth Martin Library Book (HF5827.95 .S47 2006 )

Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning c2013

Available at UM Duluth Martin Library Book (HF5415.123 .S65 2011 ) and other locations

The PayPal official insider guide to social media : make money through viral marketing

Proffitt, Brian.

Berkeley, Calif. : PayPal Press c2012

 (HF5415.1265 .Z3689 2011 )

UnMarketing stop marketing. Start engaging

Stratten, Scott. ebrary, Inc.--------------

Hoboken, NJ : Wiley 2012

The complete idiot's guide to Facebook marketing

Zimmerman, John Wayne. Brown, Damon.

Indianapolis, IN : Alpha Books c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .S83 2010 )

Pinterest marketing for dummies

Carr, Kelby.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] c2012

cover

Paid, owned, earned maximizing marketing returns in a socially connected world

Burcher, Nick. ebrary, Inc.--------------

London ; Philadelphia : Kogan Page c2012

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

By invitation only : how we built Gilt and changed the way millions shop

Maybank, Alexis. Wilson, Alexandra Wilkis.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .M6627 2009 )

Back to top

Marketing communications integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957- Zook, Ze.; ebrary, Inc.--------------

Philadelphia : Kogan Page 2011

Available at UM Duluth Martin Library Book (HF5415.123 .S65 2011 ) and other locations

The Facebook marketing book

Zarrella, Dan. Zarrella, Alison.

Beijing ; Sebastopol, CA : O'Reilly 2011

 (HF5415.1265 .Z3689 2011 )

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

The referral engine : teaching your business to market itself

Jantsch, John.

New York : Portfolio 2010

Available at UM Duluth Martin Library Book (HF5438.25 .J36 2010 )

Return on engagement content, strategy and design techniques for digital marketing

Frick, Tim. ScienceDirect (Online service)

Oxford : Focal 2010

Your band is a virus : behind-the-scenes and viral marketing for the independent musician

Moore, James, 1976-

Lexington, KY : [CreateSpace] 2009, c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .M6627 2009 )

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves

Penenberg, Adam L.

New York : Hyperion c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .P46 2009 ) and other locations

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point.

Mourdoukoutas, Panos Author. Siomkos, George J., Author.; SpringerLink (Online service)

New York : Springer Oct. 2009

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Hoboken, N.J. : John Wiley & Sons c2007

Available at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.

Upper Saddle River, N.J. : Wharton School Pub. c2007

Available at UM Duluth Martin Library Book (HD62.5 .L633 2007 )

YouTube MarketingBack to top

The YouTube marketing book : how to build your brand and grow your business on the world's 3rd largest website

Wedmore, James

Lexington, KY : [CreateSpace] c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .W436 2011 )

Visual marketing 99 proven ways for small businesses to market with images and design

Langton, David, 1961- Campbell, Anita, 1956-; ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2011

Available at UM Duluth Martin Library Book (HF5415.13 .L343 2011 ) and other locations

Free marketing : 101 low and no-cost ways to grow your business, online & off

Cockrum, Jim, 1969-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415 .C54237 2011 )

cover

The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

Rose, Frank, 1949-

New York : W.W. Norton & Co. c2011

Available at UM Duluth Martin Library Book (HD9696.8.A2 R67 2011 ) and other locations

How to sell your crafts online : a step-by-step guide to successful sales on Etsy and beyond

Sutton, Derrick.

New York : St. Martin's Griffin 2011

Available at UM Duluth Martin Library Book (HF5439.H27 S88 2011 ) and other locations

The pocket lawyer for filmmakers a legal toolkit for independent producers

Crowell, Thomas A. ScienceDirect (Online service)

Burlington, MA : Focal Press 2011

Success secrets of the social media marketing superstars

Meyerson, Mitch.

[Irvine, Calif.] : Entrepreneur Press c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S83 2010 )

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations

30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press c2010

 (HF5415.1265 .M329 2010 )

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn. Smith, Andy, 1968-; Adler, Carlye.

San Francisco : Jossey-Bass c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .A25 2010 )

YouTube and video marketing : an hour a day

Jarboe, Greg, 1949-

Indianapolis, Ind. : Wiley Pub. c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .J37 2009 )

YouTube for business : online video marketing for any business

Miller, Michael, 1958-

Indianapolis, Ind. : Que c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .M556 2009 )

How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site

Schepp, Brad. Schepp, Debra.

New York : McGraw-Hill Professional c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .S34 2009 )

The business of media distribution monetizing film, TV and video content in an online world

Ulin, Jeff. ScienceDirect (Online service)

Oxford : Focal 2009

Back to top

 

 

Last Update: May 2, 2013

 

 
jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

jvileta@d.umn.edu
Ask Jim

students at work
Pages maintained
and edited
by Avé Latawiec

Students at work? =)
Pages maintained
and edited
by Hugo Guan

students at work
Pages maintained
and edited
by Meng Lean

 


The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form