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Marketing Books - Advertising and Marketing Titles in the Library: A Selected List

Advertising and Marketing
Brainstorming & Creative
Branding

Thinking
Consumer Behavior
Creative Advertising and Marketing
Direct Marketing
Email Marketing
Google Adwords
Google Analytics
Integrated Marketing
Local Advertising & Marketing
Logos and Logo Design
Market Segmentation
Marketing Research
Marketing Small Businesses
Mobile Marketing
Neuromarketing
New Product Marketing
Pinterest
Public Relations Marketing
Retail Analytics
Retail Marketing
Search Engine Optimization|
Social Media Marketing
Sports Marketing
Target Marketing
Viral & Word of Mouth Marketing
YouTube Marketing




We have many useful books on marketing topics in our library. The purpose of this page is to give our users a sense of what can be found in our library's book stacks. If you click the topic links to the left, you will see numerous books in all these varied subjects.  The titles on this page are potentially useful for many marketing projects. However, this is only a selected list of recent titles, and many marketing topics are not included. Also, many new books are arriving every day. So, you may want to search our library holdings, plugging in keywords of your choice, into the search box below. You will find much more information.


Library Catalog

Note: eBrary titles marked with -------------- are currently not available, but that status may change soon.

 

Advertising and MarketingBack to top

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Advertising with small budgets for big results : how to buy print, broadcast, outdoor, online, direct response & offbeat media

Linda Carlson

Seattle, Washington : Barrett Street Productions ©2014

Available at UM Duluth Martin Library Book (HF5823 .C185 2014) and other locations

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Growth hacker marketing : a primer on the future of PR, marketing, and advertising

Ryan Holiday

New York, New York : Portfolio/Penguin 2014

Available at UM Duluth Martin Library Book (HF5415 .H7246 2014) and other locations

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Advertising account planning : planning and managing an imc campaign

Larry D. Kelley 1955- Donald W Jugenheimer

Armonk, New York : M.E. Sharpe, Inc. 2014

Available at UM Duluth Martin Library Book (HF5823 .K344 2014) and other locations

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Advertising to children : new directions, new media

Mark Blades

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan 2014

Available at UM Duluth Martin Library Book (HF5415.32 .A38 2014) and other locations

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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Thousand Oaks, Calif. : SAGE c2012

Available at UM Duluth Martin Library Book (HF5823 .T155 2012 ) and other locations

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Advertising creative : strategy, copy, design

Altstiel, Tom. Grow, Jean.

2013

HF5823 .A758 2013) and other locations

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Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .B275 2013 )

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Social media marketing

Tuten, Tracy L., 1967- Solomon, Michael R.

Upper Saddle River, N.J. : Pearson c2013

Available at UM Duluth Martin Library Book (HF6146.I58 T883 2013 )

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Advertisers at work

Tuten, Tracy L., 1967- SpringerLink (Online service)

Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer c2012

Online

book cover -----------2010

Shopper marketing how to increase purchase decisions at the point of sale

Stahlberg, Markus. Maila, Ville.; ebrary, Inc.

London ; Philadelphia : Kogan Page 2012

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Advances in advertising research (Vol. III) current insights and future trends

Eisend, Martin.; Langner, Tobias.; Okazaki, Shintaro.; SpringerLink (Online service)

Wiesbaden ; New York : Springer Gabler c2012

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Goodvertising : creative advertising that cares.

Kolster, Thomas.

London : Thames & Hudson 2012

HF5823 .K65 2012) and other locations

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Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes

Marshall, Perry S. Todd, Bryan.

Irvine, Calif. : Entrepreneur Media 2012

Available at UM Duluth Martin Library Book (HF6146.I58 M36 2012 )

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Hey, Whipple, squeeze this! the classic guide to creating great ads

Sullivan, Luke. Bennett, Sam.; ebrary, Inc.

Hoboken, N.J. : Wiley c2012

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Spending advertising money in the digital age how to navigate the media flow

Pringle, Hamish. Marshall, Jim, 1955-; ebrary, Inc. xxx now web of science--------------

London ; Philadelphia : Kogan Page 2012

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The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns

Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)

New York, NY : Apress : distributed to the book trade by Springer Science+Business Media c2012

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Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

Mena, Jesus.

Boca Raton, Fla. : CRC Press c2012

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Spending advertising money in the digital age how to navigate the media flow

Pringle, Hamish. Marshall, Jim, 1955-; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

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The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms

Roetzer, Paul, 1978- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415 .R5665 2012 ) and other locations

Brainstorming and Creative ThinkingBack to top

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Idea revolution : guidelines and prompts for brainstorming alone, in groups or with clients

Warmke, Clare. Buchanan, Lisa.

Cincinnati, Ohio : HOW Design Books c2003

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Brainstorming : views and interviews on the mind

Gallagher, Shaun, 1948-

Exeter, UK ; Charlottesville, VA : Imprint Academic c2008

Available at UM Duluth Martin Library Book (BD418.3 .G35 2008 )

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David Perry on game design a brainstorming toolbox

Perry, David. DeMaria, Rusel, 1948-

Boston, MA : Course Technology c2009

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Qualitative market research a comprehensive guide

Mariampolski, Hy.

Thousand Oaks, [Calif.] ; London : SAGE 2001

Available at UM Duluth Martin Library Book (HF5415.2 .M3167 2001 ) and other locations

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MindManager for dummies

Cameron, Hugh (Hugh Rolen), 1953- Voight, Roger

Hoboken, N.J. : John Wiley c2004

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Advanced focus group research

Fern, Edward E.

Thousand Oaks, Calif. : Sage c2001

Available at UM Duluth Martin Library Book (H61.28 .F47 2001 ) and other locations

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Gamestorming : a playbook for innovators, rulebreakers, and changemakers.

Gray, David, 1957-

Sebastopol, CA : O'Reilly c2010

Available at UM Duluth Martin Library Book (HD30.29 .G739 2010 ) and other locations

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Thinkertoys : a handbook of creative-thinking techniques

Michalko, Michael, 1940-

Berkeley, Calif. : Ten Speed Press c2006

Available at UM Duluth Martin Library Book (HD53 .M53 2006 ) and other locations

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Guerrilla marketing research marketing research techniques that can help any business make more money

Kaden, Robert J. ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2006

Available at UM Duluth Martin Library Book (HF5415.2 .K24 2006 ) and other locations

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MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money

Kaden, Robert J. Linda, Gerald.; Levinson, Jay Conrad.

London ; Philadelphia : Kogan Page Limited 2009

Available at UM Duluth Martin Library Book (HF5415.2 .K245 2009 )

Back to top
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Think like a programmer an introduction to creative problem solving

Spraul, V. Anton.

San Francisco, Calif. : No Starch Press c2012

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Who killed creativity? : ...and how we can get it back? : seven essential strategies to make yourself, your team and your organisation more innovative

Grant, Andrew. Grant, Gaia.; Gallate, Jason.

Milton, Qld. : Jossey-Bass 2012

Available at UM Duluth Martin Library Book (LB1062 .G73 2012 )

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The quick and easy guide to mind map : improve your memory, be more creative, and unleash your mind's full potential

Randall, Thomas C.

San Bernardino, CA : [s.n.] 2012

Available at UM Duluth Martin Library Book (BF381 .R363 2012 )

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Imagine : how creativity works

Lehrer, Jonah.

Boston : Houghton Mifflin Harcourt 2012

Available at UM Duluth Martin Library NE MN Historical Center (BF408 .L455 2012 ) and other locations

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Mind mapping for dummies

Rustler, Florian, 1980-

Chichester, England : Wiley c2012

Available at UM Duluth Martin Library Book (BF449 .R87 2012 )

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Beyond the obvious : killer questions that spark game-changing innovation

McKinney, Phil.

New York : Hyperion c2012

Available at UM Duluth Martin Library Book (HD53 .M39 2012 )

Back to top
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The impact equation : are you making things happen or just making noise?

Brogan, Chris. Smith, Julien.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HF5415.153 .B75 2012 ) and other locations

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Design thinking research

Plattner, Hasso.; Meinel, Christoph.; Leifer, Larry.; SpringerLink (Online service)

Berlin ; London : Springer 2012

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The idea hunter how to find the best ideas and make them happen

Boynton, Andrew C. Fischer, Bill.; Bole, William.; Pratt, Sean

[New York] : Gildan Media Corp. p2011

HD53 .B69 2011 )

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The right-brain business plan : a creative, visual map for success

Lee, Jennifer, 1974-

Novato, Calif. : New World Library c2011

Available at UM Duluth Martin Library Book (HD30.28 .L438 2011 )

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The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success

Gallo, Carmine.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.153 .G35 2011 )

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The accidental creative : how to be brilliant at a moment's notice

Henry, Todd.

New York : Portfolio/Penguin 2011

Available at UM Duluth Martin Library Book (HD53 .H46 2011 ) and other locations

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Designing for growth : a design thinking tool kit for managers

Liedtka, Jeanne. Ogilvie, Tim.

New York : Columbia Business School Pub., Columbia University Press c2011

HD53 .L543 2011 ) and other locations

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Best practices are stupid : 40 ways to out-innovate the competition

Shapiro, Stephen M., 1964-

New York : Portfolio/Penguin 2011

Available at UM Duluth Martin Library Book (HD58.8 .S4775 2011 )

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The innovator's DNA : mastering the five skills of disruptive innovators

Dyer, Jeff (Jeffrey M.) Gregersen, Hal B., 1958-; Christensen, Clayton M.

Boston, Mass. : Harvard Business Press c2011

HD53 .D94 2011 )

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The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Upper Saddle River, N.J. : Prentice Hall c2011

Available at UM Duluth Martin Library Book (HD30.37 .S49 2011 ) and other locations

Back to top
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Ideaselling : successfully pitch your creative ideas to bosses, clients and other decision makers

Harrison, Sam, 1954-

Cincinnati, Ohio : HOW Books c2010

HD53 .H3749 2010 ) and other locations

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Linchpin : are you indispensible?

Godin, Seth.

New York : Portfolio 2010

Available at UM Duluth Martin Library Book (HF5549.5.M63 G63 2010 )

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What a great idea! 2.0 : unlocking your creativity in business and in life

Thompson, Charles, 1948-

[Keswick, VA?] : Creative Management Group c2010

Available at UM Duluth Martin Library Book (BF408 .T46 2010 )

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Advertising by design : generating and designing creative ideas across media

Landa, Robin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

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Iconoclast : a neuroscientist reveals how to think differently

Berns, Gregory.

Boston, Mass. : Harvard Business Press c2010

QP360 .B52 2010 ) and other locations

BrandingBack to top

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Designing brand identity : an essential guide for the whole branding team

Alina Wheeler ebrary, Inc.

Hoboken, N.J. : John Wiley & Sons ©2013

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Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Daniel Rowles

London : Kogan Page 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .R688 2014 )

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Rethinking place branding : comprehensive brand development for cities and regions

Mihalis Kavaratzis; Gary Warnaby; G. J Ashworth (Gregory John), Cham Switzerland

Springer 2015

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Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

Bettina Berg Bernhard Swoboda

Wiesbaden : Springer Gabler 2013?

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Digital darwinism : branding and business models in jeopardy

Ralf Kreutzer Karl-Heinz Land

Heidelberg : Springer 2014

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Branding pays : the five-step system to reinvent your personal brand

Karen Kang

Palo Alto, CA : BrandingPays Media ©2013

Available at UM DULUTH Martin Library Book (HF5415.1255 .K36 2013 )

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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding

Aeron Davis

Cambridge, UK : Polity 2013

Available at UM DULUTH Martin Library Book (P94.6 .D38 2013 )

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StoryBranding 2.0 : creating standout brands through the purpose of story

Jim Signorelli

Austin, Texas : Greenleaf Book Group Press 2014

Available at UM DULUTH Martin Library Book (HF5415.1255 .S54 2014 )

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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Kaputa, Catherine, 1948-

Boston : Nicholas Brealey Pub. 2012

Available at UM Duluth Martin Library Book (HF5415.1255 .K37 2012 )

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Branding yourself : How to use social media to invent or reinvent yourself

Deckers, Erik. Lacy, Kyle.

Indianapolis, Ind. : Que Pub. c2011

Available at UM Duluth Martin Library Book (HD69.S8 D43 2011 )

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How cool brands stay hot : branding to generation Y

Bergh, Joeri van den, 1971- Behrer, Mattias.

London ; Philadelphia : Kogan Page c2011

Available at UM Duluth Martin Library Book (HF5415.332.Y66 B47 2011 ) and other locations

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International corporate brand management evaluating standardized corporate branding across countries

Meierer, Markus. SpringerLink (Online service)

Diss.-- University of Trier, 2010. ; Wiesbaden : Gabler Verlag 2011

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Retail marketing and branding a definitive guide to maximizing ROI

Perrey, Jesko. Spillecke, Dennis.; ebrary, Inc.--------------

Chichester, West Sussex : Wiley c2011

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Destination brands managing place reputation

Morgan, Nigel. Pritchard, Annette.; Pride, Roger.; ScienceDirect (Online service)

Oxford : Butterworth-Heinemann 2011

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Storytelling branding in practice

Fog, Klaus. SpringerLink (Online service)

Berlin : Springer 2010

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Branded : branding in sport business

Lee, Jason W.

Durham, N.C. : Carolina Academic Press c2010

Available at UM Duluth Martin Library Book (GV716 .B75 2010 )

Back to top
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User generated branding integrating user generated content into brand management

Arnhold, Ulrike. SpringerLink (Online service)

Diss.-- University of Bremen, 2010. ; Wiesbaden : Gabler 2010

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Branding by blogging : build your brand identity and online presence to the maximum using the power of blogs.

Lexington, KY : KMSPublishing c2010

Available at UM Duluth Martin Library Book (HF5415.1255 .B636 2010 )

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Brands and branding

Clifton, Rita.; Ahmad, Sameena.

New York : Bloomberg Press 2009

Available at UM Duluth Martin Library Book (HD69.B7 B733 2009 ) and other locations

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The 10Ks of personal branding : create a better you

Mobray, Kaplan.

Bloomington, IN : IUniverse, Inc. 2009

Available at UM Duluth Martin Library Book (HB 5381 .M67 2009 )

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Contemporary research in e-branding

Bandyopadhyay, Subir, 1958-

Hershey, PA : Information Science Reference c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .C665 2009 )

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Handbook on tourism destination branding.

Anholt, Simon.; World Tourism Organization.; European Travel Commission.

Madrid : World Tourism Organization c2009

Available at UM Duluth Martin Library Book (G 155 .A1 H36 2009 )

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OBD, obsessive branding disorder : the business of illusion and the illusion of business.

Conley, Lucas.

New York : PublicAffairs c2008

Available at UM Duluth Martin Library Book (HF5415.1255 .C66 2008 ) and other locations

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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo. Schultz, Majken.; ebrary, Inc.--------------

San Francisco : Jossey-Bass c2008

Available at UM Duluth Martin Library Book (HD59.2 .H38 2008 ) and other locations

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Store presentation & design no. 2 : branding the store

Pegler, Martin M.

New York : Visual Reference Publications c2007

Available at UM Duluth Martin Library REF (NK2195.S89 P45 2007 )

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Designing magazines : inside periodical design, redesign, and branding

Rothstein, Jandos.

New York : Allworth Press c2007

Available at UM TC Magrath Library   (Quarto Z246 .D485 2007 ) and other locations

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Luxury fashion branding : trends, tactics, techniques

Okonkwo, Uché.

Basingstoke : Palgrave Macmillan 2007

Available at UM Duluth Martin Library Book (HD9940.A2 O39 2007 ) and other locations

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c/id : visual identity and branding for the arts

King, Emily. Hyland, Angus.

London : Laurence King 2006

Available at UM Duluth Martin Library Book (N490 .K564 2006 )

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Branding for nonprofits : developing identity with integrity

Holland, DK.

New York : Allworth Press c2006

Available at UM Duluth Martin Library Book (HD69.B7 H645 2006 ) and other locations

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Branding a store : how to build successful retail brands in a changing marketplace

Floor, Ko.

London ; Philadelphia : Kogan Page 2006

Available at UM Duluth Martin Library Book (HD69.B7 F58 2006 )

Consumer BehaviorBack to top

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Store design and visual merchandising : creating store space that encourages buying

Claus Ebster

New York, New York : Business Expert Press 2015

Available at UM DULUTH Martin Library Book (HF5845 .E28 2015 )

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International consumer behavior in the 21st Century : impact on marketing strategy development

A. Coskun Samli

New York, NY : Springer ©2013

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CB : consumer behavior : Instructor edition

Barry J Babin Eric G Harris

Stamford, CT : Cengage Learning 2015

Available at UM DULUTH Martin Library Book (HF5415.32 B334 2015 )

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Generation X : Americans born 1965 to 1976

New Strategist Publications, Inc.

Ithaca : New Strategist c2012

Available at UM Duluth Martin Library REF (HN60 .G46 2012 )

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Consumer demographics and behaviour markets are people

Martins, Jo M. Yusuf, Farhat.; Swanson, David A. (David Arthur), 1946-; SpringerLink (Online service)

Dordrecht ; New York : Springer c2012

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

Available at UM Duluth Martin Library Book (HF5415.32 .O547 2012 )

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The end of business as usual : rewire the way you work to succeed in the consumer revolution

Solis, Brian.

Hoboken, N.J. : John Wiley & Sons c2012

Available at UM Duluth Martin Library Book (HF5415.32 .S599 2012 )

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Technology and consumption understanding consumer choices and behaviors

Dholakia, Ruby Roy. SpringerLink (Online service)

New York ; London : Springer 2012

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Using technology to sell tactics to ratchet up results

London, Jonathan. Lucas, Martin.; SpringerLink (Online service)

[S.l.] : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag New York c2012

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Precision marketing maximizing revenue through relevance

Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.--------------

London : Kogan Page 2012

Back to top
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Consumer knowledge and financial decisions lifespan perspectives

Lamdin, Douglas J.; SpringerLink (Online service)

New York, NY : Springer Science+Business Media, LLC c2012

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Millenials : Americans born 1977 to 1994

New Strategist Publications, Inc.

Ithaca : New Strategist 2012

Available at UM Duluth Martin Library REF (HN60 .M555 2012 )

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The effects of cause-related marketing on customers' attitudes and buying behavior

Steckstor, Denise. SpringerLink (Online service)

Diss.-- Technische Universität München, 2011. ; Wiesbaden : Gabler Verlag c2012

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Priceless : the myth of fair value (and how to take advantage of it)

Poundstone, William.

New York : Hill & Wang 2011

Available at UM Duluth Martin Library Book (HF5416.5 .P68 2011 )

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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

New York : Crown Business c2011

Available at UM Duluth Martin Library Book (HF5415.32 .L557 2011 )

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Cracking the code leveraging consumer psychology to drive profitability

Posavac, Steven S., 1969-; Society for Consumer Psychology.; ebrary, Inc.--------------

Armonk, N.Y. : M.E. Sharpe 2011

Available at UM Duluth Martin Library Book (HF5415.32 .C73 2012 ) and other locations

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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature

Saad, Gad.

Amherst, N.Y. : Prometheus Books 2011

Available at UM Duluth Martin Library Book (HF5415.32 .S18 2011

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Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)

Goldfayn, Alex L.

Dallas, Tex. : Benbella Books c2011

Available at UM Duluth Martin Library Book (HF5827.95 .G65 2011 )

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Unthinking : the surprising forces behind what we buy

Beckwith, Harry, 1949-

New York : Business Plus 2011

Available at UM Duluth Martin Library Book (HF5415.32 .B435 2011 ) and other locations

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Consumer insights : findings from behavioral research

Alba, Joseph W. editor,

Cambridge, Mass. : Marketing Science Institute 2011

Available at UM Duluth Martin Library Book (HF5415.32 .A43 2011 )

Back to top
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Neuromarketing exploring the brain of the consumer

Żurawicki, Leon. SpringerLink (Online service)

Berlin ; London : Springer 2010

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Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

Graves, Philip.

Boston : Nicholas Brealey 2010

Available at UM Duluth Martin Library Book (HF5415.32 .G73 2010 ) and other locations

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American buyers : demographics of shopping

New Strategist Publications, Inc.

Ithaca : New Strategist 2010

Available at UM Duluth Martin Library REF (HC110.C6 A54 2010 ) and other locations

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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Los Angeles : SAGE c2010

Available at UM Duluth Martin Library Book (HF5415.127 .M66 2010 )

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The trend forecaster's handbook

Raymond, Martin, 1961-

London : Laurence King 2010

Available at UM Duluth Martin Library Book (HF5415.32 .R388 2010 ) and other locations

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The buying brain secrets of selling to the subconscious mind

Pradeep, A. K., 1963- ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] c2010

Available at UM Duluth Martin Library Book (HF5415.12615 .P73 2010 ) and other locations

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Ecological intelligence : the hidden impacts of what we buy

Goleman, Daniel.

New York : Broadway Books c2010

Available at UM Duluth Martin Library Book (HC79.E5 G635 2010 )

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Shopping 3.0 shopping, the Internet or both?

Molenaar, Cor. ebrary, Inc.--------------

Farnham ; Burlington, VT : Ashgate Pub. c2010

Available at UM Duluth Martin Library Book (HF5548.32 .M65 2010 ) and other locations

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The psychology of marketing cross-cultural perspectives

Raab, Gerhard.; ebrary, Inc.--------------

Burlington, VT : Gower 2010

Available at UM Duluth Martin Library Book (HF5415 .P734 2010 ) and other locations

Creative Advertising & MarketingBack to top

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Hidden persuasion : 33 psychological influence techniques in advertising

Marc Andrews 1978- Mattheis Lars van Leeuwen 1980-; Rickert Bart van Baaren 1975-

Amsterdam : Bis 2013

Available at UM DULUTH Martin Library Book (HF5822 .A54 2013 )

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Nontraditional media in marketing and advertising

Robyn Blakeman 1958-

Thousand Oaks, California : SAGE Publications 2014], ©2014

Available at UM DULUTH Martin Library Book (HF5415 .B455697 2014 ) and other locations

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Strategic thinking for advertising creatives

Alice Kavounas Taylor

London, United Kingdom : Laurence King Publishing 2013

Available at UM DULUTH Martin Library Book (HF5823 .T22 2013 ) and other locations

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Advertising creative : strategy, copy, design

Altstiel, Tom. Grow, Jean.

2013

HF5823 .A758 2013 ) and other locations

book cover

The impact equation : are you making things happen or just making noise?

Brogan, Chris. Smith, Julien.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HF5415.153 .B75 2012 ) and other locations

book cover

Contextual pricing : the death of list price and the new market reality

Docters, Robert G.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5416.5 .C66 2012 )

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Visual marketing 99 proven ways for small businesses to market with images and design

Langton, David, 1961- Campbell, Anita, 1956-; ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2011

Available at UM Duluth Martin Library Book (HF5415.13 .L343 2011 ) and other locations

Direct MarketingBack to top

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Direct marketing doesn't have to make sense, it just has to make money

Robert C. Hacker

Philadelphia, PA : Direct Marketing IQ 2014

Available at UM Duluth Martin Library Book (HF5415.126 .H335 2014 )

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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

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Direct marketing strategies

Dobkin, Jeffrey.

Merion Station, PA : Danielle Adams Pub. c2009

Available at UM Duluth Martin Library Book (HF5415.126 .D635 2009 )

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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison. Mullin, Roddy.

London ; Philadelphia : Kogan Page 2009

Available at UM Duluth Martin Library Book (HF5415.126 .W55 2009 )

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Outrageous advertising that's outrageously successful

Glazer, Bill. Kennedy, Dan S., 1954-

New York : Glazer-Kennedy Publishing c2009

Available at UM Duluth Martin Library Book (HF 5837 .G53 2009 )

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Raising more money with newsletters than you ever thought possible

Ahern, Tom.

Medfield, MA : Emerson & Church Publishers c2009

Available at UM Duluth Martin Library Book (HV41.2 .A44 2009 )

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Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

Stone, Bob, 1918-2007. Jacobs, Ron, 1948-

New York : McGraw-Hill c2008

Available at UM Duluth Martin Library Book (HF5415.126 .S757 2008 )

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How to write successful fundraising letters

Warwick, Mal.

San Francisco, CA : Jossey-Bass c2008

Available at UM Duluth Martin Library Book (HV41.2 .W378 2008 )

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Be a recruiting superstar the fast track to network marketing millions

Christensen, Mary, 1951- ebrary, Inc.--------------

New York : American Management Association c2008

Available at UM Duluth Martin Library Book (HF5415.126 .C48784 2008 ) and other locations

book cover

International direct marketing principles, best practices, marketing facts

Krafft, Manfred.; SpringerLink (Online service)

Berlin ; New York : Springer c2007

book cover

No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses

Kennedy, Dan S., 1954-

[Irvine, Calif.] : Entrepreneur Press c2006

Available at UM Duluth Martin Library Book (HF5415.126 .K46 2006 )

book cover

The hard sell : an ethnographic study of the direct selling industry

Bone, John, 1957-

Aldershot, Hampshire, England ; Burlington, VT : Ashgate c2006

Available at UM Duluth Martin Library Book (HF5438.25 .B647 2006 ) and other locations

book cover

The complete guide to direct marketing

Meisner, Chet. ebrary, Inc.--------------

Chicago : Kaplan Pub. c2006

Available at UM Duluth Martin Library Book (HF5415.126 .M44 2006 ) and other locations

book cover

The ultimate marketing plan : find your hook, communicate your message, mark your mark

Kennedy, Dan S., 1954-

Avon, Mass. : Adams Business c2006

Available at UM Duluth Martin Library Book (HF5415.1 .K37 2006 ) and other locations

book cover

Entrepreneur magazine's ultimate guide to direct marketing : how to deliver the right message to the right target for the best result

Lautenslager, Al.

Irvine, CA : Entrepreneur Press 2005

Available at UM Duluth Martin Library Book (HF5415.126 .L37 2005 )

book cover

Contemporary direct marketing

Spiller, Lisa. Baier, Martin.

Upper Saddle River, N.J. : Pearson Prentice Hall c2005

Available at UM Duluth Martin Library REF (HF5415.126 .S65 2005 )

Email MarketingBack to top

book cover

Email marketing rules : how to wear a white hat, shoot straight, and win hearts

Chad White

United States : publisher not identified, ©2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .W45 2013 )

book cover

The rebel's guide to email marketing : grow your list, break the rules, and win

Waldow, D. J. Falls, Jason.

2012

Available at UM Duluth Martin Library Book (HF5415.1265 .W36 2012 )

book cover

The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .B633 2012 )

book cover

QR codes & mobile marketing for the small business owner : how to quantify your existing customer base and market to them directly using email and SMS texting

Weir, Michael.

[United States] : M. Weir c2010

Available at UM Duluth Martin Library Book (HF5416 .W457 2010 )

book cover

The Constant Contact guide to email marketing

Groves, Eric (Eric S.) Constant Contact, Inc.

Hoboken, N.J. : Wiley c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .G76 2009 )

book cover

Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level

Baggott, Chris.

Hoboken, N.J. : John Wiley & Sons c2007

Available at UM Duluth Martin Library Book(HF5415.1265 .B29 2007 )

book cover

Total email marketing : maximizing your results from integrated e-marketing

Chaffey, Dave, 1963-

Oxford ; Burlington, MA : Butterworth-Heinemann 2007

Available at UM Duluth Martin Library Book (HF5415.1265 .C46 2007 )

book cover

Advanced email marketing : using email to achieve sales and marketing goals

Sterne, Jim, 1955-

Emeryville : Lyris c2003

Available at UM Duluth Martin Library Book (HF5415.1265 .S7416 2003 )

book cover

Total email marketing

Chaffey, Dave, 1963- NetLibrary, Inc.

Oxford ; Boston : Butterworth-Heinemann 2003

book cover

Effective email marketing the complete guide to creating successful campaigns

Lewis, Herschell Gordon, 1926- NetLibrary, Inc.

New York : AMACOM c2002

Google AdWordsBack to top

book cover

Ultimate guide to pay-per-click advertising

Richard Stokes 1971-

Irvine, CA : Entrepreneur Press 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .S753 2014 )

book cover

Google AdWords. Part 1-2, Student manual

Robert Carver Alex Tong; Catherine M. Albano; Logical Operations Inc.,

Rochester, NY : Logical Operations ©2014

 

book cover

Google AdWords for dummies

Jacobson, Howie. McDonald, Kristie.; McDonald, Joel.

Hoboken, NJ : Wiley Pub., Inc c2012

 (HF5415.1265 .J33 2012 )

book cover

Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes

Marshall, Perry S. Todd, Bryan.

Irvine, Calif. : Entrepreneur Media 2012

Available at UM Duluth Martin Library Book (HF6146.I58 M36 2012 )

book cover

Outsmarting Google

Bailyn, Evan. Bailyn, Brad.

Indianapolis, Ind. : Que c2011

Available at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )

book cover

Sams teach yourself Google Places in 10 minutes

Smith, Bud E.

Indianapolis, Ind. : Sams Pub. c2011

Available at UM Duluth Martin Library Book (HF54.56 .S65 2011 )

Google AnalyticsBack to top

book cover

Google Analytics integrations

Daniel Waisberg Deepak Aujla

Indianapolis, IN : John Wiley & Sons, Inc. 2015

book cover

Google BigQuery analytics

Jordan Tigani Siddartha Naidu

Indianapolis, IN : Wiley 2014

Available at UM DULUTH Martin Library Book (QA76.9.D37 T54 2014 )

book cover

Google analytics demystified : a hands-on approach

Joel J. Davis 1950- Danna L Givot

Joel J. Davis printed on-demand 2015

Available at UM DULUTH Martin Library Book (ZA4234.G64 D383 2015 )

book cover

Advanced Web metrics with Google Analytics, third edition

Clifton, Brian, 1969-

Indianapolis, Ind. : John Wiley & Sons c2012

book cover

Google Analytics, third edition

Ledford, Jerri L. Teixeira, Joe; Tyler, Mary E., 1970-; Meister, Todd

Indianapolis, Ind. : Wiley Pub. c2010

Intergrated MarketingBack to top

book cover

Advertising account planning : planning and managing an imc campaign

Larry D. Kelley 1955- Donald W Jugenheimer

Armonk, New York : M.E. Sharpe, Inc. 2014

Available at UM DULUTH Martin Library Book (HF5823 .K344 2014 )

book cover

The executor of integrated marketing communications strategy : marcom manager's working model

Kwang-Yong Shin

Berlin ; New York : Springer ©2013

Online access

book cover

Marketing in the round : how to develop an integrated marketing campaign in the digital era

Dietrich, Gini. Livingston, Geoff.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415 .D4882 2012 ) and other locations

book cover

The IMC handbook : readings & cases in integrated marketing communications

Kelly, J. Steven.; Jones, Susan K., 1949-

Chicago, IL : Racom Communications c2009

Library Book (HF5415.123 .I53 2009 )

book cover

Strategic integrated marketing communication : theory and practice

Percy, Larry.

Amsterdam ; Boston : Butterworth-Heinemann 2008

Available at UM Duluth Martin Library Book (HF5415.123 .P475 2008 )

book cover

Destination marketing : an integrated marketing communication approach

Pike, Steven.

Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann 2008

Available at UM Duluth Martin Library Book (G155.A1 P54 2008 ) and other locations

book cover

Marketing campaign development : what marketing executives need to know about architecting global integrated marketing campaigns

Gospe, Mike.

Cupertino, CA : Happy About 2008

Available at UM Duluth Martin Library Book (HF5837 .G87 2008 )

book cover

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958-

Lanham, Md. : Rowman & Littlefield Publishers c2007

 (HF5415.123 .B557 2007 )

book cover

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Mason, Ohio : Thomson South-Western c2003

Available at UM Duluth Martin Library Book (HF5415.123 .S54 2003 )

book cover

IMC : an integrated marketing communications exercise

Jakacki, Bernard C.

Cincinnati, Ohio : South-Western College Pub. c2001

Available at UM Duluth Martin Library Book (HF5415.123 .K346 2001 )

book cover

The advertising business : operations, creativity, media planning, integrated communications

Jones, John Philip.

Thousand Oaks, Calif. : Sage Publications c1999

Available at UM Duluth Martin Library Book (HF5813.U6 A635 1999 ) and other locations

book cover

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Eugene) Belch, Michael A.

Boston, Mass : Irwin/McGraw-Hill c1998

Available at UM Duluth Martin Library Book (HF5823 .B387 1998 )

Local AdvertisingBack to top

book cover

Selling local advertising

Whitacre, Claude.

CreateSpace 2013

Checked out at UM Duluth Martin Library Book 

book cover

Art of local advertising

Gorrell, Connie.

CreateSpace 2011

Checked out at UM Duluth Martin Library Book 

book cover

The 33 ruthless rules of local advertising

Corbett, Michael, 1942- Stilli, Dave.

New York, N.Y. : SummitView Publishing c2008

Available at UM Duluth Martin Library Book (HF5823 .C673 2008 )

book cover

ADvice by John Boggs : common sense stories of local advertising and sales

Boggs, John.

New York, NY : Iuniverse, Inc. c2009

Available at UM Duluth Martin Library Book (HF5823 .B664 2009 )

book cover

Local online advertising for dummies

Cunningham, Court. Brown, Stephanie, 1963-

Hoboken, NJ : Wiley c2010

Available at UM Duluth Martin Library Book (HF6146.I58 C86 2010 )

book cover

SRDS Media Planning Platform (Kantar)

Standard Rate & Data Service.

Des Plaines, Ill. : SRDS

book cover

Local search marketing for business : a how- to

Moraes, Sarah.

Phoenix, AZ : VM Press c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .M663 2011 )

book cover

Why she buys : the new strategy for reaching the world's most powerful consumers

Brennan, Bridget.

New York : Crown Business c2009

Available at UM Duluth Martin Library Book (HF5415.332.W66 B74 2009 )

book cover

Local online marketing

Whitacre, Claude.

CreateSpace 2013

Checked out at UM Duluth Martin Library Book 

Logos and Logo DesignBack to top

book cover

Essential elements for brand identity : 100 principles for designing logos and building brands

Kevin Budelmann Yang Kim 1968-; Curt Wozniak; Kevin Budelmann

Gloucester, Mass. : Rockport ; Hove : RotoVision distributor 2013

Available at UM DULUTH Martin Library Book (NC1002.L63 B83 2013 )

book cover

Logo design love : a guide to creating iconic brand identities

Airey, David.

Berkeley, CA : New Riders c2010

 (NC 1002 .L63 A38 2010 )

book cover

Designing logos : the process of creating symbols that endure

Gernsheimer, Jack.

New York, NY : Allworth Press c2008

Available at UM Duluth Martin Library Book (NC1002.L63 G47 2008 ) and other locations

book cover

Decoding design : understanding and using symbols in visual communication : discover the hidden meanings inside common corporate logos and designs

Macnab, Maggie.

Cincinnati, Ohio : HOW books c2008

Available at UM Duluth Martin Library Book (NC1002.L63 M33 2008 ) and other locations

book cover

The secret life of logos : behind the scenes with top designers

Cabarga, Leslie, 1954-

Cincinnati, Ohio : HOW Books c2007

Available at UM Duluth Martin Library Book (NC1002.L63 C332 2007 ) and other locations

book cover

Logo

Evamy, Michael.

London, U.K. : Laurence King 2007

Available at UM Duluth Martin Library Book (NC1002.L63 E93 2007 )

book cover

Logo, font & lettering bible

Cabarga, Leslie, 1954-

Cincinnati, Ohio : How Design Books c2004

Available at UM Duluth Martin Library REF (NC1002.L63 C33 2004 ) and other locations

book cover

How to design logos, symbols, and icons : 24 internationally renowned studios reveal how they develop trademarks for print and new media

Thomas, Gregory, 1949-

Cincinnati, Ohio : North Light Books c2000

Available at UM Duluth Martin Library Book (NC1003 .T48 2000 ) and other locations

Back to top
book cover

Masters of design : logos & identity : a collective of the world's most inspiring logo designers

Adams, Sean.

Beverly, Mass. : Rockport Publishers c2008

Available at UM Duluth Martin Library Book (NC1002.L63 A32 2008 ) and other locations

book cover

The new big book of logos

Carter, David E.

New York : Collins Design ; Distributed throughout the world by Harper Collins Publishers c2006

Available at UM Duluth Martin Library Book (NC1002.L63 N48 2006 )

Market SegmentationBack to top

book cover

Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever

Jeff Fromm Christie Garton

New York : AMACOM 2013

Available at UM DULUTH Martin Library Book (HF5415.332.Y66 F76 2013 )

book cover

Ethnic marketing : culturally sensitive theory and practice

Guilherme D. Pires John L. Stanton

Abingdon, Oxon ; New York, NY : Routledge 2015

Available at UM DULUTH Martin Library Book (HF5415.332.M56 P57 2015 )

book cover

Pricing segmentation and analytics

Bodea, Tudor. Ferguson, Mark.; ebrary, Inc.--------------

[New York, N.Y.] (222 East 46th St, New York, NY 10017) : Business Expert Press c2012

book cover

Guerrilla marketing to baby boomers

Jay Conrad Levinson Kristi Carter Smith

Lexington, KY : CreateSpace 2014

Available at UM DULUTH Martin Library Book (HF5415.127 .L485 2014 )

book cover

Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Morse, David R., 1961-

Ithaca, NY : Paramount Market Publishing c2009

Available at UM Duluth Martin Library Book (HF5415.127 .M68 2009 )

book cover

Battling big box : how nimble niche companies can outmaneuver giant competitors

Dubroff, Henry. Marks, Susan J.

Franklin Lakes, NJ : Career Press c2009

Available at UM Duluth Martin Library Book (HD62.7 .D835 2009 )

book cover

Market segmentation success : making it happen!

Dibb, Sally, 1963- Simkin, Lyndon, 1961-

New York : Haworth Press c2008

Available at UM Duluth Martin Library Book (HF5415.127 .D53 2008 )

book cover

Mastering niche marketing : a definitive guide to profiting from ideas in a competitive market.

Van Der Hope, Eric V.

Los Angeles, CA : Globalnet Publishing c.2008

Available at UM Duluth Martin Library Book (HF5415.1265 .H67 2008 )

book cover

Wonder woman : marketing secrets for the trillion-dollar customer

Ellwood, Iain. Shekar, Sheila.

Basingstoke [England] ; New York : Palgrave Macmillan 2008

Available at UM Duluth Martin Library Book (HF5415.332.W66 E45 2008 )

book cover

First, best, or different : what every entrepreneur needs to know about niche marketing

Jackson, John Bradley.

Indianapolis, IN : Dog Ear Pub. c2007

Available at UM Duluth Martin Library Book (HF5415.127 .J335 2007 )

Back to top
book cover

Boomer consumer : ten rules for marketing to America's largest, wealthiest and most influential group

Thornhill, Matt. Martin, John.

Great Falls, VA : Linx, Corp. c2007

Available at UM Duluth Martin Library Book (HF5415.127 .T46 2007 )

book cover

Handbook of niche marketing : principles and practice

Dalgic, Tevfik.

New York : Best Business Books, Haworth Reference Press c2006

Available at UM Duluth Martin Library REF (HF5415.127 .H36 2006 )

book cover

The online customer : new data mining and marketing approaches

Yang, Yinghui, 1974-

Youngstown, N.Y. : Cambria Press c2006

Available at UM Duluth Martin Library Book (HF5415.1265 .Y36 2006 )

book cover

Marketing to the new super consumer : mom & kid

Coffey, Timothy J. Siegel, David L.; Livingston, Gregory.

Ithaca, NY : Paramount Market Pub. c2006

Available at UM Duluth Martin Library Book (HF5415.32 .C636 2006 )

book cover

Lifestyle market segmentation

Cahill, Dennis J.

New York : Haworth Press c2006

Available at UM Duluth Martin Library REF (HF5415.127 .C34 2006 ) and other locations

book cover

Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions

Green, Brent.

Ithaca, NY : Paramount Market c2006

Available at UM Duluth Martin Library Book (HF5415.127 .G74 2006 )

book cover

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Kim, W. Chan. Mauborgne, Renée.; NetLibrary, Inc.

Boston, Mass. : Harvard Business School Press c200

Marketing ResearchBack to top

book cover

Marketing scales handbook : multi-item measures for consumer insight research. Volume 8

Gordon C. Bruner 1954- EBSCOhost.
Forth Worth, Texas, USA : GCBII Productions, LLC 2015

Online access

book cover

Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research

Darren Bridger

London ; Philadelphia : Kogan Page 2015

Available at UM DULUTH Martin Library Book (HF5415.2 .B676 2015 )

book cover

Marketing analytics : a practical guide to real marketing science

Mike Grigsby

London : Philadelphia : Kogan Page 2015

Available at UM DULUTH Martin Library Book (HF5415.2 .G754 2015 )

book cover

Data mining for dummies

Meta S Brown

Hoboken, N.J. : John Wiley and Sons ©2014

Online access

book cover

Data crush : how the information tidal wave is driving new business opportunities

Christopher Surdak

New York : American Management Association 2014

Available at UM DULUTH Martin Library Book (HD30.2 .S87 2014 )

book cover

Technology, business and the market : from R. and D. to desirable products

John Sheldrake 1944-

Farnham, Surrey, England ; Burlington, VT : Gower Pub. ©2014

Online access

book cover

Qualitative consumer & marketing research

Russell W Belk Eileen Fischer 1959-; Robert V. Kozinets 1964-

London : SAGE 2013

Available at UM DULUTH Martin Library Book (HF5415.2 .B453 2013 )

book cover

Marketing research : tools & techniques

Nigel Bradley 1958-

Oxford : Oxford University Press 2013?

Available at UM DULUTH Martin Library Book (HF5415.2 .B655 2013 )

book cover

A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Marko Sarstedt Erik Mooi

Berlin : Springer 2014

Online access

book cover

Quantitative marketing and marketing management marketing models and methods in theory and practice

Diamantopoulos, A. (Adamantios); Fritz, Wolfgang, Dipl.-Kfm.; Hildebrandt, Lutz.; Bauer, András.; SpringerLink (Online service)

Wiesbaden : Springer Gabler c2012

book cover

Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .S66 2012 )

book cover

Market research in practice : how to get greater insight from your market

Paul N Hague Nick Hague 1974-; Carol-Ann Morgan 1958-

London : Kogan Page 2013

Available at UM Duluth Martin Library Book (HF5415.1265 .S66 2012 )

book cover

Pulse : the new science of harnessing Internet buzz to track threats and opportunities

Hubbard, Douglas W., 1962-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.2 .H7775 2011 )

book cover

Consumer insights : findings from behavioral research

Alba, Joseph W. editor,

Cambridge, Mass. : Marketing Science Institute 2011

Available at UM Duluth Martin Library Book (HF5415.32 .A43 2011 )

book cover

Marketing theory : foundations, controversy, strategy, resource-advantage theory

Hunt, Shelby D.

Armonk, N.Y. : M.E. Sharpe c2010

Available at UM Duluth Martin Library Book (HF5415 .H869 2010 )

Back to top
book cover

Marketing metrics : the definitive guide to measuring marketing performance

Farris, Paul.

Upper Saddle River, N.J. : FT Press c2010

Checked out at UM Duluth Martin Library Book (HF5415.2 .M35543 2010 ) and other locations

book cover

Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

Graves, Philip.

Boston : Nicholas Brealey 2010

Available at UM Duluth Martin Library Book (HF5415.32 .G73 2010 ) and other locations

book cover

Customer satisfaction evaluation methods for measuring and implementing service quality

Grigoroudis, Evangelos. Siskos, Yannis.; SpringerLink (Online service)

New York : Springer c2010

book cover

Statistical noise or valuable information the role of extreme cases in marketing research

Pirker, Clemens. SpringerLink (Online service)

Diss.-- Univ. of Innsbruck, 2008. ; Wiesbaden : Gabler Verlag / GWV Fachverlage c2009

book cover

Qualitative research : good decision making through understanding people, cultures and markets

Keegan, Sheila.

London ; Philadelphia : Kogan Page 2009

Available at UM Duluth Martin Library Book (HF5415.2 .K36 2009 )

book cover

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Singapore ; Hoboken, NJ : John Wiley & Sons (Asia) c2007

book cover

Marketing metrics and financial performance

Lehmann, Donald R. Reibstein, David J.

Cambridge, Mass. : Marketing Science Institute c2006

Available at UM Duluth Martin Library Book (HF5415.2 .L387 2006 )

book cover

Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

New York : AMACOM c2006

Available at UM Duluth Martin Library Book (HF5438.25 .C485 2006

book cover

Ethnography for marketers : a guide to consumer immersion

Mariampolski, Hy.

Thousand Oaks, Calif. : SAGE Publications c2006

Available at UM Duluth Martin Library Book (HF5415.2 .M3164 2006 ) and other locations

book cover

Marketing research

McDaniel, Carl D. Gates, Roger H., 1942-

Hoboken, NJ : Wiley c2005

Available at UM Duluth Martin Library Book (HF5415.2 .M3825 2005 )

book cover

Magic numbers for consumer marketing : key measures to evaluate marketing success

Davis, John.

Singapore ; Hoboken, NJ : Wiley 2005

Available at UM Duluth Martin Library Book (HF5415 .D365 2005 ) and other locations

book cover

Marketing scales handbook : a compilation of multi-item measures, volume IV

Bruner, Gordon C., 1954- Hensel, Paul J.; James, Karen E.

Chicago, Ill. : American Marketing Association c2005

Available at UM Duluth Martin Library Book (HF5415.3 .B785 2005 )

book cover

Marketing research

Parasuraman, A. Grewal, Dhruv.; Krishnan, R. (Ramu)

Boston : Houghton Mifflin c2004

Available at UM Duluth Martin Library Book (HF5415.2 .P37 2004 )

Marketing Small BusinessBack to top

book cover

Small business marketing kit for dummies

Schenck, Barbara Findlay.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012

(HF5823 .S34 2012 )

book cover

Low-cost marketing strategies for bars and restaurants

Best, Tina.

[Lexington, KY] : Butler Pub. Group c2010

Available at UM Duluth Martin Library Book(HF6161.R4 B47 2010 )

book cover

Facebook : marketing strategies for small business : a comprehensive guide to help your business reach new heights

Mark Ciju Erdal Gul

Place of publication not identified : Printed by CreateSpace 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .C55 2014 )

book cover

101 video marketing tips and strategies : for small businesses

Lasse Rouhiainen

United States : CreateSpace ©2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .R6824 2013 )

book cover

The Facebook Guide to Small Business Marketing

Ramon Ray

Chichester : Wiley 2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .R39 2013 )

book cover

The small business online marketing handbook : converting online conversations to offline sales

Annie Tsai 1979-

Hoboken, New Jersey : Wiley 2013

Available at UM DULUTH Martin Library Book (HF5415.13 .T747 2013 )

book cover

Advertising with small budgets for big results : how to buy print, broadcast, outdoor, online, direct response & offbeat media

Linda Carlson

Seattle, Washington : Barrett Street Productions ©2014

Available at UM DULUTH Martin Library Book (HF5823 .C185 2014 )

book cover

Empowered : unleash your employees, energize your customers, transform your business

Bernoff, Josh. Schadler, Ted.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD45 .B412 2010 )

book cover

Buying and selling a small business : an entrepreneurial strategy for success

Honigmann, Ernest J.

[United States?] : Monnet Press c2007

Available at UM Duluth CED GEN (HD1393.25 .H67 2007 )

Mobile MarketingBack to top

book cover

The mobile commerce revolution : how to capitalize on the intersection of mobile marketing and digital commerce

Tim Hayden

Indianapolis, Indiana : Que 2013

Available at UM DULUTH Martin Library Book (HF5548.34 .H39 2015 )

book cover

Mobile marketing : successful strategies for today's mobile economy

Jeff Klein

Place of publication not identified : CreateSpace 2013

Available at UM DULUTH Martin Library Book (HF5548.32 .K53 2013 )

book cover

Mobile marketing : strategies for mobile consultants to build a profitable local marketing business

Charles Brocato Jay Fairbrother

Lexington, Kentucky : CreateSpace 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .B747 2014 )

book cover

Mobile marketing for your local business

Mario Brown; Brian Anderson; Irina Finkler; Susan Banks; Jack Hopman; Jeff Cepuran

United States : Mario Brown, Brian Anderson, Irina Finkler, Susan Banks, Jack Hopman, and Jeff Cepuran ©2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .M62 2014 )

book cover

Mobile magic : the Saatchi & Saatchi guide to mobile marketing

Tom Eslinger

Hoboken, New Jersey : John Wiley & Sons, Inc. 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .E85 2014 )

book cover

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Daniel Rowles

London ; Philadelphia : Kogan Page 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .R69 2014 )

book cover

Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing

Hasen, Jeff, 1958-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .H378 2012 )

book cover

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike. Shepatin, Stacey.

Hoboken, N.J. : John Wiley & Sons c2012

book cover

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

Available at UM Duluth Martin Library Book (HF5415.32 .O547 2012 )

Back to top
book cover

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )

book cover

The third screen : marketing to your customers in a world gone mobile

Martin, Chuck, 1949-

Boston : Nicholas Brealey Pub. 2011

Available at UM Duluth Martin Library Book (HF5415.1265 .M3288 2011 )

book cover

Get rich click! : the ultimate guide to making money on the internet

Ostrofsky, Marc author.

Houston, Texas : Razor Media Group, LLC [2011], ©2011

Available at UM Duluth Martin Library Bestseller (HF5548.32 .O88 2011 )

book cover

Mobile marketing for dummies

Becker, Michael. Arnold, John, 1972-

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .B43 2010 )

book cover

Advertising by design : generating and designing creative ideas across media

Landa, Robin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

book cover

Mobile marketing : finding your customers no matter where they are

Krum, Cindy.

Indianapolis, Ind. : Que c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .K78 2010 )

book cover

The twenty-first-century media industry economic and managerial implications in the age of new media

Hendricks, John Allen.; ebrary, Inc.--------------

Lanham, Md. : Lexington Books c2010

Available at UM Duluth Martin Library Book (P96.T42 T89 2010 ) and other locations

book cover

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations

book cover

Empowered : unleash your employees, energize your customers, transform your business

Bernoff, Josh. Schadler, Ted.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD45 .B412 2010 )

book cover

Introduction to mobile advertising how to setup, create and manage ads for mobile telephones

Harte, Lawrence.

Fuquay-Varina, N.C. : Althos Publishing c2008

book cover

Mobile advertising : supercharge your brand in the exploding wireless market

Sharma, Chetan. Herzog, Joe.; Melfi, Victor.

Hoboken : John Wiley & Sons c2008

book cover

Designing the mobile user experience

Ballard, B. (Barbara) Wiley InterScience (Online service); Wiley InterScience (Online service)

Chichester, England ; Hoboken, NJ : Wiley c2007

NeuromarketingBack to top

book cover

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

Giovanni Vecchiato

Berlin ; New York : Springer ©2013

Online access

book cover

Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research

Darren Bridger

London ; Philadelphia : Kogan Page 2015

Available at UM DULUTH Martin Library Book (HF5415.2 .B676 2015 )

book cover

Neuromarketing for dummies

Stephen James Genco Andrew P Pohlmann; Peter Steidl

Mississauga, ON : John Wiley & Sons Canada Ltd. ©2013

Available at UM DULUTH Martin Library Book (HF5415.12615 .G46 2013 )

book cover

Neuromarketing in Action How to Talk and Sell to the Brain

Patrick M Georges Anne-Sophie Bayle-Tourtoulou; Michel Badoc

London : Kogan Page 2013

Available at UM DULUTH Martin Library Book (HF5415.12615 .G46 2014 )

`
book cover

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing

Dooley, Roger, 1952-

Hoboken, N.J. : John Wiley c2012

Available at UM Duluth Martin Library Book (HF5415.12615 .D66 2012 )

book cover

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

New York : Crown Business c2011

Available at UM Duluth Martin Library Book (HF5415.32 .L557 2011 )

book cover

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

Du Plessis, Erik.

London, UK ; Philadelphia, PA : Kogan Page 2011

Available at UM Duluth Martin Library Book (HF5415.12615 .D8 2011 ) and other locations

book cover

Neuromarketing

Roebuck, Kevin.

[Lexington, KY : Print On Demand 2011]

Available at UM Duluth Martin Library Book(HF5415.12615 .R643 2011)

book cover

Neuromarketing : exploring the brain of the consumer

Zurawicki, Leon.

Berlin ; London : Springer 2010

Available at UM Duluth Martin Library Book (HF5415.12615 .Z87 2010 ) and other locations

book cover

The buying brain secrets of selling to the subconscious mind

Pradeep, A. K., 1963- ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] c2010

Available at UM Duluth Martin Library Book (HF5415.12615 .P73 2010 ) and other locations

book cover

Neuro web design : what makes them click?

Weinschenk, Susan.

Berkeley, CA : New Riders c2009

Available at UM Duluth Martin Library Book (HF5415.12615 .W45 2009 )

book cover

Buy ology : truth and lies about why we buy

Lindström, Martin, 1970-

New York : Doubleday c2008

Available at UM Duluth Martin Library Bestseller (HF5415.12615 .L56 2008 )

book cover

Neuromarketing : understanding the "buy button" in your customer's brain

Renvoisé, Patrick. Morin, Christophe.

Nashville, Tenn. : T. Nelson c2007

Available at UM Duluth Martin Library Book (HF5415.12615 .R46 2007 )

New Product MarketingBack to top

book cover

Computational intelligence techniques for new product design

Chan, Kit Yan. Kwong, C. K.; Dillon, Tharam S., 1943-; SpringerLink (Online service)

Berlin ; New York : Springer c2012

book cover

The wide lens : a new strategy for innovation

Adner, Ron.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HD45 .A46 2012 )

book cover

Design like Apple seven principles for creating insanely great products, services, and experiences.

Edson, John, 1966- ebrary, Inc.--------------

Hoboken, N.J. : John Wiley c2012

book cover

Find your next : using the business genome approach to find your company's next competitive edge

Kates, Andrea.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.153 .K374 2012 )

book cover

Winning at new products : creating value through innovation

Cooper, Robert G. (Robert Gravlin), 1943-

New York : Basic Books c2011

 (HF5415.153 .C65 2011 )

Back to top
book cover

Developing new products and services : learning, differentiation and innovation

Sanders, G. Lawrence. Huefner, Ronald J.

New York : Business Expert Press 2011

Available at UM Duluth Martin Library Book (HF5415.153 .S24 2011 )

book cover

Managing the dynamics of new product development processes a new product lifecycle management paradigm

Karniel, Arie. Reich, Yoram.; SpringerLink (Online service)

London : Springer 2011

book cover

From imagination to innovation new product development for quality of life

Samli, A. Coskun. SpringerLink (Online service)

New York : Springer c2011

book cover

The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success

Gallo, Carmine.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.153 .G35 2011 )

book cover

The product manager's toolkit methodologies, processes, and tasks in high-tech product management

Steinhardt, Gabriel. SpringerLink (Online service)

Heidelberg ; New York : Springer c2010

book cover

Information technology and product development

Nambisan, Satish.; SpringerLink (Online service)

New York : Springer c2010

book cover

The inventor's bible : how to market and license your brilliant ideas

Docie, Ronald Louis.

Berkeley : Ten Speed Press c2010

Available at UM Duluth Martin Library Book (HF5415.153 .D63 2010 )

book cover

The distribution trap : keeping your innovations from becoming commodities

Thomas, Andrew R. Wilkinson, Timothy J.

Santa Barbara, Calif. : Praeger/ABC-CLIO c2010

Available at UM Duluth Martin Library Book (HF5422 .T56 2010 )

book cover

The design guidelines collaborative framework a design for multi-X method for product development

Filippi, Stefano. Cristofolini, Ilaria.; SpringerLink (Online service)

New York ; London : Springer 2009

Back to top
book cover

Product research the art and science behind successful product launches

Raghavan, N. R. Srinivasan.; Cafeo, John A.; SpringerLink (Online service)

Dordrecht : Springer 2009

book cover

The next big thing : spotting and forecasting consumer trends for profit

Higham, William.

London ; Philadelphia : Kogan Page Limited 2009

Available at UM Duluth Martin Library Book (HF5415.32 .H54 2009 )

book cover

Innovating in product/process development gaining pace in new product development

Sorli, Mikel. Stokić, D. (Dragan); SpringerLink (Online service)

New York ; London : Springer 2009

book cover

Introduction to Product/Service-System design

Sakao, Tomohiko. Lindahl, Mattias.; SpringerLink (Online service)

London : Springer-Verlag c2009

book cover

Baked in : creating products and businesses that market themselves

Bogusky, A. M. (Alex M.) Winsor, John, 1959-

Chicago : Agate c2009

Available at UM Duluth Martin Library Book (HF5415.153 .B64 2009 ) and other locations

book cover

The value of information updating in new product development

Artmann, Christian P. (Christian Peter) SpringerLink (Online service)

Originally presented as the author's Thesis (Ph. D.)--WHU, Otto-Beisheim School of Management, Vallendar, Germany. ; Berlin : Springer c2009

PinterestBack to top

book cover

Ultimate guide to Pinterest for business : master the A-to-Z guide on using Pinerest in your profession, curate content and build boards that convert customers to buyers, create a savvy pinning strategy to drive traffic, build your brand, and boost business

Karen Leland

Irvine, California : Entrepreneur Media, Inc. 2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .L455 2013 )

book cover

Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network

Jason Miles 1970- Karen Lacey 1963-

New York : McGraw-Hill ©2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .M538 2013 )

book cover

Visual social media marketing : harnessing images, Instagram, Infographics and Pinterest to grow your business online

Krista Neher

Cincinnati, Ohio : Boot Camp Pub. 2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .N4447 2013 )

book cover

Pinterest for business : how to pin your company to the top of the hottest social media network

Loren, Jess. Swiderski, Edward.

Indianapolis, Ind. : Que Pub. c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .L67 2013 )

book cover

My Pinterest

Miller, Michael, 1958-

Indianapolis, Ind. : Que Pub. c2012

Available at UM Duluth Martin Library Reserve   (HM743.P56 M92 2012 )

book cover

The ultimate guide to marketing your business with Pinterest

Taylor, Gabriela.

[Charleston, SC : createspace,] c2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .T38 2012 )

book cover

Pinterest for dummies

Carr, Kelby.

Hoboken, N.J. : John Wiley & Sons c2012

Available at UM Duluth Martin Library Reserve   (TK5105.888.P56 C37 2012 )

book cover

Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest

Cho, Leon

United States : Turnramp Press 2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .C47 2012 )

book cover

Pinfluence : the complete guide to marketing your business with Pinterest

Hayden, Beth, 1975-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .H386 2012 )

book cover

Social media post ideas for 365 days of the year : list of over 3500 holidays, observances, and special events you can post about on Facebook, Twitter, Pinterest, and LinkedIn

Thompson, Alison.

Lexington, KY : Alison Thompson c2012

Available at UM Duluth Martin Library Book (GT3930 .T46 2012 )

Back to top

book coverPublic Relations Marketing

The handbook of strategic public relations and integrated marketing communications

Clarke L. Caywood 1947-

New York : McGraw-Hill 2012

Available at UM DULUTH Martin Library Book (HM263 .H317 2012 )

book cover

Marketing and public relations for museums, galleries, cultural and heritage attractions

Ylva French Sue Runyard

Abingdon, Oxon U.K. ; New York : Routledge 2011

Available at UM DULUTH Martin Library Book (AM121 .F74 2011 )

book cover

Promotional cultures : the rise and spread of advertising, public relations, marketing and branding

Aeron Davis

Cambridge, UK : Polity 2013

Available at UM DULUTH Martin Library Book (P94.6 .D38 2013 ) and other locations

book cover

The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman. ebrary, Inc.--------------

Hoboken, N.J. : John Wiley & Sons c2011

book cover

Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)

Goldfayn, Alex L.

Dallas, Tex. : Benbella Books c2011

Available at UM Duluth Martin Library Book (HF5827.95 .G65 2011 )

book cover

The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

book cover

Principles of marketing

Tanner, John F. Raymond, Mary Anne.

Irvington, N.Y. : Flat World Knowledge [2011?]

Available at UM Duluth Martin Library Book (HF5415 .T34 2011 )

book cover

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Delahaye Paine, Katie, 1952-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.5 .P34 2011 )

book cover

30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press c2010

Available at UM Duluth Martin Library Book(HF5415.1265 .M329 2010 )

book cover

42 rules of social media for small business

Jacobson, Jennifer L.

Cupertino, CA : Super Star Press c2009

Available at UM Duluth Martin Library Book (HD59 .J33 2009 )

book cover

Sport promotion and sales management

Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (GV714 .I79 2008 )

book cover

Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations

Avraham, Eli. Ketter, Eran.; ScienceDirect (Online service)

Amsterdam : Butterworth Heinemann 2008

book cover

Habit : the 95% of behavior marketers ignore

Martin, Neale, 1957-

Upper Saddle River, N.J. : FT Press c2008

Available at UM Duluth Martin Library Book(HF5415.32 .M375 2008 )

book cover

Kellogg on advertising & media : the Kellogg School of Management

Calder, Bobby J.; J.L. Kellogg Graduate School of Management.

Hoboken, N.J. : John Wiley & Sons c2008

Available at UM Duluth Martin Library Book (HF5826.5 .K46 2008 ) and other locations

book cover

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Hoboken, N.J. : John Wiley & Sons c2007

Available at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations

book cover

Museum marketing : competing in the global marketplace

Rentschler, Ruth, 1953-; Hede, Anne-Marie.

Amsterdam ; Boston : Butterworth-Heinemann c2007

Available at UM Duluth Martin Library Book (AM121 .M878 2007 )

book cover

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.

Upper Saddle River, N.J. : Wharton School Pub. c2007

Available at UM Duluth Martin Library Book (HD62.5 .L633 2007 )

book cover

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958-

Lanham, Md. : Rowman & Littlefield Publishers c2007

 (HF5415.123 .B557 2007 )

book cover

Marketing in a nutshell : key concepts for non-specialists

Meldrum, Mike. McDonald, Malcolm.

Amsterdam ; Boston : Elsevier c2007

(HF5415 .M4419 2007 )

Retail AnalyticsBack to top

book cover

Business Analytics for Sales and Marketing Managers How to Compete in the Information Age

Gert H. N Laursen

Chichester : Wiley 2011

Available at UM DULUTH Martin Library Book (HF5415.32 .L38 2011 )

book cover

R for marketing research and analytics

Chris Chapman Elea McDonnell Feit

Cham : Springer 2015

Online access

book cover

Digital marketing analytics : making sense of consumer data in a digital world

Chuck Hemann Ken Burbary

Indianapolis, Ind. : Que ©2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .H46 2013 )

book cover

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Rajkumar Venkatesan Paul Farris; Ronald T. Wilcox

Upper Saddle River, New Jersey : Pearson Education 2015

Available at UM DULUTH Martin Library Book (HF5415.127 .V46 2015 )

book cover

Marketing analytics : a practical guide to real marketing science

Mike Grigsby

London : Philadelphia : Kogan Page 2015

Available at UM DULUTH Martin Library Book (HF5415.2 .G754 2015 )

book cover

Marketing analytics : strategic models and metrics

Stephan Sorger

San Bernadino, Calif. : Admiral Press 2013

Available at UM DULUTH Martin Library Book (HF5415.2 .S67 2013 )

book cover

Marketing analytics roadmap : methods, metrics, and tools

Jerry Rackley

Berkeley, CA : Apress 2015

Online access

book cover

Retail analytics : integrated forecasting and inventory management for perishable products in retailing

Anna-Lena Sachs

Cham : Springer 2014

Online access. The library also has physical copies.

book cover

Retail analytics the secret weapon

Cox, Emmett, 1957- ebrary, Inc.--------------

Hoboken, N.J. : Wiley c2012

Available at UM Duluth Martin Library Book (HF5429 .C683 2012 ) and other locations

book cover

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )

book cover

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press c2011

(HF5415 .D44 2011 )

book cover

Reinventing retail lending analytics : forecasting, stress testing, capital and scoring for a world of crises

Breeden, Joseph L.

London : Risk Books c2010

Available at UM Duluth Martin Library Book (HG4529.5 .B74 2010 )

book cover

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press c2011

(HF5415 .D44 2011 )

book cover

Analytics at work : smarter decisions, better results

Davenport, Thomas H., 1954- Harris, Jeanne G.; Morison, Robert.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD38.7 .D378 2010 )

book cover

Analytics at work : smarter decisions, better results

Davenport, Thomas H., 1954- Harris, Jeanne G.; Morison, Robert.

Boston, Mass. : Harvard Business Press c2010

Available at UM Duluth Martin Library Book (HD38.7 .D378 2010 )

book cover

Multichannel marketing metrics and methods for on and offline success

Arikan, Akin, 1969-

Indianapolis, Ind. : Wiley Technology Pub. c2008

Retail MarketingBack to top

book cover

Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

Bettina Berg Bernhard Swoboda

Wiesbaden : Springer Gabler 2013?

Online access

book cover

Retail and channel marketing

Sandro Castaldo 1965- Monica Grosso; Katia Premazzi

Cheltenham, UK : Edward Elgar 2013

Available at UM DULUTH Martin Library Book (HF5429 .C37 2013 )

book cover

Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness

Christoph Preuss

Wiesbaden : Springer Gabler 2014

Online access

book cover

Retail marketing strategy : delivering shopper delight

Constant Berkhout

Philadelphia, PA : Kogan Page 2015

Available at UM DULUTH Martin Library Book (HF5429 .B448 2015 )

book cover

Retail marketing and branding a definitive guide to maximizing ROI

Perrey, Jesko. Spillecke, Dennis.; ebrary, Inc.--------------

Chichester, West Sussex : Wiley c2011

book cover

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Netemeyer, Richard G., 1956-; Haws, Kelly L.

Thousand Oaks, Calif. : SAGE c2011

Available at UM Duluth Martin Library Book (HF5415.3 .B323 2011 )

book cover

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

DeHerder, Richard Guy, 1953- Blatt, Dick.

Upper Saddle River, N.J. : FT Press c2011

(HF5415 .D44 2011 )

book cover

The power of marketing at-retail

Liljenwall, Robert.; Point of Purchase Advertising International.

Alexandria, VA : Point-Of-Purchase Advertising International (POPAI) c2008

Available at UM Duluth Martin Library Book (HF5828 .P68 2008 )

book cover

Marketing your retail store in the Internet age

Negen, Bob, 1956- Negen, Susan, 1964-

Hoboken, NJ : J. Wiley & Sons c2007

Available at UM Duluth Martin Library Book (HF5429 .N413 2007 )

book cover

Marketing from the trenches : your guide to retail success : how to grow your business from behind your counter

Waldner, Rudolf J.

Atlanta, GA : Gotham City Publishers c2006

Available at UM Duluth Martin Library Book (HF5429 .W353 2006 )

book cover

Demographic targeting : the essential role of population groups in retail marketing

Pooler, James A., 1951-

Aldershot, Hampshire ; Burlington, VT : Ashgate c2002

Available at UM Duluth Martin Library Book (HF5415.127 .P66 2002 )

book cover

Store design and visual merchandising creating store space that encourages buying.

Ebster, Claus. ebrary, Inc.--------------

New York : Business Expert Press 2011

book cover

Visual merchandising : window and in-store displays for retail

Morgan, Tony.

London : Laurence King Pub. 2008

Available at UM Duluth Martin Library Book (HF5845 .M67 2008

book cover

Visual merchandising

D.E. Visuals (Firm)

Sunrise, Fla : D.E. Visuals c2007

Available at UM Duluth Martin Library Multimedia - DVD (HF5845 .V538 2007 )

book cover

Start your own successful retail business : your step-by-step guide to success

Kingaard, Jan. Entrepreneur Press.

[Irvine, Calif.] : Entrepreneur Press c2007

Available at UM Duluth Martin Library Book (HF5429 .K525 2007

book cover

Retail product management : buying and merchandising

Varley, Rosemary, 1959-

London ; New York : Routledge 2006

Available at UM Duluth Martin Library Book (HF5429 .V35 2006 )

book cover

Retailing management

Levy, Michael. Weitz, Barton A.

Boston : McGraw-Hill Irwin c2004

Available at UM Duluth Martin Library Book (HF5429 .L4828 2004 )

book cover

Merchandising the store as persuasion

Schrank, Jeffrey.; Stage Fright Productions.; Learning Seed Company.

Lake Zurich, Ill. : Learning Seed c2002

Available at UM Duluth Martin Library Multimedia - DVD (HF5415.2 .M53 2002b ) and other locations

book cover

Specialty retailers : marketing triumphs and blunders

Michman, Ronald D. Mazze, Edward M.

Westport, Conn. : Quorum Books 2001

Available at UM Duluth Martin Library Book (HF5429.3 .M52 2001 ) and other locations

Search Engine OptimizationBack to top

book cover

SEO white book : the organic guide to Google search engine optimization

R. L Adams

R. L. Adams 2013

Available at UM DULUTH Martin Library Book (TK5105.885.G66 A3363 2013 )

book cover

SEO black book : a guide to the search engine optimization industry's secrets

R. L Adams

R. L. Adams 2013

Available at UM DULUTH Martin Library Book (TK5105.885.G66 A3362 2013 )

book cover

Search engine optimization : your visual blueprint for effective Internet marketing, 3rd edition

Kristopher B Jones Jim Boynkin

Indianapolis, Ind. : John Wiley & Sons ©2013

Online access

book cover

SEO like I'm 5 : the ultimate beginner's guide to search engine optimization

Matthew Capala Steven, C. Baldwin

New York : Kindle Self Publishing, LLC 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .C37 2014 )

book cover

SEO simplified : learn search engine optimization strategies and principles for beginners

R. L. Adams

San Bernardino, CA : CreateSpace 2014

Available at UM DULUTH Martin Library Book (TK5105.884 .A326 2014 )

book cover

Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence

Dave Amerland

Indianapolis, Indiana : Que 2013

Available at UM DULUTH Martin Library Book (TK5105.885.G66 A44 2013 )

book cover

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

book cover

Outsmarting Google

Bailyn, Evan. Bailyn, Brad.

Indianapolis, Ind. : Que c2011

Available at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )

book cover

Ranking number one : 50 essential SEO tips to boost your search engine results

Beswick, James.

[Texas] : One Uproar c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .B47 2010 )

book cover

SEO search engine optimization bible, second edition

Ledford, Jerri L. Edney, Andrew

Indianapolis, Ind. : Wiley c2009

book cover

SEO made simple : strategies for dominating the world's largest search engine

Fleischner, Michael H.

[United States] : Lightning Press 2009

Available at UM Duluth Martin Library Book (HF5415.1265 .F58 2009 )

book cover

Joomla! 1.5 SEO improve the search engine friendliness of your web site

Dinther, Herbert-Jan van. Argudo Blanco, Jose.; Kotiniemi, Niko.

Birmingham, UK : Packt Publishing Ltd. 2009

Back to top
book cover

Search engine optimization for dummies, 5th edition

Kent, Peter, 1957-

Hoboken, N.J. : John Wiley & Sons c2012

book cover

Search engine optimization for dummies, 4th edition

Kent, Peter, 1957-

Hoboken, N.J. : Wiley Pub. c2011

book cover

The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

book cover

The social media survival guide : strategies, tactics, and tools for succeeding in the social web

Hay, Deltina.

Fresno, Calif. : Quill Driver Books c2011

Available at UMD Duluth Library Book (TK5105.88817 .H39 2011 )

book cover

Mobile marketing : finding your customers no matter where they are

Krum, Cindy.

Indianapolis, Ind. : Que c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .K78 2010 )

book cover

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

book cover

SEO search engine optimization bible, second edition

Ledford, Jerri L. Edney, Andrew

Indianapolis, Ind. : Wiley c2009

Social Media MarketingBack to top

book cover

Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

Michael Brito

Indianapolis, Indiana : Que 2014

Available at UM DULUTH Martin Library Book (HF5415.1255 .B75 2014 )

book cover

Multicast marketing : how to podcast, publish and promote your content to the world with Google Hangouts, YouTube Live, Kindle Books and Social Media

Mike Koenigs Paul Colligan

CreateSpace 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .K636 2014 )

book cover

Marketing and social media : a guide for libraries, archives, and museums

Christie Koontz Lorri M. Mon

Lanham : Rowman & Littlefield 2014

Available at UM DULUTH Martin Library Book (Z716.3 .K67 2014 )

book cover

Social media in sport marketing

Timothy Newman 1968-

Scottsdale, Arizona : Holcomb Hathaway, Publishers 2013

Available at UM DULUTH Martin Library Book (GV716 .N48 2013 )

book cover

Maximize your social : a one-stop guide to building a social media strategy for marketing and business success

Neal Schaffer

Hoboken : Wiley 2013

Available at UM DULUTH Martin Library Book (HF5415.1255 .S393 2013 )

book cover

Guerrilla Facebook marketing : 25 target specific weapons to boost your social media marketing

Jay Conrad Levinson Kelvin Lim 1971-

New York : Guerilla Marketing Press 2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .L485 2013 )

book cover

Social media marketing : theories & applications

Stephan Dahl

Thousand Oaks ; SAGE 2015

Available at UM DULUTH Martin Library Book (HF5415.1265 .D343 2015 )

book cover

Social media marketing all-in-one for dummies

Jan Zimmerman Deborah Ng

Hoboken, NJ : John Wiley & Sons, Inc. 2015

Available at UM DULUTH Martin Library Book (HF5414 .Z56 2015 )

book cover

Advanced social media marketing how to lead, launch, and manage a successful social media program

Tom Funk 1965-

New York : Apress : Distributed to the book trade worldwide by Springer Science+Business Media c2013

Online access

book cover

Social media marketing in tourism and hospitality

Roberta Minazzi

Cham : Springer 2014

Online access

book cover

Social media marketing

Tuten, Tracy L., 1967- Solomon, Michael R.

Upper Saddle River, N.J. : Pearson c2013

Available at UM Duluth Martin Library Book (HF6146.I58 T883 2013 )

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500 social media marketing tips

Macarthy, Andrew.

Lexington, KY : [CreateSpace,] c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .M233 2013 )

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Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .B275 2013

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The new rules of lead generation proven strategies to maximize marketing ROI

Scott, David T. ebrary, Inc.--------------

2013

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Pinterest for business : how to pin your company to the top of the hottest social media network

Loren, Jess. Swiderski, Edward.

Indianapolis, Ind. : Que Pub. c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .L67 2013 )

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Social media marketing for dummies : eLearning kit

Khare, Phyllis.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .K43 2012 )

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Unleash the power of social media marketing : explosive proven strategies to boost your social media marketing campaign

Sequeira, Joe Praveen.

Lexington, KY : [CreateSpace,] c2012

Available at UM Duluth Martin Library Book (HF6146.I58 S368 2012 )

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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .B633 2012 )

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No bullshit social media : the all-business, no-hype guide to social media marketing

Falls, Jason. Deckers, Erik.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .F35 2012 )

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Social media is bullshit

Mendelson, B. J.

New York : St. Martin's Press 2012

Available at UM Duluth Martin Library Book (HM742 .M4596 2012 )

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Social Media Metrics For Dummies

Poston, Leslie.

Hoboken, NJ : John Wiley & Sons c2012

Available at UM Duluth Martin Library Book (HF6146.I58 P67 2012 )

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Pioneers of digital success stories from leaders in advertising, marketing, search, and social media

Springer, Paul. Carson, Mel.; ebrary, Inc.--------------

London ; Philadelphia : Kogan Page 2012

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The PayPal official insider guide to social media : make money through viral marketing

Proffitt, Brian.

Berkeley, Calif. : PayPal Press c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .P76 2012 )

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Social marketing superstars : social media mystery to mastery in 30 days

O'Sullivan, Cydney.

New York, N.Y. : Morgan James Pub. c2012

Available at UM Duluth Martin Library Book (HF6146.I58 O88 2012 )

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .S66 2012 )

"> book cover

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

Odden, Lee.

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )

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Outsmarting social media : profiting in the age of friendship marketing

Bailyn, Evan.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .B296 2012 )

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The end of business as usual : rewire the way you work to succeed in the consumer revolution

Solis, Brian.

Hoboken, N.J. : John Wiley & Sons c2012

Available at UM Duluth Martin Library Book (HF5415.32 .S599 2012 )

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Engagement marketing how small business wins in a socially connected world

Goodman, Gail F., 1960- ebrary, Inc.--------------

Hoboken, N.J. : Wiley 2012

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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike. Shepatin, Stacey.

Hoboken, N.J. : John Wiley & Sons c2012

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The complete idiot's guide to Facebook marketing

Zimmerman, John Wayne. Brown, Damon.

Indianapolis, IN : Alpha Books c2012

Available at UM Duluth Martin Library Book(HF5415.1265 .Z57 2012 )

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Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest

Cho, Leon

United States : Turnramp Press 2012

Available at UM Duluth Martin Library Reserve   (HF5415.1265 .C47 2012 )

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Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer

Meister, Sandra. SpringerLink (Online service)

Diss.-- Helmut Schmidt University, 2012. ; Wiesbaden : Springer Gabler c2012

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The social trade show : leveraging social media and virtual events to connect with your customers

Browne, Traci

Indianapolis, IN : Que 2012

Available at UM Duluth Martin Library Book (HM742 .B769 2012 )

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Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy.

Carter, Brian, Internet marketing consultant. Levy, Justin R. (Justin Robert)

Indianapolis : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .C366 2012 )

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The conversation company : boost your business through culture, people and social media

Van Belleghem, Steven.

London ; Philadelphia : Kogan Page c2012

Available at UM Duluth Martin Library Book (HF5415 .V28 2012 )

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Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier c2012

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Marketing in the age of Google: your online strategy IS your business strategy

Fox, Vanessa, 1972-

Hoboken, N.J. : Wiley 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .F678 2012 )

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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )

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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Hopkins, Jeanne, 1957- Turner, Jamie, 1961-

Hoboken, N.J. : Wiley c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .H665 2012 )

book cover

Pinterest marketing for dummies

Carr, Kelby.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .C37 2012 )

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Smart business, social business : a playbook for social media in your organization

Brito, Michael.

Indianapolis, Ind. : Que c2012

Available at UM Duluth Martin Library Book (HF5415 .B6735 2012 )

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Brand advocates : turning enthusiastic customers into a powerful marketing force

Fuggetta, Rob.

Hoboken, N.J. : Wiley c2012

Available at UM Duluth Martin Library Book (HF5415.55 .F84 2012 )

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The rebel's guide to email marketing : grow your list, break the rules, and win

Waldow, D. J. Falls, Jason.

2012

Available at UM Duluth Martin Library Book (HF5415.1265 .W36 2012 )

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Content marketing : think like a publisher-- how to use content on to market online and in social media

Lieb, Rebecca.

Indianapolis : Que c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .L54 2012 )

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline.

New York : Routledge 2012

Available at UM Duluth Martin Library Book (HF5415.32 .O547 2012 )

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How to start a home-based online retail business

Shepherd, Jeremy (Jeremy P.) Augenti, Nicole L.

Guilford, Conn. : Globe Pequot Press 2012

Available at UM Duluth Martin Library Book (HD62.38 .S53 2012 )

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Social media blueprint : the small business guide to social media marketing

Baker, John.

[Camberly, Surrey : BKR Solutions,] c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .B298 2011 )

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Maximizing LinkedIn for sales and social media marketing : an unofficial, practical guide to selling & developing B2B business on LinkedIn

Schaffer, Neal.

[Scotts Valley, Calif.] : CreateSpace c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .S334 2011 )

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Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web

Solis, Brian.

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .S65 2011 )

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301 ways to use social media to boost your marketing

Parker, Catherine, 1978-

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .P367 2011 )

book cover

Location-based marketing for dummies

Strout, Aaron. Schneider, Mike

Hoboken, N.J. : John Wiley & Sons c2011

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The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Smith, Mari, 1966-

Hoboken, N.J. : John Wiley & Sons c2011

Available at UM Duluth Martin Library Book (HF5415.55 .S65 2011 )

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Social media ROI : managing and measuring social media efforts in your organization

Blanchard, Olivier.

Indianapolis, Ind. : Que c2011

Available at UM Duluth Martin Library Book (HM742 .B53 2011 )

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Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more

Funk, Tom, 1965-

Santa Barbara, Calif. : Praeger c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .F86 2011 )

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Social media for business : the small business guide to online marketing

Brossman, Martin. McGaha, Anora.

Raleigh, NC : Outer Banks Publishing c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .B7633 2011 )

book cover

The thank you economy

Vaynerchuk, Gary.

New York : Harper Business c2011

Available at UM Duluth Martin Library Bestseller (HF5415.5 .V396 2011 )

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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Handley, Ann. Chapman, C. C.

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .H3577 2011 )

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Social media audit/assurance program

Kelson, Norm. Bissessur, Bhunjun.

Rolling Meadows, IL : ISACA c2011

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Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Salt, Simon.

Indianapolis, Ind. : Que 2011

Available at UM Duluth Martin Library Book (HM742 .S25 2011 )

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How to make money with social media : an insider's guide on using new and emerging media to grow your business

Turner, Jamie, 1961- Shah, Reshma, 1964-

Upper Saddle River, N.J. : FT Press c2011

 (HF5415.1265 .T867 2011 )

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We first : how brands and consumers use social media to build a better world

Mainwaring, Simon.

New York : Palgrave Macmillan 2011

Available at UM Duluth Martin Library Bestseller (HD60 .M327 2011

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The McGraw-Hill 36-hour course : online marketing

Thomas, Lorrie.

New York : McGraw-Hill c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )

book cover

Mobile marketing : 101 inexpensive & profitable ideas for small business

Cogert, Mitchell.

[Charleston, SC : CreateSpace] c2011

Available at UM Duluth Martin Library Book (HF5416 .C64 2011 )

book cover

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Delahaye Paine, Katie, 1952-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415.5 .P34 2011 )

book cover

The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Upper Saddle River, N.J. : Prentice Hall c2011

Available at UM Duluth Martin Library Book (HD30.37 .S49 2011 ) and other locations

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Social media success for restaurants : how to use social media to fill your tables and have customers for life

McDannell, Christine. Harrup, Travis

Lexington, KY : [CreateSpace] c2011

Available at UM Duluth Martin Library Book (HF6141.R4 M242 2011 )

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Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 tactics today

Levinson, Jay Conrad. Perry, David, 1960 Jan. 12-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5382.7 .L4654 2011 ) and other locations

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The Facebook marketing book

Zarrella, Dan. Zarrella, Alison.

Beijing ; Sebastopol, CA : O'Reilly 2011

 (HF5415.1265 .Z3689 2011 )

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Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty

Gitomer, Jeffrey H.

Upper Saddle River, NJ : FT Press c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .G56 2011 )

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Get rich click! : the ultimate guide to making money on the internet

Ostrofsky, Marc author.

Houston, Texas : Razor Media Group, LLC [2011], ©2011

Available at UM Duluth Martin Library Bestseller (HF5548.32 .O88 2011 )

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A guide to open innovation and crowdsourcing : expert tips and advice

Sloane, Paul, 1950-

London ; Philadelphia : Kogan Page c2011

Available at UM Duluth Martin Library Book (HF5415.153 .G87 2011 )

book cover

The power formula for LinkedIn success : kick-start your business, brand, and job search

Breitbarth, Wayne.

Austin, Tex. : Greenleaf Book Group Press c2011

Available at UM Duluth Martin Library Book (HD30.37 B74 2011 ) and other locations

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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

Kabani, Shama Hyder.

Dallas, Tex. : Benbella Books ; [Jackson, TN] : Distributed by Perseus Distribution c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .K33 2010 )

book cover

Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits

Levinson, Jay Conrad. Gibson, Shane.

[Irvine, Calif.] : Entrepreneur Press c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .L4812 2010 )

book cover

The social media marketing book

Zarrella, Dan.

Beijing ; Sebastopol, CA : O'Reilly c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .Z37 2010 )

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Success secrets of the social media marketing superstars

Meyerson, Mitch.

[Irvine, Calif.] : Entrepreneur Press c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S83 2010 )

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Social media marketing : strategies for engaging in Facebook, Twitter & other social media

Evans, Liana.

Indianapolis, Ind. : Que c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .E93 2010 )

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Social media marketing for dummies

Singh, Shiv. Becker, Michael.; Kocsis, Jeannette.; Williams, Ryan.

Hoboken, N.J. : Wiley/John Wiley Pub. c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S56 2010 )

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Friends with benefits a social media marketing handbook

Barefoot, Darren, 1974- Szabo, Julie, 1975-

San Francisco, CA : No Starch Press c2010

book cover

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations

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The new handshake : sales meets social media

Curtis, Joan C., 1950- Giamanco, Barbara.

Santa Barbara, Calif. : Praeger c2010

Available at UM Duluth Martin Library Book (HF5438.25 .C87 2010 )

book cover

Write your way to more clients online : how to craft captivating content for newsletters, blogs and social media

Dessau, Linda.

Barrie, Ont. : Content Mastery Guide c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .D49 2010 )

book cover

Inbound marketing : get found using Google, social media, and blogs

Halligan, Brian, 1967- Shah, Dharmesh, 1967-

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .H353 2010 )

book cover

30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press c2010

 (HF5415.1265 .M329 2010 )

book cover

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn. Smith, Andy, 1968-; Adler, Carlye.

San Francisco : Jossey-Bass c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .A25 2010 )

book cover

Checked-in : how to use Gowalla, Foursquare and other geo-location applications for fun and profit

Tabin, Herbert. Agranoff, Craig.

[Grand Junction, Colo.] : Pendant Pub. c2010

Available at UM Duluth Martin Library Book (HM742 .T32 2010 )

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The everything guide to social media : all you need to know about participating in today's most popular online communities

Waters, John K.

Avon, MA : Adams Media c2010

Available at UM Duluth Martin Library Book (HM742 .W35 2010

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Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

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Return on engagement content, strategy and design techniques for digital marketing

Frick, Tim. ScienceDirect (Online service)

Oxford : Focal 2010

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Social nation : how to harness the power of social media to attract customers, motivate employees, and grow your business

Libert, Barry.

Hoboken, N.J. : John Wiley & Sons,Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .L53 2010 )

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Advertising by design : generating and designing creative ideas across media

Landa, Robin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

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Local online advertising for dummies

Cunningham, Court. Brown, Stephanie, 1963-

Hoboken, NJ : Wiley c2010

Available at UM Duluth Martin Library Book (HF6146.I58 C86 2010 )

book cover

The buying brain secrets of selling to the subconscious mind

Pradeep, A. K., 1963- ebrary, Inc.--------------

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] c2010

Available at UM Duluth Martin Library Book (HF5415.12615 .P73 2010 ) and other locations

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian. Jones, Calvin.

London ; Philadelphia : Kogan Page 2009

Available at UM Duluth Martin Library Book (HF5415.1265 .R93 2009 ) and other locatio

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42 rules of social media for small business

Jacobson, Jennifer L.

Cupertino, CA : Super Star Press c2009

Available at UM Duluth Martin Library Book (HD59 .J33 2009 )

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Sociable! : how social media is turning sales and marketing upside-down

Gibson, Shane. Jagger, Stephen.

[United States?] : Stephen Jagger Holdings c2009

Available at UM Duluth Martin Library Book (HD69.S8 G53 2009 )

book cover

Facebook marketing : leverage social media to grow your business

Holzner, Steven.

Indianapolis, Ind. : Que c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .H656 2009

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The age of persuasion : how marketing ate our culture

O'Reilly, Terry Edward. Tennant, Mike.

Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West c2009

Available at UM Duluth Martin Library Book (HF5823 .O68 2009 )

book cover

Crush it! : why now is the time to cash in on your passion

Vaynerchuk, Gary.

[New York] : HarperStudio c2009

Available at UM Duluth Martin Library Book (HD62.5 .V39 2009

book cover

Content nation : surviving and thriving as social media changes our work, our lives, and our future

Blossom, John, 1954-

Indianapolis, IN : Wiley Technology Pub. c2009

Available at UM Duluth Martin Library Book (ZA4482 .B596 2009 )

book cover

The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

Shih, Clara Chung-wai.

Boston : Prentice Hall c2009

Available at UM Duluth Martin Library Book (HD30.37 .S49 2009 ) and other locations

Sports MarketingBack to top

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Advanced theory and practice in sport marketing

Eric C Schwarz Jason D Hunter; Alan LaFleur

Abingdon, Oxon ; New York : Routledge ©2013

Available at UM DULUTH Martin Library Book (GV716 .S37 2013 )

book cover

Fundamentals of sport marketing

Brenda G Pitts David Kent Stotlar 1952-

Morgantown, WV : Fitness Information Technology ©2013

Available at UM DULUTH Martin Library Book (GV716 .P58 2013 )

book cover

Developing successful sport marketing plans

David Kent Stotlar 1952-

Morgantown, WV : Fitness Information Technology ©2013

Available at UM DULUTH Martin Library Book (GV716 .S737 2013 )

book cover

Sponsorship in marketing : effective communication through sports, arts and events

T. Bettina Cornwell

Abingdon, Oxon ; New York, NY : Routledge 2014

Available at UM DULUTH Martin Library Book (HD59.35 .C67 2014 )

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The sports event management and marketing playbook

Frank Supovitz

Hoboken, N.J. : J. Wiley & Sons 2014

Available at UM DULUTH Martin Library Book (GV716 .S86 2012 )

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Sports marketing : creating long term value

John A Davis Jessica Zutz Hilbert

Cheltenham, UK : Edward Elgar 2013

Available at UM DULUTH Martin Library Book (GV716 .D38 2014 )

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Sports marketing agreements legal, fiscal and practical aspects

Blackshaw, Ian S. SpringerLink (Online service)

The Hague : T.M.C. Asser Press c2012

book cover

Ambush marketing and the mega-event monopoly how laws are abused to protect commercial rights to major sporting events

Louw, André. SpringerLink (Online service)

The Hague, The Netherlands : T. M. C. Asser Press c2012

book cover

Dream team : how Michael, Magic, Larry, Charles, and the greatest team of all time conquered the world and changed the game of basketball forever

McCallum, Jack, 1949-

New York : Ballantine Books c2012

Available at UM Duluth Martin Library Bestseller (GV885.49.O43 M35 2012 )

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Careers in sport, fitness, and exercise.

American Kinesiology Association.

Champaign, IL : Human Kinetics c2011

Available at UM Duluth Martin Library Book (GV734.3 .C39 2011 )

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Contemporary sport management

Pedersen, Paul Mark.

Champaign, IL : Human Kinetics c2011

Available at UM Duluth Martin Library Book (GV713 .C66 2011 )

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Branded : branding in sport business

Lee, Jason W.

Durham, N.C. : Carolina Academic Press c2010

 (GV716 .B75 2010 )

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Sport promotion and sales management

Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (GV714 .I79 2008 )

book cover

Out of nowhere : the inside story of how Nike marketed the culture of running

Hollister, Geoff.

Maidenhead (Eng.) : Meyer & Meyer Sports 2008

Available at UM Duluth Martin Library Book (HD9992.U54 N5545 2008 )

book cover

Campus recreation : essentials for the professional

National Intramural-Recreational Sports Association (U.S.)

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (LB3608 .C35 2008 )

book cover

Entertainment industry economics : a guide for financial analysis

Vogel, Harold L., 1946-

Cambridge ; New York : Cambridge University Press 2007

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The elusive fan : reinventing sports in a crowded marketplace

Rein, Irving J. Kotler, Philip.; Shields, Ben.

New York : McGraw-Hill c2006

Available at UM Duluth Martin Library Book (GV716 .R45 2006 )

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Creating images and the psychology of marketing communication

Kahle, Lynn R.; Kim, Chʻung-hyŏn, 1950-; NetLibrary, Inc.

Mahwah, NJ : Lawrence Erlbaum Associates, Publishers 2006

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Break into sports through ticket sales

Washo, Mark.

[Rutherford, NJ : MMW Marketing] c2004

Available at UM Duluth Martin Library Book (HD9999.T522 W28 2004

Football and management comparisons between sport and enterprise

Soderman, Sten. ebrary, Inc.--------------

Houndmills, Basingstoke ; New York : Palgrave Macmillan 2013

Principles and practice of sport management

Masteralexis, Lisa Pike.; Barr, Carol A.; Hums, Mary A.

Sudbury, MA : Jones & Bartlett Learning c2012

Available at UM Duluth Martin Library Book (GV713 .P75 2012 )

Optimal strategies in sports economics and management

Butenko, Sergiy.; Gil-Lafuente, Jaime.; Pardalos, P. M. (Panos M.), 1954-; Gil Aluja, Jaime.; SpringerLink (Online service)

Heidelberg : Springer 2010

Managing sport facilities

Fried, Gil, 1965-

Champaign, IL : Human Kinetics c2010

Available at UM Duluth Martin Library Book (GV401 .F75 2010 ) and other locations

Managing intercollegiate athletics

Covell, Daniel, 1963- Barr, Carol A.

Scottsdale, Ariz. : Holcomb Hathaway, Publishers c2010

Available at UM Duluth Martin Library Book (GV351 .C68 2010 )

Campus recreation : essentials for the professional

National Intramural-Recreational Sports Association (U.S.)

Champaign, IL : Human Kinetics c2008

Available at UM Duluth Martin Library Book (LB3608 .C35 2008 )

The economics of intercollegiate sports

Grant, Randy R. Leadley, John Christopher.; Zygmont, Zenon X.

Hackensack, NJ : World Scientific c2008

Available at UM Duluth Martin Library Book (GV350 .G73 2008

 

Target MarketingBack to top

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Transcultural marketing : building customer relationships in multicultural America

Marye C Tharp

Armonk, New York : M.E. Sharpe 2014

Available at UM DULUTH Martin Library Book (HF5415.332.M56 T48 2014 )

book cover

Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever

Jeff Fromm Christie Garton

New York : AMACOM 2013

Available at UM DULUTH Martin Library Book (HF5415.332.Y66 F76 2013 )

How cool brands stay hot : branding to generation Y

Bergh, Joeri van den, 1971- Behrer, Mattias.

London ; Philadelphia : Kogan Page c2011

Available at UM Duluth Martin Library Book (HF5415.332.Y66 B47 2011 ) and other locations

The retargeting playbook : how to turn Web-window shoppers into customers

Adam Berke Gregory Fulton; Lauren Vaccarello

Hoboken, New Jersey : John Wiley & Sons 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .B466 2014 )

Guerrilla Facebook marketing : 25 target specific weapons to boost your social media marketing

Jay Conrad Levinson Kelvin Lim 1971-

New York : Guerilla Marketing Press 2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .L485 2013 )

book cover

Hispanic marketing connecting with the new Latino consumer

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)

Amsterdam ; Boston : Butterworth-Heinemann/Elsevier c2012

Precision marketing maximizing revenue through relevance

Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.--------------

London : Kogan Page 2012

Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Los Angeles : SAGE c2010

Available at UM Duluth Martin Library Book (HF5415.127 .M66 2010 )

The new handshake : sales meets social media

Curtis, Joan C., 1950- Giamanco, Barbara.

Santa Barbara, Calif. : Praeger c2010

Available at UM Duluth Martin Library Book (HF5438.25 .C87 2010 )

Black is the new green : marketing to affluent African Americans

Burnett, Leonard E., 1964- Hoffman, Andrea, 1965-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HC110.C6 B87 2010 )

The right sensory mix targeting consumer product development scientifically

Derval, Diana. SpringerLink (Online service)

Berlin ; London : Springer 2010

Get content, get customers : turn prospects into buyers with content marketing

Pulizzi, Joe. Barrett, Newt.

New York : McGraw-Hill c2009

Available at UM Duluth Martin Library Book (HF5415.127 .P85 2009 )

Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Morse, David R., 1961-

Ithaca, NY : Paramount Market Publishing c2009

Available at UM Duluth Martin Library Book (HF5415.127 .M68 2009 )

Market segmentation success : making it happen!

Dibb, Sally, 1963- Simkin, Lyndon, 1961-

New York : Haworth Press c2008

Available at UM Duluth Martin Library Book (HF5415.127 .D53 2008 )

Wonder woman : marketing secrets for the trillion-dollar customer

Ellwood, Iain. Shekar, Sheila.

Basingstoke [England] ; New York : Palgrave Macmillan 2008

Available at UM Duluth Martin Library Book (HF5415.332.W66 E45 2008 )

Hispanic customers for life : a fresh look at acculturation

Valdés, M. Isabel.

Ithaca, N.Y. : Paramount Market c2008

Available at UM Duluth Martin Library Book (HC110.C6 V34 2008

Business inside out : capturing millions of brand-loyal gay consumers

Witeck, Robert. Combs, Wesley.

Chicago : Kaplan Pub. c2006

Available at UM Duluth Martin Library Book (HF5415.33.U6 W58 2006

book cover

Hispanic marketing a cultural perspective

Korzenny, Felipe. Korzenny, Betty Ann, 1933-; NetLibrary, Inc.

Boston : Elsevier/Butterworth-Heinemann c2005

Creating the marketing experience : new strategies for building relationships with your target market

Marconi, Joe.

Mason, Ohio : Thomson c2005

Available at UM Duluth Martin Library Book (HF5415.55 .M335 2005 )

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Target marketing : researching, reaching, and retaining your target market

Pinson, Linda. Jinnett, Jerry.

Chicago, Ill. : Upstart Pub. Co. c1996

Available at UM Duluth Martin Library Book (HF5415.127 .P56 1996 ) and other locations

Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

American Management Association.

New York, N.Y. : AMA Membership Publications Division, American Management Association c1987

Available at UM Duluth Martin Library Book (HC110.C6 S82 1987 ) and other locations

Viral & Word of Mouth MarketingBack to top

Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less

Joe Pulizzi

New York : McGraw-Hill Education 2014

Available at UM DULUTH Martin Library Book (HF5415 .P756 2014 )

The Passion Conversation Understanding, Sparking, and Sustaining Word of Mouth Marketing

Robbin Phillips Greg Cordell; Geno Church; John Moore

Hoboken : Wiley 2013

Available at UM DULUTH Martin Library Book (HF5827.95 .P45 2013 )

Information and influence propagation in social networks

Wei Chen Laks V. S. Lakshmanan 1959-; Carlos Castillo 1977-

San Rafael, California 1537 Fourth Street, San Rafael, CA 94901 USA : Morgan & Claypool 2014

Online access

Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning c2013

Available at UM Duluth Martin Library Book (HF5415.1265 .B275 2013

book cover

Advertising with small budgets for big results : how to buy print, broadcast, outdoor, online, direct response & offbeat media

Linda Carlson

Seattle, Washington : Barrett Street Productions ©2014

Available at UM Duluth Martin Library Book (HF5823 .C185 2014) and other locations

The power of visual storytelling : how to use visuals, videos, and social media to market your brand

Ekaterina Walter Jessica Gioglio

New York : McGraw-Hill 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .W365 2014 )

The viral video manifesto : why everything you know is wrong and how to do what really works

Stephen Voltz Fritz Grobe

New York : McGraw-Hill ©2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .V66 2013 )

Recommend this! : delivering digital experiences that people want to share

Jason Thibeault Kirby Wadsworth

Hoboken, New Jersey : John Wiley & Sons, Inc. 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .T45 2014 )

Viral marketing : 62 most asked questions on viral marketing : what you need to know

Steven Harris

S.l. : Emereo Publishing 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .H375 2014 )

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-

New York : American Management Association c2011

Available at UM Duluth Martin Library Book (HF5827.95 .S56 2011 )

Brains on fire : igniting powerful, sustainable, word of mouth movements

Phillips, Robbin.

Hoboken, N.J. : John Wiley & Sons c2010

Available at UM Duluth Martin Library Book (HF5827.95 .B73 2010 )

Ripple effect how empowered involvement drives word of mouth

Oetting, Martin. SpringerLink (Online service)

Diss.-- ESCP Europe, European School of Management, 2009. ; Wiesbaden : Gabler c2009

The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing

Rosen, Emanuel.

New York : Doubleday c2009

Available at UM Duluth Martin Library Book (HF5827.95 .R67 2009 )

Building buzz to beat the big boys : word-of-mouth marketing for small businesses

O'Leary, Steve. Sheehan, Kim.

Westport, Conn. : Praeger Publishers 2008

Available at UM Duluth Martin Library Book (HF5827.95 .O44 2008 )

Word of mouth marketing : how smart companies get people talking

Sernovitz, Andy.

Chicago, IL : Kaplan Pub. c2006

Available at UM Duluth Martin Library Book (HF5827.95 .S47 2006 )

Social media marketing : a strategic approach

Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.

Mason, OH : South-Western Cengage Learning c2013

Available at UM Duluth Martin Library Book (HF5415.123 .S65 2011 ) and other locations

The PayPal official insider guide to social media : make money through viral marketing

Proffitt, Brian.

Berkeley, Calif. : PayPal Press c2012

 (HF5415.1265 .Z3689 2011 )

The complete idiot's guide to Facebook marketing

Zimmerman, John Wayne. Brown, Damon.

Indianapolis, IN : Alpha Books c2012

Available at UM Duluth Martin Library Book (HF5415.1265 .S83 2010 )

Pinterest marketing for dummies

Carr, Kelby.

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] c2012

book cover

Paid, owned, earned maximizing marketing returns in a socially connected world

Burcher, Nick. ebrary, Inc.--------------

London ; Philadelphia : Kogan Page c2012

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam.

New York : McGraw-Hill c2012

Available at UM TC Magrath Library   (Quarto HF5823 .L23 2010 ) and other locations

By invitation only : how we built Gilt and changed the way millions shop

Maybank, Alexis. Wilson, Alexandra Wilkis.

New York : Portfolio/Penguin 2012

Available at UM Duluth Martin Library Book (HF5415.1265 .M6627 2009 )

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book cover

The Facebook marketing book

Zarrella, Dan. Zarrella, Alison.

Beijing ; Sebastopol, CA : O'Reilly 2011

 (HF5415.1265 .Z3689 2011 )

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

The referral engine : teaching your business to market itself

Jantsch, John.

New York : Portfolio 2010

Available at UM Duluth Martin Library Book (HF5438.25 .J36 2010 )

Your band is a virus : behind-the-scenes and viral marketing for the independent musician

Moore, James, 1976-

Lexington, KY : [CreateSpace] 2009, c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .M6627 2009 )

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point.

Mourdoukoutas, Panos Author. Siomkos, George J., Author.; SpringerLink (Online service)

New York : Springer Oct. 2009

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Hoboken, N.J. : John Wiley & Sons c2007

Available at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.

Upper Saddle River, N.J. : Wharton School Pub. c2007

Available at UM Duluth Martin Library Book (HD62.5 .L633 2007 )

YouTube MarketingBack to top

How to rank in YouTube

James Green

San Bernardino, CA : Createspace 2014

Available at UM DULUTH Martin Library Book (TK5105.8868.Y68 G733 2014 )

Ultimate guide to YouTube for business

Jason Rich

Irvine, California : Entrepreneur Media, Inc. 2013

Available at UM DULUTH Martin Library Book (HF5415.1265 .R518 2013 )

Multicast marketing : how to podcast, publish and promote your content to the world with Google Hangouts, YouTube Live, Kindle Books and Social Media

Mike Koenigs Paul Colligan

CreateSpace 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .K636 2014 )

YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience

Jason Miles 1970-

New York : McGraw-Hill 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .M5384 2014 )

YouTube marketing manual : video marketing for businesses, speakers, consultants, and more

Marc Bullard

United States? : Marc Bullard 2014

Available at UM DULUTH Martin Library Book (HF5415.1265 .B84 2014 )

The YouTube marketing book : how to build your brand and grow your business on the world's 3rd largest website

Wedmore, James

Lexington, KY : [CreateSpace] c2011

Available at UM Duluth Martin Library Book (HF5415.1265 .W436 2011 )

Free marketing : 101 low and no-cost ways to grow your business, online & off

Cockrum, Jim, 1969-

Hoboken, N.J. : Wiley c2011

Available at UM Duluth Martin Library Book (HF5415 .C54237 2011

Success secrets of the social media marketing superstars

Meyerson, Mitch.

[Irvine, Calif.] : Entrepreneur Press c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .S83 2010 )

Beyond viral : how to attract customers, promote your brand, and make money with online video

Nalty, Kevin H.

Hoboken, N.J. : Wiley c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

New York : Palgrave Macmillan 2010

Available at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations

30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook

Martin, Gail, 1962-

Pompton Plains, NJ : Career Press c2010

 (HF5415.1265 .M329 2010 )

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn. Smith, Andy, 1968-; Adler, Carlye.

San Francisco : Jossey-Bass c2010

Available at UM Duluth Martin Library Book (HF5415.1265 .A25 2010 )

YouTube for business : online video marketing for any business

Miller, Michael, 1958-

Indianapolis, Ind. : Que c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .M556 2009 )

How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site

Schepp, Brad. Schepp, Debra.

New York : McGraw-Hill Professional c2009

Available at UM Duluth Martin Library Book (HF5415.1265 .S34 2009 )

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